...以計劃行為理論與科技接受模型來探討行車紀錄器之購買決策 研究生:林立祥 指導教授:方國定 目錄 圖目錄 * 緒論 1.1研究背景與動機 隨著經濟的快速發展,機動車輛成為人民生活進步不可或缺的工具之一,然而,目前2010年台灣地區的機動車輛登記數已達22,205,436輛,如圖1所示,然而,隨著機動車輛快速的增加,交通事故的發生率也越來越高,根據警政署在今年四月的統計,2010年造成人員傷亡的交通事故計有19萬9,303件,較2009年多增加了8.2%,衛生署(2011)也公布了99年國人十大死因,因事故傷害而死亡人數有6,669人位居第6,較相關慢性病患死亡人數多,也充分顯示了台灣地區事故發生率的頻繁和造成的死傷人數並不低。 圖1 2010年台灣機動車輛登記數 資料來源:交通部公路總局 因此,行車的安全開始廣泛的被許多人研究,行車紀錄器的出現帶給了許多駕駛一個安心的期待,行車記錄器(EDR)是一個安裝在汽車上,用於記錄駕駛狀態等資訊,以便在有法律糾紛時提供證據。車禍發生後,從行車記錄器上收集到的相關資料可以用於分析事故原因和確定責任人。在台灣地區如此頻繁的發生交通事故,許多人便會因此替車安裝該記錄器,以確保在道路上發生的任何事故可以留下一份證據。 在這樣的時空背景中,發展出本研究的動機。希望可以藉由本研究了解消費者採買行車記錄器時挑選的原則,購買行車記錄器的動機,以及消費的購買之意願。 1.2 研究目的 Davis 於1989 年所提出的科技接受模式(Technology Acceptance Model, TAM),Taylor and Todd(1995)進一步修改並進行實證分析,結果發現在資訊科技領域裡預測消費者的購買行為有不錯的解釋力。且Ajzen在1985年提出計畫行為理論 (Theory of Planned Behavior, TPB)認為消費者做決策時的行為會由個人的態度、主觀規範與知覺行為控制三個重要因素共同決定。所以,本研究將結合計劃行為理論和科技接受模型兩個方面來探討。並了解消費者購買行車記錄器時,影響消費者行為的各項因素之關係。 故本研究地研究目的為: 1. 探討影響消費者購買行車記錄之意願內外在因素。 2. 探討影響消費者購買行車記錄器的購買動機與實際購買行為間的因素。 3. 以計劃行為理論和科技接受模型來建立消費者對行車記錄器的購買行為模型 1.4 研究流程 本研究之研究流程可分成八個步驟,如圖2所示,分別說明如下: 一、確認研究方向 經由實務的觀察與文獻的閱讀,評估研究的可行性,並確定研究目的、對象與動機。 二、文獻探討與資料蒐集 蒐集與本研究相關之文獻,將文獻歸納並彙整,借由文獻建立本研究之研究架構 三、建立研究架構與假說 針對研究中欲探討的問題,輔以蒐集整理的相關國內外論文形成研究架構,並建立研究假說 四、問卷設計 針對研究架構中所形成的構面及欲探討的問題,參考文獻中的量表,並針對研究內容子加以修正量表,使問卷設計的內容更具適切性。 五、問卷前測與修訂 根據第四步所形成的問卷,在實際發問卷之前,請該領域專家進行前測。修改完成後,再進行試測的動作,回收試測問卷再適當的進行修訂。 六、資料蒐集 經由設計好之問卷,並確認研究中的樣本對象,將問卷發放給受測者填寫並回收,以立意抽樣(Judgmental Sampling)方式抽樣本。 七、統計分析與假說檢定 ...
Words: 1237 - Pages: 5
...Chokra – an assignment Paper on the following quotation: They could not stand our sight, we disgusted them; sickened them. Because we were what they might have to do themselves, one day, to their own children. (Page 306 lines 21 – 23). This sentence describes the Indian poor people's more darker way of making money for survival. At birth, a few of the kids the family has are crippled on purpose to evoke the feeling of compassion for a poor crippled child and it's protecting sibling, in order to get money. The people who have earnings just above survival level, fear that they, one day, might have to force the same destiny on some of their children, but until then it must remain a hidden fear and not something that is supposed to be seen on display every day on the street. At some point one can easily agree with them, but on the other hand there's a lot of irony in play. People know that it easily could be them in that situation, but still cannot even look at them. The entire idea that something like that could happen is abholing but unfortunately also common in India. In fact there are worse things taking place as for example: child “production” & trafficing. A lot of movies about india also have this subject in common, The over population of children. You always see children running around in flocs and asking for money/food & sometimes even autographs(slumdog millionaire). The autograph's could easily be sold for money or collected on. It does happen from time to time though...
Words: 404 - Pages: 2
...Client department: Department of Public Transport Campaign Timing: Jan – May 2011 The Department for Public Transport is aware of the issues that are facing the country in terms of road deaths and would like to invite recipients of this brief to consider taking on a PR campaign designed to inform and reduce the amount of accidents and fatalities among young drivers. Background: The Department for Transport is responsible for providing safe transportation across the United Kingdom. Our goal is transport that works for everyone. We aim to provide a transport system that balances the needs of the economy with the environment and society. The Department provides leadership across the transport sector to achieve its objectives, working with regional, local and private sector partners to deliver many of the services. As part of the 2007 Comprehensive Spending review, the third of our five DSO’s (Departmental Strategic Objectives) sets out to contribute to better safety, security, health and longer life-expectancy through reducing the risk of death, injury or illness arising from transport, while promoting travel modes that are beneficial to health. Objectives: Our overall objective is to reduce the amount of road deaths of younger drivers in the UK. Currently, Britain is at an all time low in terms of overall road fatalities. According to mailonline.com “Britain’s annual road deaths tally is the lowest out of 33 countries surveyed by an international transport watchdog...
Words: 658 - Pages: 3
...Rachel Money English 1320 Essay One The human mind is constantly advancing and creating new ways to discover the mysteries of the universe. It has conquered deadly diseases by creating vaccines to protect the human body, found ways to launch humans into space, and is still developing new means of technology. The human mind is still developing and has not even reached full capacity and will continue to invent and discover. However, is social technology doing more harm than good to the new generations? Is Facebook becoming a hobby that is on the same level as exercising, reading, and painting? The new generations are developing a nation where laziness is accepted, isolation is preferred, and narcissism is the most common mindset. Humans have been creating more efficient ways of doing things since they have been on this planet. Technology is not a bad concept. The discovery of fire, for example, created light and heat, and introduced cooked meat and other edibles into man’s diet. Medical technology, like the development of x-ray machines and life saving vaccines are important to the entire population’s health and safety. Cars were made to get around at a quicker rate and are still advancing and becoming more and more efficient in every sense of the word. However, the way that we each decide to use these efficient innovations can be seen as wasteful and just plain lazy. Families use their cars to drive right down the street to the park when it could have easily been walking...
Words: 691 - Pages: 3
...IRONMATE® - cut your flat iron electrical consumption up to 53%, a diligent Filipino invention Electric bills, water bills, phone bills, internet bills, credit card bills and all that kind of bills are the main recipients of a Filipino’s income at the end of the month. And what’s left for an ordinary employee with an income of Php15,000 and less a month? Barely enough for the family’s food and everyday allowances. Cutting down these bills are necessary. If not to eliminate, at least reduction shall be done. In the case of electric bill, some people resort to cut their electrical consumption illegally especially those who are leaving in overpopulated areas. But what if we can do it legally without compromising a necessary household chore that needs electricity? Yes, there’s a way. An IRONMATE® promotional banner Electric iron is one of the appliances that consume electricity a lot. A typical clothes iron has wattage of 1000-1800. To save electricity, Sir Rodolfo B. Biescas, Sr. invented the IRONMATE®. He was former elementary teacher in Albay. Due to his love for the ordinary Pinoys, and believing that the Filipino is a creative persona and has strong global-standard that one can be the pride of Asia, he began inventing and innovating things that Filipinos may benefit. He believes that “Necessity is not the mother of all Inventions” because there are inventions that are not necessity like those that causes destruction. IRONMATE® was invented in 1988. Sir Biescas applied...
Words: 608 - Pages: 3
...ARAHAN KEPADA CALON YANG BERJAYA DITAWARKAN PINJAMAN PELAJARAN MARA -: SILA BACA ARAHAN DIBAWAH DENGAN TELITI :1. SILA CETAK SURAT TAWARAN SEBANYAK 4 SALINAN. A) B) C) D) SALINAN SATU- SALINAN PELAJAR SALINAN DUA-SALINAN PIHAK MARA SALINAN TIGA-SALINAN PIHAK MARA SALINAN EMPAT-SALINAN PENJAMIN 2. SILA CETAK BUKU PANDUAN PINJAMAN PELAJARAN MARA.BUKU PANDUAN HARUS DIBACA DENGAN TELITI SEBELUM DIISI.KEGAGALAN MENGISI BORANG DIDALAM BUKU PANDUAN DENGAN BETUL AKAN MENYEBABKAN PERMOHONAN PINJAMAN TERBATAL. 3. SILA CETAK SURAT IRINGAN PINJAMAN PELAJARAN MARA. SURAT IRINGAN HARUS DICETAK SEBANYAK 4 SALINAN DAN DIHANTAR BERSAMA DENGAN DOKUMEN PERJANJIAN PINJAMAN PELAJARAN MARA. 4. SILA CETAK BUKU PERJANJIAN PINJAMAN PELAJARAN MARA.BUKU PERJANJIAN INI HARUS DIISI DENGAN TELITI (RUJUK KEPADA BUKU PANDUAN) .KEGAGALAN MENGISI BUKU PERJANJIAN DENGAN BETUL AKAN MENYEBABKAN PERMOHONAN PINJAMAN TERBATAL. ( RUJUK CONTOH CETAKAN BUKU PERJANJIAN DIBAWAH MENGANDUNGI 7 HELAIAN MUKA SURAT) . 5. SILA CETAK PANDUAN MENGISI MAKLUMAT PENJAMIN DAN AKAUN BANK. SEMUA PELAJAR YANG TELAH DILULUSKAN PINJAMAN PELAJARAN MARA DIKEHENDAKI SUPAYA MELAYARI SEMULA LAMAN WEB http://eduloan.mara.gov.my. SEMUA PELAJAR YANG TELAH MENYEMPURNAKAN DOKUMEN PERJANJIAN PINJAMAN MARA PERLU MENGISI MAKLUMAT PENJAMIN,NAMA BANK SERTA NOMBOR AKAUN BANK SEPERTIMANA DIPERJANJIAN PINJAMAN PELAJARAN MARA. PANDUAN UNTUK MENGISI MAKLUMAT BERKENAAN ADALAH SEPERTI DI LAMPIRKAN.JIKA PELAJAR GAGAL UNTUK MENGISI MAKLUMAT BERKENAAN, PINJAMAN...
Words: 371 - Pages: 2
...Raw materials used in production Raw materials inventory, beginning + Purchase of raw materials - Raw materials inventory, ending = Raw materials used in production Cost of Goods Manufactured Work in process inventory, beginning + Raw materials used in production + Direct labor + Manufacturing overhead = Total manufacturing costs - Work in process inventory, ending = Cost of goods manufactured Cost of Goods Sold Finished goods inventory, beginning + Cost of goods manufactured = Cost of goods available for sale - Finished goods inventory, ending = Cost of goods sold Sales - Cost of goods sold = Gross Margin Predetermined Overhead Rate Estimated manufacturing overhead/Estimated machine hours= $ per machine hour Calculate applied overhead Actual machine hours X $ per machine hour = applied overhead Journal entry for the application of overhead Work in process Manufacturing overhead Over or Under Applied Manufacturing overhead +Debit - Credit Actual Applied 640,000 ------------------------------------------------- 665,000 25,000 under-applied Journal entry to close out over under applied Cost of goods sold Manufacturing overhead = (if under applied)…..(if over applied flip flop) Activity Based Costing Total cost / total activity = $ per activity $ per activity X corresponding production That answer / number of units produced = $ per unit $ per unit + Direct materials + Direct labor = Total cost per unit ...
Words: 597 - Pages: 3
...Lyrics of Kahit Alanganin Ft Venice Breezy – Breezy Boyz Vlync Alam mong pinipilit ko kahit alanganin lahat ng mangyayari mabigat man sakin kahit alam ko na wawasakin mo lang Ang PAG-IBIG na ALAY SAYO… Slick One Ang langit ko’y ibigin ka ngunit alam ko sa isang banda ay hindi mag-iiba ang katotohanan na sa kanya ka at hindi magiging akin Habang buhay ko nalang ba nanaisin kahit imposible na mangyari IKAW ay AKIN LANG ALANGANIN MAN Ang sitwasyon ay hindi ko kayang pagpaliban pa ang aking nararamdaman. Pakiusap ko sana, Hindi man tayo pwede hayaan mo sana Mapadamang puso’y luluha na nag-uutos na mahalin ka ng kusa… Batid kong mahal na mahal mo sya, hindi mo kayang itaya kung anong nasimulan ng pusong hindi mapigil dahil sya ang nakauna sa ginintuang puso mo na pilit ko pinipitas sa puno ng pag-ibig mo… Venice, Pilit ko man hindi ipakita o iparamdam bawat galawa at kilos ay napuno ng ng pagdaramdam ang aking puso kahit na alam ko na IKAW ay KANYA tingnan man sa ibang anggulo hindi matanaw, san banda. Nariyan Kaya ko sa puso mo osadyang wala dinarasal, gusto ko sana magkaron ng himala. kahit na alanganin ang dating ko sayo , gusto ko sayo pilit mang ibaling Ang Pag-ibig sa iba gusto na sayo. Ang aking damdamin na gipit na gipit sa atensyon hindi mapaliwanag kung bakit nagkaron ka ng koneksyon sa aking buhay basta’t ang alam ko lang ay pilit kong nilalabanan damdaming pakiramdam man ay litong-lito na sa lahat ng bagay na nangyari masakit man sakin kahit na alam ko lang...
Words: 482 - Pages: 2
...Flo Rida - Be On You (Ft. Ne-Yo) Lyrics [pic] Send "Be On You (Ft. Ne-Yo)" Ringtone to your Cell [pic] Be On You (Ft. Ne-Yo) Lyrics Ne Yo Ohhhhhhh ohhhhhhh ohhhhhh yeah yeah yeah Chorus I said excuse me little mama if I may, Take this thought and send it your way, And if you don’t like that, then send it right back, But I just gotta say I wanna be on you (on you), I wanna be on you (on you) And if you don’t like that, then send it right back But I just gotta say, I just gotta say Flo Rida (verse 1) Hey, sh sh shawty with no limits, that’s what I need all the time, I’m wit with with it, she with it, she not sure she put it down Come get get get it, the business, I hi hit it, whose is it The Benz with the windows tinted, oh I get dirty south Showning, like them grown men, goose patrongen Let let me go in, sexy moanin, ca catch me jonesin Let no not ever with this little mama off schedule Got me achy, call me papi, hottest I be fly as feathers But but bout that, sh shawty housed that, you you got that prowl cat I wanna pop it like ecstasy, pretty face and all that But what I look for, this gal is hood core, but that is outdoors Deserve an encore, the definition of a shone Chorus Flo Rida (verse 2) Hey, I’m feeling you girl, wanna get close to you, no doubt My sister swagger should tell it more than anything can vouch Little mama you are what’s inside ghetto, fine I’ll make you proud So stuntalicious, I love it, lets at least work...
Words: 505 - Pages: 3
...Charlie Puth "Marvin Gaye" lyrics [Chorus] Let’s Marvin Gaye and get it on You got the healing that I want Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on [Charlie] We got this king size to ourselves Don't have to share with no one else Don't keep your secrets to yourself It's karma sutra show and tell Woah There's loving in your eyes That pulls me closer It's so subtle, I'm in trouble But I'd love to be in trouble with you [Chorus] Let’s Marvin Gaye and get it on You got the healing that I want Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on You got to give it up to me I'm screaming mercy, mercy please Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on [Meghan Trainor] And when you leave me all alone I'm like a stray without a home I'm like a dog without a bone I just want you for my own I got to have you babe Woah There's loving in your eyes That pulls me closer It's so subtle, I'm in trouble But I'd love to be in trouble with you [Bridge] Let’s Marvin Gaye and get it on You got the healing that I want Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on [Chorus] Let’s Marvin Gaye and get it on You got the healing that I want Just like they say it in the song Until the dawn, let’s Marvin Gaye and get it on You got to give it up to me I'm screaming mercy, mercy please Just like they say it in...
Words: 1529 - Pages: 7
...ma-yo Ooh, jip-chak-ha-ge ha-ji ma-yo [Minzy] A-jik nan sa-rang-i dur-yo-wo-yo I-ron ne-ge mi-du-mul job-wa-yo [CL] I said ooh, jil-tu-ha-ge ha-ji ma-yo Ooh, jip-chak-ha-ge ha-ji ma-yo, oh, oh, oh, oh, oh [Bom] I love you ([Dara] I love you, Uuh, Uuh, Uuh, Uuh) [Bom] I love you ([Dara] I love you, Uuh, Uuh, Uuh, Uuh) [Dara] Ha-ru jong-il gu-de mo-sup jak-ku to-o-la On-jong-il u-li-ji a-nun jon-wa-gi-man to cho-dab-wa [Minzy] Wae i-ron ne ma-mul a-jik mo-la Nan no-ye ma-u-mul a-jik jal mo-la ([Dara]Hey! ) [Dara] No-ye seng-ga-ge ba-men jam-do mot i-ru-da Dal-bi-che gu-de-rul to-o-lim-yo ne mam go-bek-heb-wa [CL] Wae i-ron ne ma-mul a-jik mo-la Nan no-ye ma-u-mul a-jik jal mo-la (Look at me now) [Bom] Ne ma-mul ba-rab-wa-yo I-ro-ke ([Dara] Like this) e-ta-nun-de ([Dara] A-ha) eh eh Ji-gum nal ja-ba-jo-yo Nut-gi jo-ne, eh, eh eh, eh eh, eh [Dara] I love you ([CL]I love you, Uuh, Uuh, Uuh, Uuh) [Dara]I love you ([Minzy]I love you, Uuh, Uuh, Uuh, Uuh) [CL] Mom-chu-ji ma-yo sa-rang no-re Mot-jin nol wi-he bulo-jul-ge Everyday I say yeah yeah yeah yeah yeah yeah I say yeah yeah yeah yeah yeah yeah [Minzy] Mom-chu-ji ma-yo sa-rang-i dance I ba-mul gu-de-wa bo-ne-go si-pun-de I say yeah yeah yeah yeah yeah yeah I say yeah yeah yeah yeah yeah yeah [Bom] Hmm, ne ma-mul ba-rab-wa-yo I-ro-ke ([Dara] Like this) e-ta-nun-de ([Dara] A-ha) eh eh [CL] Ji-gum nal ja-ba-jo-yo Nut-gi jo-ne, eh, eh, eh, eh~~ We can't go wrong (Bring it back) ...
Words: 605 - Pages: 3
...Elmer Ito ay bayan ni juan Hindi bayan ni run Dumating pa sa puntong Ang braso ay may bayanihan Bago magkalimutan Wag magsapilitan Walang papalitan Hindi 'to katatawanan ( chorus ) Wag kang maniniwala sa paligid mo (Hindi lahat ay totoo) Mga naririnig at nakikita mo (Isa-isang isipin 'to) Piliin mo ang iniidolo (Mga ginagawa't binibigkas) Dahil pag-usad ay hindi ganun kadulas Kung ika'y makata sa pinas Kamusta ka na idol Ako nga pala si Elmer Ikaw ang aking idol Ang idol ko na rapper Mula nang marinig ko Ang kanta mong simpleng tao Ako ay nabaliw nung Nilabas mo pa yung lando May bago ka bang album Penge naman ng kopya Meron ako nung luma Ang kaso nga lang pirata Sumusulat din ako Marunong din akong mag rap Gusto mo ipadinig ko sa'yo Wag kang kukurap Di lang ikaw ang idol ko Pati rin yung stickfiggas ...
Words: 4558 - Pages: 19
...lawyer, and her son, a student. She believes that God has helped her come this far. Anastasia believes that the Affirmative action is wrong because everyone should be treated equally no matter what your race, religion, or gender is. I agree with Anastasia because everyone should be given the same amount of help. Anastasia believes that flat tax is wrong/right because There’s an s under my clothes On my chest where no one else can see I light up when the doors are closed Yeah I’m free yeah And I wish I could make my move I can tell that you’re really into me And I don’t got a thing to lose, in my dreams, in my dreams Im a bad ass, jumping off the moving train Im a Jane Bond, putting all the guys to shame Im a wild card and Im going to steal your game You better watch out Im a fire starter Make your blood run faster I melt hearts like water Yeah Yeah oh Yeah Yeah I might look all innocent But the embers are burning inside of me And Im ready to take that step, can’t you see, cant you see? Im a bad ass, jumping off the moving train Im a Jane Bond, putting all the guys to shame Im a wild card and im going to steal your game You better watch out Im a fire...
Words: 283 - Pages: 2
...It’s 8 o’clock in the morning!” Angeli asked grumpily as she sat herself by the kitchen counter. “I was wondering if you knew where Niall wandered off to last night.” Harry said. “Niall? I don’t know. Wasn’t he with you guys last night?” Angeli asked, deciding to make herself some breakfast since she doubted she’d be getting anymore sleep. “Um, yeah, he was. Thing is… I think I dozed off pretty early last night and then when I woke up, he wasn’t in his room so I thought he maybe went somewhere?” “Harry?” A small shaky voice joined in the conversation. “Mariah!” Harry smiled and Mariah’s eyes suddenly widened. “Um, Mariah? Are you okay?” Angeli laughed as she nibbled on her breakfast sandwich. “Yeah yeah, I’m okay. I look terrible and Harry’s here. It’s not that I care that Harry’s here, it’s that I don’t like being seen when I’ve recently just woke up.” Mariah stuttered. “Oh don’t worry about it. I’ve seen worse.” Harry nodded to Angeli’s direction. “Ha ha, very funny.” Angeli said, unimpressed with all the jokes Harry’s been saying about her since he stepped onto their flat. “Just wait a second, yeah?” Mariah still look...
Words: 1389 - Pages: 6
...The Boys (Eng Ver) - Girls' Generation Đóng góp: Sophie i can tell you’re lookin at me i know what you see any closer and you’ll feel the heat you don’t have to pretend that you didn’t notice me every look will make it hard to breathe bring the boys out (yeah you know) bring the boys out (we bring the boys out we bring the boys out yeah) bring the boys out soon as i step on the scene i know that they’ll be watching me, watching me (get up) i’ma be the hottest in this spot there ain’t no stopping me (that’s funny) stopping me i know life is a mystery i’m gonna make history i’m taking it from the start call all emergency i’m watching the phone ring i’m feeling this in my heart (my heart) bring the boys out. girls’ generation make you feel the heat and we’re doin it we can’t be beat (bring the boys out) we’re born to win better tell all your friends cuz we get it in you know the girls (bring the boys out) wanna know my secrets but no i’ll never tell cuz i got the magic touch and i’m not trying to fail that’s right (yes fly high!) and i (i) (you fly high!) can’t deny i know i can fly i know life is a mystery i’m gonna make history i’m taking it from the start call all emergency i’m watching the phone ring i’m feeling this in my heart (my heart) bring the boys out. girls’ generation make you feel the heat and we’re doin it we can’t be beat (bring the boys out) we’re born to win better tell all your friends cuz we get it in...
Words: 552 - Pages: 3