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Nrcc Case Study 1

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Submitted By ernern16
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Case Assignment 1 NCRCC Teeing Up a New Strategic
Liberty University
BUSI600
Dr.Johnson

Background Information
The NCR Country Club (NCRCC) is an entity within the National Cash Register Co. that was established in 1954 as part of the employee benefits. This country club was initially only for members of the National Cash Register Co. but eventually membership was extended to the public. After AT&T made investments in the country club in order to renovate the facilities, the primary goal was to increase membership. As a means to increase membership at the NCR Country Club, the expertise of the McMahon Group was requested in order to assist with the strategic planning process. According to the Balanced Scorecard Institute (2015) strategic planning “is an organizational management activity that is used to set priorities, strengthen operations, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment.” ( Balanced Scorecard Institute, 2015) In this case study we learn that the underlying issue within the company is that it has been having trouble attracting new members to the country club. In this assignment I will develop the management-research question hierarchy which is “a process of sequential question formulation that leads a manager or researcher from management dilemma to measurement questions” (Cooper & Schindler, 2014). After building the management-research question hierarchy, I will then further discuss how appropriate the measurement questions were as they relate to the given research question.
Question 1: Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked.
Management Dilemma: The membership of the NCR Country Club needs to be increased. Being as those

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