...Why Customers Choose Box over ShareFile 1 Key Differen;ators for Box vs ShareFile 1 2 3 4 5 Collabora'on that boosts produc'vity Box's advanced collabora;on features increase employee produc;vity. Comment on preview, @men;ons, tasks, Box Notes, edi;ng, and workflow automa;ons combine for faster business processes. While ShareFile has a few basic collabora;on features, they're merely table stakes in today's market and don't truly increase efficiency. Powerful pla8orm and integra'ons Use Box as the single content layer across your organiza;on to boost efficiency and security. Build custom applica;ons or use pre-built integra;ons with key enterprise applica;ons like Salesforce.com, MicrosoO Office 365, Google Apps, and more. ShareFile lacks many prebuilt integra;ons and robust APIs to serve as a content plaXorm.. Benefits of the cloud Cloud deployments save ;me and money associated with ini;al setup, ongoing maintenance, and soOware upgrades. And, the cloud boosts produc;vity by enabling collabora;on from anywhere. Hybrid deployments don't reduce storage or maintenance costs, are more ;me consuming, and scale slowly. Security repor'ng and controls Ensure the security of your content through Box's repor;ng and controls, like granular permissions, password-protec;ng and expiring shared links, and repor;ng on 60+ user ac;vi;es. ShareFile lacks security controls that many businesses need, including...
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...essential cloud characteristics. Conceptually the abstraction layer sits above the physical layer (NIST, 2011). The graphic above from NIST defines the Essential Characters, Service Models, and Deployment Models for Cloud Computing. Using Michael Porter’s Five Forces Model (Schilling, p. 74-76), we can examine the challenges that impact Cloud Computing from 5 perspectives as detailed in the sections below. * Rivalry among existing competitors * Threats of New Entrants * Bargaining Power of Clients (and Customers) * Threats of Substitutes (or Switching Costs) * Bargaining Power of Suppliers Source: Christensen, C. (1997) I. Cloud Market Rivalry The Cloud Sector remains a highly competitive. Amazon, IBM, Apple, Google remain leaders in the sector as other providers strive to gain a competitive advantage over their rivals. * Platform as a service (PaaS)...
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...and it may seem as if the energy used by “the cloud” is a growing problem. However, services provided by the cloud can be remarkably efficient. In many cases, data centers hosting cloud services are more efficient than the in-house office servers they replace. These efficiency gains come from maximizing server utilization, using high-efficiency facilities and making power usage efficiency a priority for hardware and software developers. This case study compares the energy savings and carbon footprint of using Gmail via Google Apps—Google’s cloud-based messaging and collaboration suite, versus housing local servers to manage the same email. Google’s cloud services are all carbon neutral—dating back to 2007. However, for the purposes of this case study, we will be modeling Google’s per-user carbon footprint before offsets are applied. Powering an Email System When a user checks their email, energy is consumed in three places: 1. The client: The PC, laptop, phone or other device directly accessing email is called the client. It’s using electricity as it fetches and displays email. 2. The network: Wireless routers, network switches and all the intervening networking equipment between the client and the email server use electricity. In a small office, a wireless router may be the only network device involved. In a larger enterprise, networking equipment could involve dozens of devices spanning continents. 3. The server: The computer or group of computers receiving, sending and storing...
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...Final PDF to printer case 6 Google’s Strategy in 2013 JOHN E. GAMBLE Texas A&M University – Corpus Christi Google was the leading Internet search firm in 2013, with nearly a 67 percent market share in search from home and work computers and a 97 percent share of searches performed from mobile devices. Google’s business model allowed advertisers to bid on search terms that would describe their product or service on a cost-per-impression (CPI) or cost-per-click (CPC) basis. Google’s search-based ads were displayed near Google’s search results and generated advertising revenues of more than $43.6 billion in 2012. The company also generated revenues of about $2.4 billion in 2012 from licensing fees charged to businesses that wished to install Google’s search appliance on company intranets. In addition, a variety of new ventures contributed to the company’s consolidated revenues. The most notable of which was the company’s recently acquired Motorola Mobility division that contributed revenues of $4.1 billion in 2012. New ventures such as the acquisition of Motorola’s smartphone operations were becoming a growing priority with Google management since the company dominated the market for search-based ads and sought additional opportunities to sustain its extraordinary growth in revenues, earnings, and net cash provided by operations. Another important initiative under way in 2013 was Google’s cloud computing productivity package that was intended to...
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...approach. This thesis summarizes information from various sources gathered on the subject 'cloud computing'. Firstly, it tracks back the evolution of technologies that paved the road for cloud computing and accelerated its further advancements. Secondly, it provides a high level overview of cloud computing technology stack and identifies service layers exposed via on-demand infrastructure. Lastly, it investigates various aspects of cloud computing and its impact on information technology. Any comments and thoughts on this thesis are highly appreciated and you can drop me a line at: tvaruzek@mail.muni.cz Keywords: Cloud computing, Virtualization, Innova.sk, Infrastructure as a Service, Platform as a Service, Amazon Web Services, Google Apps 3 Acknowledgments I would like to thank my supervisor Radek Ošlejšek for providing me the necessary help and guidance. I would like to express many thanks to my friends who helped me and supported me, especially to Rani for her support as well as Evka for saving me in the very last hours of writing of this thesis. And the very last, my thanks go to my parents who have been supporting me during my studies, my brother and my family. 4 Table of Contents 1 Acronyms and Abbreviations...........................................................................................................7...
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...think 2010 marked the crux of the hockey stick for mobile marketing. Smartphones are already 35% of the handset market in the US, Europe and Japan, and tablet computers are now taking off. Apple and Android apps set a new standard, and mobile is now at the forefront of marketers‟ conscience. A $14 billion market – at least – by 2015 This report focuses on marketing, not tech or telecoms, though we incorporate views from Macquarie‟s internet, telecoms and software analysts. We estimate the global mobile ad market could grow from about $3.5bn in 2010 to $14bn in 2015. Mobile only comprises 1% of total ad spending today, but we think this could rise to 3-4% in the next 5 years, and 5-8% over time. We believe mobile marketing and services represent an incremental growth opportunity for ad agencies of anywhere from 0.2-1.3%, and can help elevate agency organic growth to long-term GDP-plus rates. Inside Mobile media usage is exploding; ad spending is following The mobile device landscape Cues from Japan and emerging markets Mobile marketing channels The opportunity for ad agencies Data and privacy issues Appendix: Mobile marketing players 3 6 9 11 21 25 26 The ultimate targeted advertising medium This is a different type of media, incorporating display ads through both apps and browsers, search, messaging (sms and mms), location-based services such as in-store couponing, and games. Mobile extends digital capabilities to a more highly personalised, interactive and omnipresent...
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...GUIDE TO WINDOWS 8 Table Of Contents 1. What You Need to Know About Windows 8 1.3 Windows 8 Devices 1.4 Metro vs. Desktop 1.5 The Touchscreen Controversy 2. The Windows 8 User Interface 2.1 Understanding Metro 2.2 Navigating 2.3 Tiles and Live Tiles 2.4 What If I Don’t Like Metro? 3. Mouse, Keyboard or Fingers? 3.1 Navigation with the Keyboard 3.2 Using a Mouse 3.3 The Original Pointing Device 3.3.1 Open the Charm Bar: Swipe from the right 3.3.2 Switch Apps: Swipe from the left 3.3.3 Snap Apps: Swipe slowly from the left 3.3.4 Show Running Apps: Swipe from left-and-back 3.3.5 Close Apps: Pull down from the top 3.3.6 Display Additional Menus: Swipe down 3.3.7 Select: Swipe down on the tile 3.3.8 Zoom: Pinch 3.3.9 Move Back and Forth Through Web Pages: Swipe left/right in Internet Explorer 3.4 Bringing It All Together 4. Launch and Install Apps, Multitasking 4.1 Launching Apps 4.2 Switching Between Applications 4.3 Closing Apps 5. Photos, Music and Video 5.1 Enjoying Photos in Windows 8 5.2 Playing Back Media 5.3 Streaming Media, Windows 8 Store Alternatives HTTP://MAKEUSEOF.COM CHRISTIAN CAWLEY, WWW.CMCAWLEY.CO.UK 6 7 7 8 9 9 9 10 10 11 11 12 12 13 13 13 13 13 13 13 13 13 14 15 15 15 16 17 17 17 17 3 share: YOUR GUIDE TO WINDOWS 8 6. The Windows 8 Store 6.1 Use Your Windows Account 6.2 Finding, Reviewing and Buying an App 6.3 Installation Issues and Updating Apps 6.4 Don’t Forget...
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...Introducing Windows 10 for IT Professionals Technical Overview ED BOTT PUBLISHED BY Microsoft Press A Division of Microsoft Corporation One Microsoft Way Redmond, Washington 98052-6399 Copyright 2016 © Microsoft Corporation All rights reserved. No part of the contents of this book may be reproduced or transmitted in any form or by any means without the written permission of the publisher. ISBN: 978-0-7356-9697-6 Printed and bound in the United States of America. First Printing Microsoft Press books are available through booksellers and distributors worldwide. If you need support related to this book, email Microsoft Press Support at mspinput@microsoft.com. Please tell us what you think of this book at http://aka.ms/tellpress. This book is provided “as-is” and expresses the author’s views and opinions. The views, opinions and information expressed in this book, including URL and other Internet website references, may change without notice. Some examples depicted herein are provided for illustration only and are fictitious. No real association or connection is intended or should be inferred. Microsoft and the trademarks listed at http://www.microsoft.com/about/legal/en/us/IntellectualProperty/ Trademarks/EN-US.aspx are trademarks of the Microsoft group of companies. All other marks are property of their respective owners. Acquisitions Editor: Rosemary Caperton Project Editor: Christian Holdener; S4Carlisle Publishing Services Editorial Production:...
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...of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on the horizon, but we think you’ll see much more about them in the not-too-distant future! I’d like to thank Spafinder Wellness, Inc.®’s new Chief Brand Officer Mia Kyricos, who has joined our trend-tracking team, as well as thank our research and editorial teams, led by Beth McGroarty, for their many contributions in making this report so robust. Together, we remain passionate about the spa and...
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...Course Related 2 Virtual Expert 2 JSB Inc. 2 James S. Black (Company founder) 2 Abigail Foley (Senior vice president of Business Development) 2 Mark Thompson (Business Development Manager) 2 Major Business Functions (In JSB) 3 Manufacturing 3 Sales and Marketing 3 Human Resources 3 Finance and Accounting 3 Terms 3 Information vs Data 3 Digital Manufacturing 3 DELMIA 3 POS 3 Inventory Management System 3 Mapping Technology 3 Electronic Business / E-Business 3 Electronic Commerce / E-Commerce 3 E-Government 3 Problem Solving 3 Critical Thinking 3 Steps 3 1. Problem Identification 3 Dimensions of Business Problems 3 Organizations 3 Technology 3 People 3 Examples 3 2. Solution Design 3 3. Solution Evaluation and Choice 3 4. Implementation 3 Analyzing Performance 3 Case Study Analysis 3 Identify the most important facts surrounding the case 3 Identify key issues and problems 3 Specify alternative courses of action 3 Evaluate each course of action 3 Recommend the best course of action 3 Information Systems 3 Definition 3 Information Technology versus Information Systems 3 Information Technology 3 Information System 3 Dimensions 3 Organization 4 Technology 4 Components 4 Hardware 4 Software 4 Data Management Technology 4 Networking and Telecommunications Technology 4 Function 4 People 4 Functions 4 Input 4 Processing 4 Output 4 Types 4 Strategic-level systems 5 ...
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... 15 Bibliography 16 Abstract The purpose of the following paper is to illustrate different leadership styles have different effects on a company, as an example of Microsoft and an analysis on how managers change management. The overall approach takes the collection of primary data (specifically from a corporate website) as a fundamental step in the research process. Introduction Microsoft is a multinational computer technology corporation. The history of Microsoft began on April 4, 1975, when it was founded by Bill Gates and Paul Allen in Albuquerque.[1] Its current best-selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. In 1980, Microsoft formed a partnership with IBM that allowed them to bundle Microsoft's operating system with IBM computers, paying Microsoft a royalty for...
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...9-710-429 REV: MAY 2, 2011 JUAN ALCÁCER TARUN KHANNA MARY FUREY RAKEEN MABUD Emerging Nokia? It was December of 2009 and D. Shivakumar, the Managing Director of Nokia India was catching up over coffee with Colin Giles, his counterpart in the China office, and Chris Braam, who was in charge of operations in the Middle East and Africa. The gathering was somewhat celebratory in nature: Giles had recently been promoted to global head of sales. Before Giles left his Greater China market role, his colleagues wanted to get his thoughts on Nokia’s future in the region. The three men had no doubt that Nokia’s strategy in emerging markets had been successful: Nokia was the market leader in India and China, with market shares of 60% and 40%, respectively.1 The company also had made inroads into Africa and South America. However, Nokia had lost ground in the developed world: the company only sold one in 10 handsets in the U.S. (compared to one in three in 2002),2 and it had recently pulled out of Japan after 20 years of operations. Nokia’s revenues in Europe declined by 15% in the fourth quarter of 2009.3 However, Nokia was famous for its ability to reinvent itself. From its beginnings as a paper mill turned rubber manufacturer turned electronics company, and finally, as the world’s largest producer of mobile phones, Nokia possessed an unmatched ability to face obstacles head on and come out on top. Said former CEO Jorma Ollila, “Finns live in a cold climate. We have...
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...ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical...
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...Contents 1. Introduction 2. Assessment Test 3. Chapter 1: Getting Started with Ethical Hacking 1. Hacking: A Short History 2. What Is an Ethical Hacker? 3. Summary 4. Exam Essentials 5. Review Questions 4. Chapter 2: System Fundamentals 1. Exploring Network Topologies 2. Working with the Open Systems Interconnection Model 3. Dissecting the TCP/IP Suite 4. IP Subnetting 5. Hexadecimal vs. Binary 6. Exploring TCP/IP Ports 7. Understanding Network Devices 8. Working with MAC Addresses 9. Intrusion Prevention and Intrusion Detection Systems 10. Network Security 11. Knowing Operating Systems 12. Backups and Archiving 13. Summary 14. Exam Essentials 15. Review Questions 5. Chapter 3: Cryptography 2 1. Cryptography: Early Applications and Examples 2. Cryptography in Action 3. Understanding Hashing 4. Issues with Cryptography 5. Applications of Cryptography 6. Summary 7. Exam Essentials 8. Review Questions 6. Chapter 4: Footprinting and Reconnaissance 1. Understanding the Steps of Ethical Hacking 2. What Is Footprinting? 3. Terminology in Footprinting 4. Threats Introduced by Footprinting 5. The Footprinting Process 6. Summary 7. Exam Essentials 8. Review Questions 7. Chapter 5: Scanning Networks 1. What Is Network Scanning? 2. Checking for Live Systems 3. Checking for Open Ports 4. Types of Scans 5. OS Fingerprinting 6. Banner Grabbing 7. Countermeasures 8. Vulnerability Scanning 9. Drawing Network Diagrams 10. Using Proxies 11. Summary 12. Exam Essentials 13. Review Questions...
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...Krause Fund Research Spring 2012 Technology Recommendation: BUY Analysts Jeremy Gorsky jeremy-gorsky@uiowa.edu Jeremiah Hagen jeremiah-hagen@uiowa.edu Yang Jing yang-jing@uiowa.edu Linshan Li linshan-li@uiowa.edu Apple Inc. (NSDQ: AAPL) April 17, 2012 Current Price $609.60 Target Price $765-790 Apple Bytes Its Way To The Top The iPad has revolutionized the booming tablet industry and is dominating a 61% market share with a unit sales increase of 111% over the year ago quarter. A yearly increase of 334% in sales volume during FY2011 makes the iPad the most popular product in the tablet industry. Apple shattered analysts’ expectations for Q1 of its FY2012 with 37.04 million iPhones sold representing 128% unit growth over the year ago quarter. The iPhone is penetrating emerging markets in China, Asia-Pacific, and Europe targeting global growth. Future product innovation in the iPhone fifth generation and iPad fourth generation will capture more market share while sustaining high levels of growth. Apple’s potential for penetrating the television market will again affirm its position as the top producer in consumer electronics. CEO Tim Cook announced dividends to be paid to shareholders beginning next quarter at a yield of 1.8% or $2.65 per share. He also announced a $10 billion buyback starting in fiscal year 2013, and continuing through 2014 and 2015; signaling an undervalued company. On January 25, 2012, Apple topped Exxon Mobile as the largest company in...
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