...Brief Outline: Omnitel’s Marketing Director ”Bona” and CEO ”Caio” was planning to discuss about proposal for a new pricing strategy for Italy’s second mobile phone service provider. Omnitel conducted some marketing research and find that customers were very happy with Omnitel’s customer service. Italian customers do not wanted to pay fixed monthly usage fee and extra activation fee; instead they only wanted to pay a fee only when they used the phone. TIM (Telecom Italia Mobile) is the state owned company which had a complete monopoly over Italian telecommunications market. Bona was planning to launch his cell phone under the name “LIBERO” which is free from any monthly charges. LIBERO Plan: In Peak hours: Charge- Lit.1595 In Off-Peak hours: Charge- Lit.195 Anticipated average usage: 193 min per month Outgoing calls: 93 min (13 min at peak and 80 min at off-peak) Incoming calls: 100 min (25 min at peak and 75 min at off-peak) Setup Cost = Lit.10000 They are also providing customer a subsidy on handsets in exchange of a contract for a year or two. Bona was planning to convince Caio to sell cell phones at full price but drop the monthly fee. Bona wanted to launch a Advertising Campaign with a budget of Lit. 40 billion, because he wanted to completely blanket Italy with LIBERO posters and billboards so that he can change the customer mind-set regarding cellular phones. Bona do not want to indulge his company in the price...
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...Case Analysis Omnitel Problem Statement In December 1995, we entered the Italian mobile market as the country’s first private cellular service provider (Lal 4). Despite our competitive prices and superior customer service we have only been able to garner a 4% market share (Lal 4). If we do not pick up more market share quickly our company will not be able to survive. Results from our recent market research revealed that Italian cellular customers are not satisfied with the pricing of plans being currently offered (Lal 1). In order to take advantage of that, we must implement a marketing strategy to introduce a new pricing plan that will differentiate us without instigating a price war with our primary competitor Telecom Italia Mobile (TIM). Situation Analysis Market Size and Trends In the late 1980s, the European mobile telephony market was dominated by 12 major state owned behemoths since the governments had not liberalized the mobile space (Lal 2). The market started to become open to private providers when the European commission required its members to open up the mobile telephony space and ensure competition by 1998 (Lal 2). After obtaining our own GSM license, we officially launched our commercial services in December 1995: “[Our] entrance not only increased competition but also enhanced awareness about cellular products among Italians. Cellular penetration in Italy was 7.5% by the end of the...
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...SUPPLY CHAIN MANAGEMENT Supply Chain Management (SCM)" is to share information and management resources to eliminate the waste of business processes as much as possible, as one business process beyond the walls of companies, organizations, and divisions aiming for total optimization. Supply chain management synchronizes demand with a business unit as a whole by using materials/parts and resource capacity such as machines and workers and considering constraints (bottlenecks) to increase the flow from materials/parts supply to product selling, i.e. the cash flow speed called "throughput". PROBLEM:- It was identified that the major problems commonly faced by manufacturing firms were: • Supply disruption risk acts as a logistical impediment; • Inaccuracy and inconsistency of information breed inefficiency between SC entities; • Uncertainty in supply and demand jeopardises the decision making capabilities of manufacturing firms; and Regulatory compliance stagnates the dynamism of the SC. SOLUTION:- The most crucial of the above mentioned solutions to the manufacturing industry for effective supply chain management is the embracement of new technologies, specifically e-manufacturing and instilling a risk management culture with senior management acting as catalysts. PLANNING SUPPLY AND DEMAND * Forecasting and adapting to changes in demand and supply is applicable to the entire SC affecting upstream, manufacturing and downstream processes and arises from...
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...1. What was Omnitel’s advantage when the service was launched in 1995? Omnitel offered a personalized customer service experience, the operator was polite (rather than saying “This is operator 54839,” Omnitel operators said something similar to “Hi, this is (NAME) from Omnitel, How can I help you today.” Secondly, the wait times were a lot less than TIM’s (up to 85% less). Finally, Omnitel had a very low churn rate of 10-15% a year. A market research conducted 6 months after Omnitel’s launch confirmed that Omnitel consumers were very happy with the customer service. 2. Why did the launch not perform to expectations? Omnitel’s mission was to make the cellular phone personal and indispensable, much likes the wristwatch, and they failed to accommodate the symbolic status of a cell phone in the Italian market. Secondly, Omnitel had a monthly fee that costumers perceived as a tax for weather the use their phone or not, consumers wanted to be charged when the used the service. Finally, Omnitel was a new entrant, before Omnitel; TIM had a monopoly, although the awareness of cellular phones increased as Omnitel entered the market, so did the competition among the two companies. A Market survey conducted concluded that a large share of prospects were reluctant to change brands unless Omnitel introduced new plans. In May 1996, Omnitel only signed up 180,000 customers, although Omnitel’s customer service was seen favorably, market research concluded that customer service wasn’t...
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...Case: Omnitel Pronto Italia Executive Summary Omnitel, the 2nd GSM mobile operator in Italy has two alternative product offerings to launch into the Italian market. Additionally, their consumer research points to multiple consumer needs and pricing expectations. In order to increase their market share, Omnitel has to offer multiple tariffs and a use combination of both the subsidized contract plan and the no-monthly fee plan to meet the consumer’s requirements. Omintel Mobile: Launching Against An Incumbent Monopoly Following the 1995 liberalization of the mobile operators market in Europe, Omintel acquired the license to become the 2nd mobile GSM provider in Italy. Their competitor Telecom Italia Mobile (TIM), had a monopoly of a 4 million strong customer base. Due to its dominant position and its strong retailer presence TIM was able to keep its marketing costs low. TIM aimed their phones at high-end personal consumers and business users, marketing them as an exclusive accessory. Omnitel entered the Italian mobile market in 1995, launching a similar priced product to TIM, with “American” customer services values as their competitive advantage, They aimed to gain a large market share from TIM, but not to start a price war with them, due to TIM’s financial strength. Their perceived competitive advantage seemed to match the requirements of the current high-end Italian consumer and business market, who expected quality customer service in return for their monthly fees. The...
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...OMNITEL PLAN 1) OPERATING MARKET: Market sector: Telecommunication After the collapse of Soviet Union in 1991 the first Lithuanian telecommunication company was organized by two Lithuanian entrepreneurs -Doctor of Economics J. P. Kazickas and Victor Gediminas Gruodis. Today JSC “OMNITEL” is recognized as the leading mobile communication service provider in the Baltic countries. From 2004 the company was joined to international telecommunication and network service provider SC “TeliaSonera” which is considered to be listed in Europe’s 5th largest telecom operators. According to the Communications Regulatory Authority (CRA) in 2010 in the latest quarterly report Omnitel in revenue covered: * 35.4% of the Lithuanian mobile market * 39.7% of active subscribers * 56.7% of Lithuanian mobile broadband PC market Omnitel Businesses: GSM mobile services, mobile Internet access and integrated data transmission solutions. JSC „Omnitel“ activities includes data transfering, GPRS ( General Packet Radio Service), web services, mobile and radio service, voice transfering. 2) COMPANIES ORGANIZATIONAL STRUCTURE: (gavau informacija is draugu, kurie ruose diploma apie omnitel) Company constantly improves and develops the organizational structure towards horizontal one, thus ensuring the optimum flow of information from top management to the lowest level of management. However, the detailes of organizational structure of the company are not publicized. ( neisitikinus...
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...Italy‟s 7.5% market penetration, also until Omnitel‟s entrance into the market because of the lack of thecompetition, TIM didn‟t incur the huge marketing costs. • TIM‟s marketing strategy was primarily directed towards the uppers echelons of Italian society. • Omnitel entered the market in Feb 1995 but they could start the commercialservices in December 1995 with network coverage of 40% of the Italian territory. • Ominitel thought of its superiorcustomer care as its competitive advantage over TIM, however they could only acquire 1,80,000 subscribers by May1996. • Omnitel was looking for methods to differentiate itself from TIM but at the same time avoiding a price war. Problem Identification • The problem was twofold, that of building Omnitel‟s market share while avoiding a price war with TIM, and differentiating brand Omnitel from brand TIM. 5 C Analysis Company Background: • Omnitel was able to obtain GSM license after liberalization and paid Lit.750 bn in Dec „94 to become Italy‟s second GSM operator and launched its commercial service in Dec. 95. • They started with a network coverage of 40% of Italian territory. • Market share was 4% of the total Italian telecom market. • Initially they offered plans similar to TIM but prime focus was on its high-quality customer service, which led to “happy” customers and low churn rates. • Financial strength of Omnitel was not as strong as their competitor...
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...History of 4G and pre-4G technologies The 4G system was originally envisioned by the Defense Advanced Research Projects Agency (DARPA).[citation needed[->0]] The DARPA selected the distributed architecture and end-to-end Internet protocol (IP), and believed at an early stage in peer-to-peer networking in which every mobile device would be both a transceiver and a router for other devices in the network, eliminating the spoke-and-hub weakness of 2G and 3G cellular systems.[33][page needed[->1]] Since the 2.5G GPRS system, cellular systems have provided dual infrastructures: packet switched nodes for data services, and circuit switched nodes for voice calls. In 4G systems, the circuit-switched infrastructure is abandoned and only a packet-switched network[->2] is provided, while 2.5G and 3G systems require both packet-switched and circuit-switched network nodes[->3], i.e. two infrastructures in parallel. This means that in 4G, traditional voice calls are replaced by IP telephony. · In 2002, the strategic vision for 4G—which ITU[->4] designated as IMT-Advanced—was laid out. · In 2005, OFDMA[->5] transmission technology is chosen as candidate for the HSOPA[->6] downlink, later renamed 3GPP Long Term Evolution (LTE) air interface E-UTRA[->7]. · In November 2005, KT[->8] demonstrated mobile WiMAX service in Busan, South Korea.[34] · In April 2006, KT[->9] started the world's first commercial mobile WiMAX service in Seoul, South Korea.[35] · In mid-2006, Sprint Nextel[->10] announced...
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...Historically, The cell phone evolution has occured, since 1945, in technical leaps which we call generations. 0G was the invention of the mobile telephone without networks, where callers had to connect to a base station and operator. In 1979 and 80, 1G came out, where the cellular radios (as we engineers called them) were first connected to networks of stations (called cells). The 2G networks were the first ones where consumers became aware of new capabilities and started buying the technology heavily. This was during the late 90s and into the early 2000s. These were the first phones with the PHS, CDMA, GSM, mail, Cameras, and other options. 3G is the network expansion which allowed direct internet connections, Wideband data access, simultaneous voice, data, music, and telephone, plus network based apps all rolled into one. 3G is the network which allows you to use the cell phone as a credit card. 4G is a network in the planning stages, although some companies say they are implementing parts of the 4G net now. 4G includes a network specification (engineer talk for basic requirement), for 100 megabit to 1 gigabit data transfer rates while highly mobile worldwide. It also includes high quality of service requirements for multimedia support (real time audio, high speed data, HDTV video content, mobile TV, etc). 4G is coming, but is not here yet, because the specs are still being worked over at the ITU (Intenational Telecom Union) in Geneva. A 3G/4G network is one...
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...MGM C01 Market Research Fall 2013 Instructor Contact Information: Name: Tarun Dewan Office: IC 382 Office hours: Tuesdays and Thursdays 3 - 5 pm by appointment Email: tdewan@utsc.utoronto.ca Telephone: 416 208 2677 Class day/time: Tuesday, 11 - 1 pm Class location: IC 302 Course website: http://portal.utoronto.ca TA: Yifan Dai (Yifan.Dai11@Rotman.Utoronto.Ca) Course Description: Marketing research is studied from the perspective of the marketing manager. The course focuses on the initiation, design, and interpretation of research as an aid to marketing decision making. Case studies and projects are used to provide students with some practical research experiences. Prerequisite(s): MGMA01H3/(MGTB04H3) or MGIA01H3/(MGTB07H3) Exclusion: (MGTD07H3), MGT453H, RSM452H Textbook/Required Course Materials: Marketing Research: Methodological Foundations, 10th Ed. by Dawn Iacobucci and Glibert A Churchill (This text can be purchased from the bookstore or Online through Course Smart at the following url: http://www.coursesmart.com/IR/2047297/9781439081013?__hdv=6.8) A required case packet is available from https://cb.hbsp.harvard.edu/cbmp/access/20658242 Recommended: Ethnography for Marketers: A Guide to Consumer Immersion by Hy Mariampolski Lecture Notes and Other Announcements A course such as this is based on the premise that sharing issues and discussing them enhances learning. The course is based on discussion of cases in class, and bulk of the time...
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...IMSService Innovation Claude Florin Multimedia Marketing Manager HP OpenCall Business Unit © 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice IMS service innovation • 3G/IMS opportunities − 3G adoption trends − Users and services • 3G/IMS video services − Experiences in Europe − 3G video service portfolio • Innovation approaches − Business strategy − HP OpenCall IMS services 3 March 14, 2007 Copyright © 2007 HP - Claude Florin - HP OpenCall Business Unit Surfing on waves Communities and multimedia 1980s 4 March 14, 2007 1990s 2000s 2010s Copyright © 2007 HP - Claude Florin - HP OpenCall Business Unit Surfing on waves Data Rates (Mb/s) Mobile broadband technologies t c as d roa / b bs.) A u WB 0M s / WiMAX AN : 20 L 6 WiBRO W 0 (20 DVBH DMB EV-DO Rev A EV-DO Rev 0 GPRS 2003 2004 2005 100 Mobile IP network Video Quality 10 OFDM FLO WCDMA MBMS HSxPA Rel 6 HSUPA WLAN 5 EV-DO Rev B Rel 5 HSDPA 2 0.5 WCDMA 3G ( bile mo 2 6 00 : M 00 1 ) bs. su CIF 15 f/s 800 kb/s QCIF 5 f/s 128 kb/s SQCIF 5 f/s 48 kb/s time 2008 2009 2010 5 March 14, 2007 Copyright © 2007 HP - Claude Florin - HP OpenCall Business Unit 2006 2007 Surfing on waves US consumers interest in mobile video 20 Americas mobile video starting The rise of communities 15 on-line accesses 100 80 60 40 20 0 ...
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... The company was founded in 1982 as a joint venture, the name was derived from the newly found company's goal of establishing both voice (VO) and data (DA) services over a mobile telephone network. * Who are the current leaders of the company? The current leaders of the company are: 1 - Vittorio Colao: Chief Executive, Italian businessman, aged 52, was appointed Chief Executive of Vodafone Group Plc after the AGM on 29 July 2008. He joined the Board in October 2006 as Chief Executive, Europe and Deputy Chief Executive. The early part of his career was spent in the Milan office of McKinsey & Company working on media, telecommunications and industrial goods, with additional responsibility for recruitment. In 1996 he joined Omnitel Pronto Italia, which subsequently became Vodafone Italy, and he was appointed Chief Executive in 1999. He was then appointed regional Chief Executive Officer, Southern Europe for Vodafone Group Plc in 2001, became a member of the Board in 2002 and was appointed to the role of Regional Chief Executive Officer for Southern Europe, Middle East and Africa for Vodafone in 2003. In 2004 he left Vodafone to join RCS MediaGroup, the leading Italian publishing company, where he was Chief Executive until he rejoined Vodafone as CEO, Europe. He sits on the International Advisory Board of Bocconi University, Italy and is a Member of the...
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...ISSN 1648-2824 KALBŲ STUDIJOS. 2006. 9 NR. * STUDIES ABOUT LANGUAGES. 2006. NO. 9 The Language of Advertising: Analysis of English and Lithuanian Advertising Texts Jurgita Vaičenonienė Annotation. The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The goal of advertisements is to persuade consumers to act or think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range of manipulative language devices. Moreover, different cultures may have different expectations with regard to stylistic choices, language use and other preferences in the same genre. Hence the aim of the article is to analyze the language of advertising in English and Lithuanian in order to estimate the specificities of the advertising genre in the two different cultural and linguistic systems. The approach employed in the study draws on the ideas of the functionalist interpretation of text typology and source text analysis as proposed by Nord (1997) and Reiss (2000). The functionalist approach provides an in-depth understanding of the source and target text conventions and functions which are prerequisites for successful intercultural communication and translation. The means to accomplish the task of the present article is the analysis of a comparable corpus of data consisting of 100 English...
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...Turinys Įvadas...............................................................................................................2 1. Bankų teikiamų paslaugų fiziniams asmenims lyginamoji analizė.................4 1.1. Bankų apžvalga...........................................................................................4 1.1.1. AB SEB Vilniaus bankas.........................................................................5 1.1.2. „Swedbank“ bankas.................................................................................6 1.1.3. Medicinos bankas....................................................................................7 1.2. Pasirinktų bankinių paslaugų apžvalga.......................................................8 1.2.1. SMS bankininkystė..................................................................................9 1.2.2. Internetinė bankininkystė..........................................................................14 1.2.3. Aplikacijų bankininkystė išmaniesiems telefonams..................................21 Išvados.............................................................................................................23 Literatūros sąrašas..............................................................................................24 Įvadas Komercinis bankas - finansų įstaiga atliekanti įvairių tipų funkcijas. Jis atitinka finansinius poreikius sektoriuose, pavyzdžiui, žemės ūkio, pramonės, prekybos, bendravimo ir t.t. Tai reiškia...
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...Amending our Terms of Use: Please comment on a proposed amendment regarding undisclosed paid editing. 4GFrom Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the mobile telecommunications standard. For other uses, see 4G (disambiguation). [hide]This article has multiple issues. Please help improve it or discuss these issues on the talk page. The lead section of this article may need to be rewritten. Please discuss this issue on the talk page and read the layout guide to make sure the section will be inclusive of all essential details. (March 2013) This article is outdated. Please update this article to reflect recent events or newly available information. (March 2013) This article may be too technical for most readers to understand. Please help improve this article to make it understandable to non-experts, without removing the technical details. The talk page may contain suggestions. (December 2011) This article needs attention from an expert on the subject. Please add a reason or a talk parameter to this template to explain the issue with the article. Consider associating this request with a WikiProject. (March 2013) 4G, short for fourth generation, is the fourth generation of mobile telecommunications technology succeeding 3G. A 4G system, in addition to usual voice and other services of 3G system, provides mobile ultra-broadband Internet access, for example to laptops with USB wireless modems, to smartphones...
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