ADMN 4076 International Business Management
Topic: Individual 5th Case Assignment
(Ocean Park Fights Disneyland)

Question 1: Why was Ocean Park able to turn a threat into an opportunity?
Ocean Park was able to turn a threat into an opportunity because they understand their value and they were a local company in Honk Kong who stick with their cultural heritage. They focus on animals and nature , they were about reality whereas Disney was about fantasy. They did not try to compete with Disney but stick to their core competencies, roots and focus on nature and wildlife with many animal related activities and make a few changes such as:
• They position themselves as a world class attraction
• By letting the resident of Hong Kong know they were a home grown park who cater to families from children to grandparents
• Strengthen its core competency in real nature as compared to Disney’s strength in cartoon characters.
• By introducing annual pass to boost attendance.
• By differentiating itself from the competition
• By not trying to compete with the competitor and sticking to core competencies.
• Did a create campaign that tapped into the locals psyche for seasonal holidays.
• Adding to wild life by adding 33 new species of animals.
• They revamp their product line.
• Improve its brand image.

Question 2: Ocean Park made the decision not to compete head –to-head with Disneyland. Will this strategy always work when local companies face multinational giants? Explain.
I think this strategy will not always work but can work if a core competence of the local yields a long term advantage to the company, which competitive advantage. I think local companies should build on core competencies by utilizing skills that combine to strengthen the value chains and build greater competitive advantages. This will leads to synergies in the company