The problems of written communication have been present for centuries. It has become ever so apparent today in the time of email communication. Email communication creates a backbone of today’s communication both personal and professional. 1Accordin to email statistics report from Radicali group there are 4,3 billions of email accounts and 191,4 billions of emails are sent every day. Despite their crucial function, emails are often incorrectly interpreted or misunderstood. Specialists agree that 2only a small percentage of communication involves actual words; 7%, to be exact. In fact, 55% of communication is visual (body language, eye contact) and 38% is vocal (pitch, speed, volume, tone of voice.) This means that 93% of message is taken from how a person uses voice, body and non-verbal communication. This fact demonstrates why email is very limited form of communication and why it is necessary to adjust communication while interacting via email. Written communication generally increases the likelihood of conflict and miscommunication. Studies have shown that some 44 percent of e-mails are incorrectly interpreted in some way by the receiver of the message. So what can be done to enhance clarity of emails and decrease the likelihood of email being misunderstood?

There are several principles that should be respected while writing an email. First of all I would like to mention is to keep the message short, clear and specific. People are overwhelmed by all kinds of emails every day therefore it is important to be sure that you are not wasting receiver’s time. Most people find it difficult to pay attention to long emails. They only have limited time to dedicate and don’t have time to try to find out exactly what you want. You have to tell them, in as short an email as possible. 3Jayson DeMers recalls some rules to keep email communication effective: adhere to a focal