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Assignment on Strategies Adopted By Zappos.com

MBA2: Strategic Management

Table of Contents 1. Introduction 3 2. Definition of strategy 4 3. Vision , Mission and Top Objective of the Zappos.com 5 4. SWOT analysis of zappos.com 5 5. Porter’s 5 Forces Analysis Of Zappos.Com 7 6. PEST Analysis Of Zappos.Com 11 7. Porter’s Generic Model 15 8. Organizational Culture as A Competitive Strategy For Zappos.Com 19 9. Conclusion 23 10. References 24

1.0 Introduction
The internet has changed the way of doing business. And the way consumers make their purchasing decisions. Because of the internet now we can see an increase in long distance purchases made by consumers as there are no geographical barriers. The one of the first companies to take advantage of this is Zappos.com.
Zappos.com is an online shoe store that sells all kinds of men and women's shoes, from dress shoes to casual shoes, to athletic shoes, and the like. They also sell a growing range of accessories including designer handbags, belts, wallets, socks, and even diaper bags. In July 2009, the company sells its stocks worth $1.2 billion to Zappos.com. Since its founding in 1999, Zappos.com has grown to be the largest online shoe store.
In this assignment we discuss how the company can use strategies such as SWOT analysis, 5Forces Analysis, PEST Analysis, Porter’s Generic model and the Company Culture to achieve success in global business.
1.1 About Zappos.com
Headquarters: Las Vegas, Nevada
CEO: Tony Hsieh
Business: Online retailing
Founded: June 1, 1999
Sales (2009): $1.2 billion
Main product: Shoes
Upcoming products: Handbags, clothing, eyewear, jewelry, luggage, accessories, housewares, electronics.
Differentiator: Customer service and interaction
Customer interaction

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