...Jake Saville SCIN136 Week 1 NOAA vs. NASA If I were to testify before congress as the head of the National Oceanic and Atmospheric Administration (NOAA) I would lobby for more money for my program on the pretense that increasing funding would lead to more oceanic research, which in turn could help find new treatments, and potentially a cure for cancer. According to the Center for Disease Control and Prevention “Each year globally, about 14 million people learn they have cancer, and 8 million people die from the disease”. In the United States alone the number of deaths from cancer totals over 1,500 daily. What if some of these lives could be saved by furthering scientific exploration of the Earth’s oceans? “The National Cancer Institute estimates that about 65 percent of all cancer drugs come from marine life and plants - their bark, roots, leaves and fruits”. Currently the National Oceanic and Atmospheric Administration (NOAA) is the only federal organization with a mission to explore our planets unknown oceans. In 2012 NOAA “received $4.5 billion” (Nnamani, S) from congress, which was $1billion less than their requested amount, and less than a quarter of the $18.7 billion NASA received that same year. $18.7 billion is a enormous amount of money for any government funded organization to receive, but is especially egregious when considering NOAA cannot even get the money they request, and their research may have the potential to save countless lives. Finding these treatments...
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...NOAA vs. NASA Both the NOAA and NASA are funded by the United States government to support unique missions. While each organization’s mission is unique, many of the tools and techniques utilized by one organization can be or are used by the other. In this aspect, these organizations can be considered sister organizations. However, which organization will receive more funding or any funding at all? We live in a time of every organization within the government, to include the military, are dealing with budget cuts. The NOAA’s website states “from the surface of the sun to the depths of the ocean floor” (Sullivan, 2014). The oceans cover 70% of the earth’s surface. The magnitude of the area of responsibility of the NOAA is astounding. The people of the United States utilize studies and services of the NOAA on a daily basis and many Americans don’t even know anything about it. Funding has already began to cause some possible issues for the NOAA. An article on The Washington Post’s website states “Two of NOAA’s current satellites are not fully functional, and the third is nearing the end of its life” (Freedman, 2011). If the NOAA is already having these issues with previous budget cuts, what could further reduction in funding cause? The NOAA and NASA work together in many missions. The NOAA utilizes NASA’s capabilities to put satellites in orbit. NASA utilizes the NOAA’s research and technology for deep ocean submersion to assist with deep space exploration. Many of NASA’s...
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...Visi Pramudia http://visipramudia.wordpress.com/ BLUE OCEAN STRATEGY Authors: W. Chan Kim – Renee Mauborgne How to Create Uncontested Market Space and Make the Competition Irrelevant Visi Pramudia http://visipramudia.wordpress.com/ I. THE STRATEGY Visi Pramudia http://visipramudia.wordpress.com/ New Market Space known market space RED OCEAN Represent all the industries in existence today BLUE OCEAN Denote all the industries not in existence today space Circus Industry Traditional Circus: • Target Market : Children • Dependent to : Star performance, animal shows • High fun & humor • High Thrills & dangers unknown market Cirque du Soleil: • Target Market : Adults • Not Dependent to Star performance & animal shows • Reduce fun & humor • Reduce Thrills & dangers • Unique Venue • Theme & Theater Low Cost, High Price High Cost, Low Price Visi Pramudia http://visipramudia.wordpress.com/ The Cornerstone of Blue Ocean Strategy • Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proportion to buyers • Cost savings are made by eliminating and reducing the factors an industry competes on • Buyer values is lifted by raising & creating elements the industry has never offered • Over time, costs are reduced further as scale economies kick in due to the high sales volumes that superior value generates The Simultaneous Pursuit of Differentiation and Low Cost Visi...
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...The Challenge of Breakthrough Innovations Table of Contents “The Breakthrough”…………………………………………………………………………………2 Dilemma/ Struggle of Established Firms……………………………………………………………3 Rules for Innovation………………………………………………………………………………….4 Building An Ambidextrous Organization………………………..…………………………………6 Conclusion and Recommendations………………………………………………………………….8 Reference……………………………………………………………………………………………...9 Appendix…………………………………………………………………..………………………...12 “The Breakthrough” One dictionary definition of breakthrough is: "a significant and dramatic overcoming of a perceived obstacle, allowing the completion of a process." But what really makes an innovation a breakthrough (radical, disruptive) one, rather than incremental, from a marketing point of view? According to Boston Consulting Group report, breakthrough innovations are defined as “innovative products that offer consumers significant new benefits through advances in technology, formulations, or applications or through more convenient packaging (Boston Consulting Group (BCG): A Disciplined Approach to Breakthrough Innovations). Christensen (1997) argues that a necessary condition for an innovation to be disruptive is that it “captures new markets in an original and unexpected way.” Academics of marketing literature differ in their opinion about a relationship between a significant new technology and disruptive innovation. Some authors believe that radical innovation goes hand-in-hand with a significant...
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...product /service follows certain marketing techniques. Marketing strategies decide the futuresucess of a product, be it services or a new product, it is the strategies adopted to identify the customers, positioning and pricing of the product which determines the life of the product in the market. In this paper we have researched on some of the Innovative strategies successfully employed by automobile companies for new customer creation This document is a study about those marketing nuances which are required in the life cycle of every product /service. The three main marketing strategies that are discussed in this paper are Different marketing methodologies like A. traditional methodRed Ocean Strategy- Compete in the existing market space andB.. Blue Ocean strategy-Create uncontested market Space and C.Ccustomer co creation- Customers co-create...
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...ll companies, from major multinationals to start-ups, face a common challenge: how to grow their businesses so they can boost earnings and enhance the value of their shares. Far too often, however, firms find it difficult to sustain growth because they become risk averse and, as a result, opt for incremental product and service improvements instead of major initiatives, according to a study by a Wharton marketing professor. George S. Day, who also serves as co-director of Wharton’s Mack Center for Technological Innovation, says companies can avoid lackluster growth by better understanding the risks inherent in different levels of innovation and achieving a balance between — using two terms he has coined — BIG I innovation and small i innovation. In his study, Day discusses how executives can properly assess risks and then seek creative ways to reduce risk exposure. Day, a consultant to many Fortune 500 companies, says his research is the outgrowth of years of thinking about the problems that companies face in trying to set and achieve growth targets. Growth — particularly “organic” growth that comes from improving a company’s performance from within rather than relying on acquisitions — is so important that it is at the top of the agendas of some 80% of U.S. chief executive officers, according to Day. “These executives know that the expectation of superior organic growth is the most important driver of enterprise value in capital markets,” Day writes in the paper, titled...
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...Article published in Education Today, issue 2 of 2005, Aries Publishing Company, Thames, New Zealand. Article by: Dr Tom H Brown Deputy Director Department of Telematic Learning & Education Innovation University of Pretoria South Africa 0002 +27 12 420-3884 (Tel) +27 12 420-3828 (Fax) +27 82 908-3884 (Cell) eMail: tom.brown@up.ac.za Beyond constructivism: Exploring future learning paradigms Abstract Educational practice is continually subjected to renewal, due to developments in information and communication technology (ICT), the commercialisation and globalisation of education, social changes and the pursuit of quality. Of these, the impact of ICT and the new knowledge economy are the most significant. Changes in our educational practice lead, in turn, to changes in our approaches to teaching and learning. These changes also impact on our teaching and learning paradigms. Currently, as over the past few decades, we teach and learn in a constructivist learning paradigm. This article discusses past and present paradigm shifts in education and then explores possible future learning paradigms in the light of the knowledge explosion in the knowledge era that we are currently entering. 1. The impact of ICT on education The electronic information revolution currently experienced in the world can be compared to and reveals the same characteristics as the first information revolution started by Gutenberg’s printing press. This means that, just as present-day society accepts...
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...History of Maritime Technology Approximately 71% of the surface of the earth is covered by it. Water plays a major role in many aspects of human life. Since the first known records, humans have documented the need for transportation across bodies of water. This need prompted a drive for the development of safe, reliable, and efficient methods of accomplishing such travel. The concept involved more than simply getting from one place to another, it encompassed the distribution of goods, military power, and a means for exploration and discovery of new lands. Hence, the design of seafaring vessels is one of the earliest known areas of engineering ("Designing a Faster Boat Hull - ENGINEERING.com," 2011). The technologies that first made this possible have evolved in amazing ways. Of the many that enabled the success of maritime travel, the most influential include advancements in hull design, propulsion, and navigation technology. From the earliest attempts at crossing large bodies of water, the first major obstacle has been the design and construction of a vessel which is capable of doing so. Shipbuilding is the combination of structural components that together make a fully capable vessel. The major component of enabling a boat to float on water is the hull. The hull of a ship or boat is often considered analogous to the foundation of a building. It is a well-known fact that the strength of any structure is only as good as its foundation and the same is true of the hull of a...
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...A REVIEW ON LOGISITCS SECTOR AND EXPEDITORS INC. A REVIEW ON LOGISTICS INDUSTRY INTRODUCTION: LOGISTICS: The detailed coordination of a complex operation involving many people, facilities, or supplies and also the organization of moving, housing, and supplying troops and equipment. The term "logistics" originates from the ancient Greek "λόγος" ("logos"—"ratio, word, calculation, reason, speech, oration"). Logistics is considered to have originated in the military's need to supply themselves with arms, ammunition and rations as they moved from their base to a forward position. In ancient Greek, Roman and Byzantine empires, there were military officers with the title ‘Logistikas’ who were responsible for financial management and distribution of supplies. The Oxford English dictionary defines logistics as: “The branch of military science having to do with procuring, maintaining and transporting material, personnel and facilities.”The American Council of Logistics Management defines logistics as “the process of planning, implementing and controlling the efficient and effective flow, and storage of goods, services and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements.” SIGNIFICANCE OF LOGISTICS: Logistics management is that part of the supply chain which plans, implements and controls the efficient, effective, forward and backward (reverse)...
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...Power Tower in an Open Pit Mine: called a “Pit Power Tower” (PPT). | | By Jonathan Gwiazda and Francis A. DiBella | 1. Introduction1.2 Problem Statement The number of people and the amount of technology in the world are on the rise. People and technology both require energy. This rise in population and technology has led to a corresponding increase in energy demand. This trend is unlikely to change in the foreseeable future.The three primary methods of power production today are 1) fossil fuels, such as coal or natural gas, 2) hydroelectric dams, and 3) nuclear power. The undeveloped potential of each of these power methods is restricted by either the associated environmental impact or by the limits of the resource itself. Current methods of power production are in need of supplementation. An ideal source would be renewable and have minimal environmental impact. This paper presents one such method.1.3 Overview and Scope < A href="http://ljb.advertserve.com/servlet/click/zone?zid=29&pid=2&lookup=true&position=1" target="_top">< IMG src="http://ljb.advertserve.com/servlet/view/banner/image/zone?zid=29&pid=2&position=1" height="240" width="120" hspace="0" vspace="0" border="0" alt="Click Here!">< /A> | The paper begins with the background and description of the proposed power source, its advantages, and a tabular outline of three example sites. Concerns for each component of the system are briefly considered. The paper ends with a...
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...Drones Today LAS-432 Tech, Society, and Culture Fernando Barreto Koop Ferwerda Victor Saffings DeVry University Professor Rollo Table of Contents Thesis statement 2 Introduction 2 Brief Description of the Technology 3 Clarification of characteristics; drones vs. robot 4 Comparison between Drone and Robot: 5 Figure 1.1 5 Historical Development 6 Evolution of drone technology 7 Current exploits of drone technology 8 Future applications 10 Political and Legal Influences 11 Review/ Explanation of current federal law 13 Economic Questions and Considerations 14 Figure 2.1 15 Psychological Considerations and Sociological Effects 18 Cultural Context 20 Implications on the Environments 23 Drone Patrol Rivers for Pollution 24 “How Quad-rotors are Heroes in Times of Disaster” 24 Moral and Ethical Implications 25 “Air Force Bug-bot Nano Drone Technology” 25 Humanoids: Future is Today 26 Conclusion 27 References 28 Thesis statement The innovation of the drone has opened up an assortment of possibilities that will aid humanity in progressing towards a safe and secure environment. Resistance has been established by the global community due to how this technology was first exploited by the military. Our aim is to acknowledge this advancement as progress and research crucial evidence that supports the future implications on exploiting UAV technology. Introduction Drones are semi-autonomous flying vehicles that can be remote...
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...Property 380 Issues and Trends Report on the Affect of Climate Change and Peak Oil on the Auckland Property Market September 19th 2011 Contents Part One: Background on Main Issues 1.1 An explanation of Climate Change and Peak Oil (presenting both sides including the ongoing Climate Change debate and Peak Oil debate). 1.2 An identification of some key consequences the world faces if these threats are left unmitigated (including economic, ecological and social consequences). 1.3 An explanation of how the two purported challenges are intertwined (beyond the fact that burning fossil fuels emits greenhouse gases). 1.4 A presentation of current present evidence (or ‘purported evidence’) of the early stages of these consequences which are currently unfolding. Part Two: S.W.O.T. Analysis on the post-peak Auckland property market An analysis of the associated Strengths, Weaknesses, Opportunities and Threats from the perspective of a property investor making direct investments, using a retail property product type. 2.1 Strengths 2.2 Weaknesses 2.3 Opportunities 2.4 Threats Section 1.1: Climate Change and Peak Oil Climate Change Human activities such as driving cars, burning coal and deforestation produce greenhouse gases (mainly carbon dioxide, methane and nitrous oxide). These gases gather in the atmosphere, wrap around the earth and consequently trap the...
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...17 Capital Expenditures 18 Return on Assets 18 Relative Valuations 19 Financial Forecast 21 Discounted Cash Flow Valuation 22 Conclusion and Recommendation 23 Table of Figures Figure 1) World-Wide Energy Consumption Growth since 1965. 7 Figure 2) Example Photograph and Diagram of "Jackup" Oil Rigs 9 Figure 3) Example Photograph and Diagram of "Semisubmersible" Oil Rigs 9 Figure 4) Comparison of the Average Size of 2009 Oil Field Discoveries: Offshore vs. Onshore 10 Figure 5) Historical WTI Oil Prices 11 Figure 6) Historical and Projected Jackup Rig Demand 12 Figure 7) EIA Projected Global Demand for Energy through 2035. 12 Figure 8) Jackup Utilization Comparison & History, 15 Figure 9) Semisubmersible Utilization & History, 16 Figure 10) Comparison: Revenue, Cost of Sales, Income, & Margins – Ensco vs. Noble (millions USD) 17 Figure 11) Comparison: Capital Expenditures – Noble vs. Ensco (millions USD) 18 Figure 12) Comparison: Return on Assets –Ensco vs. Noble (millions...
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...Final Report on the Investigation of the Macondo Well Blowout Deepwater Horizon Study Group March 1, 2011 The Deepwater Horizon Study Group (DHSG) was formed by members of the Center for Catastrophic Risk Management (CCRM) in May 2010 in response to the blowout of the Macondo well on April 20, 2010. A fundamental premise in the DHSG work is: we look back to understand the why‘s and how‘s of this disaster so we can better understand how best to go forward. The goal of the DHSG work is defining how to best move forward – assessing what major steps are needed to develop our national oil and gas resources in a reliable, responsible, and accountable manner. Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster This Page Intentionally Left Blank Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster In Memoriam Jason Anderson Senior tool pusher Dewey Revette Driller Stephen Curtis Assistant driller Donald Clark Assistant driller Dale Burkeen Crane operator Karl Kleppinger Roughneck Adam Weise Roughneck Shane Roshto Roughneck Wyatt Kemp Derrick man Gordon Jones Mud engineer Blair Manuel Mud engineer 1 Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster In Memoriam The Environment 2 Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster Table of Contents In Memoriam....................................................................
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...Chapter 1 - Geography Matters: Definitions: * Human geography the study of the spatial organization of human activity and of people’s relationships with their environments * Cartography: the body of practical and theoretical knowledge about making distinctive visual representations of Earth’s surface in the form of maps * Map projection: a systematic rendering on a flat surface of the geographic coordinates of the features found on Earth’s surface * Ethnocentrism: the attitude that a persona’s own race and culture are superior to those of others * Imperialism: the extension of the power of a nation through direct/indirect control of the economic and political life of other territories * Masculinism: the assumption that the world is and should be shaped mainly by men for men * environmental determinism: a doctrine holding that human activities are controlled by the environment * globalization: the increasing interconnectedness of different parts of the world through common processes of economic, environmental political and cultural change * ecumene: the total habitable area of a country. Sine it depends on the prevailing technology, the available ecumene varies over time. Canada’s ecumene is so much less than its total area. * Geodemographic research: investigation using census data and commercial data (i.e. sales data and property records) about populations of small districts to create profiles of those populations for market research ...
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