Omni Channel Report for French Connection

* * * * * * Contents page
2. introduction and situation analysis
3. the 3 c’s
5. the 4 p’s
6. push and pull strategy and e-marketing channels, vehicles and platforms
7. the 4 S’s of the web marketing mix
8. objectives and strategies and ecommerce model
9. market research
12. developed ideas and conclusion
13. references and appendices

* Introduction

Through element one of this report, there will be research, exploration and evaluation into French Connections current multi-channel strategy. It will show the commercial benefits of an onmichannel marketing plan and how it can make French Connection a more commercialized business with greater commercial benefits. It will also look into French Connections multi-channel objectives and strategies and identify the means, mode and opportunities to develop an Omni-channel strategy.

French Connections Situation Analysis

* The 3 C’s
Customer Profile
Charlotte McCormack is 25 and studied teaching at Bath Spa University. She works at a primary school in Cardiff. She lives with her long term boyfriend, Daniel, who works as a sports psychologist. She prefers to go into store rather than shopping online. She likes casual clean style pieces that are easy to wear but extremely stylish. She always makes time to work out. She has a healthy eating, organic lifestyle and likes to make juices for breakfast. She comes from an upper/middle class background in Cardiff. She likes to socialize with friends over cocktails. She loves to travel to different locations every year. Her wardrobe consists of basic investment designer labels and the latest high street trends.
Charlotte McCormack is 25 and studied teaching at Bath Spa University. She works at a primary school in Cardiff. She lives