...Introduction In 2009 Cadbury had a great crisis in New Zealand. The Public learned that Cadbury is substituting palm oil for cocoa butter in its chocolate. This step seemed to more effective. The price is lower and the industry or other companies use is as well. But this action didn’t work out it was supposed to be. The public reaction was shattering. Because of this reaction Cadbury was forced to withdraw its steps. The image still suffers and the sales are not the same they were before this protest. This shows the power and potential consumers have. In a positive and negative way. But do the customers feel guilty for the wrong reasons? Why do they feel guilty? 2. Industry overview People around the world share a love of chocolate, one of the most delicious and pleasurable foods on earth like many would say. But although Australia and New Zealand are not the typical nations that have the highest chocolate consumption in kg per head, like Ireland, Germany or Switzerland for example, chocolate is still a main topic. Like on the following graphic it is shown, Australia is settled in-between European countries and is even before America which is very unusual. When spoken about unhealthy food most of the people assume America would be at least in the top 5. (Graphic 2.1.) Cadbury is one of the biggest chocolate suppliers in New Zealand and Australia. But if you have a look at the international Companies all over the world on Table 2.1. Company Net Sales...
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...INTRODUCTION Chocolate consumers feeling guilty for the wrong reasons means that as a chocolate consumer once they eat the chocolate they feel guilty afterwards. Why is that? That is because at the time they eat the chocolate consumers have a craving, or a mood to eat the chocolate and then afterwards feel guilty for eating it. Their guilt starts with I shouldn’t have eaten that I am on a diet, or I shouldn’t have eaten that it will make me fat and these are common guilt feeling consumers have after they eat chocolate. However in fact chocolate is not as bad for you as people say. Scientists have revealed that eating chocolate - in reasonable amounts - makes you feel emotionally better and so improves the smooth running of your body's endorphins. It even protects against heart disease. (Mail Online 2012) As a chocolate consumer myself I have sudden urges or cravings to eat chocolate or if I am feeling stressed or unhappy I turn to chocolate. That is because not only does it taste good but it is a psychological feeling that if I turn to chocolate it will make me feel better and in fact not feel guilty eating it. However as Cadbury is a well marketed company and chocolate consumers are highly familiarised with the company when buying chocolate consumers turn to Cadbury to satisfy their needs, that is why when Cadbury turned to use palm oil instead of coca in there products, consumers did not react as badly to the change as they still would have bought the highly known chocolate brand...
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...Name: Asher Andrews Submitted to: Ms Elishah St.Luce Class: Business Ethics “The case of slavery in the chocolate industry” ‘ What are the systemic, corporate and individual ethical issues raised by the case? First of all what is ethics? According to Manuel G Velasquez “Ethics is the discipline that examines ones moral standard or the moral standards of a society. It asks how these standards applies to our lives and whether these standards are reasonable or unreasonable, that is, whether they are supported by good reasons or poor ones.” In a nut shell ethics is what individuals and the society view as being right or wrong. The case "Slavery in the Chocolate Industry" discusses labor exploitation in the chocolate industry. It specifically addresses the cocoa beans grown on farms in West Africa, especially the Ivory Coast and Ghana, which make up close to half of the world's chocolate. The cocoa farmers of these nations, rely on slaves to harvest their beans, and in some cases, enslavement of young males. The plight of the enslaved children was publicized around the world in September 2000 when True Vision, a British television company, took videos of slave boys on several Ivory Coast farms and broadcast a documentary in Britain and the United Sates. In 2002, the Chocolate Manufactures Association and the World Cocoa Foundations along with major producers signed an agreement to establish a system of certification to certify use of “slave free” cocoa beans....
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...determines the reason for chocolate consumption, how consumer behaviour affects companies and strategies used to overcome any possible conflict. It determines that consumers play a huge role in a company’s achievement and popularity this is what they persuade as ethically right. Firstly it begins by analysing the confectionary industry and then analysis of Cadbury and the leading confectionary corporation. Overlays reasons as to why people eat chocolate and as to why chocolate has always been popular in society. It is then determined that being part of a group, chocolate being consumed as an indulgent or even for its nutritious benefits and manufacturer persuasion. These are all the most significant reasons for chocolate consumption. An analysis of consumer cognitive behavioural patterns is provided, explaining customer needs and wants, showcasing Cadbury’s recent ‘Fair-trade’ ordeal. The piece then illustrates how society’s environmentalist perspective and the implications for companies who fail to meet the needs and demands of the general public The article then provides information as to why organisations should encounter a level of CSR and provide services and products that revolve around ethically and environmentally correct procedures. Large scaled companies should be willing to help better our world. Table of Contents Front Page 1 Executive Summary 2 Table of Contents 3 Introduction 4 Industry Overview 4 Company Overview 5 Chocolate Consumption...
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...In this paper I will analyze and describe the consumption behaviors and sources of influence associated with such widely recognized cultural occurrence as Christmas. “Christmas is a mixture of celebrations, personal behaviors and attitudes, rituals and myths, the selling and buying of gifts, and public and private get-togethers. They all are brought together from ancient pagan festivals, various ethnic traditions, the biblical stories of Jesus’ birth, historic religious traditions, practices and beliefs, and material business strategies that are all focused around December 25th” (Sherbondy). How much do we actually know about the history of Christmas? Some might be completely surprised that December 25 is an approximate date of the birth of Jesus Christ. The exact date of his birth was unknown, so early Christians chose that date “to correspond with the day exactly nine months after they believed he was conceived” (Crock). The current culturally accepted forms of consumption behavior became established over time. “For centuries it was common to give Christmas gifts to friends and relatives at Christmas. However hanging out stockings to be filled with presents was first recorded in parts of England in the early 19th century. It became common in the late 19th century” (Lambert). “The sending of cards at Christmas time evolved from the practice of giving small, inexpensive favors to wish distant family, friends, and acquaintances well over the holidays. Over time, this...
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...A2 Religious Studies Revision Booklet To be used alongside the textbook and your classnotes. Contents G581: Philosophy of Religion Religious Language......................................................………p.1 Religious Experience........................................................…...p.7 Miracles..................................................................…………...p.12 Nature of God............................................................………...p.16 Life and Death.........................................................…………..p.20 G582: Religious Ethics Meta-ethics...........................…………………………………….p.25 Free Will and Determinism………………………………….……p.28 Conscience.......................…………………………………….…p.32 Virtue Ethics………………………………………………………..p.36 Sexual Ethics…………………………………………………...….p.40 Environment and Business Ethics……………………………….p.44 Religious Language Introduction The problems of religious language: • If we use language univocally about God, then we are limiting him / making him like a human • If we use language equivocally about God, we cannot be sure what the word means when applied to God • Are statements about God supposed to be cognitive – if so, what evidence proves / disproves them? • Are statements about God supposed to be non-cognitive – if so, do they have any meaning? The Verification...
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...individuals within. We cannot appreciate the bigger picture more should we not look closely to the minute details of what constitutes the economy. Therefore we studied microeconomics, the study in where every single person with the capacity to choose is screened closely. It answers the questions of why an individual chooses an option and what causes him to choose that way. Say for example, why a commercial bank manager decides to buy a new townhouse and loan a new car or why someone would decide to go to into business instead of getting employed. In this we cited the basic reasons such as the when to produce, what to produce and whom to produce; questions that is essential in putting up a business. The usual idea is to produce when there is a demand for a certain thing; to produce something that separates itself from the rest of the same product available in the market and is currently wanted by the consumers; and, to look for new ideas of products that might be useful for a specific group of people. Upon setting economics in a microscope, we would now appreciate the trends and tracks of the economy in a greater whole. The individuals will form a group and larger into a companies and corporations. These industries make up the economy of a country and will therefore participate in the foreign exchange and international trades. Again, microeconomics and macroeconomics are parallel lines wherein whatever individuals do will make an impact to the larger sector such as the country...
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...Bibliography – (1) – Apple Computers: This Month in Business History (Business Reference Services, Library of Congress) – Retrieved March 10th 2015 (2) – Westerdal, Jay (Iphone.com has been acquired by Apple) Domain Tools Blog – Retrieved July 3rd 2007 (3) – http://www.apple.com/uk/iphone-6s/ (4) – Apple FY14 Results (United States Securities and Exchange Commission) – Retrieved October 20th 2014 (5) – BTEC Business Level 3 – Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (6) – Tesco: How one supermarket came to dominate (BBC News) – Retrieved 18th October 2014 (7) – www.tescocorporate.com (8) – ‘’History’’ Tesco PLC – Retrieved 22 January 2015 (9) Tesco PLC website (10) – Mesure, Susie (2003–10–10) ‘’Loyalty card costs Tesco £1bn of profits – but is worth every penny’’ The Independent (11) – BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (12) - BTEC Business Level 3 - Charlotte Bagley, Andrew Dean, Louise Stubbs and Mark Gardiner (13) – ‘Comet misleads customers’ – Telegraph – Harry Wallop – Retrieved 25th January 2011 (14) – BBC News – ‘Tesco fined over half price strawberries claim’. Retrieved 19th August 2013 (15) – ‘M&S card is breach of credit law’ The Guardian – Retrieved Thursday 9th October 2003 (16) – ‘Sony fined 250k over ‘serious’ Data Protection Act Breach’ John Glenday – Retrieved 24th January 2013 (17) - ‘Next breaks refund rules for online deliveries’ – Susannah Streeter – BBC News –...
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...perspective of the employee, the commercial enterprise, and society as a whole. Very often, situations arise in which there is conflict between one or more of the parties, such that serving the interest of one party is a detriment to the other(s). For example, a particular outcome might be good for the employee, whereas, it would be bad for the company, society, or vice versa. Social responsibility of business ethics and consumer right are the influential aspects of the business and society relations. The social responsibility of businesses to the society’s interest and resource utilization is determinant to the business success. The Consumer right is the main components of the social responsibility of businesses in addition to other components needs special emphasis. The other general sector in business and society is the idea of consumerism and environmental movement, which is claim of collective right. Consumerism affects strategies of business in most powerful industries of the world. Environmental movements are highly attached to the consumer movements of the collective claim of right in the modern world business. LEARNING OBJECTIVES When you have been completed this unit you will be able to: * Understand the concept of ethics, business...
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...serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their output as a product that should satisfy the next employee (the "customer") who receives it. If everyone in the company is satisfied with the quality of the work received from others, it is more likely that the ultimate consumer will be satisfied with the final product. Toyota's manufacturing system has close relationships with suppliers and demands high-quality products from them. Toyota is...
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...Purple Cow Transform Your Business By Being Remarkable Seth Godin visit Penguin at: www.penguin.com e penguin about the author Seth Godin is the author of four worldwide bestsellers including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.You can find him at www.sethgodin.com This is a work of fiction. Names, characters, places, and incidents are either the product of the author’s imagination or are used fictitiously, and any resemblance to actual persons, living or dead, business establishments, events or locales is entirely coincidental. Purple Cow Portfolio Book / published by arrangement with the author All rights reserved. Copyright © 2002 by Do You Zoom, Inc. This book may not be reproduced in whole or part, by mimeograph or any other means, without permission. Making or distributing electronic copies of this book constitutes copyright infringement and could subject the infringer to criminal and civil liability. For information address: The Berkley Publishing Group, a division of Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014. The Penguin Putnam Inc. World Wide Web site address is http://www.penguinputnam.com ISBN: 0-7865-4431-7 PORTFOLIO BOOK® Portfolio Books first published by Penguin Publishing Group, a member of Penguin Putnam Inc., 375 Hudson Street, New York, New York 10014. Portfolio and the "Portfolio" design are trademarks...
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...Chapter 2 Consumer Behaviour 2.1 Introduction “The consumer, so it is said, is the king… each is a voter who uses his money as votes to get the things done that he wants done” [Samuelson in Oxford Dictionary of 20th Century Quotations, 2000:274]. There is no question about it – consumers are paramount to the economy. All marketing decisions are based on assumptions about consumer behaviour [Hawkins et al., 2001:8, Mulkern, 2001:126; and Labbe, 2000:38]. In order to create value for consumers and profits for organisations, marketers need to understand why consumers behave in certain ways to a variety of product and services offered. In order to determine the factors that influence the preferences of the Millennial Generation, an understanding of how consumers generally think and behave in buying situations is vital. This chapter starts off with a model of consumer behaviour, which will serve as the foundation of this chapter’s structure. The first part of the model takes an in-depth look at internal, external and other influences that are relevant for the purpose of this study, whilst the second part examines the consumer decision-making process in detail. 2.2 Model of consumer behaviour Understanding consumer behaviour and “knowing customers,” have and never will be simple. Consumers may say one thing but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their mind at the last minute....
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...Cataloging-in-Publication Data: Reasoning skills success in 20 minutes a day.—2nd ed. p. cm. ISBN 1-57685-493-0 1. Reasoning (Psychology) I. Title: Reasoning skills success in twenty minutes a day. II. Title. BF442.C48 2005 153.4'3—dc22 2005047185 Printed in the United States of America 987654321 Second Edition ISBN 1-57685-493-0 For information on LearningExpress, other LearningExpress products, or bulk sales, please write to us at: LearningExpress 55 Broadway 8th Floor New York, NY 10006 Or visit us at: www.learnatest.com Contents HOW TO USE THIS BOOK ix PRETEST 1 LESSON 1 Critical Thinking and Reasoning Skills The importance of critical thinking and reasoning skills, justifying your decisions, the difference between reason and emotion 15 LESSON 2 Problem-Solving Strategies Identifying the main issue of a problem and its parts, prioritizing issues 21 LESSON 3 Thinking vs. Knowing Distinguishing between fact and opinion, determining whether facts are true or tentative truths 27 LESSON 4 Who Makes the Claim? Evaluating credibility: recognizing bias, determining level of expertise; the special case of eyewitnesses 33 LESSON 5 Partial Claims and Half-Truths Recognizing incomplete claims, understanding the true value of studies and averages 41 v – CONTENTS – LESSON 6 What’s in a Word? Recognizing the art of subtle persuasion: euphemisms, dysphemisms, and biased questions 47 LESSON 7 Working with...
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...Contemporary Developments in Business and Management Kenneth Fee The University of Sunderland © 2013 The University of Sunderland First published September 2013 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without permission of the copyright owner. While every effort has been made to ensure that references to websites are correct at time of going to press, the world wide web is a constantly changing environment and the University of Sunderland cannot accept any responsibility for any changes to addresses. The University of Sunderland acknowledges product, service and company names referred to in this publication, many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction 2...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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