...Online Marketing http://www.dealix.com/pdf/businesscaseforinternetsalesleads.pdf Internet Today, the Internet is the first place consumers go to when shopping for new vehicles. Online marketing will continue to gain popularity as a device for consumers to educate themselves about new cars and trucks. The most successful dealerships have demonstrated that Internet leads have enabled them to continue growing and gaining market share, even in challenging economic times. More and more buyers are resorting to online marketing when they want to purchase vehicles and the volume of Internet sales is continuing to increase, especially the younger generation. Thus, the Internet serves as a fundamental channel in doing business because it provides access to consumers with the knowledge and information when interested in purchasing a product. Ultimately, Dodge Dart should utilize the Internet as an effective marketing tool since it provides precise information for their consumers and preferences. When consumers engage in external search of information, it is essential to provide them with extensive attributes and benefits of the product to keep them captivated. The use of media search is continuously expanding due to the convenience and accessibility for consumers; therefore, it is essential to increase consumers’ involvement and motivation toward Dodge Dart through various Internet sources. In order to better engage customers and give them a more interactive experience, we can also...
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...Online Marketing – GoPro Introduction GoPro makes the world’s most versatile cameras, they have a range of high definition personal cameras. They are most commonly used to produce extreme sports and action videos. They are well known due to their light weight, ruggedness and the fact that they can be worn nearly anywhere on the body. They can easily be mounted in unusual places such as the outside of any planes, cars, boats, surf boards etc. The company was started in 2002 by Nick Woodman following a surfing trip in Australia. He described being inspired to start the company while he was surfing and wanted to capture high quality action photos and videos of himself. His desire to capture angles and shots that looked professional inspired the name ‘GoPro.’ The aim of this report is to better understand the online marketing strategy used by GoPro and will look more into detail at; the online products and brands; the social media marketing and the website design. Online Products and Brands ‘A product is anything that has the capacity to satisfy customer needs’ (Jobber 2003). There are three categories of online products, these are; physical/tangible, intangible/Services and digitised products. The Gopro is a physical, tangible product and meets the customers’ needs to film professional looking video at an affordable price. The GoPro has several different versions and can be customised with extra mounts and accessories. Placing a product online can have both positive...
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...Take-off of online marketing: casting the next generation strategies Amalesh Sharma Amalesh Sharma is a Teaching Associate based at the Indian School of Business, Hyderabad, India. Introduction The purpose of the old module of marketing was to dictate a message to the mass market. With changes in time, requirements, technology and expectations of the customers, the field of marketing itself has experienced significant changes. It is noteworthy to mention that marketing dynamics shifted from ‘‘farm centric’’ to ‘‘consumer centric’’ perspectives. With evolution in the market dynamics, it is becoming a difficult issue to choose the correct channel to reach the consumer within a specific target group. The ‘‘dotcom era’’ in the history of marketing will probably be remembered exclusively for its contribution towards innovation based marketing. The development of internet technology has impacted us by changing our behavior, decision making process, relation with one another and the way of doing business. The internet has decreased the distance between places, crossing geographical borders and allowing us to build and bring all the necessary things we require, and discarding all the old communication techniques. Highly intense information based market is forcing marketers to look at the world with new perspectives at the new opportunities. Diverse culture, social restrictions are no longer able to hinder the information flow. At this transitional phase as the world is moving towards...
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...to successfully launch an online marketing campaign and establish a successful product presence on the World Wide Web. By focusing on company strengths, customers, and values, the firm will increase sales within three months, while this business plan will lead to improved sales, profitability and national production recognition. With minimal outlay the new online sales division will be able to provide unique, innovative, and upscale shopping for our customers without limiting their selection pending the size of the local retail store. Moreover, with the popularity and exponential growth rate of the internet the firm will provide an easy, affordable conduit to our customer base that will allow 24/7 customer access to our product line and effective marketing through search engine optimization. By adopting this business model, E-commerce will drive profits while selling goods directly to the consumer. Inexpensive and effective in reaching the targeted audience, the advantages, impact, and convenience of online marketing will appeal to consumers, product sales, the firm’s advertising budget, and ultimately the bottom line. Introduction The supposition of online marketing to reach a national consumer audience is no longer a choice, it’s a necessity if a firm is to compete and profitably grow. The exponential growth of the World Wide Web is an affordable, direct marketing vehicle to promote the firms products while efficiently marketing to a national audience. ...
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...com/1363-254X.htm Integrated online marketing communication: implementation and management ˘ ˘ Calin Gurau GSCM-Montpellier Business School, Montpellier, France Abstract Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an efficient integrated online marketing communication system. Findings – The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. Research limitations/implications – The number of interviews used to collect primary data is relatively small; the use of the information collected is general and unstructured; and the findings are applicable only to online customer product retailers. Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes...
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...Impact of Online Marketing [Name of Author] [Institutional Affiliation] Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Impact of Online Marketing Executive Summary The internet refers to information technology that exponentially diffuses among businesses over the world. The central focus of this exploration reflects on the effects of internet based marketing on sales volume, organization management and resource allocation. Over the last decade, the internet has interrupted most retailers in terms of organization management, sales volume and the allocation of resources. The introduction of innovative technological changes such as cloud computing and web 2.0 continue to emerge at a dizzying pace, with each appears to be giving promises on the elimination, improve or transform the traditional marketing procedures. The report falls into five sections: introduction, research findings, analysis, recommendation and conclusion. The purpose of the paper is to highlight the benefits that accrue with online marketing so as to advice the organization on its importance. Furthermore, the paper intends to seek to offer advice to the management over the potential elements to put into consideration when implementing expansion project of internet marketing. The findings provide insight on the benefits of online marketing, what many...
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...Internet and online marketing It is a known fact that with the change in times, from the elite and pica typewriters, the rotary telephones, pagers and floor model Curtis Mathis Televisions; we have graduated to a world of electronics for everything. Including how to market businesses. Internet marketing is the most effective way to enhance and grow a company. There are three effective steps to the process of successful marketing: 1. Communication: First class customer service to include customer interaction. Always make yourself available for questions and answers. 2. Organization: It is important that the process the exemplary. The tools used should set you apart from others. 3. Accountability: Making sure that all programs and deliverables are absolutely clear, updated and refined for customer satisfaction. Online marketing success includes having good standing relationships. It’s about having consummate respect, always, for your audience and your market (Copyblogger, 2006-13). There are three pillar responses for online marketing that keep company’s abreast with the latest social media: Direct response copywriting Content marketing Consumer Movement Consumer protection is another word for consumer movement. There are those that would like to protect the consumers, from prices to quantity and quality. The protection is strongly given when large corporations or even the government is involved. As green claims have increased in number and scope, concern...
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...Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an efficient integrated online marketing communication system. Findings – The transparency, interactivity and memory of the internet force the organisation to adopt a proactive-reactive attitude in online communication, and to combine consistency and continuity with flexibility and customisation. Research limitations/implications – The number of interviews used to collect primary data is relatively small; the use of the information collected is general and unstructured; and the findings are applicable only to online customer product retailers. Practical implications – The messages sent by the company to its online audiences have to be transformed/adapted in a three-stage process. Originality/value – The paper identifies the specific opportunities and challenges raised by the internet for integrated marketing communication, and proposes an original model for the adaptation of online messages to core corporate values, communication strategy and tactics, and targeted audience/communication...
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...presentation of Online Marketing Trends of Bangladesh as a part of the BBA program for the Department of Business Administration, University of Liberal Arts Bangladesh. As the classroom discussion alone cannot make students to know about the real life circumstances, therefore it is an opening for the students to know about the practical environment of the real business world through this program. A student requires carrying out an extensive analysis of real world business problem and thereby preparing a report on the solution to the problem. In relation to that I chose the report on “Online Marketing Trends in Bangladesh”. 1.2 Problem Statement Internet marketing, or online marketing,...
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... Digital Marketing Plan for Shumi’s Hot Cake Term Paper On “Digital Marketing Plan on Shumi’s Hot Cake” COURSE:Marketing on the Internet [MSC 446] Section: 001 SUBMITTED TO: Syed Mahmudur Rahman (SMR) BRAC BUSINESS SCHOOL BRAC UNIVERSITY Prepared By: GROUP 6 Sl No ID Name Email ID muhib.khan92@gmail.com sana_fa28@yahoo.com mohdomarfaruk007@gmail.com 1 2 3 11104027 10204045 12104195 Muhib Khan Syeda Sarah Hussaini Md Omar Faruk Date of Submission: 6th April, 2015 1 April 06, 2015 Course Instructor Syed Mahmudur Rahman BRAC Business School BRAC University Subject: Letter of Transmittal Dear Sir, With great pleasure we submit our project that you have assigned to us as an important requirement of MSC-446 course. We have found the study to be quite interesting, beneficial & insightful. We have tried our level best to prepare an effective & creditable report. We honestly hope that our analysis will help to give idea of Shumis Hot Cake’s current position and condition on the market and about the future for their Internet marketing. We hope you will find this report worth all the labor we have put in it. We welcome your entire query & take pride to answer them. Yours sincerely, _______________________ MD. Omar Faruk_12104195 _______________________ Muhib Khan_11104027 _______________________ Syeda Sarah Hussaini_10204045 2 Executive Summary In this report our main task is to find out marketing process on...
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...good market. Till now Big Skinny is selling wallets through trade fares and other physical outlets but Kiril, the CEO of Big Skinny, is contemplating the online medium to capture further market. Wallets: Wallets are generally preferred with lightweight and that can easily carry stuff like credit cards, cash and receipts along with other stuff. Thin wallets are considered better because it will always keep you safe from back pain and sciatica. Wallets are often in need of replacement and people buy them as impulse purchase or as gifts since it is not a costly item and also does not require much information processing. Big Skinny has just launched world’s thinnest wallet and got good response from the market during various trade fairs it participate in. The challenge is how to use online medium to build further sales and formulate an strategy for online retail and marketing. The key features of this wallet are:- 1. Size - Reduce Wallet size by 50 to 75% 2. Weight - Will weigh under an ounce. 3. Card Pocket size - Will feature extra wide pocket 4. Slipperiness of the interior - they are lined with rubber coating which Keep gravity. 5. Lack of versatility - They are water resistant and tough enough even for machine wash. What issues to be addressed by Big Skinny for online retail and marketing strategy? Wallet is not a kind of product that people have in mind while they go for shopping. It is impulse purchase. People see the product in physical...
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...Welcome to the Google Online Marketing Challenge The Google Online Marketing Challenge is an exciting opportunity for students to experience and create online marketing campaigns using Google AdWords and Google+. Over 50,000 students and professors from almost 100 countries have participated in the past 5 years. With a $250 budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including a trip to Google for the students and their professor. Students also have the opportunity to participate in the optional Google+ Social Media Marketing Award by maintaining a Google+ Page for their clients over a six week period. The Challenge is open to student teams of three to six members, regardless of their majors. All students must register under a verified professor/instructor at a higher education institution. Visit Discover GOMC to learn more about the Challenge and how to participate. Be sure to follow us on our Google+ page for the latest updates and announcements throughout the year Competition Process For more details on each of the steps, please refer to the sections on the left side of this page. Step 1: Register for the Challenge. Professors register for the Challenge and are verified by Google. Students form teams of 3-6 members and appoint a team campaign. The team captain then registers...
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...Company Report Hobin Song(2009120026) Korea University bin653@naver.com Company Introduction – YD online History established as ‘㈜트라이글로우픽쳐스’ in 1999 developed game ‘프리스톤테일’ in 2001 IPO on the KOSDAQ in 2002 Changed corporate name to ‘㈜프리스톤’ in 2003 Serviced publishing game ‘오디션’ in 2005 Merged with ‘㈜이모션’ in 2005 Changed corporate name to ‘㈜예당온라인’ in 2006 Changed corporate name to ‘㈜와이디온라인’ in 2009 developed and serviced game ‘갓 오브 하이스쿨’ in 2015.05 Serviced publishing game ‘이카루스, 미르의전설2&3’ in 2015.06 Terminated publishing game ‘오디션’ in 2015.10 (‘Audition’ occupies about half of its sales) © 2015, Internet Marketing, Professor Janghyuk Lee 2 Company Introduction – YD online Main business units Online(PC based) game ICARUS - 2014.04 launched Contracted with ‘wemade corporation’ to publish game in domestic market Supplement of loss on existing Audition revenue Mobile game GOD OF HIGHSCHOOL - 2015.05.21 launched Main source of income(estimated daily revenue 100 million won) First mega-hit mobile game in company history Based on Naver Webtoon IP © 2015, Internet Marketing, Professor Janghyuk Lee 3 Company Introduction – YD online Sales/Profit (recent 3 years) (unit: million won) 35,000 2012 30,000 25,000 2013 2014 2015 1H Revenue 33025 29174 24341 14216 Gross Profit 12332 16905 12989 7700 43 5593 -3004 -944 20,000 15,000 10...
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...Combining Online Marketing with Traditional Marketing Marketing—the action or business of promoting and selling products or services, including market research and advertising—is a powerful tool for attracting customers and promoting a business. (Chapman/Businessballs) There are many types of marketing strategies and mediums through which different companies implement the practice of marketing. This paper will shed a light on traditional and online marketing, highlighting the very concepts along with the pros and cons of each type of marketing. The history of marketing is divided into two phases; the development of marketing theory, and the development of marketing practice. The history of marketing theory deals with the evolution of different...
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...Online Marketing Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The World Wide Web provides a medium that breaks through geographical boundaries, allows the customer much more control, and has no time restrictions as it is always “open”. According to an article by Dr. Ralph F. Wilson, Niche Marketing on the Web, there are three important steps to marketing on the internet; (1) profile your customers, (2) decide where they congregate, and (3) communicate the message where they congregate in a net-acceptable manner (Wilson, 1996). Bluelight.com, Kmart’s e-commerce site launched in 1999, is a shining example of this philosophy, having accumulated over 3.5 million customers in less than one year. Although Kmart had an obvious advantage with a n existing strong customer base, these shoppers were not internet customers. In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM’s which provided information, special offers, and Blue Light specials on-line, throughout all of their stores. According to Mark Goldstein, CEO of Bluelight...
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