Table of contents: EXECUTIVE SUMMARY .................................................................................................................. 3 BACKGROUND ................................................................................................................................... 4 PROBLEM STATEMENT ................................................................................................................ 4 DATA ANALYSIS ............................................................................................................................... 4 MANAGERIAL CHALLENGES ....................................................................................................... 5 OWNER-OPERATOR RELATIONSHIP .................................................................................. 5 ORGANIZATIONAL STRUCTURE ........................................................................................... 6 TECHNOLOGY INTEGRATION. KEY CARDS ...................................................................... 8 QUALITY ......................................................................................................................................... 9 HOTEL LAYOUT ........................................................................................................................... 9 F&B FACILITIES ........................................................................................................................ 10 ANALYSYS OF ALTERNATIVES................................................................................................ 12 ORGANIZATIONAL STRUCTURE ........................................................................................ 12 TECHNOLOGY INTEGRATION ............................................................................................. 14 LOBBY