...ukessays.com http://www.ukessays.com/essays/marketing/company-analysis-of-old-chang-kee-marketing-essay.php Company Analysis of Old Chang Kee Need help? ☎ 0115 966 7955 Old Chang kee which is based in Singapore engaged in the manufacturing and distribution of food products in Singapore, Malaysia and Republic of China. It is famous for its Curry Puff and later diverse into as many as 30 products which could be found in its network of outlets distributed around Singapore, Malaysia and Republic of China. Company History The Beginning of Old Chang Kee dated back to 1956 which kick off in a small stall inside a coffee shop located outside the former Rex Cinema along McKenzie Road. Crowd of people were attracted to the delicious pastry stuffed full of curried potatoes, chicken, and a slice of egg and fried with several herbs and spices, which is called Curry Puff. Every individual Curry Puffs were meticulously handmade to ensure the aroma was locked within the Curry puff. In 1986, Han Keen Juan take over the small snack shop upon facing winding up and carry the vision to turn the snack shop into a successful enterprise. SWOT Analysis Strength Strategic location The company owns more than 80 outlets around Singapore, Malaysia and Republic of China, of which 70 outlets are based in Singapore. The company market its range of food products from kiosks along the road to supermarket outlets and shopping malls at every corner of Singapore, thus allowing consumers to gain easy access...
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...Management Report for Table of Contents 1. Introduction3 2. SWOT Analysis3 3. Functions of Management 4 3.1 Porter's Five Forces5 3.2 Process of Planning6 3.3 Fundamentals of Organizing 7 3.4 Leading and Managing8 3.5 Controlling8 4. Conclusion9 5. Recommendation10 6. References12 1. Introduction Old Chang Kee (OCK) was founded by Mr Chang in 1956 in a small coffee shop known for its chicken curry puff. In 1986, Mr. Han Keen Juan, bought over the control of Old Chang Kee business and transform into a household brand today. For over 56 years, OCK specialise in the production and sales of a variety of affordable and quality finger food directly to consumers in Singapore. Most of their sales are on a takeaway basis and their 76 outlets in Singapore today are located at different areas to cater wider group of customers. OCK sub brands include Curry Times, Pie Kia and Mushroom which offers dine in concept restaurants carrying a range of local delicacy such as nasi lemak and laksa. Catering services are also provided in selected areas in Singapore. 2. SWOT Analysis SWOT Analysis is a useful comparison for understanding Strengths, Weaknesses and identifying the Opportunities and Threats that OCK faces today. Understanding the weaknesses of the business can "manage and eliminate threats that would otherwise catch us unawares" ("SWOT Analysis," 2013, para. 3). Internal | Strengths * Recognise local enterprise * Long established...
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...International Journal of Business and Social Science Vol. 5, No. 6(1); May 2014 Business Endeavours in Savoury Snack Industry: Old Chang Kee Kumaran Rajaram, PhD Division of Strategy, Management & Organization Nanyang Business School Nanyang Technological University 50 Nanyang Avenue Singapore 639798 Abstract This Case Depicts How The Macro And Competitive Environmental Elements In An Evolving Snack Market Shape The Strategies And Performance Of A Growth Savoury Snack Business To (A) Maintain Loyal Clientele And Attract New Customers; (B) Addressing The Rapid And Continuous Environmental Issues; (C) Intense Competition From Rivals; And (D) Rising Expectations From Customers. Old Chang Kee (Ock) Has Rose From Its Humble Beginning From A Small Stall In A Coffee Shop In 1956 And Established Itself Prominently In 1986, When The Control Of Business Was Taken Over By Han Kee Juan (Executive Chairman Of Ock). In 2013, After About 27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes...
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...International Journal of Business and Social Science Vol. 5, No. 6(1); May 2014 Business Endeavours in Savoury Snack Industry: Old Chang Kee Kumaran Rajaram, PhD Division of Strategy, Management & Organization Nanyang Business School Nanyang Technological University 50 Nanyang Avenue Singapore 639798 Abstract This Case Depicts How The Macro And Competitive Environmental Elements In An Evolving Snack Market Shape The Strategies And Performance Of A Growth Savoury Snack Business To (A) Maintain Loyal Clientele And Attract New Customers; (B) Addressing The Rapid And Continuous Environmental Issues; (C) Intense Competition From Rivals; And (D) Rising Expectations From Customers. Old Chang Kee (Ock) Has Rose From Its Humble Beginning From A Small Stall In A Coffee Shop In 1956 And Established Itself Prominently In 1986, When The Control Of Business Was Taken Over By Han Kee Juan (Executive Chairman Of Ock). In 2013, After About 27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes...
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...Hollys Coffee based in Korea, starting business in Singapore. Brief Background of Company Hollys Coffee is a specialty coffee company headquartered in Korea. The company was established in 1998 and opened Korea's first espresso shop that year. Its shops offer espresso, coffee, tea, coffee- and tea-based cold and hot specialty drinks, a variety of pastries and other snacks, and coffee supplies. By 2008 there were more than 100 Hollys Coffee shops in Korea, and the franchise had expanded with additional stores in Japan, China and Malaysia. It has a barista academy called the Hollys Coffee Academy. Home Country: Korea South Korea has a market economy which ranks 15th in the world by nominal GDP and 12th by purchasing power parity (PPP), identifying it as one of the G-20 major economies. It is a high-income developed country, with a developed market, and is a member of OECD. It is a country filled with rich culture and heritage. All thanks to the influences of Korean pop to all over the world, there are more people getting more interested in Korean culture and heritage. We can seize the opportunity to start the business and learn to speak a little of their language can be useful to us as well. Other financial organizations like the World Bank describe Korea as one of the fastest-growing major economies of the next generation along with BRIC and Indonesia. South Korea was one of the few developed countries that was able to avoid a recession during the global financial crisis...
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...and Education S. J. Chang Illinois State University ABSTRACT As today’s business decisions and choices are increasingly influenced by the diverse cultural backgrounds and perspectives of various corporate stakeholders, it is critical for business managers to have multicultural understanding. This motivates us to refine our business perspectives and approaches in global arena as well as our educational philosophies on global business management. Based on casual yet experiential discussions, this essay presents some cohesive points on comparative cultural understanding and business implications thereof between the “West” and the “East,” which is presupposed by the cultural contrasts between America and Korea. It can hopefully serve as a practically meaningful guideline for business practice and education on multiculturalism. Keywords: multiculturalism, global business management, comparative cultural understanding Journal of International Business and Cultural Studies When East and West Meet, Page 2 INTRODUCTION Thanks to the rapid and continuous expansion of large global businesses, today people, capital, information, and technology travel more freely, rapidly, and widely than ever. The everexpanding scope and scale of large global firms over the recent decades have already been amply documented by numerous reports (See, among others, Barnet & Cavanagh, 1994; Korten, 1996; Karliner, 1997; Gottlieb, 1998; Worldwatch Institute, 2000; Chang & Ha, 2001, Schmidt...
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...The Peranakan Baba Nyonya Culture:(2008) 161 - or Disappearance? Sari 26 Resurgence 170 161 The Peranakan Baba Nyonya Culture: Resurgence or Disappearance? LEE SU KIM ABSTRAK Kacukan budaya boleh terjadi dalam banyak bentuk dan pilih atur, termasuk peminjaman kata-kata dan pengambilan amalan sosial dan kepercayaan dan juga penyesuaian pakaian dan makanan. Corak penghijrahan dan pengaliran kebudayaan di Asia Tenggara telah menjana perkembangan yang tersebut dan lain-lain pada masa dan di tempat yang berlainan. Di bawah keadaan yang tertentu, suatu kumpulan etnik yang baru atau yang dikesan sebagai yang berbeza daripada kumpulan etnik yang ada mungkin muncul. Kumpulan etnik yang dimaksudkan adalah Peranakan Baba Nyonya. Ia terjadi pada abad ke 15 ketika orang Cina tiba di Melaka dan berkahwin campur dengan wanita tempatan. Kebudayaan peranakan adalah gabungan unik antara kebudayaan Cina dan Melayu dengan campuran daripada penyintesisan unsur kebudayaan Java, Batak, Thai dan British, melambangkan faham pelbagai budaya dan pelakuran lama sebelum terciptanya istilah-istilah itu..Kini, dunia peranakan sudah menghilang. Kata kunci: Peranakan, Baba, Nyonya, kebangkitan semula, keunikan ABSTRACT Hybridity of cultures can take many forms and permutations, including the borrowing of words and the adoption of social practices and beliefs, and the adaptation of dress and food. Patterns of migration and cultural flows in Southeast Asia have generated at different times and...
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...CONSUMER FOODSERVICE IN MALAYSIA Euromonitor International October 2012 CONSUMER FOODSERVICE IN MALAYSIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Malaysians Spend More on Foodservice .................................................................................. 1 Increases in Prices Hit Consumers ........................................................................................... 1 Multinational Brands Maintain the Top Positions, But Local Companies Progress Well ........... 1 Increasing Trend of Dining Out ................................................................................................. 1 Positive Outlook for Multinational and Local Foodservice Companies...................................... 2 Key Trends and Developments .................................................................................................... 2 Rising Prices Affect Consumer Confidence .............................................................................. 2 Government and Private Sector Inject Growth Into Foodservice .............................................. 3 Healthier Choices for Consumers in Restaurants ..................................................................... 5 Foodservice Companies Compete for Customers Through Online Coupon Giveaways........... 6 Tackling Halal Issues in 2011 ....................
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...(1206009804) Huynh Ngoc Thanh Truc Table of Contents Introduction…………………………………………………………….1 Presentation of financial statement of the past three years……........1 Identification of major ratios……………………………………..…..2 Sales trend justification……………………….………………………4 Buying or leasing………………………………………………………5 Accepting a special order……………………………………………..9 Appendix……………………………………………………………….10 1. Introduction Nowadays, fast food becomes an indispensable part in such a busy life. Mac Donald’s, KFC, Old Chang Kee and many others are familiar names with not only youngsters, kids but also adults. Many brands become global and well-known and one of which is Wendy’s. With the slogan “Now that’s better”, Wendy ‘s really make the fast food industry a little different with natural and fresh ingredients. That is why our group chooses Wendy’s as it become more and more popular. Wendy’s was first founded by Dave Thomas on November 15, 1969. They gain customers because of their old fashioned style of serving. The edges of the burgers aren’t cut, leaving them as squares. Wendy’s attracted an immense number of customers. In fact the sales of Wendy’s exceeded burger king’s in 2011. Now, by having 6,500 franchise and company restaurants in the U.S including 27 other countries and U.S worldwide has made The Wendy’s Company, the world’s Third largest quick-service hamburger company. The company mergered with Triarc Companies Inc. in 2008 and became Wendy’s/Arby’s Group, a publicly traded...
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...I. INTRODUCTION Singapore has always taken pride in being a meritocracy and its embrace of meritocracy has been the cornerstone of the nation’s success story. Over the years, Singapore’s meritocracy has emphasised on “equality of opportunity” over “equality of outcomes”; shaping a relatively level playing field where the most capable and hardworking individuals regardless of ethnicity or social classes have an equal opportunity to rise to the top. While the State has always heralded the success of meritocracy, the systemic flaws and failures that were once side-lined in the public eye are becoming increasingly prevalent and visible today. This paper on “Examining Meritocracy and Elitism in Singapore” serves to explore the inherent contradictions within the concept of meritocracy and investigate the systemic failures arising from the dissonance caused by how meritocracy is practised in Singapore where the inevitable social and income inequalities results in an elitist system which perpetuates itself. The central research question is how meritocracy shapes the Singapore elite and in turn how the elite shapes meritocracy in the country. In this paper, the elite is defined as the class of English-educated Singaporeans who subsequently rises to the top as the political and bureaucratic elite, unless otherwise specified. This paper will discuss how the elite accumulates an increasing degree and concentration of influence which allows them to consolidate...
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...Computers in Human Behavior 57 (2016) 107e114 Contents lists available at ScienceDirect Computers in Human Behavior journal homepage: www.elsevier.com/locate/comphumbeh Full length article Association of demographics, motives and intensity of using Social Networking Sites with the formation of bonding and bridging social capital in Pakistan Saeed Ahmad a, *, Mudasir Mustafa b, Ahsan Ullah c a b c Department of Sociology, University of Gujrat, Pakistan Department of Sociology, University of the Punjab, Lahore, Pakistan Department of Information Management, University of the Punjab, Lahore, Pakistan a r t i c l e i n f o a b s t r a c t Article history: Received 16 March 2015 Received in revised form 14 October 2015 Accepted 14 December 2015 Available online 21 December 2015 The objectives of this confirmatory study were to investigate the association of socio-economic demographics (age, education of respondent, gender, monthly family income, parentage education), motives (communication and information, self-actualization and outward looking) of using Social Networking Sites (SNSs) and attitudinal and behavior variable (intensity of using SNS, self-esteem, gratification with university life, duration of use, and number of ties) with the formation of bonding and bridging social capital. Total 461 students, aged 18e35 years filled the questionnaire, from randomly selected departments of University of the Punjab, Lahore, Pakistan. Regression...
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...International Journal of Information Management 30 (2010) 289–300 Contents lists available at ScienceDirect International Journal of Information Management journal homepage: www.elsevier.com/locate/ijinfomgt Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China Zhaohua Deng a,∗ , Yaobin Lu a , Kwok Kee Wei b , Jinlong Zhang a a b School of Management, Huazhong University of Science and Technology, 1037 Luoyu Road, Hongshan District, Wuhan, China Department of Information Systems, City University of Hong Kong, Kowloon, Hong Kong a r t i c l e Article history: i n f o a b s t r a c t With the rapid development of mobile technology and large usage rates of mobile phones, mobile instant message (MIM) services have been widely adopted in China. Although previous studies on the adoption of mobile services are quite extensive, few focus on customer satisfaction and loyalty to MIM in China. In this study, we examine the determinants of customer satisfaction and loyalty. The findings confirm that trust, perceived service quality, perceived customer value, including functional value and emotional value, contribute to generating customer satisfaction with MIM. The results also show that trust, customer satisfaction and switching cost directly enhance customer loyalty. Additionally, this study finds that age, gender, and usage time have moderating effects. Finally, implications for the marketing of MIM are discussed...
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...Chapter 1: Introduction Executive Summary Associate will start a new pharmaceutical company in November 2003 at Singapore. The new company names as Body Health Care Private Limited Company (BHC). The main reason associate selects Singapore because this country has very large market potential. According to a research report from the Economist Intelligence Unit in 2000, Singaporeans on average consume around US$200 million of pharmaceuticals each year.1 The aims of associate are to provide health food products to the consumers, which are health consciousness and offer more choices for the same line of the products. At the start up BHC will only concentrate on selling two core products. There are liquid spirulina and propolis. Re-Vita Manufacturing Company Incorporation manufactures, pack, and supply both products Re-Vita Mfg. Co. Inc. has been in producing nutritional products for more than 15 years. It is a well-established company based in United State. Both BHC core products received approval from FDA from United State through Re-Vita Mfg. Co. Inc. It enhances the safety of using these products. In addition, in the current Singapore market only BHC core products print with the sentence “May be kept within the reach of children”. This print out endorses the quality of the products. BHC believes high quality products come with reasonable prices. BHC will distribute products through retailers. Good relationship with retailers will help BHC products to entry...
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...To purchase a paperback copy please visit: http://www.cafepress.com/hanmilounge Thinking of starting your own online business or writing career? Try My Favorites: Internet and Computer Tutorials Newbie Club *** LOW COST - HIGH QUALITY! Websites and Domain names Netfirms *** E-Book Creation Software E-book Gold *** Sell your books and more. CafePress Self Publishing House *** Personalized Merchandise You create it, they sell & ship it! Zazzle *** Many resources for writers The Writers Store *** Search hundreds of Literary Agents in seconds! FirstWriter English Korean Phonetic Dictionary ROMANIZED Travel Companion Edition A beginner’s guide to the Korean language By D.L. Bangerter Emergency Word List ambulance bleeding breathless (not breathing) choking doctor food poisoning headache heart heart failure help hospital injured medicine pain painful painkiller pharmacy poison sick unconscious urgent g(k)oo-guuhp-chah pee-nah-yoh soom-ah-moht-sae-oh soom-mahk-hee-dah uuhee-sah s(sh)eek-joong-d(t)ohk d(t)oo-tohng sheem-jahng sheem-jahng-mah-bee d(t)oh-ah-choo-sae-oh b(p)yuhng-wuhn d(t)ah-chee-dah yahk g(k)oh-tohng ah-puuhn j(ch)een-tohng-jeh yahk-gook d(t)ohk-yahk mah-nee-ah-puuh-yoh moo-uuhee-sheek g(k)een-guuhp-hahn 구급차 피나요 숨 못쉬어요 숨막히다 의사 식중독 두통 심장 심장마비 도와주세요 병원 다치다 약 고통 아품 진통제 약국 독약 많이아프다 무의식 긴급한 Public Places airport bank downtown hotel immigration office market (small store) money changer police station post office...
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...“WHAT IS THE RELATIONSHIP BETWEEN DIVERSIFICATION AND PERFORMANCE, PARTICULARLY IN EMERGING ECONOMIES? WHAT ARE THE FACTORS WHICH ARE RELEVANT FOR SETTING THE CONTENTS OF THAT RELATIONSHIP?” By João de Almeida Frazão Caro de Sousa Master Thesis Submitted to ESADE Business School in fulfilment of the requirements for the Degree of Master of Science in International Management ESADE Business School May 2012 Master of Science in International Management – ESADE Business School i Master of Science in International Management – ESADE Business School Table of Contents Introduction ..................................................................................................................................... 1 Theoretical Background 1. Diversification ......................................................................................................................... 5 1.1 General Observations ........................................................................................................ 6 1.2 Different types of diversification strategies....................................................................... 7 1.3 The costs and benefits of diversification ........................................................................... 8 1.4 Diversification Trends ....................................................................................................... 9 A. The Lack of Significant Relationship ................................
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