...Proposal for Online Business Expansion for Author Stu Campbell Jeffrey N. Meads Western Governors University Proposal for Online Business Expansion for Author Stu Campbell A1. E-Commerce Solutions During the review of several top payment processing solutions, consideration was given to available options and features, setup costs, monthly costs, transaction costs, and ease of integration into the website and with the requisite customer relationship software solution. Google Checkout was eliminated from consideration because Google has announced that it will be discontinuing its checkout product after November 20th, 2013 (Google Support, 2013). The Authorize.net transaction gateway was eliminated from consideration because it would require the client to establish a separate merchant account (Authorize.Net, 2013). Our selection for a payment processing solution was the PayPal Website Payments Standard. Customers will be able to pay with either their PayPal account or with their Visa, American Express, Mastercard, or Discover credit card. The PayPal Website Payments Standard Integration Guide, pages 323-327, provides a method of using a web form to capture the billing information for each sale on the client's website in HTML input variables, and then pre-filling the PayPal payment form when the customer clicks the "submit payment" button. The payment information transmits to PayPal via the Website Payments Standard form. PayPal will return an Instant Payment...
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...Running head: Proposal for Online Business Expansion Proposal for Online Business Expansion Proposal for Online Business Expansion A1. Viability of Product or Service Umake is a 3D printing company that is currently in the Discovery Phase of business development, and is looking to start mainly with an online presence, then expanding to a brick and mortar. The company is looking to introduce the technology of 3D printing to a market where the technology has been restricted to machine shops and prototyping companies. This will give the public the opportunity to customize, design, and create physical objects from their imagination, with little to no drawing or technical knowledge, at an affordable price. The company will offer a variety of products, for simple customization, including cell phone cases, key chains, and other novelty type items, allowing the customer to add their name or images to the product. Umake’s target market is separated into 3 categories: 1. Hobbyists With the introduction of 3D printing, hobbyists have flocked to the technology to reproduce lost or difficult items needed for their projects. Everything from car enthusiasts to scrap booking, customization is key. 2. Prototyping Inventors, companies, and entrepreneurs, need to produce a product for proof of concept. 3. Students Children ages 10 – 17 are the fastest growing market, other than companies, for cell phones and accessories. This market has the need to customize everything...
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...Proposal for an Online Expansion of Company A By: QRT2 E-Business (V2 GRADUATE-0413) Introduction: Company A is a brand name of SKG, Inc. It is a small start-up family-owned company in Houston, Texas, founded in January 2013. Company A owns myquiltedbags.com website which was registered to conduct online retail business. The website is under construction and is yet to be launched. The projected date for its launch is September 1, 2013. The owners are starting this business with small budget. This is going to be 100% online retail business. Products: A handbag is an important and useful woman’s accessory which she uses to carry her essentials. It is also used express her style and make a statement. Company A will sell niche and premier brand of cotton quilted handbags which are pretty, attractive and appealing. It intends to sell different styles of cotton quilted handbags and accessories in different colors from wallets up to travel handbags. Initially it would like to launch 22 different styles of handbags and accessories. It intends to launch new collections every few months on-line. All the styles of handbags and accessories will be designed in-house. All the products will be made in China. Viability of Cotton Quilted Handbags in an Online Environment: According to Global Industry Analysts, Inc. (GIA) report, dated July 15, 2012, “the US market for Handbags is projected to reach UA$9.0 billion by 2015. Though the recent bout of worldwide financial...
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...Proposal for Business Expansion Online Presented to J. Smith Construction Co. J. Smith Construction Company is a small, but talented, general contractor and building company. The company specializes in remodeling and room additions with an emphasis on kitchen and baths. J. Smith has the experience and ability to add residential and commercial building projects, starting from the ground up. It has the personnel and suppliers, in place, to take on several projects, simultaneously. J. Smith has a website built. The basic graphics the company has chosen, the services offered, former customer referrals, pictures of previous jobs completed, contact information, is good. This website is not getting the attention it needs, though, because J. Smith currently does not have any online tools in place to attract a new customer base to it. The company is located in the moderately sized area of Branson, Missouri and has been doing business for about 17 years. The business has held its own for several years, but, a change in location and recessionary times have created a need for growth to survive. An untapped source for growth, Springfield, Missouri, a much larger city than Branson, is about 30 – 40 miles away and should be considered. Due to the recessionary downturn in the economy, marketing funds are limited. Creativity will be needed to stretch available finances. Paying thousands of dollars for ads in a phonebook are costly....
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...educational programs. CICBC is able to make contributions to rescues both local and national, and avian medical research funding. This is done through a series of successful bird fairs and managed through the board of directors with membership input and approval. CICBC donated more than $10,000.00 for fiscal year 2011 to worthy organizations. None of the other clubs are as generous as CICBC providing donations to local and national organizations. CICBC’s closest caged bird club competitors are in northern Indiana, Chicago and Cincinnati. The nature of the organization is to educate its members and the general public regarding the general welfare and keeping of exotic birds; therefore there is no real competitiveness regarding an online presence. Bird Fever is the only competition for CICBC’s bird fairs; however, CICBC is the actual threat to Bird Fever due to cutting out the middle person between breeder or supplier and the bird fair customer, which allows the customer to purchase bird toys, food and birds at a cost lower than they are able to find at Bird Fever or any other local pet shop or supply company. CICBC is faced with major challenges for the year 2012 and beyond....
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...Proposal for the Online Expansion of Florence's Italian Restaurant J.J. Smith Western Governors University Proposal for the Online Expansion of Florence's Italian Restaurant The purpose of this proposal is to assess the viability of Florence’s Italian Restaurant in an online environment, evaluate the current online competitive conditions and recommend online marketing and social media integration strategies that will aid the company in expanding its internet visibility and in growing its clientele. Viability of Florence’s Italian Restaurant in an online environment Florence’s Italian Restaurant is a family owned and operated full service restaurant located in Landis, NM. The company opened its doors for business in 2011 with a staff of seven, including its chef and owner. The restaurant specializes in authentic Italian cuisine and both its menu and ambiance seem to appeal to patrons seeking to get a taste of Italy at home. Its menu offers a rich assortment of 38 hand-made pasta entrees and specialty veal, chicken, seafood and steak dishes, all served with a tossed salad and the Chef’s home-made bread and sauces. Additionally, it offers a kids’ menu, a selection of Florence’s signature pizzas, Italian hoagies, appetizers, soups and salads, including its acclaimed “Florence’s Salad”. At the moment, the restaurant has very limited online exposure. It does not have a web page. Its few online venues include a Facebook page with minimal information and product catalog...
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...Signs Expansion Proposal 1 Signs and Design Business Expansion Proposal Signs Expansion Proposal Signs and Design Business Expansion Proposal E-Commerce Solutions The E-Commerce solution I recommend for Howard Signs and Design to leverage is the Intuit Online Payment System and Payment Network (IPN.intuit.com). This benefits the business because it is inexpensive. There are no setup fees, monthly fees or cancellation fees. Each inbound 2 bank transaction has a flat fee rate of fifty cents for payee and is free for all payers. Automatic bank to bank payments are quick, most are next day. Online invoicing is easy and payment requests can be sent directly to email, pay buttons are available for the business Web site and payment links can be put in invoices, emails, anywhere. Also, this same system can provide outbound payments to suppliers and vendors. This centralizes accounts receivables and accounts payable in one system without anyone else needing a payment network account. It is completely integrated with the current accounting system used by Howard Signs and Design providing seamless reconciliation with QuickBooks. The vendor benefits by earning the transaction fee and integrated revenue from QuickBooks business accounting software and Intuit tax return software which this business currently leverages. Web site banner advertising/affiliate marketing for Intuit as well as social media connections with Howard Signs and Design will also benefit the vendor. ...
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...Superior Vending Expansion Proposal 1 REVISED Superior Vending Online Business Expansion Proposal Brian Dyck E-Commerce November 15, 2012 Superior Vending Expansion Proposal 2 Table of Contents A. ONLINE BUSINESS EXPANSION PROPOSAL ................................................................................. 3 A.1. A.2. A.3. A.4. A.5. A.6. A.7. A.8. A.9. B. VIABILITY OF SERVICE .................................................................................................................... 3 ONLINE COMPETITOR ASSESSMENT ................................................................................................ 5 ONLINE MARKETING STRATEGIES ................................................................................................. 10 SEARCH ENGINE CONSIDERATIONS & OPTIMIZATION STRATEGIES .................................................. 13 SOCIAL MEDIA INTEGRATION......................................................................................................... 14 ONLINE CUSTOMER RELATIONSHIP MANAGEMENT ......................................................................... 15 E-COMMERCE SOLUTIONS............................................................................................................ 16 INTERNATIONAL CONSIDERATION .................................................................................................. 17 PROJECTED W EB DEVELOPMENT & MAINTENANCE COST.....................................................
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...E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part 3 – Website Design and Cost Estimates Established in December of 2005, The Prickly Pear Salon is a small, privately owned and operated, organic salon. It is quietly nestled in a private home atmosphere so clients can truly experience the “me time” they deserve. At the Prickly Pear Salon, the mission is to provide natural care for the natural you. Committing yourself to these services on a regular basis will lead to a new perspective and a balanced lifestyle. Prickly Pear Salon strives to educate and help you as a valued client discover the health of your body the way nature intended: with services designed using only the purest of natural and organic products. Their motto is: “From the earth, to our hands, to your soul – come grow with the Prickly Pear Salon!” Prickly Pear Salon’s unique, toxin-free environment stands alone in the Lemmon and surrounding areas by providing an alternative for those with chemical sensitivities or those making the conscious decision to use natural, organic hair care products and services. At present, the company does not have an online presence, other than a Facebook page. The previous sections of this report (Task 1 and 2) recommended the company develop an online business expansion strategy, and provided a comprehensive analysis and detailed discussion of the components of that strategy. This section contains information regarding the specifications for the new...
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...E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part III Website Design and Cost Estimates David Woodruff MBA-07/01/14 ID# 000401226 Cell: 801-709-4382 Time zone: Mountain dwoodr5@wgu.edu The Canard House is a small 12 room, family owned bed and breakfast planned to operate in conjunction with This is the Place Heritage Park (TITP) in Salt Lake City, UT. The inn is a reconstruction of a historic mansion and embodies the traditional charm and hospitality of a bygone era. The company operates as an independent partner with TITP and benefits from tourism, weddings and other special events held at the park. While there are several bed & breakfasts and boutique inns within Salt Lake City, none can boast a finer location than the Canard House. The inn provides a unique historical setting in a prime location within close proximity to events, dining and transportation. It has unobstructed views of both the Salt Lake Valley and Wasatch mountain range, and is situated in a 450 acre preserve surrounded by picturesque and historic structures. Currently, all advertising has been done by the in-house marketing department. The department is overwhelmed by having to create campaigns for five separate entities within the umbrella of the “This is the Place Heritage Foundation”. Consequently effective online marketing and sales for the Canard House have been sluggish at best. To help bolster growth and sales, consultants...
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...Analysis…………………………………………..8 4.1 Financial Ratios 5. Issues Analysis and Recommendations………………..10 5.1 Prioritization of Issues 5.2 Core Competencies Issues 5.2.1 5.2.2 Distributor‟s Strike Failure of the New Online IT System 5.3 Diversification and Marketing Plans 5.3.1 5.3.2 Celebrity Marketing Expansion into Jewellery Range 5.4 Child labour accusations 6. Achievability of the five-year plan………………………..22 7. Summary of Issues and Recommendations …………... 23 8. Appendices…………………………………………………24 2 1.0 EXECUTIVE SUMMARY This report aims to prioritise, analyse and evaluate the current issues plaguing CeeCee. The report begins with a strategic and financial analysis of CeeCee and the industry. The 4 main issues CeeCee face have been categorized into 2 broad categories, namely issues that threaten core competencies and plans relating to expansion and marketing. The issues that threaten core competencies are more pressing issues that CeeCee should address, given the highly tangible impact and risks present which will threaten business profitability. For the first issue regarding the distributor‟s strike, the team recommends that in the short run, CeeCee should engage an alternative distributor and re-evaluate their distribution model in the long run. The second issue - failure of the online IT sales system, can be dealt with by employing an external agency to recover the debts and improving the controls inherent in the system. With regards...
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...eBusiness - Task 1 Overview Task 1: Develop an online business expansion proposal. 1. Viability of product or service a. What is the business’s case for making the changes to the website? b. Why does it make sense to go online? c. Discuss advantages and challenges of going online. 2. Current Online Competitor Assessment a. What’s going on in the marketplace? i. Trends ii. Concepts b. Analyze top THREE competitor’s websites. (Who does a little or close to what your business does?) i. Talk about same objective for each competitor. Examples are: 1. Social Media 2. Ecommerce (Ability to pay online) 3. CRM 4. International Consideration 3. Online Marketing Suggestions & Strategies a. Talk about your market. i. Discuss your customer base and demographics. ii. Why are you going after those? b. Identify competitive advantages, target audience and online branding for client. (Use the Marketing resources in the COS.) i. How can you set yourself apart from the competitors? ii. How can you improve the customer experience? c. Explain three to five online strategies you can use to let your customers and non-customers know about the changes to your website. i. Define each strategy. 1. Discuss how each strategy benefits the Company. 2. Discuss how each Strategy benefits the Customer. *Note that each strategy should be...
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...Analysis…………………………………………..8 4.1 Financial Ratios 5. Issues Analysis and Recommendations………………..10 5.1 Prioritization of Issues 5.2 Core Competencies Issues 5.2.1 5.2.2 Distributor‟s Strike Failure of the New Online IT System 5.3 Diversification and Marketing Plans 5.3.1 5.3.2 Celebrity Marketing Expansion into Jewellery Range 5.4 Child labour accusations 6. Achievability of the five-year plan………………………..22 7. Summary of Issues and Recommendations …………... 23 8. Appendices…………………………………………………24 2 1.0 EXECUTIVE SUMMARY This report aims to prioritise, analyse and evaluate the current issues plaguing CeeCee. The report begins with a strategic and financial analysis of CeeCee and the industry. The 4 main issues CeeCee face have been categorized into 2 broad categories, namely issues that threaten core competencies and plans relating to expansion and marketing. The issues that threaten core competencies are more pressing issues that CeeCee should address, given the highly tangible impact and risks present which will threaten business profitability. For the first issue regarding the distributor‟s strike, the team recommends that in the short run, CeeCee should engage an alternative distributor and re-evaluate their distribution model in the long run. The second issue - failure of the online IT sales system, can be dealt with by employing an external agency to recover the debts and improving the controls inherent in the system. With regards...
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...Proposal for Online Business Expansion Part – Website Design Cost Estimates Self-Regional Healthcare “Get Fit For Your Self “ is a small Healthy Living Program located in Greenwood South Carolina. The program would like to reach more individuals in the seven counties that it serves and improve their health. The program has exceptional outcomes and customer services ratings. Currently “Get Fit for You “does not have an online strategy or a website and would like to expand its program. {Task 1 &2} have discussed the development on an online strategy for Get Fit for Yourself. This section will provide a sitemap for the website “Get Fit for Yourself” and a design for three mockup pages. The last section of this overview will provide projected web development costs and ongoing maintenance costs. Part C: Online Business Expansion and Estimated Costs Get Fit for You will use Volusion as it platform to host its website. Volusion’s ecommerce solution‘s mini plan that will have a monthly fee. This plan will provide the online store, shopping cart, checkout and 24 hour customer service. Volusion offers website design package allowing use of current logos and materials .The package includes ongoing changes to the website. This will give Get Fit for you current logos and materials. Volusion also offers search engine optimization (SEO) tools to help customers to be able to easily find the website. Volluiosn only fully integrates with Authorize. Net and this will provide the...
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...E-Business Task 1 Online Business Expansion Proposal Western Governors University This paper received passing marks with no revisions Introduction The Children’s Hour is an upscale fashion boutique specializing in unique women and children’s clothing, accessories, shoes and gifts. It has been in business for 30 years and in 2008, growth prompted a move to a larger location. The store has been very successful without a strong online presence, making online expansion an attractive and low-cost way to increase sales of its already popular merchandise. This online expansion proposal outlines the viability of the boutique market, online competition, marketing strategies, and social media integration. Viability of Product or Service Fashion boutiques, which are typically single store enterprises, have much to gain from online expansion, particularly now, as the following statistics indicate. In the United States in 2013, apparel (not including items such as jewelry and handbags) accounted for 18% of all online retail sales, and that number is expected to grow. Also, the compound annual growth rate for global online retail sales since 2007 is 17% (Ben-Shabat, Moriarty, & Nilforoushan, 2014). The market for luxury items, such as designer clothing and handbags, is directly correlated with the financial stability and confidence of the consumer. With unemployment reaching a 5-year low at the end of 2013, it is expected that consumers in 2014 will increase online spending in all areas...
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