...In the world of technology communication has become easier than ever. The world has now shrunk from a vast populated land to a network of communicating individuals living in a global village. People from all over the globe have come closer together and distances have decreased to the extent that an individual is merely a click away. In this ever-growing network of people a new theory has emerged, the idea of 6 degrees of separation. The idea behind this is that between you and any another person in the world is only a chain no longer than six people. This emphasizes the significance of online communication and the way it has made the world a whole lot smaller. This is the power of social media and the developments in online communication....
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...particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an efficient integrated online marketing communication system. Findings – The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. Research limitations/implications – The number of interviews used to collect primary data is relatively small; the use of the information collected is general and unstructured; and the findings are applicable only to online customer product retailers. Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation of online messages to core corporate values, communication strategy and tactics, and targeted audience/communication channels. Article Type: Research paper ...
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...The Effects of Online Communication versus Face-To-Face Communication Innovations and advances in the field of Information Communication Technology(ICT) have resulted into major revolutions and remarkable changes in communication and use of media may it be in organizations, work places or in general social interactions. It therefore becomes imperative to scrutinize and analyze the impact of this advancement in communication technology particularly in regards to the normal workplace settings, our social lives and how it affects communication patterns with and among employees, interpersonal relations and assess whether this technology has substituted and replaced the conventional face-to face means of communication. Lee & Leung et al. (2011) argue that communication is fundamental to people’s well- Just like other organism, human beings cannot continue to exist without interrelating with their surroundings. Receiving information from external sources is crucial to everyone’s survival and development. The society is made up of a collection of relationships which are based on communication. Our relations at our dwellings, workplace, and recreation have direct consequences on our state of well-being (Lee & Leung et al., 2011). Even though many theories have been advanced as to what are the strengths or limitations face-to-face versus online means of communication, so far there is no study analyzing and comparing the two (Baek & Wojcieszak et al., 2012). However, in their research...
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...Read-Only Participants: A Case for Student Communication in Online Classes Robert Thierfelder Grand Canyon University Read-Only Participants: A Case for Student Communication in Online Classes The notion of an online community for learning is a relatively new concept. Understanding of this phenomenon is the essence of this article. The exploration of the interaction between the students has an interesting conclusion. According to Nagel, L.; Blignaut, A. S.; Cronje, J. C. (2006) Beaudoin 2006 says, “The establishment of an online community is widely held as the most important prerequisite for successful course completion and depends on an interaction between a peer group and a facilitator. Online students sometimes engage and learn even when not taking part in online discussions.” (p. 15) It shows that quality interaction between individuals is essential to the success of the student. The article Nagel, L.; Blignaut, A. S.; Cronje, J. C. (2006) concluded that, “Read-only participants disrupt the formation of a virtual community of learners and compromise learning.” (P. 15) this, is an intriguing conclusion. One can now conclude that somewhat absente students, who are not real contributors, interrupt the student body. It can be therefore concluded that student participation by all students within the community, is essential. It would seem that even though the community is on-line and there is no physical interaction, a community developed. In...
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...Improper communication etiquette in an online learning environment. The reason it’s important to communicate effectively in this forum is because written communication is the main means by which we will communicate with each other. We are building relationships with people that we have never seen or may never see, there’s no facial expressions to draw upon nor observe. Therefore; written communication becomes our first impression. Even though we are working in an electronic environment, we are still dealing with other people, with the same goals and concerns about their academic success as we are. The only way online communication can work, and allow for a free and open exchange of information, is to respect the opinions of each classmate, be mindful of each other’s feelings and say what you feel in a respectful way. We must also realize that we are all human and make mistakes. Improper communication can cause conflict and division within the classroom environment, and cause students to lose focus. I feel it’s essential to practice good Communication etiquette from the start, whether it’s verbal or nonverbal. Sometimes; on-line communication can cause many misunderstandings. Non-verbal communication can be manifested through the use of tone in written materials. In the online communication community, we must be careful when certain symbols, hash tags, all caps, sarcasm and jokes are used, they can often be misinterpreted as angry or rude instead of funny. In addition to...
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...SIGNIFICANCE OF THE STUDY Scope and limitation Focus sa 3 family na active user sa Facebook With the growing popularity of the Internet and World Wide Web, there is increasing interest in the impact these new communication technologies have on our society and social institutions. Computers have evolved from the bulky, expensive and mysterious equipment owned by large corporations to affordable, functional tools for work and fun, at the office or at home. As a consequence of technological developments that enabled computers to exchange data using regular telephone lines, a revolutionary medium of communication has emerged. Computers, connected to the global telecommunication network, have become powerful tools of instantaneous communication around the world. Two distinct functions of this connectivity are: (1) online media--new agents of information and entertainment, similar to traditional media such as television, radio and print, and (2) computer mediated communication (CMC)--new channels for interactive, two-way communication that rival telephone conversations in their capacity to sustain conferencing and asynchronous communication. For the purposes of this study, the researchers treat online media and CMC as online media. Traditionally, families and households have been defined as social systems. However, modern households possess an additional technological dimension brought about by several media technologies--television sets, videocassette recorders, telephones, answering...
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...Read "A Case for Student Communication in Online Classes" One can still learn even if they do not take a part in the online discussion (Beaudoin 2002). Read-only participants: a case for student communication in online classes was done to show the other side of Beaudoin’s article, Learning or lurking? Tracking the “invisible” online student. Nagel, Blignaut, and Cronje wanted to show how successful students are when they take advantage with in an online community. In order for a student to be able to succeed in any online course, the student must contribute as often as possible. Over eight weeks,, a web only based course was given at the University of Pretoria. And every week the student would do research, participate in discussions, web artifacts and later do a group assignment (Nagel, Blignaut, & Cronje, 2009). Through these assignments, Nagel, Blignaut, and Cronje were able to see how each of the students was able to relay on one another for help, and also giving feed back. The final grades were based on, 10% from the discussion pose and the other 90% came from research posting, web artifacts, group assignments, peer review, and final essays assignment (Nagel et al.).Though the study was conducted on the base to find out how well a student would do by participating, they also looked at those who did not and those who semi participated. Students were put into to three categories: the fail group ( 50% and less), Pass group (51% to 74%) and the Distinction group (75% and higher)(Nagel...
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...| 一、简要流程 | | 1. 凭植入TPO 的托福课程的听课证号、身份证号和真实姓名登陆迅程TPO 网页; | | 2. 系统自动验证成功后即可看到“获得ETS 考试授权号authocode”链接,点击该链接后即可查看到自己的authcode(考试授权号); | | 3. 拿到authcode 后学生可以在家中任何时间进入ETS 的TPO 页面完成模考; | | 4. 进入ETS 的TPO 页面后的操作流程: | | (1)在主页面右下角‘If your employer or institution provided you with an authorization number, please enter it below’ | |框内输入TPO 授权号(注意:此授权号仅限单次使用,一旦输入进入注册,即视为使用),点击Submit; | | (2)进入注册页面,输入电子邮箱地址。如果之前已注册过TOEFL Practice Online 会员,则输入自己的密码;如果是第一次注册, | |请选取No,I am a new customer 选项。 点击Continue 进入下一页面; | | (3)点击Continue to the Practice Site 进入下一页面填写注册信息; | |...
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...Online Shopping vs. Traditional Shopping Wezley Singleton COM/155 Lee A. Fenstermaker III. Due Date: 22JUL2012 Online Shopping vs. Traditional Shopping As the years pass, technology seems to leap forward exponentially. The capabilities of the home computer have increased so much over the past few decades. Shopping is a ritual that every household in America practices. With the rise of the Internet, companies know the potential consumer base that awaits them. How did they tap into this consumer gold mine? By providing convenient shopping, where consumers can buy products with the click of a button. Online shopping is becoming a much more popular thing these days. With relatively new faces such as Amazon and eBay, and even old players like Wal-Mart and The Home Depot, online shopping is definitely an alternative to traditional shopping. But the question is, which one is more effective, both cost-wise and time-wise? This article will go over the benefits of online shopping vs. traditional shopping, so that you can make an informed decision when trying to decide where to shop. Online shopping, in most situations, is a much more cost and time effective way to shop for many products. It saves you time, money, and spares you of some stress. By the end of this essay, you will see why online shopping is clearly the best option when it comes to where you shop. Saving time is the point and goal of every piece of technology...
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...for Student Communication in Online Classes" In the article written by Lynette Nagle, Seugnet , and Johannes Cronje "Read-Only Participants: A Case for Student Communication in Online Classes" they talk about a wide array or reasons why students have done well or run into some learning barriers while taking online courses. As a professor with a Ph.D. in Computer-Integrated Education, Nagel understands participation in an online course and staying current with all assignments was what they needed to become more self-driven, empowering there initiative and interacting more freely between the other students along with them. Such as, in this course we learn and write about topics posed to us for all to see and read. We also form a dialogue/debate amongst each other with our responses. Once completed, the study which involved an eight week long elective course that encompassed a wide range of age groups along with different socio-economic and geographical areas, Nagel’s theory proved to be correct. That when it came to the course or assignments given, not all participants had to be involved with the other students or professors, but it was key to have open forums for discussions and debate with all the members of the class. Virtual classrooms were shown, having online areas where students could have discussions, not only yielded positive results from the students that are doing well in the class to forming a sense of unity and bond with everyone in the online classroom atmosphere...
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...The establishment of an online community is widely held as the most important prerequisite for successful course completion and depends on an interaction between a peer group and a facilitator. Beaudoin reasoned that online students sometimes engage and learn even when not taking part in online discussions. The context of this study was an online course on web-based education for a Masters degree in computer-integrated education at the University of Pretoria. We used a mixed methodology approach to investigate how online activity and discussion postings relate to learning and course completion. We also investigated how student collaborative behaviour and integration into the community related to success. Although the quantitative indices measured showed highly significant differences between the stratifications of student performance, there were notable exceptions unexplained by the trends. The class harboured a well-functioning online learning community. We also uncovered the discontent students in the learning community felt for invisible students who were absent without reason from group assignments or who made shallow and insufficient contributions. Student online visibility and participation can take many forms, like read-only participants who skim over or deliberately harvest others' discussions. Other students can be highly visible without contributing. Students who anticipate limited access due to poor connectivity, high costs or other reasons can manage their log-in time...
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...decisions being made based on incorrect or outdated information. Second, documents are stored locally at each office. This limits access to files and puts a dependency on repeated personal communication for document access wasting time and efficiency. Lastly, administrative tasks continue to be reliant on a paper based system producing possible processing and communication delays. How Identified Challenges Affect Key Stakeholders Managers and executives are the key stakeholders affected by outdated or incorrect documentation. Individuals or teams could be under the impression that business decisions are being made with information that is helpful and pertinent while in fact the information could be detrimental. When multiple managers and executives are involved confusion could arise about the needed information compounding the problem and leading to lengthy debates and discussion that are not required and create a confusion in business direction. This potential for errors in decision making puts the company at a considerable danger for loss of profitability, unsatisfied customers, and an uncertain future. Separate file servers and email servers affect two key stakeholders. The employees and the managerial and executive group both find themselves dependent on personal communication to gain access to documents that are not local to that individual’s office. For the employee this could result in delayed interactions with customers causing a dissatisfied client base. Employee...
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...The technology industry offers the foundation for information, social media, and communication. It is a huge industry with a massive growth prospective; however there are possibilities of ethical and legal issues. Within human services there is continuously a worry about confidentiality and safety when networking with clients. Several clients require assistance but they do not recognize the issues related to preserving of confidentiality of their information. Therapy may be considered a client's maximum force in obtaining control of their problems they face during their lives. In current years therapy has evolved into a higher-level of treatment and can be taken online. Online therapy is cost effective, convenient, and helps with time management. On the web currently there are uncountable amounts of online therapy organizations available for individuals to benefit from, if needed. To obtain knowledge of the details of online therapy I have researched some of online therapy organizations to find out whom they serve, what they provide, moral and safety issues, and the disadvantages and advantages, and obligations of the professionals of online therapy. Licensed human services professional must not forget in order to counsel on the web, they are subject to the identical laws that standardize the practice of telemedicine and telehealth. Sunrise Counseling The first site I researched was with Sunrise Counseling. This content of this website was traditional and to the...
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...CUSTOMER ORIENTED COMMUNICATION LI0413 NAME: TONG PIN STUDENT ID: 22491 PROGRAMME: BACHELOR OF SC (HONS) IN COMM & PR CONTENT | 1.0 INTRODUCTION OF ORGANISATION | 2 | 2.0 COMMUNICATION ANALAYSIS2.1 REVIEWS ON THE COMMUNICATION ACTIVITIES2.2 WHY DOES THE COMMUNICATION TAKE PLACE?2.3 EFFECTIVENESS OF THE COMMUNICATION | 2334 | 3.0 STRENGTH & WEAKNESSES PRACTICES3.1 STRENGTHS3.2 WEAKNESSES | 456 | 4.0 RECOMMENDATIONS | 6 | REFERENCES | 7 | APPENDIX | 9 | Summary Cosmetics line is always popular in our daily lives, especially for the ladies. There are variety of cosmetics brand in the market nowadays, and we as consumer have the choices to choose in the big cosmetics market. As the cosmetics market grow bigger, these cosmetics brand are selling more than products but also services. Their service are moving more towards to customer-oriented so that they could meet the needs of customer thus gain customer loyalty towards their brand. This brings me to the core of my assignment, which is to identify and analysis the communication activity of the cosmetics brand and recommend a better customer-oriented communications for the brand. I have choose The Body Shop as my main subject. 1.0 Introduction of Organisation The Body Shop is solely franchisee by Rampai-Niaga Sdn Bdn in West Malaysia. There are more than 64 stores operating in the western Malaysia. The Body Shop is driven by values, high quality skin and body care retailer for natural...
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...Assignment Questions: 1. What is Amazon’s business and what factors are critical to its success? [list or table] Amazon’s Businesses | Critical Success Factors | Electric Books (online retailers) | Competitive price | | Good and reliable logistic | | Good customer service | | Convenient shopping and payment process | | Fast and open communication system | | Good and easy return policy | | | | add more rows as needed…. | Movies (online retailers) | Designs | | Convenient price | | Good customer service | | Convenient shopping and payment process | | Fast and open communication system | | Good and easy return policy | | | | add more rows as needed…. | Health and Beauty products (online retailers) | Good quality | | Convenient shopping and payment process | | Fast and open communication system | | Good customer service | | | electronics and sporting products (online retailers) | Good quality | | Convenient shopping and payment process | | Fast and open communication system | | Good customer service | | Good and reliable logistic | 2. What challenges did Amazon face when it first entered the marketplace? [list] a. Start up capital to put everything in place especially wed design b. They had lots of red ink for the first five years c. How to create a competitive advantage over other competitors? d. Difficulties in marketing and sales as people were not really...
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