...Chapter 1 INTRODUCTION This chapter discusses the background and rationale of the study, statement of the problem, objectives of the study, scope and limitation and research design and methodology which includes research method, respondents of the study, locale of the study, research instrumentation and data gathering procedure. 1. Background and Rationale of the Study Food and drink are the essential ingredients to life and the survival of a human being (Razaq, 2010). As time evolved, various ways and methods on how food is served have been invented and devised not only to satisfy mankind’s basic need, but as well as to provide a one-of-a-kind culinary and gustatory experience. Technomic, the leading foodservice research and consulting firm has released a report on leading restaurant changes in the restaurant business and 11 trends they see as key for 2011 and beyond. Their bottom line is the restaurant landscape is changing many areas. Including in their list of leading restaurant trends release are the Mobile Food Trucks (Celentano, 2011). A food truck is a mobile vehicle for cooking and selling food. Some, including ice cream trucks, sell mostly frozen or prepackaged food; others are more like restaurants-on-wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, and snack truck, breaks truck or taco truck. Although food trucks existed well before the early 2000s, many sources pinpoint 2008...
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