...Local Studies Perceived Effectiveness of Online Advertisements on Friendster, As Social Network Site among Users from Ecoville Executive Town Houses, Makati City Dela Cruz, Zarinna Jane G. Magkasi, Sheryl S. Tugado, Russell Anthony R. March 2009 Research Design The rationale of this study is to determine the perceived effectiveness of online advertisements on Friendster as social network site among users from Ecoville Executive Townhouses, Makati City. In this study, the researchers used the descriptive method. Descriptive Method of research was defined as “A purposive process of gathering, analyzing, classifying and tabulating data about the present conditions, practices, beliefs, processes, trends and then making adequate and accurate interpretation about such data with or without the aid of statistical method (Methods of Research & Thesis Writing, 1993) this method is considered as a Quantitative Research. The researchers chose this kind of method to be able to explain the perception of the respondents about the online advertisements placed on friendster, an online social network site. Respondents The study was based on the purposive sampling that defined by changingmind.org which starts with a purpose in mind and the sample is thus selected to include people of interest and exclude those who do not suit the purpose. The respondents where the residents of Ecoville Executive Townhouses, Makati City, they were taken from male and female, regardless of their...
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...12/15/2015 10 Recommendations for Lean Production Execution Success Advertisement 1. Lean Manufacturing 3. Lean Manufacturing 5. Lean Production Systems 2. Lean Manufacturing 4. Lean Resources 6. Lean Production Tuesday, December 15, 2015 Health Business Finance Travel Home Repair Technology Computers Autos Family Entertainment Nirav Patel 10 Recommendations for Lean Production Execution Success Management Articles | July 11, 2015 Lean principles have been used with terrific success in manufacturing, elevating the inquiry as to whether economic service establishments could differentiate their service supplying with Lean. ADVERTISEMENTS 1. Lean Manufacturing Advertisement 2. Lean Manufacturing 3. Lean Manufacturing 4. Lean Resources 1. Lean Manufacturing Seminars Advertisement 5. Lean Production Systems Communication Marketing 2. Lean Manufacturing Techniques Law Education 3. Lean Manufacturing Consultant 10Recommendations for Lean Manufacturing Execution Success Sports Other 4. Lean Resources Home Business Self Help 5. Lean Production Systems Making The Shift To A Lean Venture Flawless Execution: Bridging the Continuous Improvement Gap XGap: Using Strategic Planning to Close the Project Execution ECommerce Internet Partners RELATED ARTICLES FOCUS ON LONG TERM RESULTS Lean Management for Efficacious Administration of Your Routine ...
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...students Advertising Changes Advertisements are carefully designed so that each element helps sell a product. For example, a 1952 Maybelline makeup advertisement and a 2009 Max Factor makeup advertisement both used specific elements in ways designed to reach their audiences. The 1952 advertisement and the 2009 advertisement attempted to reach differing audiences through the use of text, positioning, and models. The 1952 advertisement contains a small text, a before and after picture of a female model, and a large headline. The small text shows that people, in this case women, liked to find out for themselves what was being advertised through reading. The before and after picture of the female model the advertisement has is much bigger than the text. This lets us know that people might have liked to be informed through pictures as well, meaning they liked to see the differences the products being advertised made. The 2009 advertisement displays a slightly larger text than the one of 1952, a picture of female model wearing the makeup being advertised, and a large headline too. Due to the text being slightly larger than the one of 1952, we can see that people from nowadays still enjoy reading. The makeup being worn by the models hasn’t changed, women still like to see what the product looks like being worn. The picture of the female model in the 1952 advertisement is very simple and placed as the background of the advertisement. The model is just looking...
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...Television advertising Television advertisement takes an important part of everyday human's life. Everyday millions of people in America and the world watches Television and advertisements. Television advertisements are very common these days. They appear in public where a lot of people can hear and watch. For example, commercials tend to appear on the radio, foot ball game where a lot of people are watching, and in on television. Advertisement is seen many times especially on television. Television is the most efficient way for business industries to use to take advantage of showing advertisement Television advertising is often bypassed by small and mid-sized businesses in favor of print, radio, and even Internet. They often view TV as too expensive and may believe that only large national companies can advertise on it. While that may have been true a generation ago, the advent of cable television and the explosion in the number of stations and programming has made TV an advertising medium that is effective for even local businesses -- a medium that businesses of virtually any size can afford. For certain types of small or mid-sized businesses, television may be a better advertising medium than any other. "Television is an attractive use of an advertising budget since it maximizes the reach of a commercial message and provides the opportunity for potential customers to visually understand about the service or product. Importance of TV advertising Television has the properties...
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...examine the use of a new brand positioning strategy referred to as GCCP.” In addition, GCCP is compared to LCCP and FCCP, as well as other factors that may be influential. The authors used elements in basic theories and predicted positioning strategies that might be used in advertising. Several Hypotheses pertaining to the use of GCCP were developed and tested: H1: LCCP, FCCP, and GCCP are meaningful positioning constructs in television advertising. H2: LCCP will be used more frequently than FCCP or GCCP as the brand positioning strategy in television advertising. H3: GCCP will be identified less frequently in television advertisements in the United States relative to advertisements in other countries. H4: LCCP will be identified more frequently in television advertisements in the United States relative to advertisements in other countries. H5: Television advertisements using GCCP will more frequently use indirect, image-oriented content approaches (soft-sell) than direct, strong message argument appeals (hard-sell). H6: GCCP will be used least frequently in television advertising for feed products and most frequently for durable, high-technology goods, with household, personal care, and low-tech durable consumer products in between. H7: LCCP will be used most frequently in television advertising for food products and least frequently for durable, high-technology goods, with household, personal care, and low-tech...
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...Advertising to Consumers On July 1, 1941, the first commercial advertisement aired on television and drastically changed the way consumers view advertising. In present times, consumers are confronted with advertisements not just on television, but also in magazines, on the internet, and, of course, the most common form, word of mouth. Companies spend millions of dollars each year on advertisements targeted to increase their brand awareness through marketing campaigns. Through advertisements, consumers are educated about the price of products or services and possible differences in quality, allowing them to find a solution that best fits their needs. Advertising is not just a way to promote items; it is also commonly used as a public service to bring attention to issues such as domestic violence, cancer awareness, or available job opportunities. How advertising is used is largely dependent upon the goals of the company, taking into account such factors as what target they want to obtain, the amount of money they’re willing to spend, and they’re target demographic. TV advertising is one of the most popular forms of advertising and, in many ways, also the most effective. In 2008, about seventy billion dollars were spent on the creation of television advertisements. Some of the most prominent advantages of this form of advertising are that it can reach to millions of viewers while, at the same time, being selective in its target audience. Although television advertising can...
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...AIDA objective management Ultimately, the goals and objectives of any promotional campaign culminate in the purchase of goods or services by the target market. The classic model for outlining promotional goals and achieving this ultimate outcome is the AIDA model—attention, interest, desire, and action. Awareness Firms cannot sell products if the members of the target market do not know they exist. As a result, the first major goal of any promotional campaign is to attract the attention of potential customers. FreeCigs will use three forms of advertising (TV, Billboards, and online Social media to promote brand awareness. The strategies and objectives of the brand awareness are the following. Objective: Increase brand awareness by up to 80% within 2 months of the campaign among 20 to 35 years ABC1. Communication mediums Event Sponsorship Mass-communication and non-personal elements, such as advertising and sponsorships tend to be used more heavily to stimulate awareness and lead to brand exposure and brand recognition. This happens due to their efficiency in reaching large numbers of potential customers. Freedomciggs will be sponsoring events such as extreme sports, rally races, and fashion shows where one of the main audience is the young target market and where fashion, exuberance, and self-expression are the main theme. Booths will be set up in each event accompanied by interactive visual displays showing the slique design and packaging of the e-ciagretts. Also, on...
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...organizations develop advertisements on TV mostly give responsibility to other companies to check if the TV commercials are really broadcasted as per the contract. L. Agnihotri et al (2003). There are a few organizations that form advertisements and examine on the present advertised commercials and only keep the significant ones. For a user or a viewer he might want to record the movie or a particular program and would prefer a break free one i.e. without any advertisements. There have been set top boxes or software that detect and discard the commercials on the broadcast TV signal. Study in the field of the advertisement identification is segmented into various manners. It can be dependent on the audio or video information or an amalgamation of both. There are some works by A. G. Hauptmann and M. J. Witbrock (2006) that use the verbatim data achieved from the text streams, or the optical character recognition or speech identification for segmentation. In work proposed by L.-Y. Duan et al (2007) it has been given that using usual features of advertisement blocks like frames and silence amid commercials to identify cuts and categorize commercials dependent on OCR. In this work there have been two varied use cases for the commercial detection 1. Identify broadcast of recognized commercials with large precision something like the use of fingerprinting 2. Identify earlier not known commercials. Next segmentation is to differentiate amid the methodologies on online instantaneous...
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...Juan Bosco Domecq International Business Policy “Online marketing VS Traditional marketing” The youutube video linked on the blog was very interesting and usefull. It is in a very simple format, with clear ideas easy to understand by everybody. It talks about the problems of starting a company. In the marketing area, nowadays the most important decision Could be weather to go tradicional marketing or online marketing. Of course, the are a lot of Facts that will determine my position: type of company, geographics, capital, etc etc. The question is why not do both? It is possible, but at the beginning of a company is a very big invesment, usually not available at the starts. Both ways have their own benefits and threats, and can be used separate or together. There is a huge difference between them. With tradicional marketing, you obviously reach a loto of people (Television, radio, newspapers, big advertisment campaigns, etc). But you are not going to hire a TV advertisement in Spain, USA, France and Russia at the same time, it would cost millions of dollars, euros, etc. With online advertisement, you can reach all this users almost for free. This is the competitive advantage of OA. With one click, you can reach the whole World. It has a loto f dissanvantages. For example, OA is usually not watched. People close it when the ad appears. Sometimes it may be seen as a spam, a virus, etc. Other times the Ad. Just apears from the middle of nowhere. in a company, personally...
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...4 Case Study MKT 501 Strategic Marketing Trident University International December 27, 2011 MEMORANDUM To: Vice President of Marketing, Old Navy From: Marketing Consulting, Subject: Analyzing Old Navy’s promotion strategy This memorandum documents the review of Old Navy’s current market strategy. Old Navy has decided to utilize online video instead of television. In addition, as part of the company’s positioning strategy, it is launching its first campaign that specifically targets men. It also announces a slogan very similar to one of the Marine Corps “looking to enlist a few good men”. Some additional changes include new denim washes and styles, as well as more tailored shirts and pants to meet the changes/demands of its target buyers. TRIDENT will evaluate if this new market strategy shift from television to online video is the best promotional strategy for your company. Old Navy’s Target Market Viewing Habits Assumptions: a) Television advertisement is not very effective for the company. b) It is difficult to reach men for an item of clothing through commercial advertisements. c) Men are not in the right mindset when watching TV. For instance if he is watching sports, he may not pay attention to a clothing commercial. Old Navy’s Target Market Buying Habits Assumptions: a) Men are starting to spend outside the basics. They are now focused on getting healthier; therefore they go for more comfortable lifestyle products. b)...
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...and they want people to know about it so they can buy it. This much is obvious. There are all kinds of ads, but in general they all aim to keep you from thinking and, instead, make your buying choices based on an emotional response. Basically, if you're not prepared to think—and you often are not when you're watching television or reading a magazine—you'll pretty much accept any suggestion if it is offered to you. Since you're being so passive, you may not even realize its happening. Product advertisements such as beauty products, food and clothing pay a great deal of influence in Filipino viewers, especially young people. The consumer preference id often based what they see on T.V. as portrayed by various stunning, and often times ideal, commercial models. It is noticeable that people, especially young people/students, has the tendency to be idealistic, and tends to imitate what they often see as appealing to majority. Advertisements aren't inherently bad, but many use manipulative tactics that influence in ways students don't...
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...better revenue than our competitors. By using the television we will produce a 30-second commercial during the most popular shows (e.g. Law and Order; House, etc…). Even though we know it is expensive to do so, in the long run it will help us succeed by reaching out to our target market. If the number of Americans who watch TV annually is 250 billion, and on average a day watch about 7 hours of television; and out of that 250 billion 100 billion Americans are interest in flowers. About 75 percent like to order their arrangements online; which will be about 75 billion Americans who will eventually see our commercial and will be interested in buying our products (especially holidays like Mother’s day and Valentines). As for a radio research proves about 74 percent of Americans listens to the radio on a daily bases. American’s feel local commercial radio is important in their lives for the information they receive from it can be useful. For Internet advertisement, surveys proved at least 84 percent of Americans use the Internet web for information they need. Not only that, our company can advertise on Internet sites like Facebook or Twitter, for just about 50 to 75 percent of American’s use those sites. Bentley’s Florist Shop is looking to spend lots of money on advertising to increase our sales and rise our revenue; but at the same time provide the best products to our customers to advance higher on competition. On a average a TV commercial cost about $350,000, a commercial radio...
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...Barclays Cycle Hiring (BCH) advertisement on YouTube can offer deeper understanding for the system as well as stimulating casual consumers’ usage in BCH. Engagement always plays a significant role when it comes to the performance of advertising process which represents the idea that the message provided could be analysed and created during the accessing process (WANG, 2006,p355).One of the effect provided is message involvement(ibid). From this prospective, the desire to endeavour to be satisfied with the products or service would be stimulated by a consumer's motivation (Solomon et al., n.d.) Generally, Media possess different qualities that influence consumers’ motivation to pay attention to what they tell to the consumers. With the development of virtual channel, the Internet offers an easy access for consumers to receive the message in the advertisement. In this case, by addressing the rational message educating people in the advertisements to casual users, it leads to high usage of BCH. BCH has relied on subtle messages to stimulate the usage of the system by advertisement. Transport for London has broadcast the commercials on TV and YouTube to capitalize on message involvement strategy to educate the citizens. Basically, Transport for London used rational approach in advertisement at first (2010) to offer general and simple information that how to use BCH to citizens. Furthermore, emotional approach is also used in the other advertisement. For instance, the London Story...
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...Angelica Garcia Instructor Albright English 101 18 April 2015 Rhetorical Analysis of Pillow Pets According to the American Academy of Pediatrics (2005), the average child watches about four hours of television a day and sees more than 20,000 commercials each year. "In 2000 alone, U.S. toy companies spent more than $837 million on advertising their products." (Shah, 2010, ). Pillow Pets have been around since 2003 (http://mypillowpets.com/about/), and have steadily built their brand through carefully crafted advertisements which appeal to children of all ages and genders, as well as their parents. "What began with the simple goal of transforming a simple stuffed animal into a functional item for children has grown into an amazing jungle of popular retail and wholesale products." (http:/mypillowpets.com/about/) The widespread allure of the Pillow Pet is the key to its success, as evidenced by their successful internet commercial. It hits all the right notes, including the "Four Ps" of marketing which include product, place, price and promotion. (Calvert, 2008, p. 206) The ad incorporates "production features like lively action and sounds designed to grab a child's attention" (Calvert, 2008) For example, consider the upbeat, female voice used in describing the Pillow Pet. The marketer's message is delivered loud and clear, via a pleasant female voice, possibly of a mother who knows what a child wants and needs, who also understands that parents need justification to buy a...
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...The Old Spice “Smell Like a Man, Man” Campaign In 2010 the “Smell like a Man, Man” campaign was born. Proctor & Gamble (Old Spice’s parent company) launched this brilliant campaign in the United States, to market their Red Zone After Hours body wash for men. The main objective of the campaign was starting a conversation between men and women about body wash. Essentially they wanted to get people talking about their brand and to generate enough interest to boost sales. In order to achieve this goal, P & G did their market research and realized that 60% of all body washes are purchased by women. In order to increase sales, Old Spice would first have to win over female shoppers. Old Spice then hired former football player, Isaiah Mustafa as the new face behind their brand. He was the perfect spokesperson- funny, manly, and oozing with sex appeal. With women being their target audience, he became “the man your man could smell like.” By using a clever combination of short television ads, word of mouth and social media platforms like YouTube, twitter and face book, the “Smell like a Man, Man” campaign became one of the fastest growing and most popular interactive campaigns in history. To really appreciate the success of this campaign, it is essential to have some background information about the brand. Old Spice is an American male grooming brand that has been in existence since 1934. Given the longevity of the brand, Old Spice tends to appeal to an older customer...
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