...www.allprojectreports.com Project Report on Consumer Behaviour towards Washing Machines and Refrigrator Supervisor : Lecturer Submitted by : Enrolment No. MBA IV Sem. (Marketing) Remarks of Evaluator Approved/Disapproved (I Evaluation) Approved/Disapproved (II Evaluation) Session : ______________ www.allprojectreports.com www.allprojectreports.com University Bio-Data of Supervisor Name Designation Qualification Area of Specialization Experience Official Address Telephone No. Mobile E-mail : : : : : : : : : I am willing to supervise ____________ Enrolment No. _________ On the topic of "Consumer Behaviour towards Washing Machine/Refrigrator" (Signature with seal) Countersigned by Director of Study Centre with Seal www.allprojectreports.com www.allprojectreports.com REVIEW OF LITERATURE & PROBLEM STATEMENT As I would find any Project Report on the topic consumer behaviour towards Washing Machine and Refrigerator. So, I consult Indian Journal of Marketing of last year for latest information. Topics of various author are as follows :- “Consumer Behaviour & Marketing” by Swasti Soni “Brand preference of Talcum Powder” by Dr. G.S. Ganesan “Buyer Behaviour of Home Appliances” by Dr. G. Sudarsana Reddy & Mr. Rajarashmi “Knowing the Customer” by Dr. Deepak Raj Gupta. www.allprojectreports.com www.allprojectreports.com PROBLEM STATEMENTS This Research is mainly dealt with knowing purchase and post purchase behaviour...
Words: 1110 - Pages: 5
...INTERNAL AUDIT PROGRAMME ----- I. SALES: 1 To study the system for approval and acceptance of orders and to give suggestions for improvement. 2 To check the order acceptance with price list, if any, and to report the financial impact of sales below the price list. 3 To compute the percentage mix of sales made to new parties developed during the period under review and also compute the opportunity loss due to non-development of prospective parties as customers. To identify the reasons for non – development of these parties into customers. This may, further, be correlated with the expenses incurred during foreign tours conducted by the marketing personnel. 4 To study the system of order acceptance and invoicing and to report deficiencies in internal control, if any, along with suggestions for improvement. 5 To check the complaints and rejections during the period under review. Following aspects are to be checked in details: a) Nature of various complaints and percentage thereof. Reasons for frequent complaints of similar nature to be looked into. b) To study the role and follow up done by the Quality Assurance Department in respect of various complaints received during the period. c) To check whether there has been any major rejection, both, in domestic and overseas market, identify the reasons for the same and follow up action taken in this respect. d) To study the various reports prepared for monitoring and reporting...
Words: 3428 - Pages: 14
...1) There are five steps involved in an ethical analysis. The first is identifying and clearly describing the facts, which will be used to help define the solution. Second, you must define the conflict and identify the higher-order values involved. This is because the parties usually claim during a dispute they are all pursuing higher values. Third, stakeholders should be identified so you can figure out what they want, which might also be used later when figuring out a solution. Fourth, you must identify the options that you can reasonably take, even though this may not satisfy all the stakeholders. Finally, you must identify the potential consequences of your actions. This would include looking at the consequences from various points of views. There are also six ethical principles that can be used to help. One principle is called the Golden Rule, which is to do unto others as you would have them do unto you. Another principle is Descartes’ Rule of Change. This principle states that if an action cannot be taken repeatedly, it is not right to take at all. Another principle would be the Risk Aversion Principle. This one says you should take the action that produces the least harm or least potential cost. There is also Immanuel Kant’s Categorical Imperative, which first has you evaluate the action. If the action is not right for everyone to take, then it is not the right one to take at all. Another principle would be the Utilitarian Principle, which says that one should do the action...
Words: 1596 - Pages: 7
...allowed masses of people to access the same music —Tied to commercialism – embedded within the commercial music industry —Certain styles of music appeal widely —These styles are industrialized, part of the music industry, large scale —Popular music is constantly changing – reflection of cultural attitudes about popular culture, culture as a national/international project —In ethnomusicology fieldwork focuses include: —Fan-based communities —Technoculture —Local or indie music scenes (Ex: Berger 1999; Fox 2004; Samuels 2004; Fonarow 2006) —Actual artists in popular music often remain elusive —Inaccessible to an ethnomusicologist —Little motivation to participate —Something to consider before picking a topic of study —As a result, very few studies of popular music focus on popular artists today —Different genres (country, rock, heavy metal, pop, rap) have different modes of access between fans and artists —Can be useful to an ethnomusicologist interested in fieldwork —Many sucessful popular music artists are interested in self-promotion, therefore most writing about them takes place in magazines or biographies —Ethnomusicological perspective is underrepresented here – ethnomusicologist write about popular artists, but the artist’s voices are not represented —Contradiction of principles of...
Words: 2515 - Pages: 11
...Country Analysis Economics Like many Eurasian states, Turkey struggles to find a balance between new capitalistic markets consuming its larger cities and the agricultural sector of its economy that still accounts for 25.5 percent of employment. Its influence in the global market has been slim; however, technology and automobile markets are growing significantly and have helped raise real GDP by over five percent per year. Turkey’s main priority is to maintain the stability of growth in GDP and reduction in inflation (“Turkey”). Since the 1980s, Turkey has struggled to reform its economic policy through the ups and downs of military coupes and competing government parties. Turgut Ozal, finance minister at the time, is responsible for Turkey’s economic reforms. Ozal focused on the reliance of market forces; he devalued the Turkish lira, reduced exchange rates, increased incentives for exports, increased the price of goods produced by public sector companies, and abolished price controls (Rivlin, 212). The policy was successful, driving down inflation and increasing GDP. By the mid-eighties, however, inflation rates skyrocketed due to outside spending that increased national debt, an increase in unemployment rates, and unstable trade agreements (213). Throughout the next decade, the rollercoaster of inflation and increased debt continued to plague Turkey’s economy. A 1989 reform allowed capital movements in and out of the country and high interest rates encouraged investment...
Words: 6777 - Pages: 28
...sales of the company. 1. THE DECISION: John forms a committee of four members to make a simple decision regarding the purchase of new machinery. The committee comprises of following members: The Marketing Manager The Production Manager The chief Chemist The Accountant The members present their personal point of view as regards to which machine they should purchase. As par the market survey there are two machines available namely: chemex and UFA. Both the machines have their pros and cons. The committee comes to no conclusion and John has to interfere and make a decision. Each member presents his point of view to John who has to make a quick decision. 2. CLASSIFICATION AND CONTEXT OF DECISION: The decision to purchase new machinery is operational decision in context. As it involves decision which focuses on smooth functioning of the company and does not involves goal setting or creating the vision. However, it is also and unstructured decision. As the four members have their own interest at the heart and gives out their own valued opinion it is of no use as no decision has been made as yet. 3. Which machine the company should buy and why? The company should buy UFA and the first important thing that the company needs right now is to stay in the market and chamex would take 3 months to be delivered, and during that time the company might lose its potential clients. Furthermore, its time for the company to move one step ahead. The available staff that...
Words: 3928 - Pages: 16
...EXPERIENCE hbr.org Case Study Suraj Srinivasan is an associate professor at Harvard Business School. Terranola was everyone’s favorite company until an investor went on the attack. by Suraj Srinivasan The Experts A Short-Seller Crashes the Party Guy Gresham, managing director, BNY Mellon Illustration: Maria Raymondsdotter Dan Mahoney, director of research, CFRA HBR’s fictionalized case studies present dilemmas faced by leaders in real companies and offer solutions from experts. This one draws on the HBS Case Study “Trouble Brewing for Green Mountain Coffee Roasters” (case no. 113035), by Suraj Srinivasan and Michael Norris, which is available at hbr.org. W hen the well-known hedge fund manager and short-seller Jeremiah Hughes first put Terranola in the spotlight, issuing ominous warnings about unsold products, a looming patent expiration, and flawed growth projections, the considered judgment of the company’s executive team was to do nothing. “I refuse to dignify this attack with a response,” said Henry Guillart, the CEO, after Hughes gave his negative presentation at an investor conference in New York. That decision turned out to have serious consequences. Terranola’s stock began tanking that afternoon, precipitating a slide that took the Seattle-based company’s reputation, employee morale, and ability to raise capital along with it. A month later, when Hughes spoke again about the company, everyone expected Terranola...
Words: 2188 - Pages: 9
...This case study discusses the 2014 Home Depot data breach. During this breach more than 56 million card data was stolen. This breach came after the Target breach. This is important to note because had Home Depot headed Targets mistakes, they could have avoided this situation all together. Unfortunately, because they were attempting to save money by not implementing more secure protocols, it ended up costing them much more in the long run. An attacker basically exploited a zero-day vulnerability in an on version of windows after gaining access to the system using vender’s credentials to log in. Home Depot did have some protections in place, but they were not implemented correctly. For example, they had Symantec’s antivirus called endpoint protection,...
Words: 523 - Pages: 3
...RMIT COMMERCIAL LAW [pic] Weekly Case-studies for Small Group Seminars Semester 1, 2012 Week 2 case study Deciding what legislation means Case-study: The toxic waste Late in the afternoon on 1 December 2009 Alex Demetriou, who owns a waste removal business, collects a truckload of contaminated soil from excavations at a building site in Melbourne. He drives the full truck back to his company’s yard in Werribee. He leaves it parked there overnight, intending to drive it to a remote dump the next day. A municipal inspector sees the truck in the yard and discovers that the soil in the truck is toxic waste. The inspector tells Alex that the law forbids storing such materials near a river or river bed without a special permit. Alex admits that the soil is contaminated and says that he cannot produce a permit. The Werribee River is three kilometres from the haulage company’s yard. The inspector makes a report to the Police, who charge Alex with a breach of s 3 of an Act called the Contamination Avoidance Act. Alex is given the option of admitting guilt and paying a fine of $1,000. Otherwise, he will have to defend the charge in court. Alex asks for your advice. He admits the soil was left in the yard, but says it was only left there overnight and that he always intended to move it the next day. He says that, in these circumstances, he does not...
Words: 5343 - Pages: 22
...KIMURA CASE STUDY RODRIGO SALEMA MST15001180 1. What is value for a customer like Kimura KK? After reading the case we can clearly see that a customer like Kimura praises the customer interaction, he likes to be well treated as some of the competitors had done in the past "Some of your competitors have been very persuasive...Singulus gave the red carpet treatment to Komoda and his team during their last visit to Germany...they helped us start our business in the USA five years ago..." It´s all about the customer relationship. There has to be a clear consolidated customer management. Mr.Kimura wants to be treated like a special client, he needs to trust the partnership with Pramtex and its suppliers regarding the completion and manufacture of its final product, the "Spartacus" He expects not just the sale, there has to be a before and an after. (Good customer service, it's a constant interaction process and not a static one.) Obviously when buying a product it´s important for it to be above the competition, "Spartacus was the turnkey of the Rolls Royce.." Obviously Mr.Kimura praised and saw the Spartacus as a competitive advantage, "Pramtex’s equipment would minimize the learning and start-up curve.." Despite the fact that they sold state of the art solutions that were above what was needed, Mr Kimura was looking for a partner who he could fully trust and not just a simple supplier. This was not accomplished as we could read through reading the case. (lack of professionalism...
Words: 1752 - Pages: 8
... One young scholar wanted by the police for his role in the democracy movement spent several years in hiding, trying desperately to flee the country. Last year he decided that escape was impossible, so he returned to Beijing and sorrowfully turned himself in to the police. "Frankly," a police official told him dismissively, before sending him home again, "we don't want you anymore." Fear has diminished, though certainly not vanished. Cultural restrictions have relaxed, allowing newspapers and magazines to write about issues like pollution and homosexuality. Thousands of political prisoners arrested after Tiananmen have been released, and most are allowed to leave China. Political study classes are out, and talk radio is in. One human face of these changes is Wang Dan, the slight, earnest 24-year-old who was the leader of the Tiananmen student movement. Captured a month after the crackdown as he tried to flee the country, Mr. Wang was released from prison in February and today seems not at all intimidated by the experience. 'A Contradiction' Mr. Wang now sports a beeper and hopes to get a cellular telephone this summer, apparently through the...
Words: 762 - Pages: 4
...customer for every electronic product. This Research also studies that product are reaching up to the expectation of customer or not. A electronic product company differentiate its product on different grounds. So we study that, for which qualities company is advertising, those features that product have or not. SCOPE OF THE STUDY ? This Report will help to understand the consumer behaviour towards purchasing a new Washing Machine or Refrigerator. ? It also opens the various factor which can effect the purchase decision. ? This Report provides a frame of mind of people, what are the exceptions of consumer and up to how much level these expectation met. ? This Report will be helpful for Retailers and Companies so that they can understand the consumer behaviour and can satisfy the consumer on more better manner. ? To know whether they recommend to other or not. www.allprojectreports.com OBJECTIVES OF THE STUDY ? To know race of celebrity in buying decisions. ? To know consumer behaviour while purchasing. ? To know what factor affect consumer behaviour. ? To know the consumer view regarding service/after sales service. ? To know various strategies used by companies to attract consumers ? To know the consumer preference. RESEARCH METHODOLOGY TYPE OF RESEARCH DESIGN The project will certain the drivers Consumer Behaviour and to find the factor which affect purchase of Washing Machine & Refrigerator. The Research divide into two parts : - ...
Words: 6303 - Pages: 26
...2011 Discuss the conflict that is occurring at General Hospital. The conflict that is occurring at General Hospital is simply a case of making the right financial decisions and man vs. computer. What I mean by that is, in trying to make cost effective decisions on how to cut back on expenses they chose to replace capable human beings that gave accurate results with a computerized system that is not glitch free and has not been proven to give accurate readings and correct patient information on the right patients nor was it approved by the board. This machine has been set in place to handle serious information that affects the well being of sick people whom are in no position to be misdiagnosed. Also this decision can very well place an even more expensive charge on the hospital if someone should become mistreated and they find grounds to sue. In the case study the main issue is cutting cost for the hospital however the way that they are trying to eliminate expenses or find a cheaper way out was clearly not well thought out and researched in regards to the concern of the patients’ treatments. It seems as though the COO knew about the latest trend among other facilities and immediately made the change with absolutely no hesitation. Reading this study makes me reflect on the situation with our very own Grady Health System. Although, the main issue may or may not be cost cutting, the hospital has its issues that have placed...
Words: 1097 - Pages: 5
...Conflict can be defined as a process that begins when one party perceives that another party has negatively affected or is about to negatively affect, something that the first party cares about. Chapter 15 of our textbook, Organizational Behavior, discusses the concept of conflict in great deal, as well as identifies the process of negotiation as means to resolve conflict. Many of the topics covered in the chapter have a direct implication to the case study, Reputation in Jeopardy, and can be used to both analyze and provide insight into the possible future behavior of the characters in the study. The case can be broken down into three main questions: 1. What are the main conflicts between the characters? 2. How do the concepts of conflict relate to this case? 3. What course of action should the characters take to resolve their conflicts? The intention of this paper is to answer these questions. What are the main conflicts between the characters? In this case the main conflict occurs between the main character Amber Borden, and her co-worker Lydia Ulmass, but another conflict is also seen between Amber and her boss Sarah Davis. To describe these conflicts a brief summary of the events leading towards the conflict is necessary. Amber is a special events planner for Home Savings of America. The company is about to be taken over by Washington Mutual, so Lydia asks Amber’s department if she can borrow some old videotapes to make a final farewell video for her subordinates...
Words: 1710 - Pages: 7
...The Sixth Political System – The Disguised Multi Party Era Political scientists have classified five distinct party systems in American history. First being the Federalist vs. Democratic-Republicans or Antifederalist (Brewer 2012, 26). This was the period to settle the disputes of the post-Independence and the early growing pains of a new nation. Followed by the second period led by an “Era of Good Feeling” (Brewer 2012, 28) and then captured by the Jacksonian Period. Followed by the third system or post-Civil War period. Known for the patronage jobs distributed by huge political machines (Brewer 2012, 35). Followed by the fourth political system or “Era of Reform” (Brewer 2012, 39). Commonly referred to as the “Two Republican Eras” that sandwiched...
Words: 906 - Pages: 4
