Marketing Strategy:

Our marketing strategy focus on presenting a product and service that is suitable and correspondent to the consumer’s needs and wants, to be able to achieve the customers attention as will as their liking. We strive to not only increase sales but also to offer a unique product and service that distinguish us from the rest of our competitors.

The strategy will be based on communicating On The Go's value to the targeted segments. This will be done through a variety of methods. The first method will be strategically placed advertisements. Places like universities, residences or in front of company buildings, example will be Cyberia residence in Cyberjaya . This will be the main source of advertisements because the demographics of their readership are fairly similar to On The Go's demographics.

Another source of marketing will be done via social media website such as Facebook. Where the established page encourages and enables the customers to share their idea’s and opinions about our product and services.

Product :

Currently their has been different types of stands that sell food in Malaysia and around the world. So we have concentrated on offering a unparalleled meal that satisfies the our customers. The shop will offer different meals depending on the time of the day, morning and evening. In the morning, their will be 4 main breakfast meals:

First meal : scrambled eggs, white cheese and boiled chicken. Second meal : white rise, spinach and mashed potato. Third meal : 2 pieces of chicken sausage, 1Boiled egg and salad. Fourth meal : this is a nonspecific meal, whereas the customer can chose 3 different ingredient from the 3 main meals to be served to them.

From 1 pm in the afternoon until the closing time of the shop, the meals