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Observation At Jewel

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As I was planning for this assignment, I was fully aware of what I would be experiencing at the Jewel location, but I wasn’t quite sure what to expect at the Fresh Market. My family and I loved going to the Fresh Market in Carpentersville. My sisters and I especially loved when we could get a treat from the bakery. My family has been one to overconsume at times, and most of the time it sadly must be thrown away. Not only is this sad, but it’s also unhealthy. As a nation, we would rather consume chips, candy, or cookies rather than fresh produce. So many times, we are throwing out fruits or vegetables that have gone bad.
Before going into the stores, I took some time to write down some of the main things that I wanted to either observe or learn about. I decided to look at how the stores were laid out, what did …show more content…
Many packages that kids would like were bright in color and at eye level. What I did realize at Jewel was that a lot of the produce such as, the vegetables were lower to the ground unlike the Fresh Market. The price for a salad at Jewel was three dollars and sixty-nine cents. When I know that if I went over to Aldi, I could buy that same salad for two dollars less. In the Fresh Market, everything was stacked higher, and seemed easier to reach for. While browsing the end caps at Jewel I noticed that a good majority of them were directed for Latino culture. Throughout this assignment, I was wary to go to the Fresh Market because I had never been there before. This has taught me to still explore places that may make me nervous. I was so surprised when I walked into the Fresh Market. It was completely different than the surrounding area, that did look a little dilapidated. I had traveled into a different culture just by going one street over, this was bizarre to me. The time and care that was put into how the vegetables and fruits were stacked was clearly seen and the prices were completely astonishing (in a good

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