...Nutritional Needs Ad May 4, 2015 Nutritional Needs Ad During pregnancy eating a healthy and well-balanced diet is essential to the growth of your fetus. Gaining too little weight can produce an under-nourished infant. While, over-nutrition also poses a risk to both mother and child. Nutritional Needs for a Developing Embryo The process of prenatal development occurs in three stages starting with the germinal stage that is the first two weeks after conception. The embryonic stage is the period of the third week through the eighth week. And the ninth week until birth is the fetal stage. During the period of gestation that is the time between conception and fetal development in the womb. The embryo gets nourished from breaking down the lining walls of the uterus. When this source is no longer available nourishment comes from the mother’s placenta that will feed the baby from five weeks onwards to birth ("Stages of Prenatal Development", 2015). Health Concerns Associated with Poor Nutrition When health problems occur, it can involve both mother and baby. Some women have health issues before pregnancy starts, while others develop issues during the period of gestation. Either way it leads to complications. Consulting with your health care provider before pregnancy to discuss ways of managing these issues, and treating the problem will keep it under control ("Reproductive Health", 2014). Problems that arise from pregnancy can be from mild to severe such as anemia that...
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...introduce in a daily nutritional diet something that can help you to lose few extra pounds. Everybody in these days watching their calories, we want a healthy life style. I am one who loves browsing the internet, trying to find articles especially those concerned with health, beauty, fashion, and home. Last Sunday, I was in the internet. It drew my attention an ad about whole wheat bread called Wonder Smartwhite. It was the first time I see it. I returned quickly to the ad and start reading, new bread with the taste and soft texture of white bread - but with the fiber of 100% whole wheat bread. This personal incident gave a proof that the ad was successful because it provides health information and it targets different people. This ad is about new healthy bread in the market called Smartwhite. In addition to providing five grams of fiber per serving and calcium equal to an eight ounce glass of milk in two slices, Wonder Smartwhite provides a good source of nine vitamins and minerals such as iron, vitamin D and folic acid and has 33 percent less sodium than regular white bread. Each slice of Wonder Smartwhite is only 50 calories. In the next page, you can see a package of this product. Health Full - With 50calories a slice, fiber and protein to help satisfy your hunger, and great-tasting whole grains to indulge your taste. That’s a perfect dream for everybody; you can enjoy a slice of bread, and to don’t feel guilty after that. At the bottom of this ad, you can see many slices...
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...strategy of Nestle as per global market * The Corporate Wellness Unit is responsible for driving the nutrition, health and wellness orientation across the whole of Nestlé – covering the entire portfolio of our products, all over the world. The Corporate Wellness Unit’s “Wellness in Action” strategy aims consistently to deliver better tasting, better-for-you nutritional products and solutions. We have a global network of Wellness Champions in all our business units and in every country. Their job is to facilitate, inspire, motivate and drive wellness initiatives. Our science-based nutritional research and expertise are driving nutritional innovations. One example is our “Branded Active Benefits“ (BABs). The objective of a BAB is to add a specific health benefit to an existing product in a way that is meaningful and relevant to the consumer. In this way, the nutritional content of the product is enhanced so that consumers can enjoy even more health benefits – for example, improving digestive health and contributing to healthy physical growth. * A network of local companies It’s a genuine paradox. Although Nestlé is one of today’s global giants, our priority is to be a local company in each of the 130 countries where we market our products. In many of them, we have been present for more than 100 years. So we’ve had time to learn and understand their cultures and habits, and to benefit their economies...
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...influence the choices children make in regard to their eating habits. I illustrated how these articles set up their research methods, which usually resulted in various categorizing. I also acknowledged any biases or flaws in the study. In the end, fast food advertisements were shown most frequently during children’s programs. These advertisements never meet the recommended daily values for nutrition in any category. Advertisements and Children: Do Advertisements Affect Children’s Weight? I decided to write about how television ads affect children’s weight. Obesity is a vital health issue in today’s society because the fact that obesity is so high. Especially in preschools with “obesity rates for preschool children tripling in past 30 years and quadrupling for children aged 6 to 11 years” (Zimmerman, F. J., & Bell, J. F. 2010). Hypothesis and Introduction Before even beginning any research my first impression was that yes, the ads that restaurants put on television do have an affect on children. Specifically, children who watch television for long periods of time (multiple hours in one session) or who watch television routinely. Because the children see the fast food industries advertisements more then they see the healthy options. In fact, I rarely see a healthy food advertisement on television. Testing In order to prove my hypothesis, I found my first article and it used television viewing hours and body mass index (your weight in kilograms divided by...
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...Marketing Plan for Clif Bar, Inc. Marketing Management– MM522 DeVry University, Keller Graduate School of Management Professor Gary Myers By: Chameer Moses Table of Contents Executive Summary 3 Executive Summary………………………………………………………………………………………....3 Situation Analysis 3 Market Summary4 SWOT Analysis4 Prioritized SWOT Analysis5 Competition6 Product Offering………………………………………………………………………………....6 Keys to Success…………………………………………………………………………………...6 Critical Issues…………………………………………………………………………………6&7 Marketing Strategy………………………………………………………………………………7 Mission……………………………………………………………………………………….. 7&8 Marketing Objective…………………………………………………………………………….8 Financial Objective…………………………………………………………………………. 8&9 Target Markets…………………………………………………………………………. ..9,10,11 Positioning…………………………………………………………………………………...11,12 Strategies………………………………………………………………………………………12 Marketing Mix………………………………………………………………………………12,13 Marketing Research…………………………………………………………………………….13 Controls………………………………………………………………………………………….14 Implementation process…………………………………………………………………….14,15 Marketing Organization……………………………………………………………………….15 Contingency Plan……………………………………………………………………………….15 Conclusion…………………………………………………………………………………...15,16 References……………………………………………………………………………………….17 Executive Summary Clif Bar, Inc. was found in 1992 by Gary Erickson. The nature of Clif Bar is the planet, food and community. They are working to reduce their ecological footprint in everything that they...
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...Numerous children are getting hooked right off the bat on high-fat, high caloric garbage snacks. According to Junk Food Junkies, frequently kids discover it is easier to get a fast food nibble than a bite of a nutritional snack (Mooney 2011). Television, the internet, and movies bombard them with advertisements for the latest candy, soda, or chips. Vending machines and à la carte lunch options at school are filled with sugar and fat. Even very young children are regularly eating junk food. As per a Gerber Products study, parents permit ten percent of toddlers to eat candy each and every day. In addition, 21 percent of toddlers eat french fries daily, while 23 percent wash them down with sweetened beverages (Mooney 2011). “It’s a minefield out there for kids. Schools have a big part to play, but kids often are not offered the best choices at school or in the community. It’s up to parents to lead by example,” says Alexandra Salazar, a pediatric nutritionist at the Children’s Hospital at Montefiore in New York City (Mooney 2011). Children in the United States are eating more and more unhealthy foods due to...
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...1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. 3. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation. 4. If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother? 5. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the problems. 6. Based on your response to Question 4, recommend both a short-range and long-range plan for McDonald’s to implement. McDonald's and Obesity McDonald's and Obesity People around the world are spooked that their children will become as overweight as American children. In the US, roughly 30% of children are overweight or obese while 64.5% of Americans are overweight or obese, which is the highest ratio in the world. Obesity rates in children are rising in other countries with one out of five children in Britain, 30% of Spain, and 36% in Italy. Experts believe that the number of...
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...of commercials that are aimed directly at children. These commercials encourage today's children to purchase all types of unhealthy food items, as well as toys and clothing. Not only are these food items full of fat and sugar, I cannot go to a toy store or clothing store without my children asking specifically for items promoted through television commercials. My children have even asked for certain types of fast food restaurant to receive a desired happy meal toy. Food products are the most commonly advertised item during peak hours of children's TV watching. A study of broadcasting during the peak hours of children's television watching found that 16% of the time was consumed with ads. Almost half of the ads were related to food (food products, restaurants, and beverages). The nutritional contents of the foods advertised weren't good. Almost 70% of the foods advertised were high in sugar, 40% were high in fat, and 20% high in salt. About 9% of the foods advertised were classified as healthy (low in sugar, fat, and salt). (Pediatrics for parents 1997) Not coincidentally, childhood diabetes is on the rise. Dr. Robin S. Goland, co-director of the Naomi Berrie Diabetes Center, told the New York Times that "With the numbers we are starting to see, this could be the beginning of an epidemic"(Thompson 1998). In a society in which children are becoming more obese, inactive, and often unable to focus due to attention deficit disorders, it is clear that big business companies...
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...around. Everywhere you turn you will see a commercial or an ad talking about how tasty, fresh, and convenience their food is. Today our society is fast pace and attracted to foods that can cause health issues, fast foods is convenient, but home cooking has more benefits. Faced with today's foods, how can society improve its well-being ?The purpose for food is beyond the fact that it tastes good and provides a sensual of pleasure to your palate. Food is life, we need it to live and survive food provide us with more than the sum of its nutrients. Nutrients are the nourishing substance that is essential for the growth development and maintenance of the body functions. In other words the nutrients we give our body can suffer and our health declines. Then a current the risk for the development for diseases and condition, such as diabetes, high blood, arthritis, and heart disease it the number one killer in the United States. The common cause of heart disease is the narrowing or blockage of the coronary arteries .Food that contain high level of saturated or tran fats. , have an effect on your heart over time casing it to clog.Understanding nutritional value is very important. Because it tell us what food is made of and its impact on the body. Home cook meals are generally considered healthier than fast food meal. Home cook meal contains a high nutritional value which is good for our body health. Home cook meals with high nutritional value is good for our health. It has uniforms of nutrients...
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...Dear Ms. Brenner, McDonalds has been a subscriber and loyal contributor to the Milwaukee Journal Sentinel for the past 20 years. Ads and press releases placed in past issues have proven to be highly successful in bringing in customers. We have received last week’s publication which portrayed McDonalds as an unethical company due to the supposed lack of our nutritional options. We would like to point out the following ways in which have expanded and promoted our nutritional offerings: • All nutritional information is now printed on food packaging. • Low calorie side dishes such as Apple Dippers and our Snack Size Fruit and Walnut Salad were introduced. • Kids’ meal drink options now include milk, water, and juice. • McDonalds launched “Healthy Start” breakfast options which all contain less 10 grams of fat. McDonalds values its customers and their health. We continuously seek cost-effective ways to offer healthy alternatives to our traditional menu. We are requesting that in future articles published more positive menu attributes will be recognized. This has been a major focus for our company and our customers are also your readers. We encourage you to visit the nutritional page of our website, www.mcdonalds.com/nutrional, to view our current promotions surrounding nutrition and a healthy lifestyle. Our company would love to sponsor your next company event by catering free of charge. We have also included a coupon booklet with a value of $50 encouraging...
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...Standard Mandatory Confidential St December 2008 The Nutrition, Health and Wellness Mapping Standard for Product Portfolio Evolution RE S PL PON PR EAS SIBL OD UR E UC E TS PR OTH OD ER UC TS AD NF PR EQU OD AT UC E TS AD NUT D R PR ED V ITION OD AL UC UE TS 60/40 win NH STR O PR W VA NG OD LU UC E TS Classification Standard Date of publication December 2008 Replaces Not applicable Author Corporate Wellness Unit. The Corporate Wellness Unit wishes to thank: u Wellness Champions of Zones, SBUs and Markets u Nutritionists of NRC, PTCs and Markets u GLOBE and F&C specialists u Market Heads and SBU Heads who commented on the strategy as it was evolving u And so many other talented colleagues from corporate teams. Approver Nestlé Board of Directors and Nestlé Executive Board Paul Bulcke Chief Executive Officer Werner Bauer Executive Vice President Strategic Business Units, Marketing and Sales Repository All Nestlé Principles and Policies, Standards and Guidelines can be found in the Centre online repository at: http://intranet.nestle.com/nestledocs Copyright and Confidentiality The content of this document may not be reproduced, distributed or disclosed to third parties without proper authorisation. All rights belong to Nestec Ltd., 1800 Vevey, Switzerland. ©2008, Nestec Ltd. This booklet, and accompanying materials including the CD-ROM, should be kept strictly confidential. Please only share with colleagues who are directly involved...
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...Raqota Berger June 18, 2012 Introduction Due to the growing concern and increase prevalence of childhood obesity around the world the population of children as it relates to childhood obesity indicates that these children will suffer even greater as adults. This increasing concern has become a public health issue and a social issue with children. Furthermore, research shows that the media plays an important role in the current epidemic of childhood obesity, which also has become a social issue with children. The increasing amounts of junk food and fast food advertisements, that target children and adolescents, have an effect on the outcome of their health and nutritional habits; these advertisements shift away from good nutritional practices. Food advertisements that advertise unhealthy foods such as foods high in saturated fats and cholesterol (junk foods) puts children at risk for high blood pressure and high blood cholesterol, both of which causes heart disease later on in life, which are precursors of cardiovascular disease resulting in childhood obesity. Sociocultural Factors Gender Society, culture, and the media send children powerful messages about body weight and shape ideals. For girls; ideas that are stressed in the media include the "thin ideal" and urging to diet and exercise, which can put pressure on girls to be thin, putting them at greater risk for developing eating disorders. The messages from the media for...
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...other drinks. The California Milk Processor Board launched the ‘Got Milk?’ campaign created by the agency Goodby Silverstein & Partners to promote to all people of all ages to drink more milk. ‘Got Milk?’ is a very influential advertising campaign that has gained over the years and continues to provide awareness for nutritional benefits of milk (Holt). The ads always use familiar faces to promote their products. The public is more likely to spend money to something they believe that they are trustworthy. An example of this ad is from Sports Illustrated magazine September 1999 issue featuring tennis stars and sisters Venus and Serena Williams. Famous for their colorful beaded braids and on-court success, these athletes have paired up off court with a milk mustache to encourage both young and adults especially those who lead active lifestyles to drink milk and get all the health benefits from it. The ethical appeal in this ad is very noticeable from the moment you look at it. “The ‘Got Milk?’ campaign is one of the most recognized and respected advertising campaigns, having earned a place in advertising history,” says milkdelivers.org. The ‘Got Milk?’ campaign ad has increased the production and consumption of milk products in California. A company that is known for its success has been around for years and still going means that their credibility is unquestionable. This may be one of the reasons why people take notice of their products and assume that what it says must be true...
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...The 2015 Hardee’s Jr ad presented at the Super bowl football game, it was part of a series of advertisements launched by this food chain company, using young beautiful woman, little clothes, provocative scenes and lot of sex, intended to catch the attention of mostly males population, luring them with the old sex and beauty formula, and because of that it is a success promoting and getting attention, even if we do not agree with it, but at the same time it is a campaign of misleading, selling a product that is unhealthy, promoting women as an object and influencing in the minds of the viewers. The video’s scene begins in the outside of a country barn with a country song in the background, then inside a big farm work truck covered with...
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...all pervasive—from keeping people updated on the latest international and national events to giving a person the inside scoop on all kinds of major political matters, it has steadily moved on to becoming the one-stop destination for all sorts of information. And then there are the digital learning sessions, e-commerce, online review sites, e-campuses, consumer forums, and virtual shopping zones, there is nothing that the Web does not have an answer for. Advertising is the best way for companies can reach consumers with their target market for different kinds of companies. Having the internet and able to advertise is the most modern way for companies to be able to reach and influence larger groups of consumers. With advertising, companies need to follow certain kinds of code of ethics. When companies don’t follow codes of ethics, there can be a chance that the company will not have the kind of advertising they want and it can be short lived. While the online medium is well established, the concept of advertising and selling on the net is still at a promising stage. However, with the impact of the Internet, it becomes critical to have the ethics and regulations put in...
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