Mountain Bank

Strategic Human Resource Management

1/23/2012

Introduction In this case, it will be discussed how a company should incorporate business and human resource related strategies to achieve the highest level of competitive advantage and overall highest profitability amongst its competition.
Discuss the strategies that Mountain Bank should implement to achieve a competitive advantage in the marketplace.
Mountain Bank should implement a variety of different strategies to achieve competitive advantage in the market place. Mountain Bank is active in many different business lines within the northwest United States. “Traditionally, Mountain Bank has had a strong presence in the retail banking line, with only a limited present in the other lines” (Stewart, G., & Brown, K. (2008). Human resource management: 2010 custom edition (1st ed.). Hoboken, NJ: John Wiley & Sons.p.69, para.2). The company also about 50 percent of retail accounts, 25 percent of consumer lending accounts, 10 percent of real estate and mortgage banking, and less than 5 percent of corporate banking within the area (p.69, para.2).
With this company owning at least half of the retail accounts in comparison to their competition, there is an evident reason that majority of the neighborhood chooses to use this bank for this specific resource. It would be in the best interest of Mountain Bank to use the corporate level strategy to emphasize the great products it offers while reminding clients of the initial reasons they invested other business within this bank.
Corporate-level strategy is defined as “a competitive strategy that concerns the different businesses and diversity of products and services that an organization produces” (p. 47, para1). Mountain Bank can use its participation in 50 percent of the retail accounts as a focusing point to find out how they attracted the