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The Concept of Knowledge Communication and Its Relevance to Management
USI Research Note July 2006, Version 2.2
Martin J. Eppler, School of Communication Sciences, University of Lugano (USI), Switzerland, Martin.Eppler@lu.unisi.ch, www.knowledge-communication.org
Abstract: In this research note we illustrate the relevance of the notion of knowledge communication for management. We outline where and how the communication of expertise from specialists to decision makers is crucial. We introduce key elements of the concept of knowledge communication and review influential theoretical constructs that explain why knowledge communication among experts and decision makers frequently fails.

1. INTRODUCTION: THE IMPORTANCE OF KNOWLEDGE COMMUNICATION IN MANAGEMENT Communicating professional knowledge is a key activity for today’s specialized workforce. The efficient and effective transfer of experiences, insights, and know-how among different experts and decision makers is a prerequisite for high-quality decision making and coordinated, organizational action (Straub & Karahanna, 1998; Rosenthal & ‘t Hart, 1991). Situations of such deliberate (interfunctional) knowledge transfer through interpersonal communication or group conversations (Gratton & Goshal, 2002, Tsoukas 1996) can be found in many business constellations, as the following typical examples illustrate: Technology experts present their evaluation of a new technology to management in order to jointly devise a new production strategy (McDermott, 1999). Engineers who have discovered how to master a difficult manufacturing process need to convey their methods to engineers in other business units (Szulanski, 1996, 1999). Legal experts brief a management team on the implications of new regulations on their business model (Wilmotte & Morgan, 1984). Experts from various domains need to share their views and insights

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