...The background of the Old Town White Coffee and its performance record. Old Town at a glance. The group’s history traces back to the incorporation of White Café in 1999 when its co-founders, Mr Goh Ching Mun and Mr Tan Say Yap, formulated their own blend of 3-in-1 instant white coffee. The duo commercialized the coffee product that year with the “OLDTOWN” brand name and began exporting it to Singapore the following year. Subsequently, the company diversified into instant milk tea mixes, instant chocolate beverages and roasted coffee powder. In 2005, it decided to expand vertically into the food services industry by opening a chain of cafés encapsulating the traditional Ipoh coffee shop setting and ambience. This expansion into food services has met with success because Old town is today a regional food services company with cafés in Malaysia, Singapore, Indonesia and China. Beverage manufacturer with extensive café network. Old Town’s own manufactured products - the 3-in-1 coffee mixes and instant tea mixes, and “NANYANG” roasted coffee powder - are marketed to the retail segment under the “OLDTOWN” brand name. The beverages in the FMCG business that it produces in-house are sold in more than 7,768 retail outlets in Malaysia, 752 in Singapore, 2,870 retail outlets in Hong Kong, as well as in other countries. Meanwhile, the group’s café outlets under the retail segment operate under the brand name “OLDTOWN WHITE COFFEE” and “OLDTOWN WHITE COFFEE SIGNATURE” for the premium segment...
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...Taylor's University Master in International Hospitality Management 28 Apr 2014 ~ 6 July 2014 Update: 20 March 2014 Module Lecturer - in - Charge Day/Time PAMM413 Hospitality Application Simulation Exercise Mr. Wong Heng San July 2013 & Mon - Fri: MGTM413 Strategic Management for Hospitality Managers Mr. Elangkovan Narayanan, Mr. Pradeep Nair Oct 2013 6:00pm - 9:30pm ELIM213 Managerial Economics Dr. Suresh Kannan, Prof. Dr. Carlos Santos MKG7003 Strategic Marketing Mr. Philip Wong, Dr. Paul Pichon Feb 2014 & Sat & Sun: HOS7003 Hospitality & Food Service Engineering Mr. Chen Sow Voon , Dr. Cyrille Laporte, Mr. JJ Kiefer Apr 2014 9:30am - 5:30pm ACN7003 Financial Management for Hospitality Businesses Dr. Suresh Kannan Important Information (i) Please submit the completed "Module Registration Form" to Graduate School by 18 April 2014 (ii) Students who fail to submit “Module Registration Form” by the stipulated date would be enrolled all three modules by default. (iii) All semester fees must be settled LATEST BY 25 April 2014 (excluding those under special bursary scheme) . Late payment fine of RM100.00 per week is applicable for payment received thereafter. (iv) Student will be withdrawn from all module(s) enrolment if full payment is not received by Day 1 of Week 3 of the current semester. (v) This schedule may be subject to change. Notification will be sent to students whenever there is any change. (vi) Final examination is scheduled from 30 June 2014 to 04 July 2014 . Confirmed...
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...Macro environment Competitive force: In the F&B industry, we will never know when and what will our competitor do to fight for their business. The competitors are not only the ones that we can see now, it could be our future competitors as well. These are the unforeseen competitive in the hospitality industry. For an example, K3K, OldTown, and paparich are competiting to each other, but suddenly there comes a new company NewTown, and it gives better service, all the others will lose their business. As the F&B industry encourage more competition when the market grow or if its profitable. OldTown is a place that normally medium income customer will dine in. Demographic force: Demography is the study of human populations such as, density, location, age, gender, race, occupation, and others. Consumers that usually visit to OldTown are usually all ages, which means the generations of baby boomers till generation Z. All the demographics will change over time and he following company must always keep up with them and make sure that they can get the right information on the earliest time. Economic force: The economic environment include the factors that affects the consumers purchasing power and the patterns how they spend their money.It is not enough if we only have consumers, the consumers must have the buying power, or the company will not earn the profit. For an example, an OldTown customer will visit OldTown to have a cup of white coffee before he goes to work. But...
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...Filmmuseum, which has even been praised by Hollywood greats, are just a few of the many museums that leave an impression on visitors. Düsseldorf also has many important performance venues: the Deutsche Oper am Rhein (Opera House), the Düsseldorfer Schauspielhaus (Theatre) and the Tonhalle (Concert Hall) all bear witness to Düsseldorf's reputation as an international centre for the arts and culture. Düsseldorf's centre is also home to some of the city's most beautiful churches. For instance, the Sankt Lambertus Basilika, which was first built in the 13th century, and which with its twisting spire helps make Düsseldorf's skyline unique. In conjunction with the Schlossturm (Castle Tower) and the River Düssel, the basilica remains part of the Old Town's original core. This church's parish altar also houses a shrine containing relics of Saint Apollinaris, the city's patron saint. The Bergerkirche, which dates from the 17th century, the Johanneskirche...
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...coffee Shop and a largest coffee shop in the worlds based in Seattle, Washington, USA. Starbucks starts in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. Starbucks is the leading specialty coffee retailer in the nation, with over 5,000 locations in 22 international markets. The Starbucks ensuring the extraordinary potential of coffee is discovered , revealed and delivered- helping to bring great pleasure to millions of people each day. 2. Old Town White Coffee, founded in 1999, made history when the company became the first, the pioneer white coffee producer to manufacture and launch the famous Malaysia Ipoh White coffee as a 3in1 instant Blend. Old town White Coffee 3in1 classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning in into a mobile commodity a fast moving consumer good (FMCG), capturing the South East Asia market. 1. STARBUCK 2.1 LOGO, VISION & MISSION [pic] Starbucks logo designed by Terry Heckler of Heckler Associates .New Starbucks logo will be displayed on the product starting in March, predominantly green logo of Starbucks and showed...
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...cities for Old Town include Johor (14 outlets), Penang (14 outlets) and Perak (10 outlets). White Café Sdn Bhd, a subsidiary of Old Town Berhad, will bear the construction costs of a new manufacturing facility in Ipoh. The purpose of building a new facility is to increase its manufacturing operations capacity five-fold, and centralize its manufacturing operations to increase efficiency. It will cost RM37 million. The company will use cash from the initial public offering, bank borrowings and internally generated funds to finance the project. The factory is expected to be completed in the third quarter of 2012. The company plans to expand its number of cafés in Malaysia. It also plans to expand its outlets in Singapore (2012: nine outlets) and Indonesia (2012: two outlets). The company has reached the tipping point in terms of expansion, and looked to the initial public offering to gather more funds for its future plans. The company achieved double-digit growth in terms of revenue between 2007 and 2012, but has been slowing down as the size of the company and its operations increase. Usage of its own coffee brand in the Old Town outlets from its commencement was a good strategic move by the company. It is expected to grow steadily for the next few years, by increasing the number of outlets locally and abroad, and increasing the coverage of the country to export its instant products. Cost Focus Comparative to traditional coffee shops, Old Town White Coffee...
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...coffee. The food line of products * Local dishes * Classic dishes * Sweet delights * Hot and cold beverages Classic dishes * Rendang Chicken Rice * Chicken Hor Fun * Nasi Lemak special Local flavors and Sweet delights * Signature toast‟ * Savoury starter‟ * Desserts Beverages * The series of origin white coffee * Old town iced cold coffee * Tea * Smoothies More pricing strategies were to be seen as we reviewed the promotions. * The 3pm– 6pm promotion offers 20% discounts on certain items, * Other pricing promotions include the “buy one get one free‟ * Lower prices being offered to students The pricing is reasonable and acceptable RM: 16.00 The Old Town’s Coffee packs are available in Hypermarkets, likes of Jusco, Giant & Tesco. Three promotions are held daily * Tea time * 3pm-6pm * Whole day. Whole day promotions * Certain...
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...BERBAGAI KELEMAHAN DAN KELEBIHAN KODE ETIK SEBAGAI PANDUAN MORAL PEKERJA MEDIA Oleh : Rekno Sulandjari Abstract Most professions – and fields with pretensions to professionalism – have a code of ethics. Indeed, one of the hallmarks of aproffessions as distinct from an occupation or a trade is that it has an ethical code, often with teeth to enforce it. Some of these codes are primarily for the benefit of practitioners in the professions. Its focus on such things as economics and control over entrance to the fields and its practise. Codes may also be public relations exercise, intended to make customers or the general public look more favorable on the professions. Finally, codes can also form a useful set of guidelines for practitioners, with the best interest of the public – the professions’s customers – at heart. Key words: occupation, trade and guidelines BAB I PENDAHULUAN Semua prtofesi-dan cabang pekerjaan yang menginginkan profesionalisme – memiliki kode etik. Beberapa kode ini utamanya memberikan keuntungan bagi individu sebagai anggota masyarakat dan beraktivitas di bidang pekerjaan tertentu juga bagi praktisi yang profesional di bidangnya, yang memberikan sebuah bentuk aturan yang gunanya memandu para praktisi yang banyak menghubungkan dengan publik. Bagi beberapa orang, aturan-aturan formal sangat diperlukan sebagai tanda bagi profesi yang diakui keberadaannya, bagi yang lain aturan-aturan bernilai membatasi hubungan yang saling menaklukkan atau...
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...1. Market segment means breaking down a large market into subgroups or sections that are likely to respond to products in a different ways. 2. The advantages for Sony in identifying and targeting specific market segments are that they are able to identify specific groups from within a larger market. Through market segmentation, they are able to see how different subgroups of the market respond to their product. Sony will then be able to see which segments are least profitable and then focus on the segments that are contributing more profit towards their product. After identifying their market segments, Sony will be able to shift its resources to the most productive segments so that they can create something better for their consumers. For example, one of the most popular products that have been produced by Sony is the PlayStation, and even until today the PlayStation is still one of the hottest products in the game industry. Sony identified their market segmentation for PlayStation by using the most advance technology to appeal to their customers. Through different subgroups, Sony found the most productive segments that responds to their PlayStation are people who like to be updated with the latest technology, especially men from the age of 15 to 30. After identifying their market segmentation, Sony then shift its resources so that they can fully utilized their resources and reach this market by making games that are attractive to mans of those age such as shooting game...
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...Introduction of Old Town White Coffee The history of “Old Town” can be traced back to the incorporation of White Café in 1999, with the intention to provide quality white coffee to Malaysian household and the food services industry, the co-founders and executive directors, MrGohChingMun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant White Coffee and commenced manufacturing in 1999. It is have more than 10 years of experience in the coffee beverage industry, both co-founders were instrument in the growth of the “Old Town” group of companies. In 1999, “Old Town” were successfully commercialized our instant 3-in-1 coffee mix under the “Old Town” brand name for the retail sector. As at 31 October 2009, “Old Town” 3-in-1 instant coffee mix was sold in approximately 1,348 retail outlets nationwide in Malaysia, approximately 550 retail outlets in Singapore and approximately 2,100 retail outlets in Hong Kong. In 2000, “Old Town” commenced the first export of the “OLDTOWN’ brand of 3-in-1 instant coffee mix to Singapore. In 2001, the white café marketing commenced operations as the marketing arm for our Group’s beverage product. During the same years, we also expanded our product line to include different variations of our instant coffee mix and have also expanded our export markets to Hong Kong for our instant coffee mix. 24th March 2011 Product excellence award – Industry Excellence Award “Old Town” white coffee also awarded to be the winner of product...
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...Washington. I spent my first 29 years living in Boston, so I enjoy visiting my old South Boston neighborhood, riding the subway system I dreaded as a schoolkid, and taking in the museums and historical sites and entertainment I enjoyed so much when I lived there. We stop in lots of small towns on the way to and from the city. Many are similar to our own Gold Beach, Oregon, a quiet, friendly town of 1,500 nestled in a fairly large expanse of open space, in our case the ocean and mountains of the Northwest. I always gain insight into myself and my situation in life when I travel. Typically I feel fortunate to have made the transition from city to country life long ago because I feel at home and comfortable in the country. But the city is still exciting and impressive. Here are what I see as the major benefits and drawbacks between city and small town life: Population density: Even as you approach the city on its main freeway or expressway, cars begin crowding closer together and dart in and out of lanes in an effort to get one or two car lengths ahead of a competitor. In the country there is no such competition. Once on foot, the population of the city seems staggering to a small town person. It reminds you of an ant colony, or a cage with too many rats. Money: Most city dwellers would scoff at the $10 jobs that are coveted in the small town, and they would decline to drive the beat up old pickups that seem highly prized in the country. But poverty is greater...
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...Union City Union City is located about twenty minutes south of Erie, Pennsylvania. It is a quaint town with few stores and entertainment opportunities. The town does not have many people or places to visit, but it makes up for it with its beautiful sceneries. Despite the archaic buildings of Main Street and the luscious woods surrounding the town, Union City is often found to be shoddy and unpleasant by outsiders. Located in northwestern Pennsylvania, Union City is a fairly small town with some unpleasant people and some unpleasant places. The town now has a population of 3,127 people (“Union City, PA: Demographic” 1), but began with two: William Miles and David Watts (“History” 1). In 1785, the two men were surveying the “10th Donation District” to begin a settlement, starting with a small land development company (“History” 1). They...
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...I sit on the old courthouse steps in the town square of Denton in the great state of Texas. The square is filled with people from all walks of life. Nestled between two universities and surrounded by residential neighborhoods, this place is constantly alive with people coming and going. I find myself humming along to the sounds of music coming from a group of young college kids who have set up their instruments and are performing on the courthouse lawn for all to enjoy. A gentle breeze picks up and with it is carried a glorious scent of bbq wafting over from one of the local restaurants. This place plays host to many festivals throughout the year. From where I am seated I can see the strings of white LED lights strung throughout the trees on the courthouse lawn. In the evening these lights are turned on creating a lovely ambiance. This is the type of place where the waitress at the diner knows your name and order as soon as you walk in the door. This is that small town America that for so many years I looked for and finally have found. I sit on the steps of the old courthouse here in Denton, Texas. The courthouse square is packed with all sorts of people. Many have walked here from a few blocks away due to the limited parking options. Just a few feet from me, an amateur band of college kids have set up and are using the courthouse lawn as an open air practice studio. Walking about the square, darting in and out of the waves of people, I duck into a diner. The waitress...
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...India is one of the countries in which urban centres and urbanization flourished as early as 3000 B.C. The urban centres of Mohenjodaro, Harappa and Lothal may be cited as the examples of pre-historic urbanization in India. During the ancient and medieval periods of Indian history, numerous towns and cities developed, mainly because of socio-economic, geo-political and cultural reasons. Most of them were walled cities like Delhi, Sirhind, Lahore etc. which were centres of regional powers and trade. The arrival of the East India Company led to the development of many cities and towns. The urbanization during this period is vastly different as the British developed towns according to their functions and were different from the earlier Indian cities. The major types of towns developed by the British can be classified into the following categories: 1. Cantonments at strategic places within India to contain disaffection by the rulers of states and principalities. Some of the major cantonments are Ambala, Ahmedabad, Agra, Jhansi, Meerut, Roorkce, Mhow etc. 2. Hill Stations in Himalayas and Western Ghats mostly as sanatoria where Europeans could brave out the harsh Indian summers. Shimla was developed as the summer capital of India. Other hill stations developed by the British are Mussoorie, Nainital, Kasauli, Darjeeling, Almora, Kodaicanal, Ooty etc. 3. Ports or Trading Centres to export Indian raw material and import English finished goods for redistribution in the Indian market...
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...A little town was unusually noisy today. There came a fair. And since very morning everybody – children, adults and elderly people- gathered in the central square. Such a fuss! The fair was a very important occasion for people. They worked hard for the whole year and took a rest during those summer days. It was greatly celebrated. The square was decorated with flags, ribbons and flowers. Music was playing loudly. Children were laughing. And artists were performing and singing. All of those noises were combined in a melody of universal holiday. A little bird was singing with the melody. She liked fairs. She liked holidays. But in that town they were so infrequent! What a pity! -Mommy! – Asked the little bird her mother that was cleaning her feathers sitting under the roof beam, - Why people don’t like the fairs? Why they have fun so rarely? -Because, my little birdie, they should work hard to deserve this holiday. -I want more holidays, mommy! - Stubbornly twittered the little bird, - Where can be more holidays? -Well, I don’t know if it is true, but one day the Old Raven told us the story about the City. There are more people, so there should be more fairs, I guess…- the mother-bird murmured thoughtfully. -The City, - the little bird repeated it dreamily. It was the day when the little bird decided to go to the City. Next morning when the mother was asleep the little bird managed to leave their cozy nest and to start its long way to the City. The bird had been...
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