Changes in the fitness market that have affected the nutrition industry

The fitness industry is constantly evolving. New products and equipment are being introduced as technology and research advances, which is encouraging consumers to exercise more and eat clean. These changes have persuaded consumers into purchasing these and using them. The industry is growing gradually and is helping to tackle obesity and those who are unfit and unhealthy. An NHS report states that “over the past 20 to 30 years, sport supplements have become increasingly popular among gym-goers, and not just a small number of serious athletes”. This shows us how far the industry has come and developed, as sport supplements are available to everyone wishing to use them.

Changes such as free government schemed gym membership to those who are overweight and heavy advertising from fitness brands on new supplements and equipments have helped increase the market size. This has also helped affect markets such as the nutrition industry because those consumers who want to go gym will be looking to purchase supplements as a tool to lose weight and be more toned.

Health and fitness is an important aspect of life. Consumers are always being encouraged to look after themselves and maintain a healthier lifestyle. This has increased the demand for consumers looking for nutritional products and goods. Therefore many nutrition brands are always researching and developing on introducing new products to maintain consumer interest. Many nutrition brands provide a variety type fo supplements such as weight loss, body toning, building muscle and many more. This gives consumer a variety of choices suiting their specific wants and needs.

Despite the growth in the nutrition market over the years, there has been some obsticles that have limited growth in particular areas. As their has been an increase in the