...location affects selection greatly. If a product is made at a factory in Mexico and, of course the end result is to get the product into the hands of the paying customer, then distributors will be carefully selected most likely near the border in Texas. This cuts down on shipping and makes more financial sense to choose a distributor that is nearest the product. It is then the job of the distributor to get the product to a retailer and then to the customer. geographical location affects the links ,if not properly strategies, do to traffic gleam, untired road, place of production not closer to inventory and off target market place without though market analysis environment. 2. What are similarities and differences between promotional push strategies and promotional pull strategies? 1. Push strategy takes an already existing product and pushes it onto the consumer through many different advertising and marketing approaches. An example of this is perfume samples (scented blots on cardboard) that are shoved in magazines. This is pushing an existing product directly onto the consumer. This occurs when production...
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...point ad, it has the audience engaged right off the bat with superstar NFL football player Isaiah Mustafa shirtless showcasing his desirable muscular physique and speaking in a deep projected masculine voice directly telling the audience with full eye-contact that he’s “The man your man could smell like.” In a span of 30 seconds, the Old Spice Guy was able to gain popularity and also spread awareness all around the globe about the product that was being advertised. There are many reasons as to why this ad has gained so much popularity in recent years, and it’s not hard to see why. It is a very short ad that gets straight to the point and is rather easy to share and spread around the world. Another thing that the creators did well was the emphasis on humour. Generally, when we see an ad while watching T.V. and find it hysterical and humorous, we will proceed to search it online to view it and show it to friends and family. The main issues in this ad is the gender stereotypes that is easily noticeable, such as the idea that women like a masculine good looking male who smells good and a man who wants to feel manly and dominant like the Old Spice Guy portrayed in the ad campaign. The ideology that women love shopping and generally shop for products such as deodorant for their husbands. This ad targets both males and females using various advertising and marketing strategies. Many different techniques and strategies were implemented in the...
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...place of production to the society/final consumers/customers; through many means of communication such as the use of mobile phones, the internet, and other communication pipelines. many modes of transportation are used to move the items: trucks are used as a means of transporting products to a storage warehouse for safety, to avoid theft, and exposure in certain climates. The similarities between the push/pull promotional strategies are that: 1. They both involve advertising and product development 2. The end result (hopefully) for both is that they both strive to sell as many products to the consumer as possible. The differences are: 1. Push strategy takes an already existing product and pushes it onto the consumer through many different advertising and marketing approaches. An example of this is perfume samples (scented blots on cardboard) that are shoved in magazines. This is pushing an existing product directly onto the consumer. This occurs when production is high and demand is consistent. 2. Pull strategy takes aim at consumers that are ready and waiting for a product to be produced. I recall the Cabbage Patch Kid craze of the mid 1980's. Everyone wanted that doll, and the company that produced them didn't have to do much in the way of...
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...The Fifth Scents a store by Southern Scents General Company Description Our products are to be used in households to liven up a room or for the body’s health. When you think of scented products, you usually think of big names such as “Bath and Body Works,” “Yankee Candle Company,” or “Avon.” You hardly see independent scent stores in developing areas. Even then, these companies don’t offer the complete variety that our company would offer. A developing area such as Travelers Rest, South Carolina is a good fit for our company because Travelers Rest is an upcoming, modern city. We would be an independent company, in the beginning at least, who is willing to partner-up with other companies that suit our needs in later years once our business takes off. Our company will be both internet bases and sit based so we could reach out to both locals and those who have heard about our company. Our mission is to bring back the scents of childhood and Southern roots to in turn bring comfort and pleasure to our customers. Some of our strengths come from the location of our shop. The community of Travelers Rest is very open-minded and has welcomed changes and new businesses. There is a lot of tourism in because of the Swamp Rabbit Trail, located on Main Street, Travelers Rest. This trail, brought by the Greenville Health System, has attracted many entrepreneurs and many tourists as the city has been voted as one of America’s coolest small towns. There’s also no competition in this area...
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...launch its final analysis of 2009 strategic initiatives, and the group of 10 sales and marketing employees in the main Flare conference room could see by the look on her face that CEO Joely Patterson was determined to make 2009 better than 2008 had been. The economic crisis had taken its toll on Flare’s businesses. Back in 2007, sales had risen 12%; now, less than a year later, the CFO’s estimated year-end numbers projected only 2% growth in 2008—a better recession story than some businesses had to tell, but not a trend that Patterson or the company founders wanted to see repeated in the coming year. “I congratulate you for surviving in a tough economic climate, and I thank you for your hard work,” Patterson told the group. “Good as we were, now we have to be better. We are here to discuss the study that our consulting group, Arlmont Associates, submitted on Monday. As you have read, Arlmont suggested that several strategic options offer the greatest potential for growth. At this point I favor the two that Arlmont viewed as most promising: one, increase our efforts in the drug store channel; two, introduce a new perfume brand. Today, we begin to analyze our options intensively. We can do one, both, or neither. But if we do neither, we have to identify some other idea that can deliver at least $7.5 million incremental revenue in 2009 and reverse our declining sales trend. If our strategy works, the founders can consider taking the company public. Before we dwell on the...
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...contain with accruing resources and providing personal loan for the personal folks, marketplace, management and business segment for example. Finance institutions offer various kinds of companies with their clients. This advertising and marketing management philosophy that keeps obtaining organizational goals depends upon figuring out the wants in addition to desires associated with target audience in addition to delivering the sought after satisfactions superior to competitors. At this point it's very crystal in addition to clear that checking in addition to advertising and marketing are a couple various terminologies. Usage of promotion moderate: We have used newspapers as being a promotion moderate with the WESTPAC financial institution. Classifieds have a robust history associated with supplying exact, trusted media, but they are progressively considered out-of-date. Classifieds utilize reporters exactly who realize how to uncover fundamental details of important reports. Online resources, however, are progressively stuffing this kind of position. Some causes of employing newspapers as being a moderate associated with promotion: • Newspapers are classified as the major off media with Questionnaire, sales intended for on the one fourth off promotion money put in. • Newspapers are trustworthy • Newspapers offer you respected promotion • Newspapers really are a discerning definitely not embarrassing moderate • Newspapers trigger Proactive approach past additional media ...
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...Group members : Kelvin Khor (31659593) Clement Chan (31687481) Tracy Ong (31704842) Wai Yian Ching, Fiona (31689822) 1 Content Page 1.1 1.2 Introduction IMC Model 3 5 1.3 Stage one: advertising 1.3.1 1.3.2 1.3.3 1.3.4 Ambient Underground advertising Internet advertising Advertising through magazine 6 6 9 12 15 1.4 Stage two: conversations 1.4.1 1.4.2 1.4.3 1.4.4 Direct mail Store cards Vouchers Consumer trade shows 17 17 18 20 21 1.5 Stage three: experiential 1.5.1 1.5.2 Event sponsorship Editorial 22 22 23 1.6 1.7 Stage four: personal Financial Analysis 1.7.1 Budgeting 1.7.2 Breaking Even 1.7.3 Alternatives 24 24 24 26 27 28 29 1.8 1.9 Conclusion References 2 1.1 Introduction Killiney has been stagnant with regards to its brand image, identity and sales. It has not been fully utilizing and emphasizing on its rich culture and good old traditional meals to the public. Killiney wishes to expand to Europe, America and Asia creating more outlets but before entering the foreign market, Killiney needs to sort some of their issues out and seal their loopholes so that at the very end, it will be less risky and can obtain better economic benefits. Some of the issues that Killiney faces are their competitors, shop location, brand awareness and store layout. It also lacks of standardization, the menu at the main outlet and its franchise outlets is different. The franchise outlets menu currently has...
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...Crafts Décor Mission Statement: “To provide uniqueness, assortment and quality standards and therefore to establish a mark in the country.” Executive Summary: Crafts Décor is a business that sells handmade handicrafts consisting of products such as handmade candles, beaded tree, ceramic flower work, jute ware. All the products of Craft Decor are unique and made keeping high quality in mind. In this report, the chances of success of Craft Décor have been viewed by marketing techniques.Crafts Décor has developed a marketing strategy that will take into account all the elements of the marketing mix. This will involve individual strategies for pricing, product development promotion and distribution. We have defined the vision mission and values of Crafts Décor. Industrial analysis has also been done in this report. For the product we have conducted the SWOT analysis. We have defined our target segment in the society. In this report we evaluated our competitors and analyzed about our product mix. We have discussed our current position as it is on the introduction stage on the new product development life-cycle and our expectations for the future have also been mentioned. Description of the Business: The nature of our business is to produce handicrafts items such as candles, beaded tree, ceramic flower work and jute ware. All the items that crafts Décor sell are handmade and are manufactured ensuring high quality. The trend of usage of handicrafts for decoration of...
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...Services we provide……………………………………………………..4 Automatic touch less……………………………………………………..5 Outside services………………………………………………………….5 Aim of the business……………………………………………………..6 S.W.O.T analysis………………………………………………………..6 3. MARKET ANALYSIS………………………………………………………………...8 Industry overview………………………………………………………..8 Target market segments………………………………………………….8 The competition…………………………………………………………10 Competitive advantage………………………………………………….11 Barrier to entry………………………………………………………….11 Future competition……………………………………………………...11 4. MARKETING STRATEGY………………………………………………………….12 Pricing Strategy…………………………………………………………12 Budget…………………………………………………………………...12 Promotions……………………………………………………………....12 5. OPERATIONS………………………………………………………………………...13 Facilities……………………………………………………………….13 Capacity Utilization…………………………………………………….13...
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... vied to outdo each other in reaching the rural consumer first The distribution model, sustained line extensions, innovative packaging, backward integration and umbrella branding strategies have all enhanced the brand's leadership.To achieve control on cost, size and scale of operations and supply of keyraw materials, The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Rin, Wheel) and popular segments (Nirma), which account for 15%, 40% and 45% of the total market, respectively. The product category is fairly mature and is dominated by two players, HUL and Nirma. Nirma created a revolution in the market by pioneering the concept of low-cost detergents. Putting the right product in the right place, at the right price, at the right time. India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products. In a short span, Nirma created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket and quickly emerged as dominating market player – a position it has never since relinquished. Rewriting the marketing rules, Nirma became a one of the widely discussed success stories between the four-walls of the B-school classrooms across the world. What do you think about the positioning of the brand...
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...A RESEARCH BASED PROJECT NEW PRODUCT LAUNCH IN THE MARKET DONE BY MONU JAIN COMPANY PROFILE: * Type: Public (BSE:ITC) * Founded: 24 August 1910a Radha Bazaar Lane, Kolkata, India * Headquarters: Kolkata, India * Key people: Yogesh Chander Deveshwar, Chairman K. Vaidyanath, Director, Partho Chatterjee, CFO * Industry: Tobacco, foods, hotels, stationery, greeting cards Products: Cigarettes, packaged food, hotels, apparel Employees: over 25,000 (2009) Website: http://www.i tcp ortal.com/ Forbes Global 2000 List: 987 rank (2009) * Sales ($ billion):3. 65 Profits($ billion):0.79 Assets($ billion):4.43 Market Value($ billion):13.48 * ITC S VISION | | Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company’s stakeholders. * ITC S MISSIONTo enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value | | ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC is rated among the World's Best Big Companies. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has...
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...MEMO To: Management Team From: Jacques Lamoureux, CGA, Date: ------------------------------------------------- Re: CRM system, draft financial statements, operational initiatives, and other issues The purpose of this memo is to discuss the operational initiatives and related risks, the draft financial statements, the CRM system and other issues that have arisen over the past year. Homes sales and other operational initiatives Further analysis needs to be done to determine the feasibility of both the home sales and the new candle line. Preliminary research suggests there is a market for scented candles; as several companies similar to FFI report increased sales of up to 5% with the addition of a candle line. However, the sales projections prepared by Mandy show a 20% increase in sales in the first year; this is significantly higher than the results experienced by others within the industry. An evaluation of how Mandy arrived at her projections is required. As it stands, FFI does not have the production capacity to produce a line of candles. Accordingly, a third party contractor will need to be engaged. There are several risks associated with contracting a third party. Specifically, FFI will have less control over quality and the contractor will have access to FFI’s secret recipes for potpourri. Also, the minimum order levels required by the contractors represent the majority of production; this would require a large upfront capital outlay. The home sales program...
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...determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist. In the auto market, for example, some consumers demand speed and performance, while others are much more concerned about roominess and safety. In general, it holds true that “You can’t be all things to all people,” and experience has demonstrated that firms that specialize in meeting the needs of one group of consumers over another tend to be more profitable. Generically, there are three approaches to marketing. In the undifferentiatedstrategy, all consumers are treated as the same, with firms not making any specific efforts to satisfy particular groups. This may work when the product is a standard one where one competitor really can’t offer much that another one can’t. Usually, this is the case only for commodities. In the concentratedstrategy, one firm chooses to focus on one of several segments that exist while leaving other segments to competitors. For example, Southwest Airlines focuses on price sensitive consumers who will forego meals and assigned seating for low prices. In contrast, most airlines follow the differentiated strategy: They offer high priced tickets to those who are inflexible in that they cannot...
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...immediately returned to MGT/401 Team C. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 1 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Table: Start-up 3 3.0 Products 3 4.0 Market Analysis Summary 3 4.1 Market Segmentation 4 4.2 Target Market Segment Strategy 4 4.3 Industry Analysis 5 4.4 Globalization 6 5.0 Management Team Summary 6 References 1 Appendix A 2 1.0 Executive Summary Organic Mystique is an e-commerce business located in Sacramento, CA. This web-based business will sell organic products of various types. The purpose of this plan is to gain interest of the company by consumers. The Concept Recognizing the organic market is on the rise, Organic Mystique will become the e-commerce market leader in sales and marketing of organic products to those who want to help the environment. We have four keys to success. First, providing top-notch customer service to all who shop on our website. The second key is to appeal to those with environmental...
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...determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist. In the auto market, for example, some consumers demand speed and performance, while others are much more concerned about roominess and safety. In general, it holds true that “You can’t be all things to all people,” and experience has demonstrated that firms that specialize in meeting the needs of one group of consumers over another tend to be more profitable. Generically, there are three approaches to marketing. In the undifferentiatedstrategy, all consumers are treated as the same, with firms not making any specific efforts to satisfy particular groups. This may work when the product is a standard one where one competitor really can’t offer much that another one can’t. Usually, this is the case only for commodities. In the concentratedstrategy, one firm chooses to focus on one of several segments that exist while leaving other segments to competitors. For example, Southwest Airlines focuses on price sensitive consumers who will forego meals and assigned seating for low prices. In contrast, most airlines follow the differentiated strategy: They offer high priced tickets to those who are inflexible in that they cannot...
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