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Oi/361 Week 2 Benefit and Drivers Paper

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Benefit and Drivers Paper

Creativity is the ability to bring or create a new idea that would bring something new to life. Without creativity a company is not able to make improvements to keep the organization competitive. The creativity of bringing new ideas will only support an organization with the goals and objectives of the organization. Creativity is a necessary skill in any workplace because it brings new ideas into the company. University of Phoenix can use and implement new ideas that can make learning more exciting and easier with online classes. Huffman Trucking is open to new ideas because they are a leader in transportation industry and has prospered with continual growth since they were founded in 1936. Allowing new ideas from staff, drivers, warehouse workers, and other key personnel will only help the reach the goals as stated in the company mission.
Not all companies are willing to allow new ideas to be brought forward and other companies are always looking at ways to increase creativity. “One of the big concerns for many companies is therefore how to generate more and better ideas – how to become more creative” (Stamm, 2003, p. 2). Allowing and implementing new ideas has been an important step for Huffman Trucking. The most efficient way a company can bring new ideas to help achieve the objectives of the organization is to hire creative team members who bring different thinking to the table. Using a creative team can bring new ideas to the organization and if any issues arise the team can act decisively and solve the problem quickly. An important step for any organization is to allow people of the company to bring new creative ideas forward. Individuals doing a task or using a product can often come up with creative ideas that can either improve or develop a product, service, or process.
For Huffman Trucking Company their mission is to be

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