...direct-response promotion • integration 3. A firm with a marketing orientation is MOST likely to__________. • view advertising as an unnecessary expense • recognize that effective advertising is the key to sales • not use any advertising • advertise how a product meets customers' needs 4. Which of the following observations concerning sales analysis is NOT correct? • There is no one best way to break down sales data. • It is a detailed breakdown of a company's sales records. • Data can easily be obtained from basic billing and accounts receivable procedures. • Product category is the best way to analyze sales data. • It is easy to do, and usually it's inexpensive. 5. Managers should make operational decisions___________. • on a month-to-month basis and never daily or weekly • within the guidelines set down during strategy planning • with great care as these decisions are the same as strategic decisions • for the long-run to help formulate strategic plans Find the final exam answers here click MKT 575 Final Exam (Newest) 6. When Fresh Produce Wholesaler Inc. buys fruit and vegetables from a variety of different farmers and takes large bushels and breaks them into smaller package sizes. Fresh Produce is addressing__________. • discrepancies of assortment • discrepancies of quantity • discrepancies of need • discrepancies of time 7. A(n) _______ is a marketing mix that customers see as better than a competitor's mix and...
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...to provide an outline of the basics on group development and how relationships form in groups. Included are barriers that can exist in group communications and techniques to overcome these barriers. To begin, there are five basic stages that group formation goes through. They are as follows: In the first stage, forming, members begin as individuals and phase to the next stage at the point when they begin to think of themselves as being part of a group. Forming will include members’ informally gathering information about other members and what type of behavior will make them fit in to the group. It is a time in which social ground rules are loosely laid and each member begins to figure out their social role within the group. Members in this stage are trying to determine what types of behaviors are acceptable. The second stage, storming, is when the social role of each member is further defined and a working order to the group begins to form. Members accept the existence of the group but resist the constraints it imposes on individuality. There is typically resistance from some members at this point as they convey their individuality as important and attempt to keep that intact as they meld into the group formation. Furthermore, there is conflict over who will control the group. When this stage is complete, there will be a relatively clear chain of command of leadership within the group. The third stage, norming, involves the formation of a solid group identity and structure...
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...Do the Right Thing Summary Emily Bings Sociology November 16, 2015 In the eye-opening 1989 film Do the Right Thing, Spike Lee was able to create a captivating story of racial tension and discrimination. Starring as Mookie in his award-winning movie, Lee portrays a pizza delivery man trying to support his girlfriend and son. The pizzeria has been run for twenty-five years by an Italian-American named Sal, who has an older son named Pino who is incredibly racist towards African Americans. Pino and his brother Vito are suffering a rocky relationship due to Vito’s friendly demeanor towards Mookie, which Pino practically views as a crime. These separate racial groups set the discriminatory tone for Lee’s disturbing yet inspiring hit film. This intense drama captured racism in urban America using simple characters that were able to portray a huge amount of meaning and values. Tensions begin to rise on a hot summer day between Buggin’ out, Mookie’s close friend, and Sal at his pizzeria. Buggin’ Out takes it upon himself to directly ask Sal about the lack of black celebrities on his “Wall of Fame,” to which Sal states that he does not need to feature anyone who is not Italian in his restaurant. After Buggin’ Out’s unsuccessful protest against the wall with Radio Raheem and Smiley, tension is left thick and raw between the two racial groups. Radio Raheem and Smiley, although not the stars of the film, seem to hold pretty large significance just by their character identities alone...
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...ARTS/100 Introduction to the Visual and Performing Arts June 24, 2013 Alfred Hitchcock was considered the master of suspense, and with very good reason. Hitchcock had a very productive film making career in which he made 53 major films. His production of Rear Window, a movie based on the short story by Cornell Woolrich titled, “It Had to be Murder” ("A Work In Progress,” 2013) is one of his most famous. I have seen Rear Window several times over the years, the first time in an art house theater in Lake Tahoe, California. It is my favorite Hitchcock film, and I looked forward to watching again. I relaxed in my recliner with a glass of wine to enjoy this Hitchcock masterpiece after everyone had gone to bed on Thursday evening, June the 20th. Rear Window opens on an apartment complex courtyard- peering into the windows of the people who live there. The camera tracks up and shows the audience a woman getting ready for the day. The camera tracks down and to the left to see the milkman walking away and into the street behind the building before tracking back around to the protagonist, L.B. Jeff Jefferies (James Stewart) in his apartment. A close up on Jefferies reveals the sweat on his forehead before cutting over to a wall thermometer showing how hot it is. Panning over, viewers get a closer look at the various people from the apartment across the street. The viewer sees a neighbor with shaving cream on his face as a radio announcement is being...
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...12 Angry Men: In Light Of OB Theories [12:14 PM | ] 12 Angry Men (1957) is a gripping and an engrossing examination of 12 jurors who are deciding the fate of a young Puerto Rican boy in a murder trial. It is phenomenal that a movie with a running time of just 96 minutes and shot in just one room could be so impactful and so intellectually stimulating that it could be a source of immense learning for generations to come in the field of psychology, social psychology, Organizational Behavior anddecision making. In this paper, we will be exploring 3 wide dimensions/theories in the field of OB and their application in the movie by citing specific examples from the film. We will start off by exploring the phenomenon of Perception and Individual Decision Making where we would be exploring the decision making process at an individual level, explaining the underlying theories and biases involved in individual decision making and try to map those to specific instances in the film. This will be followed by a discussion on the phenomenon of Group Behavior with particular emphasis on group formation, group decision making and Groupthink. Finally, we will explore how Personality influences the decision making environment. Perception and Individual Decision Making One of the theories that were seen at play was Attribution Theory. Attribution theory is a phenomenon that is characterized by individuals observing behavior followed by an attempt to gauge whether the event was externally...
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...BOM 7094: Operations Management Digital Cinema – Changing the Supply Chain Management of the Movie Industry BOM 7094 Term Paper Dzulhafidz Bin Dzulkifli - 1091200147 10 Table of Contents Introduction ...................................................................................................................................... 2 Literature Reviews ........................................................................................................................... 4 Digital Cinema – The New Challenge for the Movie Industry ..................................................... 4 Security and Rights Management in Digital Cinema................................................................... 4 Digital Cinema Business Model – The Global Outlook ............................................................... 5 Summary of Literature Review ............................................................................................... 6 Operation Management: Supply Chain Management ..................................................................... 7 Motion Picture Supply Chain Management – The Conventional Way ............................................ 8 Ownership Chart: The Big Six ..................................................................................................... 9 The Management of the Chain of Supplies for Digital Cinema. .................................................... 10 Digital Cinema Process .................................
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...The Sanity of a Sane Doctor Abstract Suffering from antisocial personality disorder, with an intellectual barrier, no one could break, Hannibal “The cannibal” Lecter will be my patient, I will observe his behavior and try to give an assessment. Through an observation approach, the collected data will consist of, behavior that was observed directly, while indirectly collecting information about the patient, and the consideration of the biological variables that can be observed via advanced technology methods. The purpose of this assessment is to find plausible causes, and possible distal and proximal factors that could be contributors to his behavior. This is the classification of the disorder, not my patient. The suffering, maladaptive, irrationality and unpredictability are certain elements contributing to this abnormality. Mainly focusing on his adolescent years, the contributors in his adult life will not be ignored, focusing on the root of his behavior and trying to manage his irregular manic episodes. Defining exactly what antisocial personality disorder is, with the goal of providing treatment based on theories and/or other doctoral research. Through this method I will answer the questions, When? How? And Why? The Sanity of a Sane Doctor, and the Possible Treatments The distance between insanity and genius is measured only by success - Bruce Feirstein. Antisocial personality disorder is a mental condition in which a person has a long-term pattern...
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...include race, gender, and class. The film Precious directed by Lee Daniel in 2009 represents life of a young, illiterate girl, who suffers from sexual abuse and home violence as nobody can protect her except her old grandmother. The plot of the film shows that how the main character’s life has been affected by these characteristics. Throughout the movie we see that Precious does not live but exists in the world of a relentless treatment of her family at home and peers at school. Thus, the main idea of the film reveals that race and gender inequality can destroy the life of a black girl, who goes through several stages...
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...TITLE PAGE TRENDS OF NEGATIVE THEMES IN NIGERIAN HOME MOVIES (A STUDY OF FOUR HOME MOVIES) BY OGBONNIA CHINAZA. C MC/2006/118 A PROJECT PRESENTED TO THE DEPARTMENT OF MASS COMMUNICATION, CARITAS UNIVERSITY, AMORJI-NIKE, ENUGU. IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE DEGREE IN MASS COMMUNICATION JULY, 201 DEDICATION I dedicate this work to God Almighty for his unfettered love. He is the only guide to my life and studies and he dispenses his grace freely. Also to my parents Mr. and Mrs. Joseph Ogbodo Ogbonnia and my brothers Arinze, Nnamaka, Chukwunonyerum, I remain grateful for their moral and financial support. ACKNOWLEDGEMENT I wish to acknowledge and appreciate all who fired the flame in one way or the other. First, I thank God, the almighty father who has given me life, knowledge, wisdom and strength to accomplish my work. My special gratitude goes to my head of Department, Damian. U. Agboeze who despite his crowded daily programme as the HOD would readily attend to his students and his fatherly advice. My immense gratitude also goes to my supervisor Justina Obi who devoted her time to supervise, correct and criticize this research work to make it a reality. I can never forget the service of my lecturer, Ferdinand Obasi, who made things...
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...is a central dimension of the entire business. It is the whole business seen from the point of its final result, that is, from the customer's point of view. Concern and responsibility for marketing must permeate all areas of the enterprise." Peter Drucker, Management Course Description This course provides the student an opportunity to understand the decision-oriented realm of marketing in modern profit and not-for-profit organizations. Through a broad introduction to marketing concepts, the student will gain an understanding of the roles and operations of the free enterprise, competitive market system in the American and world economies. Through exposure to the "language" common to marketing managers, the student's development of relationships with business entities, governments, and associations will be enhanced. Course Objectives The student is provided the opportunity to understand the fundamentals of marketing for applications in modern organizations. By the end of the course the student will be a more intelligent consumer and citizen. The student should develop an appreciation of marketing application strategies. The student will develop insight into creative marketing plans and the impact of environmental influences, pricing, product, distribution, and promotion decisions, and ethical practices. The course outline includes specific performance objectives. Course Outline Session I--Upon completion of the first class meeting and independent study assignments, the student...
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...researchers is dating or being in a relationship. Upon entering a relationship during college, one might be forced to choose to either study, or spend time with his partner. This may leave the student with a lot of stress that may affect the student including his studies. The course Bachelor of Science in Business Administration major in Human Resource Operations Management (BSBA-HROM) is a course taken up by hundreds of students in Pamantasan ng Lungsod ng Maynila (PLM). PLM is known for its quality education and high standards. Applicants are screened and went to several tests and interviews before being accepted. In this university, each student is required to have a general average of 2.25 at the end of every semester. Whoever fails to meet the required general average, might get kicked out of the university. As a concerned fellow student, the researcher observed that despite the high grade requirement, some students still have time to enter relationships. Along this thought the study about the effects of having relationships to the academic performance of selected students in BSBA-HROM has been conceived. Statement of then problem 1. What is the profile of the respondents in term of: a. Gender b. Age c. Year Level 2. What are the effects to the respondents about being involve in an early relationship in terms of: a. Commitment Level b. Dating frequency c. Advantages and disadvantages of dating 3. Is there a significant relationship between the respondents profile...
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...mass-media control and its psychological adaptation in an individual’s mind. I also performed a media and mind control case study. I used my family for the subjects; my older sister who is a Licensed Practical Nurse (L.P.N.) and my mother who is a widow, an evangelist, and retired home nurse, for the control group, and my nephews who are fraternal twins, age thirteen for the experimental group. My observations were to observe both groups for a week during different intervals of media exposure. My nephews, the experimental group, were observed during and after watching television, using the computer, and listening to music. They were then observed when these forms of media were limited. My mother and sister, the control group, were observed during the limited periods of their television usage and listening to non-secular music. I believe there is direct correlation between adults and children who watch and listen to obsessive amounts of television, movies, news, and popular music and aggressive behavior, stress, dispositions, and sleep and eating habits. The case study observations supported this theory. Keywords: mass media, mass-media control, aggressive behavior, perceptions, adverse misconceptions, psychological adaptation, media nationalism, suggestive media, groupthink nationalism Mass Media Control Mass media can influence opinions, values and beliefs of the general public by controlling the language used to report and communicate information. Our minds...
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...CREATIVITYIN HOLLYWOODPITCH MEETINGS: EVIDENCEFOR A DUAL-PROCESS MODEL OF CREATIVITYJUDGMENTS KIMBERLY D. ELSBACH University of California, Davis RODERICK M. KRAMER Stanford University This study addresses an important but neglected topic by investigating the social judgment processes that experts (studio executives and producers in Hollywood) use to assess the creative potential of unknown others (relatively unknown screenwriters) during "pitch" meetings in which screenwriters attempt to sell their ideas. The findings suggest a dual-process social judgment model. In one process, person categorization, the experts used behavioral and physical cues to match "pitchers" with seven creative and uncreative prototypes. In another process, relationship...
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...attempts to “break up the whole to discover the nature proportion, function, and interrelationships of the parts” (Boggs and Petrie, 2008). Final Fantasy, the first CGI (computer generated image) film featuring synthetic human actors, opens with its protagonist, Dr. Aki Ross, surveying her barren, alien surroundings. Aki wakes from the recurring dream and looks out at earth from the window of her spaceship. As the music swells, our heroine wonders if she will be able to save the world from the “phantom” spirits that have invaded it. Two scenes later, we learn that the phantoms also have infected Aki, effectively linking the fate of the devastated planet with that of a beautiful, young though entirely computer-generated into a female body. I’m introducing the film by way of Aki’s dubiously raced, female body for two reasons. First, Hironobu Sakaguchi, its creator, director and producer has made it clear in press releases and the supplemental documentary on the special edition DVD that the film functions as a showcase for the protagonist. “Identifying the theme can be considered both the beginning and the end of film analysis” (Boggs and Petrie, 2008). According to Sakaguchi, Aki represents his mother (the two share the same name) and his coming to terms with her death (Pham, 2001). Second and more to the point of my essay, critical reception of the film places strong emphasis on the character, which often is treated as a metonym for the film itself. This relationship works for the...
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...weakness. Inferiority feeling also arises for imperfection in doing something. Those feelings include subjective feeling, which is experienced by people because of their social disabilities. Thus, human beings try to compensate for their inferiority feeling by striving to overcome their feeling. Inferiority feeling influences human being life style. In other words, inferiority determines life style involving how people attempt to defeat their weakness. Commonly, individual applies their inferiority in social life. However, they tend to be motivated to overcome feeling of inferiority by building relationship with others to get their life’s goal. Sometimes, the goal of life will become difficult thing to be reached since there are many problems in human life. The problems in human life cannot be separated from thinking, feeling, and acting. Those are actually bringing up influence for the literary work. Therefore, literature closely related to psychology in human being including experiences facing the life. A work of literature is created not only to entertain but also to convey values and meanings to human life which can be discovered in the problem and conflict. The psychological type discussed about the psychology, focusing about the development of personality by Sigmund Freud. A work contains of symbols of idea, symbols of image, describes the action that can be done in real life, it can also contains of psychological portrayal of mood or personality character...
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