Introduction
The Warehouse Group Limited founded by Stephen Tindall in 1982, is the largest discount store retailer operating in New Zealand. It known and loved by Kiwis for its wide range of products from clothing, entertainment, technology and music to sporting, gardening, grocery and many others.
The Warehouse has been providing kiwis with a bargain since 1982 with 92 stores throughout New Zealand. The Warehouse remain a New Zealand owned and operated company employing over 9,000 team members from Kaitaia in the north to Invercargill in the south.
Website: http://www.thewarehouse.co.nz
General enquires: (CustomerServiceTeam@thewarehouse.co.nz) or Phone 0800 422274 7 days 9am -4pm. 1. Question one
S.W.O.T analysis for The Warehouse 1. Strengths * The Warehouse focuses to drive a profitable growth by placing customers first, improving their stores and reducing costs. Cost reduction is the main key strategy and purposes to offset inflation on occupancy costs, labor, energy and costs of goods sold. Managing costs and simplifying the business way were made good process by The ware house . By the way is reduces support office fixed costs, store variable costs, logistics costs and continues to rationalize the supply chain. * High level of customer awareness of brands: They in forms to customers about their products and brand through many means. Recently they presents with customers about the new way of online shopping and online search. It also promotes about products and special on Television and newspaper * Serves Communities: The Warehouse is well-known for supporting its local community and New Zealand families. Throughout August 2013 SCRATCH ‘N’ WIN cards are presented at The Warehouse stores nationwide for $2. All money raised will go towards giving a deserving Kiwi kid a laptop. Research has shown that access to personal IT devices, used