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Obligations and Contracts

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Submitted By Anjadizon
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PAMANTASAN NG LUNGSOD NG MAYNILA
University of the City of Manila
College of Business and Management

Submitted By:
Balicanta, Keith Martin
Buen, Kristine
Dizon, Dayz Angela
Lopera, Joyce Ann
Manio, Josie Marie
Mateo, Dinecen Shairo
Panganiban Chriscelle

A. Executive Summary
Background
Dermstrata is a skin clinic that offers various skin care products and services. It is established by Dr. Winnie Rodriguez in December of 1998 and their first branch is at SM Centerpoint.
Product/ Services
Wrinkles, oily face, pimples, etc. These are the common problems of many human beings which are experiencing puberty changes. Many of them are willing to pay any amount for them to get rid of these things. Many products arise from market to resolve this kind of problem. Dermstrata is known for high quality of skin care service and product, such as facial soap, aramond peel and others. The new product is facial wash for men and facial treatment. The new products are economically competent and the people in the low and middle class can afford it. The price of the new product are more cheaper than the existing product and this marketing plan offers discount which is called “Barkada Package” that if you buy 5 soap, you can get 1 free. And in service, in the 6th session, you can avail 50% discount off. The new target market of this marketing is to get the attention of males. These marketing plans suggest that using male models for their new promotion. By this, they can get the attention of their new target market.
MISSION AND VISION
Confidence in your own skin is Happiness, Beauty is in Happiness. Dermstrata Skin Clinic & Spa: from its humble beginning of a single branch in SM Centerpoint, it has now grown to over 40 branches with more to open. A testament to the outstanding service, Dermstrata provides to its multitude of satisfied and happy clients. Started

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