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Nursing Services

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Nursing services is the submarket selected for this week’s Post. Nurses play an important and often pivotal role in patient care. The role of nurses is evolving from simply caring for those who are ill to aspects such as publishing articles, utilizing new technologies, specializing in various areas of medicine (e.g., diabetes and obesity), and working more collaboratively with other healthcare professionals (Tiffin, 2013). As a submarket in the healthcare industry, the supply of nurses and the demand for their services must be evaluated. The current and future number of nurses is vital to the healthcare field since this influences the supply of medical services. With the increase in the aging population, the demand curve for nurses will increase. In the United States, there are approximately 40 million people who are aged 65 and older and this number is expected to increase to nearly 90 million by 2050 (Jacobsen, Kent, Lee, & Mather, 2011). In addition, by that same year, there will be approximately 19 million people who are 85 years of age and older, which is more than one-fifth of those in the 65 years of age plus category (Jacobsen, Kent, Lee, & Mather, 2011). With the average age of Registered Nurses increasing from 42.7 years to 44.6 years between 2000 and 2010, more nurses will be needed to meet the needs of the aging U.S. population and the myriad of health concerns that these people will face (Nursing Shortage, 2015). In addition, with the increased number of individuals with health insurance, more nurses will be needed to ensure that these individuals receive quality healthcare (Nursing Shortage, 2015). Thus, with more patients requiring care, the demand curve for healthcare will shift and with it the demand for nurses will increase. Notably, it is difficult to predict future healthcare needs (Laureate Education, 2010). Therefore, it is essential to

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