...Old El Paso Case Notes Background • Established in 1938brand equity • Subsidiary of General Mills strong parent brand Problem/Opportunity • Need to develop a marketing plan for the brand • Implement a growth strategy that will result in a 5% sales increase for the brand while maintaining the current profitability Analysis • Strengths o Very large market shareequity, customer base, loyalty o Currently they are under General Mills which is the 6th largest food company, they already have so many brand in the US , and on average 1 shopper placed at least one GM product in their grocery cart during each visit -> has brand awareness and experience o diversified product line o Sold in 98% of grocery stores large distribution channels, market development • Weaknesses o Customers don’t think about Mexican food as a number one meal, it is does not have top of mind awareness and if they do think about it they wonder if it’ll be too complex o Mature brand in a slow growing market-> Cash caw, means they need to either introduce a new product in this mature market or find new uses for their current products and promote them to get new clientele to grow at the mature stage • Opportunities o General Mills-> large brand recognition and know how to launch successful marketing campaigns and new products • Threats o It is considered a premium product in Mexican meal kit section as majority of the products are priced higher than the competitors o Customers want a quick...
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...se Old El Paso: make tonight taco night * Kurt been asked to develop a strategy to get Old el paso on consumer shopping lists more often * Challenges * Canadians don’t prepare Mexican good frequently as other meals * 2 obstacles to increase purchase frequency is * There is lack of top of mind awareness of category * Even if ppl do think of them, there strong perception that Mexican meals inconvenient and difficult to prepare given variety of ingredients * Old el paso has 91% market share of Mexican dinner kit market and 70% market share of Mexican component market and 15% share of salsa market * Hard to grow dominant market share because difficult to capture market share from competing brand * Immediate challenge: create 2010 marketing plan and budget and incorporating a LT ustainable strategy brand * Mexican food category divided into meals and sauce * Consumers can buy either complete meal kit or individual components * Old el paso dominant brand in both meal kit and components with market share of 91.2 and 70.4% * Recently there market share declined by 1.8% in meal kit and 0.9% in components * Mexican salsa market * Annual households buying salsa increased by 16% to 36% b/w 1988-1992 * Consumer behaviour * Had a survey and 65% agreed that Mexican makes a fun meal but these people prepare far less then other meals * Consumers prepare tacos 3 times per yr ...
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...This article was downloaded by: [University of Texas El Paso] On: 09 August 2011, At: 13:50 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Bilingual Research Journal Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/ubrj20 Language Learning in the American Southwestern Borderlands: Navajo Speakers and Their Transition to Academic English Literacy Gloria Dyc a a University of New Mexico-Gallup Available online: 22 Nov 2010 To cite this article: Gloria Dyc (2002): Language Learning in the American Southwestern Borderlands: Navajo Speakers and Their Transition to Academic English Literacy, Bilingual Research Journal, 26:3, 611-630 To link to this article: http://dx.doi.org/10.1080/15235882.2002.10162581 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/termsand-conditions This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan, sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should be independently...
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...Here XXXX University Introduction There are so many incidents on television where teenagers are being bullied via Facebook and other online sources. Almost every adolescent has access to the internet nowadays and most of them have a mobile phone. Therefor it is not surprising, that cyberbullying or bullying through these new communication technologies is increasing. In order to put cyberbullies to a stop it is necessary to know, who these teenagers are, what they do, and why they bully. This research will introduce briefly the suicde of Megan Meier and the foundation what is set into effect today to prevent children and teenagers from being victims like her. Another young victim of cyberbullying was a local teen, Viviana Aguirre, an El Paso girl who was being bullied and picked on and her tragedy caught media attention. She received messages via Facebook telling her to kill herself. This impressionable girl was tormented mentally and her self-esteem was seriously damaged. She ultimately became a victim of cyberbullying which lead Viviana to commit suicide. There must be an end put to this. The reason for this study is to identify the threats and the environment that exists in our local high schools providing a dangerous basis for committing cyberbullying. By conducting a survey we intend to find our weak spots and therefore create solutions that will prevent cyberbullying in the future. Just the mere researching into this negative phenomena serves to promote awareness and rally...
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...Culturally Responsive Teaching: Bridging the Gap Michael Warren University of Texas at El Paso Culturally Responsive Teaching: Bridging the Gap The changing demographics in classrooms are not often reflected in the pedagogies, curriculum and strategies used in represented grade levels and content areas by the education professionals that drive our education system. Recent research has considered the idea that culturally responsive or culturally pedagogical teaching may be the answer to closing the achievement gap created by the absence of cultural awareness. The concept of cultural awareness may be simply defined as an understanding and awareness of the diversity in the classroom (Villegas & Lucas, 2002); however, such a simplistic definition does not recognize the many dimensions involved in the pedagogy of culturally responsive teaching, which for students includes seeing germane links between subject matter and lessons and their experiences outside the context of the classroom and how those links influence what and how they learn. The purpose of this literature review is to examine the many facets that make up the term Culturally Responsive Teaching (CRT) and the impact and implications implementing such a broad concept may have on the education system. While the literature discusses several topics connected to CRT, I will confine this review to the following: (1) CRT Background/Definition (2) The methods of study, the participants involved and the significance...
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...Universidad Nacional Autónoma de México University of California Institute for Mexico and the United States Review: The Third Generation: Reflections on Recent Chicano Historiography Author(s): David G. Gutiérrez Source: Mexican Studies / Estudios Mexicanos, Vol. 5, No. 2 (Summer, 1989), pp. 281-296 Published by: University of California Press on behalf of the University of California Institute for Mexico and the United States and the Universidad Nacional Autónoma de México Stable URL: http://www.jstor.org/stable/1052091 . Accessed: 01/05/2011 16:00 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at . http://www.jstor.org/action/showPublisher?publisherCode=ucal. . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive....
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...Development of ERMA 4 Legal Aspects 5 Strengths of Vizion 7 Weaknesses of Vizion 8 Strengths of ERMA 9 Weaknesses of ERMA 10 Recommendations for Improvement 11 Conclusion 12 Terminology 13 References 14 ERMA: Electronic Record Management Application ERMA, or the Electronic Record Management Application, was designed and developed by Correct Care Solutions for use in correctional facilities across the country. Used primarily in the ambulatory setting and clinics within correctional facilities. ERMA was primary created, and copyright protected for Correct Care Solutions in 2011 and since has been implemented in over two hundred correctional facilities. In 2013, the El Paso County Criminal Justice Center underwent a change of contract, this meant that their medical department was no longer ran by Correctional Health Care, and as such was no longer privy to their current electronic health record Vizion. The conversion from Vizion to ERMA would end up taking almost 2 full years to be put into full effect. The program implementation was meant with many challenges, these included both legalities and overall functionality. Compared to its predecessor ERMA is was still in its infancy and had a long way to go before it would be meet the minimum requirements necessary not only for correctional care, but also to maintain all the professional accreditations that come with being able to properly document and care for...
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...politics is artificial, even preposterous. Notions of authority, expectations of what is right with regard to social choices, play a major role in politics; conversely, power is a very critical and indispensable factor in law. . . . Power and authority are always co-present to varying degrees. This notion of the co-presence of authority and power or control is fundamental to legal theory . . . .” * Michael Reisman La separación entre la ley y la política, como se entiende tradicionalmente, es una falsa dicotomía: la ley es un elemento de la política, y por consiguiente, el poder. Estoy de acuerdo en que este es un punto vital que apreciar, en particular en el sistema jurídico internacional. Para evaluar mejor la teoría, se debe analizar la creación del Derecho Internacional y como la relación ley-poder llegó a crear el estado-nación que da lugar a tal institución. Para comenzar, se define el estado nacional como una organización política de población homogénea que comparte cultura, lengua, etc. con un gobierno que sirve a los intereses de esta. En los Siglos XVI y XVII, comienza a surgir un aumento a lo que es denominado un estado nación. A mediados del Siglo XVII se concreta la nación estado, debido a varios acontecimientos: 1) Surge la Reforma Protestante. Ésta respondía a las necesidades del pueblo al cuestionar las interpretaciones bíblicas y la Doctrina Católica que se usaba para subordinar a masas de personas. Decir que los...
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...I’m the psychologist assigned to this case, where Brad is my principal client. I will be working with him in most of the session, but his family also must be involved in few sessions to get a change in Brad’s life. Brad had show disruptive behaviors on many occasion within high school and other people who do not like. He had many problems in their life, as he comes from a poor family. Consequently, he had suffered violence inside and outside the home. He had developed Antisocial Personality disorder (APD) before his fifteen years, probably because this had been reflected in his family years ago. But this is the first time that he and his family are coming to therapy sessions. Background Brad was referred to therapy by the teachers, as part of a rehabilitation program. Brad Court is a 15 years old, white male child from a lower class single parent household. He lives in a small town, close to El Paso, TX. He has an extended family, as he has four brothers and two sisters. Brad’s mother is an uninvolved parent who...
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...Criminal Records in the Digital Age: A Review of Current Practices and Recommendations for Reform in Texas Helen Gaebler, Senior Research Attorney William Wayne Justice Center for Public Interest Law The University of Texas School of law March 2013 TABLE OF CONTENTS I. INTRODUCTION .............................................................................................................................4 II. THE PROBLEM: CRIMINAL RECORDS AND COLLATERAL CONSEQUENCES .........................................5 Collateral Consequences Overview ......................................................................................................... 5 Who’s Affected? A Look at the Numbers in Texas .................................................................................. 8 Disproportionality and the Criminal Justice System .............................................................................. 10 Reaching Across Generations and Communities ................................................................................... 11 III. AN OUTDATED SYSTEM: OPEN ACCESS TO CRIMINAL RECORDS .................................................... 12 The Background Checking Industry........................................................................................................ 12 Common Practices and Pitfalls............................................................................................................... 13 Past Calls for Reform .....................
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...can cause PTSD are called "stressors” and may include natural disasters, accidents or deliberate man-made events/disasters, including war. Symptoms of PTSD can include recurrent thoughts of a traumatic event, reduced involvement in work or outside interests, emotional numbing, hyper-alertness, anxiety and irritability. The disorder can be more severe and longer lasting when the stress is human initiated action (example: war, rape, terrorism) (Veterans Affairs.gov 2010). Crime is always high next to a active duty post. It is plain math. You have your normal amount of civilians, and you add the total amount of soldiers to that. The volume of military-related crime off-post is beginning to tax civilian law enforcement authorities. Felony El Paso County jail bookings for service members have...
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...ADVOCATE® User Guide Guía del usuario IMPORTANT: Thoroughly read and follow the instructions in the vehicle owner's manual and this user guide before installing this child seat. Store this user guide in the pocket behind the cover (See features pages for reference). IMPORTANTE: Debe leer y seguir atentamente todas las instrucciones en el manual del vehículo y en esta guía usuario antes de instalar el asiento de seguridad para niños.Guarde esta guía del usuario en el bolsillo detrás de la cubierta (utilice las páginas sobre las características de referencia). User Guide - English Table of Contents User Guide - English������������������������������������ 1 Child Seat Features�������������������������������������� 2 Safety Information���������������������������������������� 4 Warnings��������������������������������������������������������������������4 Important Notes���������������������������������������������������������5 Certification����������������������������������������������������������������6 Registration���������������������������������������������������������������6 Child Fit Information��������������������������������������������������7 Rear-Facing Installation������������������������������� 8 LATCH Installation�����������������������������������������������������8 Lap-Shoulder Belt Installation���������������������������������10 Lap Belt Installation�������������������������������������������������12 Forward-Facing...
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...RESEARCH TECHNIQUES CLASSIFICATION Uni-bi variant techniques • Uni-variant analysis – Frequency Tables (qualitative) – Descriptive Statistics (quantitative) – Summary Tables • Bi-variant analysis – Contingency Tables – Correlation analysis – Variance analysis Research Techniques II 2 Multivariant analysis techniques DESCRIPTIVE TECHNIQUES Factor Analysis Correspondence Factor analysis Cluster Analysis Output Association / Reducing dimensions Typology EXPLANATORY TECHNIQUES Varian Analysis Regression Analysis Discriminant Analysis CHAID AID Conjoint Analysis Multidimensional Analysis Research Techniques II Output Experiment results Prediction / Classification Segmentation Ideal Product Image / Positioning 3 VARIANCE ANALYSIS ONE FACTOR A random design is that where random simples are selected for each treatment. Yij = µi + εij where Yij: it is the answer of observation j who has received the treatment i µi: it is the mean of the treatment i, and εij: it is a specific random part for each observation Hypotheses: H0 : µ1 = µ2 = . . . = µp Ha: At least two treatments have different means. Assumptions: 1. The probability distributions of the p populations follow a normal distribution. 2. The variances of the p populations are equal. 3. Samples are selected randomly and independently from the populations. This model could be also expressed as the following: Yij = µ + τi + εij Where µ: it is the general mean, and τi: it is the differential effect of the treatment i. H 0 : τ...
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...BASIC SPANISH: A GRAMMAR AND WORKBOOK Basic Spanish: A Grammar and Workbook comprises an accessible reference grammar and related exercises in a single volume. This workbook presents 20 individual grammar points in realistic contexts, providing a grammatical approach that will allow students not already familiar with these terms to become accustomed to their use. Each unit is included on a graded basis beginning with the simpler aspects of Spanish grammar and proceeding to the more complex points. Grammar points are followed by examples and exercises selected to reinforce mastery of the topic. Basic Spanish provides an ideal introduction to the language, with insights into the Spanish-speaking peoples and their related cultures. For use in the classroom, or for the independent learner, this workbook enables readers to express themselves in a wide variety of situations. Features include: • authentic reading texts to encourage an understanding of Spain and Spanish-speaking countries • reference to Latin American usage where appropriate • full exercise answer key • glossary of grammatical terms Basic Spanish is the ideal reference and practice book for beginners and also for students with some knowledge of the language. Carmen Arnaiz and Irene Wilkie are both Senior Lecturers in Spanish and Linguistics at the University of the West of England, Bristol. Titles of related interest published by Routledge: Modern Spanish Grammar: A Practical Guide Juan Kattán-Ibarra...
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...vocabGCSE 09 Spanish Vocabulary book Version- Draft 1 GCSE Spanish Edexcel GCSE in Spanish Edexcel GCSE 2009 Spanish Vocabulary Book Edexcel are pleased to oprovide this free vocabulary book freely to support learners following the the Edexcel GCSE 2009 Specification in Spanish. Please note: the most up to date version of this document is available on the Edexcel website and a definitive list of core vocabulary is available in the Edexcel Specification. Introduction This bilingual glossary has been produced to support you in your language learning and to help you prepare for the Edexcel GCSE. It features a revised minimum core vocabulary foundation level vocabulary (this has been expanded from the original one in the specification) as well as higher level vocabulary. English meanings, genders and irregular word endings are given and the vocabulary is listed both alphabetically and under the following Edexcel headings: High Frequency Language Verbs Adjectives Colours Adverbs Numbers Quantities Connecting Words Time Expressions Times Days of the Week Months of the Year Question Words Countries Continents Nationalities Areas/Mountains/Cities/Rivers Acronyms and Abbreviations Social Conventions Prepositions Listening and Reading Topics Out and About - Visitor Information, Basic Weather, Local Amenities, Accommodation, Public Transport, Directions Customer Services and Transactions - Cafes and Restaurants, Shops, Dealing with Problems Personal Information - General...
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