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Reports & Studies Reading Room > Branding

Welcome to the 2012 BrandZ Top 100. This year has seen the combined value of all brands in the Top 100 ranking rise by 64% since its launch in 2006 and up 17% since 2010; it is now worth a staggering $2.4 trillion.

This is the seventh annual edition of a report that's become the definitive source for understanding brand value, and the strategies that help build and sustain it, across numerous product categories.

Download the full rankings/analysis:
BrandZ ranking report (pdf, 27 Mb)
Press release - BrandZ 2012
FT Report
BrandZ 2012 Flipbook
BrandZ Webinar BrandZ Mobile

Download the App >

About BrandZ
SNAPSHOT
Interviews: 2,000,000+
Brand Measurements: 65,000+
Categories: 380+
Research Methodology: Quantitative
Frequency of Updates: Annual
Covered Countries: 40+ countries
Americas: Argentina, Brazil, Canada, Chile, Colombia, Mexico, USA
Asia: China, Hong Kong, Indonesia, India, Japan, Malaysia, Taiwan, Thailand, Vietnam, Israel, Saudi Arabia, South Korea
Europe: Belgium, Czech Republic, France, Greece, Hungary, Ireland, Italy, Norway, Poland, Russia, Sweden, Switzerland, Denmark, Germany, Netherlands, Spain, Turkey, UK
Rest of world: Australia, South Africa, Ghana, Kenya

A diagnostic and predictive tool, BrandZ facilitates fresh ways to maximise the rate of return on brand investments.

BrandZ evaluates brand strength among category users. By asking consumers to compare brands within a specific competitive frame, BrandZ can determine market dynamics based

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