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Oh Well

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* Based on the reading, how would you define strategic development?

Based on the reading, strategic development is the process of knowing the goal and setting plans and putting these plans in to actions to reach the certain goal. Also, it is the act of doing comprehensive research, knowing what the consumers need, discovering what the organization can further improve that would help in developing objectives which will enable the organization to achieve its goals.

* On your own words, briefly discuss how Nestle applied strategic development.

Nestle applied strategic development by focusing more on research. The Nestle team used qualitative and quantitative research to know what the consumers need and the consumers view on different products. By focusing more on research, Nestle would know what the consumers need and from there they set their goal and developed strategies to reach the goal. Since Nestle discovered that consumers need wellness, with the help of the scientists and food technicians, they developed products that suites the taste and the need for wellness by the consumers. Also, Nestle don’t just developed new products, but also they improved the products that they are offering, they improved the taste and the nutrition content of their products. To reach the strategy of Nestle which is wellness, they created the Environment, Value and Resources fit which is a business tool used by Nestle to identify whether the product fits the social environment of the consumers, whether the products fits the values of the consumers and whether the Nestle company’s resources are available to create certain products that would help achieve Wellness, the goal of Nestle.

* Why is strategic development important for organizations?

Strategic development is important for organizations because it will allow the management of the organization to evaluate

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