6 Key Factors to Consider Before Choosing Your Website’s Domain Name

Website’s domain name is an important part of the puzzle when it comes to a successful website. You want a name that sticks out and is easy to remember – otherwise, people will have to rely on other means to find your site. But finding the right name can be a little tricky. Many good names are gone and some names that might sound like a good idea now, might end up being a bad idea later down the line.

It’s important to take a moment to think about the domain name instead of just rushing in. Considering the following six key factors can help you ensure the name you end up picking will benefit your website for years, not hinder it.

So, what are the key factors to consider …show more content…
You have plenty of choices available and you could use the extension to be playful and clever. If you are running a very country-specific site, you might also want to adopt the national extension.

However, do remember that most people think of .com when they are trying to remember a website URL. Therefore, an exotic extension might not always be such as good idea.

4. The double meaning of the name

Be careful with trying to be clever or play with words. Language tends to change and certain words that might seem popular and cool now can end up being something completely different later on. You don’t want to try too hard – simple and traditional often works much better.

For example, if you are selling shoes, rather than picking a current slang name for shoes, you want to stick to the familiar – such as boots, shoes, and so on. Domain names don’t have to be super funny or cool – they just need to be memorable.

5. The legality of the name

You must also think about the legality of the domain name. For example, you might have a hard time keeping the site up if you combine or use a famous brand in your name. Even if you somehow manage to find a domain name that features a famous brand name and a specific extension don’t do it – it can end up costing you a lot of money in the