Online Marketing http://www.dealix.com/pdf/businesscaseforinternetsalesleads.pdf Internet
Today, the Internet is the first place consumers go to when shopping for new vehicles. Online marketing will continue to gain popularity as a device for consumers to educate themselves about new cars and trucks. The most successful dealerships have demonstrated that Internet leads have enabled them to continue growing and gaining market share, even in challenging economic times. More and more buyers are resorting to online marketing when they want to purchase vehicles and the volume of Internet sales is continuing to increase, especially the younger generation. Thus, the Internet serves as a fundamental channel in doing business because it provides access to consumers with the knowledge and information when interested in purchasing a product. Ultimately, Dodge Dart should utilize the Internet as an effective marketing tool since it provides precise information for their consumers and preferences.

When consumers engage in external search of information, it is essential to provide them with extensive attributes and benefits of the product to keep them captivated. The use of media search is continuously expanding due to the convenience and accessibility for consumers; therefore, it is essential to increase consumers’ involvement and motivation toward Dodge Dart through various Internet sources. In order to better engage customers and give them a more interactive experience, we can also launch a Live Chat option that gives consumers the opportunity to chat with live agents and have a better understanding of the product on a one on one basis.

One aspect we must be cautious of is information overload. When the amount of exposure is too high, it can lead to a decline in decision quality and become too overwhelming to consumers. Since the process of purchasing a car has high