...Brand and Business Overview of Omega Watch Makers There are many ways to attract consumers to purchase products, for example, price, advertising, word of mouth, branding, etc. However, before attracting customers to consume, the important things that companies have to achieve are finding the right purchasers, aiming at the correct market and using precise strategies and methods to analyze and promote their products. The market nowadays is not homogenous but diversified. Competition is also not just within a country but global due to rapid and easy transfer of information. In order to compete with various competitors and match what customers demand, companies should pay more attention to their strategies for marketing. From marketing text books, we can find plenty of strategies and methods to help companies to distinguish their target market, for example macro and micro environment analysis, SWOT analysis, marketing mix and STP strategy, etc. Enterprises will benefit from using these theories and increase market share or profit. In the following research, the marketing strategies and features will be outlined and identified with regards to the brand OMEGA in the Swatch Group, which is one of the best-known brands in the watch industry. Brand Overview OMEGA is one of the brands of the Swatch Group which is a well-known manufacturer in the watch market. There are 19 watch brands in the group, and each brand has different price categories in order to fit with different segments...
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...HISTORY The forerunner of Omega was founded at La Chaux-de-Fonds, Switzerland in 1848 by 23-year-old Louis Brandt, who assembled key-wound precision pocket watches from parts supplied by local craftsmen. He sold his watches from Italy to Scandinavia by way of England, his chief market. After Louis Brandt's death in 1879, his two sons Louis-Paul and César, troubled by irregular deliveries of questionable quality, abandoned the unsatisfactory assembly workshop system in favour of in-house manufacturing and total production control. Relocation Due to the greater supply of manpower, communications and energy in Biel/Bienne, the enterprise moved into a small factory in January 1880, then bought the entire building in December. Two years later the company moved into a converted spinning-factory in the Gurzelen area of Biel/Bienne, where its headquarters are still situated today. Their first series-produced calibres, Labrador and Gurzelen, as well as the famous Omega calibre of 1894, would ensure the brand's marketing success. Merger Louis-Paul and César Brandt both died in 1903, leaving one of Switzerland's largest watch companies — with 240,000 watches produced annually and employing 800 people — in the hands of four young people, the oldest of whom, Paul-Emile Brandt, was not yet 24. Brandt was the great architect and builder of Omega.[5] His influence would be felt over the next half-century. The economic difficulties brought on by the First World War would lead him to work...
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...Omega-3 - all you need to know about essential fatty acids If there is an absolutely magical supplements for all individuals regardless of age and degree of activity is undoubtedly Omega-3! Most scientists and experts of fatty acids have concluded that most diseases can be alleviated or even cured by manipulating the ratio of EPA and DHA - the essential fatty acids found in omega-3. For those of us who are interested in building muscle mass, decrease our body fat and perform better in the gym or in our sport have omega-3 many great benefits. - Reduced storage of body fat! Omega-3 helps cell membranes to function optimally. That means more insulin receptors and that more energy is stored in muscle cells and less stored in fat cells. Increased fat burning! Omega-3 stimulates lipolytic genes for efficient use of fatty acids for fuel. Relieves inflammation and ailments caused by exercise! Omega-3 has demonstrated anti-inflammatory properties. Increased focus during training! Omega-3 increases blood flow to the brain and enhances cognitive ability. - Combats stress and muscle catabolism! Omega-3 reduces the activation of stress hormones. When perceived stress produced thereby less cortisone from cortisol. There are three types of omega 3 fatty acids: - DHA (Docosahexaenoic Acid / Docosahexaenoic Acid) EPA (eicosapentaenoic acid /...
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...information above, Omega 3 is not only an essential fatty acid that must be obtained through the diet because our bodies cannot make it on its own but it is also a polyunsaturated fatty acid or one of the healthiest sources of fat that contributes to a decreased risk of CVD, which is why people include this healthy source of fat in their diet via food or supplementation. Omega 3’s exists in three principal forms including alpha-linolenic acid (ALA), eicosapentaenoic acid (EPA), and docosahexaenoic acid (DHA). The form ALA can be found in foods such as leafy green vegetables, vegetable oils, especially canola or soybean oil, and flaxseed oil, but this product isn’t commonly consumed by most individuals ("Omega-3 Supplements: In Depth.", par.8). ALA can...
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...Fish oil is obtainable from the consumption of fish or through supplements taking. Fish that are particularly full of the beneficial oils referred to as omega-3 comprise of mackerel, menhaden, tuna, trout, salmon, herring, sturgeon, sardines, mullet, anchovy and bluefish. Typically, fish oil supplements are made from seal blubber, mackerel, whale blubber, herring, cod liver, tuna, salmon and halibut. In most cases, fish oil supplements contain tiny amounts of vitamin E so as to avoid spoilage; however, they might also be mixed with vitamins, calcium or iron (Ellie, Linda, & Sharon, 2010). There are numerous benefits associated with using omega 3 that is found in fish; fish oil is used in lowering blood pressure or levels of triglyceride i.e. fats related to cholesterol. Apart from that, fish oil had been tried in prevention of heart disease when took in the right amounts. Some people eat fish thereby helping them with psychosis, depression, Alzheimer’s disease, as well as other thinking disorders (Ellie, Linda, & Sharon, 2010). Furthermore, fish oil is also extremely helpful for patients with diabetes, osteoporosis, asthma, psoriasis, developmental coordination disorders, kidney disease, movement disorders, and the prevention of weight loss resulting from some cancer drugs. Ironically, too much consumption of fish oil or high doses of supplements can actually intensify the risk of stroke; decrease the activity associated with the immune system hence decreasing the body’s...
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...Omega Health Foundation Finances play a major role in part of decision-making of any industry that can have a conclusive affect on the processes of the business. Most health care organizations have significant changes within the industry; this is specifically because there are new trends available in the market industry which are impacted by the finance organization and the decisions that must be made. Most of the decisions within the health care industry are primarily reliant on the demand for health care services that are available to patients and the health care organization financial position. Health care administrators are enabling to analyze financial data obtained from financial report. These principles of finance report helps manager make well informed decisions. Principles of Finance The Omega Health Foundation is an example of principle of finance, which is “a complex business with two hospitals, Omega and Able Memorial, plus a number of related medical-service providers” (Cleverly & Cameron, 2007, p. 164).These principles of finances are risk-return trade off, time value of money (TVM), leverage, bond prices versus interest rates, portfolio effect, the matching principle, and liquidity versus profitability. By using the principles of finance it helps Omega Health Foundation because these are prepared to help the organizations financial statements and reports. Furthermore, the use of these financial statements like the balance sheet, income statement, statement...
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...Chapter 1 Marketing used by consumers to make purchase descions Mobile and internet market newest and most expensive methods American Marketing Association (AMA): represents marketing professionals in US & Canada * Marketing (2007)- activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offering that have the value for customers, clients, partners, and society at large Exchange: central concept of marketing, basic use of marketing activities to create relationships with customers. 2 or more parties with something of value ot exchange, way to communicate w. eo * Not all marketing transactions involve exchange of money. Nonprofits use ads to bring in more donations Value: how customer views benefits of a product or service weighed against the cost of buying and cosuming it * Benefits can be functional, experiential, &/or psychological Marketing mix- Product, Place, Price, Promotion Integrated Marketing Communication (IMC)- coordinating various promotional elements and other marketing activities that communicate w/ the firms customers. Marketing Revolution: * Shifting of marketing expendistures from traditional media advertsing to other forms of promotion, and nontraditional media * Rapid growth of the internet and social media that’s changing the nature of how companies do business and the ways they communicate and interact with customers * Shift in marketplace power from manufacturers to retailers ...
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...President of Omega believe that; in order to reach efficient performance and high company profits, knowledge of employees for their responsibilities should be clear, and everyone should do their narrowly defined jobs following their organization charts and job descriptions. However, Omega’s president didn’t believe in charts because the organization was small enough for employees to communicate without written memos and etc. Moreover, he and his top management team believed that everyone should be familiar with activities throughout the organization so that interaction between the departments would increase. The goals of growth and expansion are to be achieved with different strategies. Acme will likely build embark on their expansion with a strategy that will put an emphasis on efficiency and specialization which will thus be in line with their “tight ship” philosophy. Omega strategy to achieving the goals will be one that puts great importance on innovation and their organizational structure allows for specialists freely flow within the organization this removing any barriers that may be encountered when they wish to collaborate with anyone in the organization. Part II. The organization Omega Electronics will produce better results. This is because Jim Rawls, President of Omega has an organic structure in which he his firms operates daily. This is what will eventually allow him to produce better results with the technological changes taken place. In Omega electronics...
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.................................................. 3 CURRENT WATCH TRENDS ............................................................................................................ 4 The Richemont Group trends and position.......................................................................................... 4 Rolex trends and position............................................................................................................................ 4 Tag Heuer trends and position..................................................................................................................5 OMEGA FACTS .................................................................................................................................... 5 OMEGA SPONSORSHIP ACTIVITIES ............................................................................................. 6 OMEGA ADVERTISING CAMPAIGNS ............................................................................................ 6 Olympic campaign: Start Me Up / overall branding......................................................................... 6 Successful campaign: We choose to go to the moon / Speedmaster ........................................ 6 Recent campaign: Watchmaker Wanted / overall branding........................................................7 Past campaign: My choice............................................................................................................................ 7 OTHER...
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...Omega Health Foundation Paper Malik Harris University Of Phoenix Omega Health Foundation Paper The application of sound financial decision making and investment positioning is predicated upon a sound understanding of the critical components of how a business in the healthcare market behaves. The relationship between investment fundamentals, company positioning and the action process will facilitate the enabling of the organization to move forward on concrete financial footing. The ability to understand where a company is coming from in terms of a financial standpoint and making changes in the application of what current financial goals may be and calling to action the direction of where the company needs to go completes a skill set a financial manager must have. Current principles of finance and how they relate to the Omega Health Foundation in relation to their financial strength are as (Guin, None) follows: 1. Risk-Return Tradeoff – This principle demands that the higher or increased level of risk, the high the expected return must produce. Financial advisors must determine the level of risk an organization is willing to assume before investments can be properly executed. 2. Leverage – The simplest way to apply this principle is to magnify earnings that are the direct result of fixed costs. These magnifications can be realized by operational, financial and total or combined leverage. 3. Time Value of Money – Every penny earned or invested has a time value...
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...Omega Paw Incorporated Lucas Robertson Comm 1006 Austin Davey Executive Summary Omega Paw Inc. is facing a decision of how to grow their company in the future. Their president and inventor of their keynote product, the “Self Cleaning litter box”, Michael Ebert, knows that with the company’s success in the last year there is room for expansion. The company reached sales of $1 million last year by selling its products to pet stores across North America through manufacturer representatives, and now has a marketing budget of $100,000, which Mr. Ebert wants to use to grow the company. The current method of distribution has worked well for them, but Mr. Ebert wonders whether the company should expand its distribution into other markets. He knows that the company could revisit its old methods, a T.V. campaign in the U.S. and selling the products directly to its customers via mail order. The company would run a trial in the U.S. for two weeks and monitor the customer response, costing roughly $20,000. The cost comes from the producing of a T.V. commercial, a 1-800 number, and two companies to take the calls and collect the money. The company could also simply continue selling to pet stores through manufacturer representatives, and try to grow the number of distributors they have, which is currently over 60. They would achieve this growth by investing in advertisements in trade magazines for $3-4,000 per issue. The...
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...“The need to consume omega-3 fatty acids: not a fad” Everyday Americans are bombarded with tons of stories about studies and investigations related to the latest findings in food issues. Not too long ago, a recent study conducted by UCLA made it to the NBC news, putting omega-3 fatty acids on the spotlight. The study evaluated the omega-3 intake of 1600 individuals, with an average age of 67, to see the impact of this nutrient on the brain’s functions. Researchers found that those individuals with lower levels of omega-3 consumption had poor problem solving skills, less abstract thinking, lower visual memory, and an overall lower brain volume. This has brought to the attention whether omega-3 fatty acids are crucial for the brain’s functions, the sources from where they are available, and the recommended doses by specialists. As seen in the video, and supported by further research, omega-3 fatty acids, also known as polyunsaturated fatty acids (PUFA), are key nutrients for the body. These fatty acids have been linked with the brain’s development and its functions, and have been proven to be involved in preventing aging and deterioration of the brain (Simopoulus, 2011). The American Heart Association has also referred to omega-3 as beneficial for reducing possible heart disease, encouraging people to consume those food that are rich in these fatty acids. Other possible benefits that have been related to the adequate...
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...Business Math * Microsoft Office: Word, Excel, and PowerPoint WORK EXPERIENCE * Private Nanny, Broomfield, Colorado Summer 2013 * Organized and planned daily activities for two children * My Children’s Fitness Center, Westminster Colorado 2011-2012 Lead Teacher * Instructed children from 6 months old to 7 years old on gymnastics and motor skills * Taught children songs and dances * Coordinated classes and guided the assistants through the class * Gold Crown Sports Camp Summer 2012 Lacrosse Coach * Taught children from 7 to 12 years old on how to play lacrosse * Planned out camp activities ACTIVITES AND LEADERSHIP * Chi Omega, Colorado State University, Fort Collins, Colorado 2012-Present Apparel Chair * Corresponded with companies about ideas and thoughts for apparel items * Distributed apparel items to the chapter and in charge of money order forms * Developed philanthropy shirts * Make-A-Wish Foundation, Fort Collins, Colorado 2012-Present Ambassador * Contributed to panning events for the child sponsored * Raised thousands of dollars...
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...9 -5 1 2 -0 5 2 REV: FEBRUARY 10, 2012 ROHIT DESHPANDÉ KAROL MISZTAL DANIELA BEYERSDORFER The Swatch Group Most people of my age would probably never have bought an Omega. Their father would wear one, and their son would own one. We have therefore lost part of this generation, definitely. — Stephen Urquhart, President, Omega In 2006, when I told the press before the Olympic Games in Turin that the objective of Omega is to overtake Rolex, its natural competitor, people were smiling and saying that Rolex is in a different league, up there. But this positioned Omega, inside and outside, totally. — Nick Hayek, CEO, Swatch Group On the afternoon of March 15, 2011, the only day closed for visitors during Baselworld, the major global watch and jewelry trade show held in Basel, Switzerland, Nick Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, completed a series of informal meetings with his watchmaking counterparts. After all that had been said behind the glamorously showcased watch collections, Hayek lit a cigar to reflect on the discussions’ impact on his watchmaking empire. The late Nicolas G. Hayek (hereafter Hayek Sr.), the charismatic founder of the Swatch Group (and Nick Hayek’s father) who passed away nine months ago, would have applauded the group’s exceptional 2010 results which encouraged the company to set a sales goal of 10 billion Swiss Francs (CHF) within the next four to five years (see Exhibit 1 for the group’s key financials)...
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...reports on a megastore that was opened by swatch company Swatch Group in Japan. The company joined other companies that have opened in Japan including Gucci, Bulgari, and Bottega Veneta. Seven main brands--Swatch, Omega, Blancpain, Glashutte, Breguet, Jaquet Droz and Leon Hatot--have their showrooms and boutiques at the Nicholas G. Hayek Center in Ginza, Tokyo, Japan, as well as the Swatch Group Japan office and an event space for exhibitions and receptions. Full Text Word Count: 797 ISSN: 01495380 Accession Number: 25449031 Database: Business Source Complete Translate Full Text: HTML Full Text ------------------------------------------------- Going Bigger in Tokyo: Swatch Group Is Latest In Rush for Megastores Listen | Download MP3 Help | | | Dateline: TOKYO Swatch Group is the latest luxury player to place a big bet on Tokyo. The world's largest watch firm has joined the rush of companies opening megastores in the Japanese capital, which, in the last nine months alone, has included Gucci, Bulgari and Bottega Veneta. And at a reported cost of $140 million, the store represents Swatch's largest single investment outside of Switzerland. Seven main brands - Swatch, Omega, Blancpain, Glashutte, Breguet, Jaquet Droz and Leon Hatot - have their showrooms and boutiques inside the sprawling Nicholas G. Hayek Center in Ginza, as well as...
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