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Life Insurance Insurance in India: The penetration for the Insurance category in India is pegged at 3.9% as against the world average of 6.3%. Most G20 countries are above India in terms of life insurance penetration, with South Africa leading the pack at 15.4%.
Not only is this number paltry, it is a matter of great worry considering over 51% of the urban households are squarely dependent on a single provider (earning member). (Source – Census

2011)
In the case of the passing of the provider or even falling ill, most households get severely strained financially and have to often dip into their savings. This often throws their long term plans off track and adversely affects their aspirations.
Life Insurance:
The Life Insurance industry was opened up to private players in 2001 and it enjoyed very high growth periods from 2001 to 2008. However post the 2008 bubble, the growth slowed down significantly and in fact witnessed de-growth from 2010 – 2014.
In the first quarter of 2015, the industry has reported a robust 20% growth Q-on-Q, however coming largely on the back of strong growth reported by LIC and a few private players. A large number of private players continued to witness negative growth. The Life Insurance industry in
India is dominated by LIC with about 70% market share and almost 100% top of the mind recall; the other 23 players account for the balance 30% market share. (Source: Business Standard Article)
Products: The LI category is classified into 3-4 broad product categories.
1. Protection / Term Plans – They only offer life insurance cover with no investment opportunities. 2. Pension Plans – Offer steady income streams to investors post retirement and is one of the largest categories around the world.
3. Savings & Investment Plans – These include the likes of ULIPs, Endowment Plans etc.
4. Children Plans – Investments made by

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