...William Nolan Online vs. Brick-and-Mortar Shopping COM/155 Online vs. Brick-and-Mortar Shopping Most everyone loves to shop and in today’s society, and with the advancement of technology, we have more options concerning how and where we shop. Thanks to the development of the Internet, we can now do our shopping online. For most of us though, we still go to the good old brick-and-mortar store to do our shopping. There are tons of choices to make concerning shopping in today’s society, and whether we shop online or at a brick-and-mortar store is at the top of that list. When it comes time to do some shopping, you need to know which way is better for you personally. Although online stores and brick-and-mortar stores have qualities in common, payment options, ability to handle the products and where you’re most comfortable shopping at, can show the differences. When it comes time to pay for the products we want to buy, there are differences between online and brick-and-mortar shopping. If you are doing your shopping online, your payment options may be limited. Most online stores only take credit or debit cards as the form of payment. Some may offer the option of using a Pay Pal account. A Pay Pal account is essentially an account that you can save your credit card information to, that will save you time when it comes time to enter your payment information. There are some online stores that will let you use your checking account to make a payment. Also most online...
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...Online shopping vs Brick and mortar shopping With many brick and mortar stores now online, shoppers have the option of visiting a traditional store or shopping online at their favorite stores from the convenience of their own home. Some people find the convenience of shopping online along with gas money they save to be an appealing way to shop. On the other hand, there are those who do not want to sacrifice the personal service they receive from shopping in a brick and mortar store along with the social experience of shopping with friends and family. While people still want a personal and social shopping experience with brick and mortar stores, online stores are attracting customers with better prices and convenience. The main attractions to online shopping for consumers have been convenience and lower prices. The cost of running an online store is considerably cheaper than a brick and mortar store; therefore, online stores are able to offer deeper discounts on merchandise and often free shipping with a minimum purchase requirement (Anderson & D'Innocenzio, 2013). There are websites like Ebates.com that offer cash back to customers that click through their website. Brick and mortar stores are fighting back by offering in-store only coupons, in addition to other discounts, in order to bring consumers back into their stores. In order to compete with many of the online store’s competitive prices, brick and mortar retailers have also begun to embrace technology by starting to sell...
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...Christmas shopping. All of the stores are trying to help us make are lives a little bit easier for us to shop. Since the advent of the Internet, modern holiday shoppers have been present with a choice, buy their gifts in a traditional storefront or shop online. There has been a time in everyone's life that there was just not enough time to get everything done in the day and to get the items when we wanted to. Most of the big box retailers like Wal-mart, Best Buy, and Meijer have given us a choice of delivery; as they have certain hours and holidays that they are open for business to the public. What happens if a store is closed and you need that one item to get your family through the night, like a pack of diapers or medicine because someone is sick? Every retail store is trying to make their presence know and give us the option to still shop in their stores 24 hours a day, 7 days a week at our finger tips to help with their stores closing for any reason. Mother Nature and holidays have been the only time a store has closed regularly. On the Internet, the regular shopper does not have to worry about getting out into the bad weather or have to worry about the store closed due to a holiday. With weather being a factor around most of the major holidays; the companies on the Internet offer their items to be shipped to your house free of charge. Each of the store fronts are going to have considerable similarities between the online store and the brick and mortar store because...
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...Online Shopping Behavior in Pakistan Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib ul Hassan and Syed Abbas Zia Karachi School for Business & Leadership Arsalansalahuddinkhan@hotmail.com[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa. Keywords: online, brick & mortar, electronics, clothingl. 2 Introduction To study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes and preferences, decision-making frame work, attributes for store selection and life styles encouraging online shopping. The target population for this...
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...about shopping online, including such as security, service, and familiarity. In order to combat these issues, e-businesses need to offer customer support and services that can make an online shopping experience more approachable and enjoyable. For example, security can be an issue when a customer is thinking about making the switch to online shopping. In a traditional brick and mortar store, a customer concerned about credit card fraud can hand over cash which can be much more secure than a credit card transaction. Unfortunately, cash is not an option when it comes to online shopping, but an e-business can run a secure site and/or offer secure and established monetary transfer services like PayPal. With PayPal, a customer can transfer money from the bank account and use it from their PayPal account same as cash. It is incredibly secure thanks to “industry-leading technology”, extensive firewalls, and firewalls that are “heavily guarded both physically and electronically” (How secure is the PayPal site?, 2011). Another issue a customer may have is the difference in service. Most customers are used to the instant gratification of going to a store, checking out, and being able to take their items home. There are other perks to shopping in-store as well, namely human interaction and help, and trying an item out before buying (Holden, Belew, Elad, & Rich, 2009). However, on the flip side, online shopping offers one on one service for every buyer. There are no lines, no...
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...Online vs. Retail Shopping Online vs. Retail Shopping Once upon a time there was no such thing as the internet. Everything you needed and wanted had to be purchased in person. Now days you can sit in the comfort of your home, place of work, car, or even the local coffee shop and purchase most things through the internet. Is this the new frontier of shopping, or will there still be a place for a walk-in retail store. I have seen a lot of retail stores close and I am constantly wondering if it is because of on-line shopping. In the days before the internet any shopping you needed to do had to be accomplished by physically going out to the store that had the item you wanted. Fighting traffic, getting to the store early for the best sale, scrambling to get an item of limited quantity, these were the glory days for retail stores. These days you can purchase most anything you want or need without leaving the comfort of your home. Furniture, electronics, clothes, toys, and even groceries can all be purchased online and delivered right to your door. More and more people turn on their computers and shop for what they need instead of going out and braving the crowds in the retail stores. “Online retail sales aren’t growing at the torrid pace they once were, but they continue to grow steadily. Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014....
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...CASE STUDY 3 MOUNTAIN EQUIPMENT CO-OP Case Study 3 Mountain Equipment Co-op Mountain Equipment Co-operative (MEC) was built in the late 1960s due to the heavy demand of buying outdoor gears and equipments across Canada. In the past few years, the company opened several stores in Vancouver, Toronto, Calgary and so on to serve the outdoor enthusiasts in the major regions in Canada. But its not enough, MEC wants to serve more customers and expand its market countrywide. The best way to achieve the goal is to create a website, and hence allow the customers buying on-line despite of where they are. This is what the president and chairman of MEC concerning about recently. By analyzing the following aspects, the company may create a successful website to match the customers' requirement indeed. First, MEC should consider how the market segments will impact the website and it's ecommence strategy. Customer segmentation is a method for grouping customers based upon similarities they share with respect to any dimensions the company deem relevant to its business (http://www.mindofmarketing.net). And Trites & Boritz (2008) identifys "an ebusiness strategy is the sum of all the choices that a business makes to offer unique value to its customers that differentiates its business model from those of its competitors" (pp.23). There are five major market segments MEC deal with: Young adults, Retired, Families, Businesses, and Gift buyers...
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...Amazon vs Barnes & Noble The Battle of the Bookstores and the Future of Electronic Commerce Amazon -Amazon.com opened to the public on the World Wide Web in July 1995 -Offers a variety of items from books, electronics, computers, music, movies, apparel, toys, computers, etc… -Amazon. has six global websites: Amazon.com, Amacon.co.uk, amazon.de, amazon.fr, amazon.co.jp and amazon.ca -Amazon was incorporated in 1994 in the state of Washington and reincorporated in 1996 in the state of Delaware -Has been available to the public on the stock market since May of 1997 -Amazon.com works with companies such as Nordstrom’s, Gap, Eddie Bauer, Urban Outfitters, Osh Kosh, Footlocker Barnes & Noble 1873: From his home is Wheaton, Illinois Charles M. Barnes starts a small book business 1917: William Barnes, Charles’s son travels to New York to negotiate with G. Clifford Noble and from a partnership, then opening the first Barnes and Noble 1987: Barnes and Noble acquires B. Dalton 1991: Barnes and Noble pioneers the super store concept that has huge location, wide selections of titles, experienced bookstore staff, warm atmosphere and cafes in stores 1993: Barnes and Noble goes public on the stock exchange on September28, 1993 In May 1997 Barnes and Noble opens it public site on the world wide web barnesandnoble.com 1999: barnesandnoble.com goes public on the stock exchange and raised $468 million and unprecedented amount for an internet company Business Models ...
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...retailers to be an omnichannel? First of all, Welfare (2011) says that "understanding your customer will allow your business to grow with your customer and provide them, and the potential new customers bring with them, with complete satisfaction for their lifetime" (p. 3). Knowing your customers takes time and effort, but I think when making your customers happy they will return in multiples; a happy customer will tell five people about an experience, whereas unhappy customer will tell 11 people. When brands focus on the 'Lifetime Value', they can guarantee that the closest friends and family of the current customers will become new loyal customers. Beside the important focus on customers, the separation between online and in-store shopping is blurring (Wanderful Media, 2012). Customers touch a brand on many...
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...TRANDITIONAL VS ONLINE RETAILER MGMT310-1205B-01 Pamela Kruse January 13, 2013 Abstract: As we all know the internet has created many ways for companies to do business online. In this paper I will discuss the differences between traditional and online retailers. I will also discuss what advice I would give a traditional retailer to switch to an online retail organization. Traditional Retailer is called a building that is of brick and mortar store. This means that the customer will walk or drive to the store to do their shopping. A good location for these stores would be around a shopping center; this is a foot traffic place. The retailer will also advertise to attract more customers in that area as well. A traditional retailer will have to pay rent, heat, light, and of course insurance bills. The retail store will also have to keep merchandise in the stores for the customers to buy; this will need space and storage to where they will not run out of merchandise. The retail store in order to get customers to come and keep coming must have a good store front. That means neat appearance along with good advertisement that will invite the customer to come shop. Online retailer can reach people all over the world, but you will need to set up a good ecommerce site so people find you. This can be done by making sure promoting the website through links like shopping directories, and social network sites. Online retailers have lower overhead costs than traditional retailer....
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...supply products, effectively lowering our market share. This, in turn has left Office Depot struggling to offer competitive pricing, selection, and services to our customers. A recent trend shows that the rapid growth of the Internet has caused consumers to make a shift toward online purchases over in-store purchases. In this memo, I will explain how we will use this trend to our advantage. I will also explain how a reduction of brick-and-mortar retailers, concentration of our e-commerce operations, and the expansion of our private-label product line will drive down costs and increase our sales revenues and operating profits. Current Industry Status The specialty retail industry is dominated by three major players: Staples (39.2% market share), Office Depot (22.9% market share), and OfficeMax (13.5% market share). However, the dominance of these three companies has been waning within the recent years. The start of the recession triggered competitors from other retail industries including warehouse clubs, grocery stores, discount stores, and shopping supercenters to carry office supplies at lower prices. In response, office supply stores have been forced to reduce their prices, taking a loss, in hopes of attracting customers for big buy purchases. These newly emerging external companies have been successful in offering customers a one-stop location for all of their daily necessities...
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...your paper, should be written using single spaced text. Introduction I have been tasked with researching the totality of creating an online presence for our company and figuring out how to drive marketing and advertising in a way that compliments our offline presence while creating a atmosphere online for selling our products. Over the past year a survey was done with small businesses and the outcomes were amazing: of businesses that sell online, 64 percent said the internet has increased their revenues or sales; 48 percent felt the internet helped to expand their geographic reach in the United States; and 73 percent saved money by decreasing administrative costs. In doing this I was tasked with finding the advantages vs disadvantages of marketing online, the impact to the company, and the requirements for a successful online marketing campaign. This report shows these things- integrating my answers specifically within the realm of our product offering. The most amazing aspect of e-commerce is its ability to impact sales and marketing efforts immediately. By going online, suddenly a neighborhood bakery...
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...and processed. People use the Internet for different purposes, including communicating with friends, researching and monitoring online stock prices, trading stock, paying bills, banking, and shopping. Growing numbers of consumers purchase goods and services, gather product information, or just to browse online”(Demangeot & Broderick, 2007). People today are indeed bombarded with technology. Most people cannot get through the day without their laptops or smart phones, especially for today’s youth. Since today's college students were raised in a technological age. “It is no surprise that internet usage among college respondents has seen a marked increase in recent years” (Budden et al, 2007). “Most college students surveyed enjoy shopping online” (Arnaudovska et al, 2010). Online shopping gradually appears in people’s lives, especially in college students’ life. “Online shopping is the process whereby consumers buy goods or services directly from a seller in real time over the Internet. Online shopping environments are, therefore, playing an increasing role in the relationship between marketers and their consumers” (Demangeot & Broderick, 2007). Therefore, internet is not only indeed playing an important role today, but also in the future. “In the city of the future, bricks-and-mortar retailers will be just as savvy as their online counterparts. In recent years, the convenience of purchasing almost anything via the Internet has driven the decline of numerous chains. Stores...
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...Ac 1010637 Assignment 7 English Comp II 7/7/2013 Online Shopping Vs. Traditional Shopping Humans have several different beloved past times such as sports, vacations and entertainment. One of the oldest and most enduring is shopping which encompasses shopping for necessity and shopping for pleasure. Advancements in technology have allowed humanity to purchase items online through the Internet. The purpose of this essay is to compare and contract shopping online to traditional shopping. At the end of the essay you can decide which method is best for you. Traditional and online shopping allow the consumer to view the items; however, not all online websites allow the consumers to get a panoramic view. Visual appeal is one of the important aspects of attracting potential buyers but if they can’t see the item from all sides this may hinder the purchase. Traditional and online shopping provides the consumer with information about the products. In the traditional arena the customer can talk with the sales clerk and get information about the products right in the store. Online the customer has at least three ways to collect information about the product: (1) product description, (2) product reviews and (3) toll free numbers to the customer service line associated with the websites. Traditional shopping and online shopping allow personal interaction; however, the levels are varied. Traditional shopping allows the consumer to build a relationship with the sales clerk...
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...Context of Some Selected Click and Mortar Businesses MD. KAMRUL HASSAN1 MD. ABDUL MOMEN2 SEYAMA SULTANA3 Abstract Every business requires a good marketing mix to introduce, grow, and sustain in this highly competitive marke economyt. At The day before yesterday marketers were rarely looking at online based marketing efforts, instead, they were just relaying on conventional marketing mix. With the presence of highly growing Internet users, relative low cost and easy going strategies, ‘online marketing’ is also becoming so crucial for every business hub. By getting the balance of offline and online advertising right, marketing mix will help provide everything firms need to gain leads, increase sales, improve customer retention, and rocket the company profits. The study has a comprehensive perspective and provides a bird’s eye view of the online marketing practice in Bangladesh. This discussion is extended with an examination of the studies that compare conventional marketing practices with the principles and rules of the online marketing world particularly the four major components of the traditional marketing mix in an online context. To understand the online marketing environment in the country a greater sense of the study has extended its overall views from both the consumers and business perspectives. This study provides an effort to understand the relationship between online marketing exercise and the area of business operation (international vs. domestic) as well as gives an...
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