“Vision Statement: To be the preferred choice in food products, promoting nutrition, health and well being in the GCC.” - Almarai Company

Year 1977, the eminence of Almarai Company begins. It started at the country known as “Cradle of Islam”, Saudi Arabia. For a country known for oils,golds and mosques, Princes Sultan Bin Mohammed Bin Saud Al Kabeer in partnership with Irish Agri Food Pioneer Alastair Mcguckian had managed to established an opportunity for a dairy industry. This is to fulfill the needs of the expanding domestic market within the country. Fresh milk and Laban processing were the only offers when Almarai was still on its early years in the industry. During early 1990’s innovation hits Almarai henceforth, the company stepped into a period of changing the basic organization into centralized plants. A low cost producer with a high quality product at an affordable price has aimed. In year 2007, the firm widened the range of the business, it started promoting bakery products. Two years later, poultry business rose. The company invested in a world class production facility. Alyoum is the premium poultry brand. In the same year, we presented the combined ventures of Dairy and Juices through PepsiCo,. As of 2011, Based on official website of Almarai (2011) the market capitalization exceeded SAR 23 Billion with an estimated 70,000 shareholders.
Brand Management
The brand makes the company be known. Without a brand, the company makes no sense. On how the costumer evaluates the quality of the product the reputation the company gets along with it. If it is not good, therefore the company isn’t in good term, there might be something wrong. Brand managers are in charge in controlling the product, the quality of the product. They will be the one making the brand