...The discourse on whether or not money can buy happiness has been perpetuating itself for centuries. William Hazlitt, author of “On the want of Money” is among those who believe that money has the power to grant happiness. In the excerpt, Hazlitt utilizes a variety of rhetorical devices to express his position on money, and he makes his argument, that money can buy happiness, through the usage of pathos, diction, and tone. In his writing, Hazlitt potently makes use of pathos to strengthen his argument: money can buy happiness. Throughout the passage, examples of life without the comfort of financial stability and opulence are given. For example, Hazlitt argues that without money one would be, “scrutinized by strangers, and neglected by...
Words: 571 - Pages: 3
...Introduction Rhetorical Analysis (RA) is an examination of how the author uses rhetorical elements to present strong arguments and effective communication with the audience. Rhetorical analysis is one of the best ways to learn persuasive writing strategies that I will use to improve my writing. In an article “Cognitive computing capabilities can help member firm clients make smarter, faster choices,” the author uses a variety of writing works to deliver his/her messages about Deloitte’s professionalism and clients’ benefit. I have analyzed the article into three parts: rhetorical situations, rhetorical appeals, and rhetorical strategies. By identifying elements of the rhetorical situation, I can learn how to set up the circumstances that...
Words: 1567 - Pages: 7
...Rhetorical Analysis: Happier Than A Body Builder Directing Traffic Insurance is known for being boring and tedious, something that nobody looks forward to dealing with. In their recent advertising campaign, however, GEICO stands out through their silly use of a body builder directing traffic and comparing him to how happy GEICO customers are. When you think about it, a bodybuilder is the perfect person to direct traffic. He's fit enough to move his arms around for hours at a time and he's big enough to be noticed by passing motorists. In the commercial I have chosen to analysis, a bodybuilder is seen in the middle of a busy city street, flexing his muscles as drivers wait for their turn to navigate the intersection. All this is done in the name of directing traffic, and the wide grin suggests that he’s more than a little excited at the opportunity to show off his hard work with each point and wave. After about twenty seconds into the commercial, two guys are standing on top of a stage on the sidewalk in view of the body builder and they start a conversation: Jimmy: “You know Ronnie, Folks who save hundreds of dollars by switching to GEICO sure are happy.” Ronnie: “And how happy are they Jimmy?” Jimmy: “I’d say happier than a body builder directing traffic.” Ronnie: “He does look happy.” At the end of the commercial, the company’s name and website are shown in the middle of the screen and the announcer says: “Get happy, Get GEICO. Fifteen minutes could save you fifteen...
Words: 1114 - Pages: 5
...RHETORICAL ANALYSIS 1 Rhetorical Analysis of “I Have Dream” Speech Alfonso Gonzalez Itt Technical Institute Instructor Deana Schoneberg EN 1320 RHETORICAL ANALYSIS 2 The main point of Dr. Kings speech was that an injustice had been done to the black people. They were promised freedom from the emancipation proclamation and up to that point they still were not free. They were segregated and treated like second class citizens. Were they suppose to sit down and let white men at that time humiliate them, beat them, bomb their houses, and strip them of human dignity? No! Dr. King was preaching to all who listened, that now was the time to metaphorically cash this check, a check that will give them upon demand the riches of freedom and the security of justice. But to do this, not with violence or retaliation, “we must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence.” (Carson, 1998, p225) This would be the way Dr. King would want to see his dream played out, with non -violence. Were all his efforts done in vain? On August 28, 1963, The March on Washington was organized by Bayard Rustin and led by union leader A. Philip Randolph. The backdrop ironically took place on the steps...
Words: 1127 - Pages: 5
...Rhetorical situations are constantly occurring in our lives. But how do we recognize them? A rhetorical situation can happen in anything from an argument with a friend to something on a much larger scale like a presidential campaign speech. We see small rhetorical situations in commercials and even magazine and billboard adds. Rhetorical situations can be complicated so it is important for us to know how to properly analyze an argument but first we need to know what they are. Keith Grant-Davie defines a rhetorical situation as “a situation where a speaker or writer sees a need to change reality and sees that the change may be effected through rhetorical discourse.” (105). This definition is a little tricky but he later goes on to explain that within a rhetorical situation he finds four constituents: exigence, rhetors, audiences, and constraints (106). The Winter Park Florida advertisement book written by the WP Chamber of Commerce, is a great example to see how the four constituents can be used in an advertisement to create a well-made argument that attracts an audience. The first constituent, exigence, isn’t too difficult to determine in this piece. In the essay, “Rhetorical Situations and Their Constituents, Keith Grant-Davie defined exigence as “some kind of need or problem that can be addressed and solved through rhetorical discourse” (105). In otherwords it is the issue or challenge in an argument. The goal. In this brochure the exigence is quite clear, to get people...
Words: 919 - Pages: 4
...What I will be doing in my first rhetorical analysis is I will be identifying the argument and analyzing the components seeing how they work together to form a coherent argument. Then I will use some of the questions on pages 92-93 to find the elements that stand out and understand the author’s target audience, context, message and more. Finally, I will analyze the how the key devices in the argument succeed or fail. Overall I will use the a deep analysis of the context, message, how the text is written, and who the intended audience is to gain a deeper meaning of the argument and analyze how it succeeds or...
Words: 1669 - Pages: 7
...Axia College Material Appendix E Critical Analysis Forms Fill out one form for each source. Source 1 Title and Citation: Tax Cut for the Rich Should End | "Tax Cuts for the Rich Should End" by Chuck Marr and Gillian Brunet. Tax Reform. Noël, Merino, Ed. Opposing Viewpoints® Series. Greenhaven Press, 2011. Chuck Marr and Gillian Brunet, "High-Income Tax Cuts Should Expire on Schedule," Center on Budget and Policy Priorities, April 1, 2010. www.cbpp.org. Reproduced by permission | 1 | Identify the principal issue presented by the source. | The government wants to end the tax cut for rich people and small business owners. | 2 | Identify any examples of bias presented by the author. If none exist, explain how you determined this. | There are no examples of bias presented by the author. The premises support the conclusion. There is accurate information provided to show why the tax break should end. | 3 | Identify any areas that are vague or ambiguous. If none exist, explain how you determined this. | There are no areas of vague or ambiguous. The author provides accurate information that shows that the high income tax break should end. By allowing the rich families to be allowed a tax break is only making the economy worst. Rich families have the funding to pay taxes and should be not receiving a tax break. | 4 | Do you find the source credible? Explain your reasoning. | I do find this source credible because there is accurate information provided. That could...
Words: 2072 - Pages: 9
...chance to watch it. The topic of it is something that I am extremely passionate about and was eager to learn more about. So I happily watched the documentary and quickly whipped out a first draft (rough rough draft) without even really having to think about it- the words just poured out. However, when writing my real rough draft, I tried to focus a bit more on the rhetorical appeals. My revision process on Inquiry Two was much more rigorous than my typical revision process. At my meeting with Bridget for my conference on my rough draft of Inquiry 2, she had me read my paper aloud. Reading it out loud made me realize how focused the paper really was on my thoughts and my opinions on the topic of the documentary. There was way too much emphasis on my thoughts on the public school systems of America, and not nearly enough rhetorical analysis of the documentary. I wrote what felt like millions of drafts and printed them all out and scribbled all over them. I also used Bridget as resource and took her ideas and comments into considering my final draft. Overall, I tried to focus the paper much more on a rhetorical analysis of the film instead of my own opinions on the issue (those can come in Inquiry Three!). Waiting for “Superman” Waiting for “Superman” examines one of the most heated debates in today’s political society: the question of what to do about public school systems in America. Most of the public schools in the country are funded based on local property taxes. This system...
Words: 2033 - Pages: 9
...A Rhetorical Analyst of a Vintage 1930 era Coca Cola Advertisement From the early 1800s, advertisements have been used to portray certain ideas or to sell particular goods and services. You can still see its concept at work every day whether on television, in magazines, billboards, internet, and even hear them while listening to the radio. The Coca Cola Company has been one of the most infamous companies to arrive in mainstream America. Founded in 1886, Coca Cola has invested approximately over 2 billion dollars each year into its advertisements. People from every generation and walks of life could remember Coca Cola’s, “Delicious and Refreshing” (Coca Cola, 1930) iconic statement, which could be found underneath its name and on its logos. At Christmas, everyone look forward to seeing all of the different advertisements on television or gaze upon important figures such as Santa Claus in numerous magazines and during the summertime, watching everyday people at the beach, having fun or eating at a barbeque with very the drink as their choice of beverage. In my research of a vintage 1930 era Coca Cola ad, I can see the use of a pleasant, out-going appeal encouraging the public to buy their soda beverage, in which were at the time are children, teenagers, and working class adults; portraying the message that nothing can satisfy thirst more than making, “a pause that refreshes” (Coca Cola, 1930) other than with a Coca Cola. Upon my analysis of the advertisement, I discovered that...
Words: 806 - Pages: 4
...Tori Williams ENGL 102 September 9, 2013 Opoku-Agyemang Animal Cruelty Advertisement Analysis The American Society for the Prevention of Cruelty to Animals (ASPCA) has an effective strategy of promoting an end to animal cruelty by using heart-breaking visuals and persuasive rhetorical appeals and therefore is a more convincing advertisement than any other. The Vegan Outreach advertisement, which is a smaller organization than the ASPCA, also promotes the well-being of animals, but does not quite compare to the ASPCA’s advertisements. The ASPCA advertisements are more effective than the Vegan Outreach’s because they apply the ethos and pathos tactics more adequately. The ethos tactic is demonstrated by using a well-known famous artist named Sara McLaughlin. Although she is most famous for her music, she is also known for her extreme love for animals. Her passion for animals aids trust and promotes more affection within the audience. Not only does it create a bond between her and the listeners, but it also catches their eye. Her fame is an attention grabber because it inspires people to want to be like her. The ASPCA advertisement is also highly effective because it employs the pathos appeal of empathy by providing heart-touching visuals of abused animals. The visuals of the suffering pets are so intense that it produces a lingering feeling of sorrow and sadness that almost torments one’s thoughts and conscience throughout the day. The graphics are meant to stick in the...
Words: 708 - Pages: 3
...Robert Williamson EN1420 ANALYSIS 1.1 The reader or audience for the text ideally must care enough to read or otherwise take in the text and pay attention. A rhetorical situation invites audience responses and results. Most authors have a targeted reading audience in mind. An audience might change their views as a conclusion and will mediate change or act in a new way. The author creates an argument to convince a particular audience. The text is the argument. Whether it is written, visual, or spoken, the text will have characteristics you can analyze. The end or conclusion either summarizes by restating important points or concludes by emphasizing the most important point, whatever it is that the author wants you to accept, remember, believe or agree. A Bare Bones Guide to Persuasive Writing The audience of this article is interested in the art of persuasive writing as told by the author Rod Baird. The Author’s purpose is to show how the art of persuasion is more like the art of debate. The reasoning for this is because one can begin by stating their opinion and then show evidence to support it. The author goes as far to point out eight helpful techniques that will help you come up with an effective argument in your persuasive writing. Personal appeal, tone, precision, concession, rebuttal, logic, authority and rhetorical question are the eight techniques. The article gives an example of a persuasive writing that came in the form of a letter to a school...
Words: 380 - Pages: 2
...CHAP TER Rhetorical Modes 1. NARRATION L E A R N I N G O B J E C T I V E S 10 1. Identify the purpose and structure of narrative writing. 2. Recognize how to write a narrative essay. Rhetorical modes simply mean the ways in which we can effectively communicate through language. This chapter covers nine common rhetorical modes. As you read about these nine modes, keep in mind that the rhetorical mode a writer chooses depends on his or her purpose for writing. Sometimes writers incorporate a variety of modes in one essay. In covering the nine rhetorical modes, this chapter also emphasizes these as a set of tools that will allow you greater flexibility and effectiveness in communicating with your audience and expressing your ideas. rhetorical modes The ways in which we effectively communicate through language. 1.1 The Purpose of Narrative Writing Narration means the art of storytelling, and the purpose of narrative writing is to tell stories. Any time you tell a story to a friend or family member about an event or incident in your day, you engage in a form of narration. In addition, a narrative can be factual or fictional. A factual story is one that is based on, and tries to be faithful to, actual events as they unfolded in real life. A fictional story is a made-up, or imagined, story; the writer of a fictional story can create characters and events as he or she sees fit. However, the big distinction between factual and fictional narratives is based on a writer’s purpose...
Words: 14947 - Pages: 60
...Rhetorical Analysis Scott Schmidt ENG 112 1/31/15 Robert Zacny Rhetorical Analysis Just picture that you are flipping through your favorite magazine, and all of a sudden an advertisement catches your eye. In the ad, a family stand together, smiling, Christmas tree in the background, each one holding their very own Winchester rifle; well everyone, of course, except mom. Could you imagine the lawsuits that would ensue, (no pun intended)? This particular ad was used in a Sears Catalogue book. My personal interest in guns, coupled with the absolute absurdity of this advertisement, is why I chose this particular ad to study. The following is a rhetorical analysis of this 1937 advertisement placed in a Sears Catalogue. How this ad appeals to the logos, ethos, and pathos are topics this analysis will further examine. This ad was printed in 1937, which was a very dark and dangerous time for America. The nation was facing a great depression, American icon Amelia Earhart disappeared, and the Hindenburg is blown up while docking, killing dozens and completely destroying American’s faith in passenger carrying airships, thus; successfully destroying the airship era. People were desperate, afraid, and for many, their futures were, at best, utterly uncertain. In the ad, a husband, his wife, and their three sons are standing in a group together depicting a red wall behind them. Part of a Christmas tree can be seen peeking on the lower right corner of the frame, while the dad holds...
Words: 1397 - Pages: 6
...Associate Level Material Critical Analysis Forms Fill out one form for each source. |Source 1 Title and Citation: | |Health Care Reform Is a Disaster for All Americans | |Ferrara, Peter. "Health Care Reform Is a Disaster for All Americans." The Uninsured. Ed. Debra A. Miller. Detroit: Greenhaven | |Press, 2011. Current Controversies. Rpt. from "The Right Prescription: The Obamacare Disaster." American Spectator (18 Aug. | |2010). Gale Opposing Viewpoints In Context. Web. 15 Jan. 2013. | | | | | | | |1 |Identify the principal issue presented by the |Obamacare will be declining the standard of living for Americans by | | |source. |increasing the cost of health insurance, increasing the amount of money | | | |middle class citizens pay to taxes, and diminishing the acceptance of | | | |Medicare...
Words: 1719 - Pages: 7
...An Approach to Corpus-based Discourse Analysis: The Move Analysis as Example THOMAS A . UPTON AND MARY ANN COHEN Abstract This article presents a seven-step corpus-based approach to discourse analysis that starts with a detailed analysis of each individual text in a corpus that can then be generalized across all texts of a corpus, providing a description of typical patterns of discourse organization that hold for the entire corpus. This approach is applied specifically to a methodology that is used to analyze texts in terms of the functional/communicative structures that typically make up texts in a genre: move analysis. The resulting corpus-based approach for conducting a move analysis significantly enhances the value of this often used (and misused) methodology, while at the same time providing badly needed guidelines for a methodology that lacks them. A corpus of ‘birthmother letters’ is used to illustrate the approach. Biber et al. (2007) explore how discourse structure and organization can be investigated using corpus analysis; they offer a structured, seven-step corpusbased approach to discourse analysis that results in generalizable descriptions of discourse structure. This article draws on the themes in this book, but focuses in particular on analyses that use theories on communicative or functional purposes of text as the starting point for understanding why texts in a corpus are structured the way they are, before moving to a closer examination and description of...
Words: 8985 - Pages: 36
