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Online Shopping

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Submitted By ebonyhallfair
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How has the organisation enticed consumers to purchase products from their shopping site?
Marketing in general terms relates to what an organisation must do in order to create and exchange value with its customers (Silk 2006). In this sense, it means that marketing has a major role in the setting of a company’s strategic direction. Amazon.com is one of the worlds largest online shopping websites. Initially beginning as an online bookstore it now offers the world one of the fastest and easiest ways of shopping on the internet. With the growing success of the online bookstore, Amazon.com has diversified into a wide range of product lines and services which consist of general merchandise, groceries, electronic products and much more.

Technology is a major part of this company and its success. Constant developments have created Amazon Inc. biggest strength of being the ‘largest online retail store’. It has been said that “Amazon.com has made it very simple for customers to purchase items with a simple click of the mouse” (Zagkakis 2014). Amazon is loved by all those around the world as it provides an engaging, simple and easy-to-use website. It has been proved that even those customers who are usually uncomfortable with the process of buying items off the internet have been able to easier navigate its webpage as it provides instructions for a first-time visitor (Singer 1998). Amazon’s online retail format enables it to enhance its customer’s satisfaction by offering us a broader selection and a greater and easier access to information upon which we are greatly searching for.

Due to its large size, Amazon Inc. is able to offer products from a wide range of categories through its e-commerce websites which are available in an extensive list of countries. Through personal experience I have noticed that Amazon.com is a master at suggesting items to returning

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