...break very easily. All it takes is the slightest accident and you can end up with a fracture or a complete break. The spine, hips, ribs and wrists are the most common bones broken because of this disorder. All of these most often are a result in a fall, but can happen at any point during a slight trauma. Currently there is about 55% of the population over the age of 50 that have osteoporosis or osteopenia. ("Osteoporosis", 2012) “One in two Caucasian women will fracture a bone due to osteoporosis in her lifetime”. ("Osteoporosis", 2012) Lack of exercise, poor nutrition and poor general health, family history of osteoporosis, thin and small body frame, smoking and drinking are just some of the risk factors for osteoporosis. I currently have all of those risks against me. There are four of the above risks that I can change on my own in order to prevent getting osteoporosis myself. Lack of exercise, poor nutrition, smoking and drinking are the four that I can change. The four goals that I have chosen are to stop smoking, stop drinking, to eat healthier than I have been, and to exercise more. The first goal I intend to take on is to stop smoking. Currently, I am taking a prescribed medication in order to quit smoking. I was not aware that smoking makes you more at risk for osteoporosis. So other than wanting to quit in order to be healthier, I am more motivated to quit because I do not want osteoporosis when I get older. I smoke more when I drink, so that will be challenging...
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...In his essay “Being Fat Is OK,” Paul Campos disputes the federal government’s definition of “overweight” (206). He even goes so far as to suggest that the government is perpetrating a fraud against the unsuspecting American people by setting weight standards that are unreasonable and not founded on any scientific fact. He points out rather convincingly that these standards “not coincidentally, serve the interests of America’s $50 billion per year diet industry” (207). It is his belief that the obsession with dieting in this country is caused by a series of intricate “lies” propelled by “the dishonesty of the propaganda war that the diet industry, with eager cooperation of our government, is carrying out against the American people” (207). Campos contends that it is not the government’s concern for our health but greed that influenced the stringent standards released that define someone as overweight or clinically obese. Campos confers that if Americans were lead to believe they were overweight they would flock to the market to purchase some of the thousands of dietary products provided by the industry. By providing quotes from the editors of extremely credible sources such as the New England Journal of Medicine, Campos exposes the weak link between being overweight and our overall health. In fact, Campos shows that there is little to no solid scientific basis to support the benefits of dieting at all. By doing so, Campos successfully creates an image of doubtful integrity on...
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...The Food and Drug Administration, HHS. Ajinomoto Co., Inc; Filing of the Food and Additive Petition; Amendment Is amending the filling for the use of non-nutritive sweetener and flavor enhancer in foods generally, except meat and poultry, it is proposed to provide safer use as a non-nutritive sweetener in tabletop applications and powdered beverage mixes. This proposed regulation does affect me and my family because it will regulate the use of non-nutritive sweetener in our food. I think that this should be a concern of everyone in the public, we as a public don’t really pay attention to such proposed regulations but they do plan a major role in our lives and what we consume in our foods. The proposal is to regulate the use of non-nutritive sweetener in our foods except meats and poultry. It would regulate the use for Human Consumption in foods and beverages. Public Comment This regulation would be a benefit to the public, we should regulate the use of non-nutritive sweeteners use and make it safer for human consumption. As a public we should be concerned what is being put into our foods as a whole especially stuff that has no nutritional value to us. I think the companies who produce these foods should be more responsible and concerned what they are putting into our foods. We should be concerned about artificial sweeteners and the unhealthy effects they have on our bodies. Deadline for Comments Oct 22, 2012 Promulgation...
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...Paper #3- 1087 words Not Your Body American is known as the land of the free. But, with all the rules and regulations placed on what we can do with our bodies, that freedom seems a little farfetched sometimes. If I wake up and choose to walk down the street, pay six dollars for a pack of cigarettes and suck down twenty or so of those little burning death sticks, then that is my right. I should not have to worry about how far I am from a door or listen to people complain. If I feel that I have become a little too flabby due to laziness and choose to shoot myself full of steroids, the choice to get into shape, with considerably less work than it would usually take, is mine. If I feel that those steroids made me a little too ripped and I'd rather be a little more convex, it is my right to walk to the nearest fast food place and choke down fifteen to thirty of those grease covered burgers without having to pay an extra tax because it is deemed “unhealthy”. Overall, I should be able to do whatever I want with my body as long as I am not hurting anyone else. Protests of smoking cigarettes, using steroids, or ingesting unhealthy foods should be stopped because it is a person's legal right to do these things, they already has an array of restrictions and it is common knowledge that they are deadly. Nowadays, it seems like everything gives you cancer or some other deadly disease. The biggest fuss is usually made about tobacco though. Tobacco is one of the only legal substances...
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...STRATEGIC MARKET PLANNING & IMPLEMENTATION Sugar & Spice : Healthy HomeCooked Meals Delivery EXECUTIVE SUMMARY Sugar and Spice is a catering and food delivery company that focuses on healthy, home cooked meals with lots of delicious choices on its menu to tantalize our customers' taste buds. With Sugar and Spice, customers will enjoy a rich variety of delicious meal that is different everyday. The daily selection of dishes includes fresh seafood, meat and vegetable, which will be prepared and served in hygienic condition. Our target customers are mainly working professionals from government offices and private offices as well as students in Putrajaya and Cyberjaya areas. In line with our 'green' effort, we will pack all the food in high quality disposable and microwavable container. Strategic Market Planning & Implementation Page 2 Sugar & Spice : Healthy Home-Cooked Meals Delivery TABLE OF CONTENTS I SITUATIONAL ANALYSIS 1.0 2.0 3.0 4.0 5.0 COMPANY PROFILE ……………………………………………….. 4 PRODUCT INTRODUCTION ………………………………………. 6 MARKET ANALYSIS ………………………………………………. 11 SWOT ANALYSIS ……………………………………………………. 14 COMPETITION ANALYSIS …………………………………………17 II MARKETING STRATEGY 6.0 7.0 8.0 MARKETING OBJECTIVES ………………………………………. 18 FINANCIAL OBJECTIVES ………………………………………… 19 SEGMENTING, TARGETING & POSITIONING (STP) ANALYSIS …………………………………………………………… 20 9.0 MARKETING STRATEGY ………………………………………… 22 III FINANCIAL STATEMENTS & FORECASTS 10.0 11.0 BREAK EVEN ANALYSIS …………………………………………...
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...MEDIA INFLUENCES ON EATING DISORDER ABSTRACT: The media as well as the eating disorders are commonly at odds because much frequently than never, we view various photographs of anorexic masses that are somehow galmourised as well as depicted the ideal beauty. The question now arises that whether does the media have an influence over eating disorders? What is it the most about the media is that it makes female fatally overwhelmed to the unrealistic and serious pressure towards slenderness? The affect of the media on the development of the eating disorders like Anorexia, Bulimia or Compulsive Overeating can’t be disproved.Since from the very early age the people are pelted with the images along with the messages that reinforce the idea to be pleased and successful that the individual must be lean. Now, as seen in daily day to day life that it is notified as a message that fat is bad, whether it is a television, a magazine, or a newspaper, or listening to the radio, or whether shopping in the mall. The most fearsome part is that the destructive message it conveys is somehow reaching towards children. Adolescents sometimes really feel like fatally blemished if their hips, weight etc. doesn’t match up I comparison to those of famous models and actors. Today even the children of the elementary school aged are also obsessed in respect to their weight. Even if the contention is also made that the media’s depiction of women is just only a mirror of the society and not as an...
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...1, Wonderland bakery 2, type of business: public company; industry: food and beverage, selling a wide range of bread, cakes, buns and pastries. 3, Form 1120, U.S. Corporation Income Tax Return (Regular Corporation) 4, my targeted customers are those young people who like trying new things and have courage to challenge it, because our kitchen never make those cookies or cakes that is what other bakery always do！ My targeted customers also are those white-collar workers who earn fat salary but don’t have time to know today’s fashion（our food court’s interior decoration is designed like a coffee house or book store.） And the girls who deadly love dessert but need to keep their nice bodies are also my targeted customer. Customers are paying more attention on how nutritious the food is. 5, Vender1: Flour business from China Vender2: white cream from Japan Vender3: Packing Box from Tokyo lovely bear store 6, me: leader of this company, charge of the management team and make significant decisions, have more than 80% company share. My mother: my partner and our company’s investor My father: hourly employee of my company, the working time is started after his day-time job. 7, Health-related Foods: Power Production, a series of supplemental food products for athletes. BREO, an oral care candy that was developed for cleaning the tongue and breath Ice Cream Products: Giant Cone, ice cream in a large cone with crisp chocolate and nut toppings. Banana, vanilla...
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...McCain is a private company which specialize in frozen food. It's the world's largest producer of chips. McCain buys 12% of the British potato crop. As any private company, McCain has a number of objectives of which it seeks to achieve. These objectives include wining the biggest share of the market, increase sales and making profit. There are other firms that involve in the industry of frozen food, so McCain is not the only producer of chips, rather it competes with other firms to win the largest portion of market. In addition, the entry or exit from this market is not restricted. As a result, we can conclude that McCain is a competitive monopolist as it seeks to take control over this industry. In 2005, a challenging environmental factor was facing McCain. The concerns about obesity were rising dramatically, especially in children, as over 22 million children under the age of 5 and around 155 million school-age children worldwide were severely overweight.¹ McCain's view is that its chips can and do play a role in a healthy balanced diet and it is continually finding ways to ensure that its products are as healthy as possible, for example, McCain dictates product standards to the potato growers that supply them, and it may choose to have more vertical control (i.e., direct ownership) over the processing, packaging, and distribution stages of the supply chain for their french-fries because these practices may entail sophisticated production techniques that are best performed...
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...knowledge of athletes is minimal. Dietary behaviors may hinder health status and athletic performance. The purpose of this study was to compare nutrition knowledge and attitudes of college athletes at a Southern university (N=190). Male and female athletes were surveyed from all sports. The study examined knowledge of current dietary recommendations, sources of nutrients, healthy food choices, and the relationship between diet and disease processes. Significant differences in overall knowledge were noted between athletes’ collegiate sports and genders. The majority of athletes at this university had healthy attitudes about eating behaviors, but low knowledge scores. A problem facing America’s college youth today is the lack of available healthy fast foods or easily prepared foods. College students have little time and space when it comes to meal preparation within the confines of dorms, apartments, or shared housing. An additional concern is the knowledge needed to determine which food items to select. Current research indicates that as the athletes’ knowledge increases, nutritional quality of food choices improves (Kunkel, Bell, & Luccia, 2001). Nutritional Education and Training (NET) programs are taught to children in most public schools (Sizer & Whitney, 2000), yet few college-age students understand even the basic concepts of nutrition by the time they reach a university setting (Cho & Fryer, 1974; Grandjean, Hursh, Manjure, & Hanley, 1981). Student athletes...
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...How does L-Carnitine work to help speed weight loss? What evidence is there that it works? http://www.metabolism.com/2008/08/23/lcarnitine-work-speed-weight-loss-evidence-works In a study of 18 overweight subjects, carnitine greatly increased weight loss. The subjects were split into two groups of 9. For 12 weeks, both groups ate a healthy diet and performed moderate exercise. One group was given 2000 mg of carnitine, and the other a placebo. In the placebo group, the average weight loss after 12 weeks was one pound. In the carnitine group, weight loss averaged 11 pounds. That’s an eleven-fold increase in weight loss, simply by increasing carnitine levels. Body fat percentage levels also decreased markedly in the carnitine group. However, not everyone will experience such a dramatic effect of weight loss with carnitine. In a recent study, individuals taking carnitine for 8 weeks did not experience increased weight loss. So, how does one know if it is even worth trying this supplement. Well, in my experience, individuals following a reduced carbohydrate diet, and incorporating aerobics and strength training, usually find it easier to lose weight while taking carnitine on an empty stomach, 30 minutes before breakfast, when compared to those following the same protocol minus L-carnitine. We hope all is well with you and that you find this information useful. Articles of interest: * Rebouche CJ, Paulson DJ. Carnitine Metabolism and Function in Humans. Ann Rev Nutr 1986;...
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...In order to establish our target audience, statistics from the PMB and information from the media kits of our potential competitors was used to define both demographics and psychographics. Demographics: Since living a healthy, active, and engaging lifestyle starts at a young age and is gender neutral, Coast Culture will target males and females who are between the ages of 18-55. Keeping with the geographic location, a large percentage of individuals living in the lower mainland have graduated secondary education and also have a relatively higher income than those living in rural areas. With this in mind the targeted level of household income will be between $55,000-75,000. A summary of demographics is as follows Age: 18-55 Gender: Male & Female Education Level: Completed Secondary, Some post-secondary Income level: Household income between $55,000-75,000 Geographic location: Greater Vancouver, and Vancouver Island Employment Status: Full-time or Part time Employment-Professional/Managerial/Executive Marital Status-Married/with Children in Household Psychographics: Using the PMB’s psychographic Clusters, Coast Culture has narrowed down our potential readers into the following groups Health Enthusiasts - This group places a high emphasis on being fit, primarily for health and beauty reasons and takes time out of their day to exercise. It is this type of individual, one who chooses to be fit and healthy for various reasons; that we look to target and gear our content...
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...disease problem population problem environmental sanitation problem medical care problem nutritional problem COMMUNITY NUTRITION PROGRAMMES: INTEGRATED CHILD DEVELOPMENT SERVICE (ICDS) SCHEME : Integrated Child Development Service (ICDS) scheme was launched on 2nd October, 1975 (5th Five year Plan) in pursuance of the National Policy For Children started in 33 experimental blocks Success of the scheme led to its expansion to 2996 projects by the end of March 1994. Now the goal (Ninth Five Year Plan ) is universalization of ICDS throughout the country. Beneficiaries : Beneficiaries 1. Children below 6 years 2. Pregnant and lactating women 3. Women in the age group of 15-44 years 4. Adolescent girls in selected blocks Objectives : 1. Improve the nutrition and health status of children in the age group of 0-6 years 2. Lay the foundation for proper psychological, physical and social development of the child 3. Effective coordination and implementation of policy among the various departments 4. Enhance the capability of the mother to look after the normal health and nutrition needs through proper nutrition and health education. The Package of services provided by ICDS : 1. Supplementary nutrition, Vitamin-A, Iron and Folic Acid 2. Immunization 3. Health check-ups 4. Referral services 5. Treatment of minor illnesses 6. Nutrition and health education to women 7. Pre-school education of children in the age group of 3-6 years 8. Convergence of other...
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...Eating disorders are a huge problem many people face on a daily basis. The National eating disorder associations states that eating disorders are conditions that arise from factors including physical, psychological, interpersonal and social issues. Most eating disorders tend to occur in people between the ages 12 and 18 but are possible at any age. Eating disorders are serious problems that can lead to many health issues and possibly death. Eating disorders are hard to avoid and harder to overcome, for some people it seems impossible, its a way of life not a choice (source 1). According to Anorexia Nervosa and Related Eating Disorders, Inc., without treatment, up to 20% of people with serious eating disorders die. With treatment, 2 – 3% of people with anorexia die. Statistics on anorexia show that mortality rates from anorexia are the highest of any psychological disorder. Anorexia statistics show that with treatment, only 60% make a full recovery. About 20% make a partial recovery, meaning that they may be able to hold a job and maintain some superficial relationships but remain very focused on food and weight. They may continue to abuse laxatives or diet pills. They remain underweight. The final 20% stay dangerously underweight. They are seen frequently in emergency rooms, mental health clinics, inpatient hospital units, and eating disorder treatment programs. Statistics on anorexia show that between 1 – 5% of all female adolescents and young women are anorexic. Statistics...
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...A healthy eating, nutrition and exercise plan is something that has to be worked at constantly throughout a person’s life. As people age, nutrition needs will change. For instance, a young child needs the fat from whole milk for brain development and calcium to prevent bone deformities, but an older person is better off with milk that is one or two percent fat as the fat is no longer needed for brain development. Furthermore, while the calcium is still essential, it is not needed to protect against bone deformities, but to prevent osteoporosis. For these reasons milk can be part of a good diet throughout life. Alternatively, in the case of someone who has difficulty digesting the lactose enzyme in milk, either due to a lifelong issue with lactose intolerance or as a result of aging, it may become necessary to add supplements such as calcium pills fortified with vitamin D to obtain the health benefits that could otherwise be provided through the consumption of milk (Chapter 9, “Calcium is the Most Abundant Mineral in the Body,” 2006). Additionally, to ensure that a variety of vitamins are consumed, it is necessary to periodically review the diet to be certain that all vitamins are represented in the adequate amounts by the foods consumed on a regular basis. This is where a tool such as the SuperTracker, found on the United States Department of Agriculture website, is extraordinarily beneficial (United States Department of Agriculture, n.d.). The program provides information...
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...families have been finding it hard to keep up with the rising cost of food and many of them have turned to the State for public assistance. In Nevada, “The picture of the food stamp spike is framed by the recession: About 145,000 Nevadans were collecting food stamps in fiscal 2007; in March of this year, the government counted almost 354,000 recipients statewide”. (Demirjian, 2012) In my neighborhood, I look around at the kids surrounding me. More than half of these kids are what one would consider “obese”. Childhood obesity is increasing in the United States – and the kids that I see today are a direct result of America’s unawareness to this crisis. The key causes of childhood obesity are a deficiency of exercise and deprived nutrition; these contributors must be conquered early in the home and school settings. The behaviors that they learn as toddlers and practice throughout their teen lives will be behaviors that they will take into their teen years and later into adulthood. Aren’t you ready to do something about it? For children, this is the first time in history that childhood obesity is more of a prevailing problem than undernourishment. In the...
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