Memo
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Date:
Re: Part I Team Paper

Industry Background Cosmetics have been around almost since the beginning of time. In 4000 BC the Egyptians applied bright green paste made from copper minerals to their face to provide color and definition. They also painted on eyebrows with cream that came from sheep’s fat, lead and soot. Fast forward to the present time. In the 1970’s “certain ingredients were banned from use in cosmetics to protect endangered species, and other species currently used as “lab rats” by some cosmetics manufacturers.” (Cosmetic Discounter, 2004)
The sale of cosmetics within the US market has increased from 3.34 billion dollars in 2000 to 5.35 billion dollars in 2005. Some studies also estimate that this market will increase to reach 8 billion dollars in 2010 and further to 11.85 billion dollars in 2015 and what is really driving growth is innovation. This means that products are being formulated with increasing amounts of highly developed active ingredients, such as anti-wrinkle and firming agents. The contra of this innovation is focused on the environmental issues: The unfortunate practice of many cosmetic companies trialing their products on animals in horrible ways, some contents like dibutyl phthalate, or DBP, a chemical linked to cancer in animals and other chemicals commonly found in cosmetics include acrylamide, formaldehyde and ethylene oxide - all listed by EPA as carcinogens.

L’Oreal is the global leader in cosmetics. They have 25 brands that are made up of hair care, colorants, skincare, make up, and fragrances. (L’Oreal, 2007)
Company Mission and Strategy L’OREAL’s mission is to help men and women around the world realize the aspiration that everyone has to be beauty and express their individual personalities to the fullest. “This is what gives meaning and value to our business, and to the