...Nolan Online vs. Brick-and-Mortar Shopping COM/155 Online vs. Brick-and-Mortar Shopping Most everyone loves to shop and in today’s society, and with the advancement of technology, we have more options concerning how and where we shop. Thanks to the development of the Internet, we can now do our shopping online. For most of us though, we still go to the good old brick-and-mortar store to do our shopping. There are tons of choices to make concerning shopping in today’s society, and whether we shop online or at a brick-and-mortar store is at the top of that list. When it comes time to do some shopping, you need to know which way is better for you personally. Although online stores and brick-and-mortar stores have qualities in common, payment options, ability to handle the products and where you’re most comfortable shopping at, can show the differences. When it comes time to pay for the products we want to buy, there are differences between online and brick-and-mortar shopping. If you are doing your shopping online, your payment options may be limited. Most online stores only take credit or debit cards as the form of payment. Some may offer the option of using a Pay Pal account. A Pay Pal account is essentially an account that you can save your credit card information to, that will save you time when it comes time to enter your payment information. There are some online stores that will let you use your checking account to make a payment. Also most online stores...
Words: 1133 - Pages: 5
...Who are we? * Reggo English and A-1 Language Solutions are two very competitive companies located in Shanghai to provide children with a fun way of learning English. Over 95% of our students would recommend us! * Both companies have teamed up to come up with a well-developed English program by giving young learners a fun way of learning English while at the same time offering students the capability to speak as a native English speaker. What is the purpose of the Children’s English Program? * Enable students to become competent in literacy and academic skills in English through their native language. * This program gives the students a solid foundation to prepare them to be successful in all academic subjects in their future studies. Who does the English program serve? * Students in prekindergarten through grade 2 who speak or hear a language other than English in their home and who are learning English are eligible. What instruction will my child receive? * The course is broken down into two parts. The first part consists of 21 lessons which will give your child the foundation they need in order to build on in the future. Some of the topics for this part include the alphabet, colors, numbers 1-10, shapes and animals. The second half of the course has 28 lessons that will be a bit more advanced than the first half. Some topics included in the second half of the course are months of the year, seasons, morning routines and jobs. * We do not only...
Words: 454 - Pages: 2
...Brick & Mortar vs. Online Stores Sharame Lutjens COM/155 November 30th 2013 Kathy King Brick & Mortar vs. Online Stores Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Brick and mortar shopping and online shopping have their own positives and negatives. With careful research, a shopper can find many deals when combing both brick and mortar and online shopping. When choosing to shop online or at a brick and mortar store, a customer must start by weighing the pros and cons of each established method of shopping. When shopping online, a consumer is able to browse multiple stores while sitting in his or her pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. When shopping online time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse or make purchases from stores in far away international markets. When shopping online there are piggyback sites that give credit for using them and buying at particular stores. Particularly, there is a site called Ebates. It is a free to use site. When following Ebates links to participating stores and making a purchase, Ebates will send a cash credit back. The credits vary with participating...
Words: 1276 - Pages: 6
...budget. In an attempt to reach as many consumers as possible, most designers sell their collections in boutiques as well as online. There has been some talk about selling online vs brick and mortar sales; so much shopping happens on the computer, the tablet, and the mobile phone, that some designers are actually seizing the brick and mortar placement efforts and selling solely via their websites. There are pros and cons to both avenues of distribution. Benefits of selling your products online: Reach. Obviously, the amount of people you can reach online is far more impressive than the amount walking into a brick and mortar of an particular day. Great website experience. You have the opportunity to create a beautifully branded website bringing all the customer service that the store would bring onto your very platform. Relationships. You have the opportunity to create stronger relationships with your customers since you are workign dorectly with them, rather than through a third party. Benefits of selling your products in brick and mortar stores: Hands On. Sometimes, when a customer can get their hands on your products in a store, it makes the sale. The ability to touch the soft fabric or get a close up on the metallic stitching can be the final push to make the purchase. This is not somethign that can be accomplished online. Dressing rooms. Regardless of the amount of clever tech fashion apps that are popping up out there, the...
Words: 494 - Pages: 2
...Online Shopping Behavior in Pakistan Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib ul Hassan and Syed Abbas Zia Karachi School for Business & Leadership Arsalansalahuddinkhan@hotmail.com[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa. Keywords: online, brick & mortar, electronics, clothingl. 2 Introduction To study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes and preferences, decision-making frame work, attributes for store selection and life styles encouraging online shopping. The target population for this...
Words: 6997 - Pages: 28
...On-line vs Brick and Mortar Shopping According to a trend analysis performed by eMarketer, online buying trends will grow from $225.5 billion dollars in 2012 to almost double the number at $434 billion dollars in 2017. Whether it is to buy food, clothing, gas or anything else ones heart desires, shopping is a necessary evil that we all must experience in everyday life. Luckily, in the past several years, the Internet has changed how society shops for goods. Now one can choose between physically driving to a brick and mortar storefront and dealing with the crowds or shopping from the comfort and convenience of their homes and avoiding the social aspect altogether. There are distinct advantages and disadvantages to both methods of shopping. Online shopping is more convenient than physical retail shopping as consumers can compare prices; there is a wider selection of goods, and it is less time-consuming. Who doesn’t enjoy a bargain? By shopping online for items, one can simply open a second tab in a web browser and then search for a better price. Within minutes, one is able to compare pricing between a plethora of different retailers to find that sought after item at a great price. Other websites may offer rebate codes and coupons that one may not find elsewhere which gives the online shopper an even bigger discount than physical retail means. Being able to multi-task with multi-tabs gives the consumer a distinct advantage by making sure that the price paid for an item is...
Words: 1188 - Pages: 5
...Laura L. Dorsey Online vs. Brick-and-Mortar Shopping One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for the purchaser to products at lower prices. The user that chooses to buy in-store may have special shopping times in order to receive a discount or closeout price. The online customer needs to have a promotional code, or an online store offers free shipping to get the customer to buy online. The customer will save money no matter how they decide to buy because both options offer ways to save money. The downfall with shopping online is the consumer has to wait for the product to arrive and to pay the shipping costs. The customer pays for shipping in the form of filling up their gas tank to drive to the store. The shipping cost is about the same if not more than if the shopper drove themselves to the store to purchase the product. If consumers discover that the item, they have already purchased is offered at a lower price later on they will return it and repurchase it. Whether you prefer to buy online or in-store, they both offer the consumer many great promotions or incentives to promote shopping in their particular...
Words: 844 - Pages: 4
...Christmas shopping. All of the stores are trying to help us make are lives a little bit easier for us to shop. Since the advent of the Internet, modern holiday shoppers have been present with a choice, buy their gifts in a traditional storefront or shop online. There has been a time in everyone's life that there was just not enough time to get everything done in the day and to get the items when we wanted to. Most of the big box retailers like Wal-mart, Best Buy, and Meijer have given us a choice of delivery; as they have certain hours and holidays that they are open for business to the public. What happens if a store is closed and you need that one item to get your family through the night, like a pack of diapers or medicine because someone is sick? Every retail store is trying to make their presence know and give us the option to still shop in their stores 24 hours a day, 7 days a week at our finger tips to help with their stores closing for any reason. Mother Nature and holidays have been the only time a store has closed regularly. On the Internet, the regular shopper does not have to worry about getting out into the bad weather or have to worry about the store closed due to a holiday. With weather being a factor around most of the major holidays; the companies on the Internet offer their items to be shipped to your house free of charge. Each of the store fronts are going to have considerable similarities between the online store and the brick and mortar store because...
Words: 1110 - Pages: 5
...consumers are not comfortable about shopping online, including such as security, service, and familiarity. In order to combat these issues, e-businesses need to offer customer support and services that can make an online shopping experience more approachable and enjoyable. For example, security can be an issue when a customer is thinking about making the switch to online shopping. In a traditional brick and mortar store, a customer concerned about credit card fraud can hand over cash which can be much more secure than a credit card transaction. Unfortunately, cash is not an option when it comes to online shopping, but an e-business can run a secure site and/or offer secure and established monetary transfer services like PayPal. With PayPal, a customer can transfer money from the bank account and use it from their PayPal account same as cash. It is incredibly secure thanks to “industry-leading technology”, extensive firewalls, and firewalls that are “heavily guarded both physically and electronically” (How secure is the PayPal site?, 2011). Another issue a customer may have is the difference in service. Most customers are used to the instant gratification of going to a store, checking out, and being able to take their items home. There are other perks to shopping in-store as well, namely human interaction and help, and trying an item out before buying (Holden, Belew, Elad, & Rich, 2009). However, on the flip side, online shopping offers one on one service for every...
Words: 926 - Pages: 4
...Brick vs Click Business Managerial marketing BUS 620 Brick vs Click Business Abstract There are many avenues to go down when starting a business. The first decision to make is whether to have a web based operation or a brick and mortar business. This essay will explore and analyze the marketing implications for reaching market segments using both mediums to promote a web based business versus a brick and mortar business. In addition, some examples will be given of companies who have successfully established a space and/or place presence. The way you reach your customers will have the biggest impact on sales and that is the ultimate form of success, SALES. Brick and Mortar When starting a business the first step is to decide your approach to having a store front or a virtual store. Opening up a physical location where customers can come in and purchase the product or service being offered. Depending on the type of business or the product or service you are selling, by having a physical address there are a lot of advantages (Mullins, 2010). One of those advantages is that you can build a personal relationship with the repeat customers, and form a lasting trust worthy authority on the product or service you are attempting to sell. Despite the vastness of the World Wide Web and the perpetuation of inertia, people still like to window shop before they buy. Having certain products on display gives the customer the ability to touch and examine the product and this...
Words: 1130 - Pages: 5
...Online vs. Retail Shopping Online vs. Retail Shopping Once upon a time there was no such thing as the internet. Everything you needed and wanted had to be purchased in person. Now days you can sit in the comfort of your home, place of work, car, or even the local coffee shop and purchase most things through the internet. Is this the new frontier of shopping, or will there still be a place for a walk-in retail store. I have seen a lot of retail stores close and I am constantly wondering if it is because of on-line shopping. In the days before the internet any shopping you needed to do had to be accomplished by physically going out to the store that had the item you wanted. Fighting traffic, getting to the store early for the best sale, scrambling to get an item of limited quantity, these were the glory days for retail stores. These days you can purchase most anything you want or need without leaving the comfort of your home. Furniture, electronics, clothes, toys, and even groceries can all be purchased online and delivered right to your door. More and more people turn on their computers and shop for what they need instead of going out and braving the crowds in the retail stores. “Online retail sales aren’t growing at the torrid pace they once were, but they continue to grow steadily. Forrester Research put out a new five-year forecast today predicting that e-commerce sales in the U.S. will keep growing at a 10 percent compound annual growth rate through 2014....
Words: 742 - Pages: 3
...Thesis Statement and Outline Online Shopping vs. Brick and Mortar Shopping Both forms of shopping have one goal in mind. That goal is to get the item that you desire. Many of the stores that you visit on a daily basis can come to you online. I. You can shop in the comfort of your own home. A. You do not have to worry about getting ready to go shopping. 1. You can shop in your pajamas if you prefer. 2. You can shop when it is convenient for you. B. You do not have to fight crowds in the mall or store. 1. There is no traffic to worry about getting to the stores. 2. During the holiday season, you do not have to worry about many people crowding you. II. You can see what you are buying. A. Depending on what you buy, you can feel the item and actually see the item. 1. You can feel the texture or weight of an item. 2. You can see if the item is big or overweight. B. There is no wondering if you are getting the item that you ordered. 1. You can be positive that you are getting the correct item. 2. You can see the exact shade or style of what you are buying in person. III. Instant gratification A. There is no waiting to receive your item. 1. You are able to take your purchase home that same day. 2. Site to store is an option with many stores and it is possible to pick it up that day. B. Being able to choose...
Words: 339 - Pages: 2
...Online Shopping vs. Traditional Shopping It seems more and more people are shopping solely online, the accessibility and convenience is just too hard to deny. More and more formerly bustling malls are becoming deserted ghost towns. There are advantages and disadvantages to both types of shopping, it really depends on which aspects are more important to you and what works best for your lifestyle. I personally prefer shopping online for its convenience and the wider ability to price compare. There are still many things about traditional shopping that are appealing, however, such as being able to try items of clothing on and to see the item before purchasing. Shopping online can be very convenient, there’s no need to get in your car, drive to a store or the mall, park and walk around looking for what you need. Some people enjoy the act of shopping, and for them it can be more about the social aspect of it than what can be the tedious act of searching for something they need. You are able to do a wider variety of price comparisons by shopping online, with a few clicks of your computer mouse you can not only find what you’re looking for, you can compare prices from hundreds of stores around the globe. In traditional shopping you would have to search different stores to be able to do the price comparing you can do online. One of the downfalls of online shopping is the inability to possess the item or product immediately. If you need something to use or wear within...
Words: 534 - Pages: 3
...Amazon vs. Barnes and Nobles vs. Borders Allison Foster Instructor Steven Brown BUS 508 – Business Enterprise April 30, 2011 Week Four Originally named “Cadavera”, Amazon was founded by Jeff Bezos in 1994. The purpose of this company was to provide the largest online bookstore ranging from compact discs, books to electronics and apparel. Amazon made it’s own individual mark in 1994 when the owner created a business plan that had no predicted profit for the first four years. According to (wikipedia.com), by the year 2001 Amazon turned a five million dollar profit. The Pros and Cons of the Amazon Business Today Amazon has grown more than just the worlds largest bookstore. Amazon created many different entities such as; Amazon Marketplace, Amazon Fresh Market, Amazon MP3, Amazon Payments, Amazon Prime, Amazon Kindle, and Amapedi. Amazon.com is also eco friendly by promoting the Go Green campaign. This company partners with American Red Cross and raise funds for national and environmental disasters such as Hurricane Katrina, Hati Earthquakes, and 9/11. Although Amazon.com has grown to be successful, the company still endures advantages and disadvantages of diversification of business and specialization. Advantages of Amazon.com are the business to consumer relationships, vast amount of diverse product selections, low cost of merchandise, convenience, personalization, and free delivery . Over the years, Amazon has dominated the e-business and internet...
Words: 996 - Pages: 4
...[32] examined the use of gamification to promote a sustainable buying behavior for fast moving consumer goods. They found that customers in general are willing to participate in gamified services. Nevertheless, the results cannot be generalized, as different personality traits demand for different ways of implementing gamification elements. The authors even state that a gamification scheme needs to be customizable and personalized to become efficient. Gamification is also to be found to enhance the retail experience in online shopping in general [25]. Insley and Nunan propose to adjust the way of integrating game elements into the shopping experience depending on the customers’ shopping task (e.g., recreational vs. functional shopping). In addition they found that gamification is able to influence consumer behavior, e.g. reducing undesirable actions as the misuse of postage policies. An example for gamification in brick and mortar comes from Starbucks [7]. They managed to increase customer engagement and sales by implementing a rewards loyalty program. Using a personal Starbucks card, consumers can track their expenses and level up through additional purchases. As a reward they for example get free drinks. From the company’s point of view the concept primarily focuses on driving additional...
Words: 1288 - Pages: 6
