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Numatic

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NUMATIC – ENTERING THE DOMESTIC MARKET CASE STUDY
BACKGROUND

NUMATIC INTERNATIONAL LIMITED started manufacturing in 1959 in the United Kingdom. Today they have facilities at Chard Sommerset on 9 hectares with over 26 000 square metres of production space, employing more than 700 people and producing at least 3000 products per day. Today NUMATIC INTERNATIONAL is the single largest manufacturer in Europe.

NUMATIC SOUTH AFRICA enjoys all the back up and service of their mother company. NUMATIC machines have been available in South Africa since 1980.

THE PRODUCT

NUMATIC provides a wide range of industrial cleaning equipment, from mopping units to vacuum cleaners, single disc rotary scrubbing and polishing machines plus combination maintenance machines. The machines are all manufactured to the highest of British standards and comply with our own SABS standards.

Product Ranges

o Vacuum cleaners o Hotel trolleys o Mopping units o Floor machines o Janitorial trolleys o Specialised units
In the beginning, the company employed six people in a little factory that was not as big as a garage and the most sophisticated equipment was a drill. Thank heavens the days were 24 hours long!

The first vacuum cleaner designs were made of a combination of oil drums and everyday components that were readily available, such as suitcase handles, furniture castors and domestic washing-up bowls. All assembled in such a way as to provide a simple, reliable workhorse for commercial and industrial use.

By 1971, demand had grown too big for the little Crewkerne works and the company moved to a watermill in nearby Yeovil.It was here that the first serious commercial vacuum cleaner was developed, the NV-2; followed very closely by the original (and highly successful) NV-250. Both were all-steel machines and the majority are still working today 30+ years later.

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