...Influence and evolution of social networking on marketing communication about viability about sustainability of Social Networking as a marketing communication tool Things which can be included in topic are- 1. What is Social Networking? (in brief) 2. IMC 3. Role of social networking as marketing communication 4. Influence of Sn on Mc 5. Evolution of Sn on Mc 6. Sustainability of Sn as Mc 7. Future scope 8. Conclusion Social Networking A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, marketing communication etc. [pic] There are many SOCIAL NETWORKING SERVICES as online services platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centred...
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...Salesforce.com: The Emerging Social Enterprise (a) The Comcast Social Enterprise Story; L= 2:50 VIDEO CASE Systems URL http://www.youtube.com/watch?v=FFOyKnu8INY; L=2:50. (b) Social Enterprise: Transforming the Firm; L=8:29 VIDEO CASE URL http://www.youtube.com/watch?v=WxC0X7ypaDQ&feature=relmfu continued Chapter 2, Case 2 salesforCe.Com: the emerging soCial enterprise 2 SUMMARY Salesforce.com is the leading provider of enterprise cloud-computing applications with 2011 revenues of $1.6 billion. It provides a comprehensive customer and collaboration relationship management, or CRM, service to businesses of all sizes and industries worldwide and a technology platform for customers and developers to build and run business applications. Recently they have made a number of acquisitions of social technology firms and now offer cloud-based social enterprise services to their primary customers such as Toyota, Gatorade, and Groupon. Salesforce is building private social networks for large corporations and their customers. In addition, Salesforce.com is attempting to transform itself into a social enterprise. Comcast (the second largest cable television network operator in the United States) has also begun to use social platforms like Twitter to respond to customers, a first step in the process of becoming a social enterprise. CASE Social enterprise (also “social business”) refers to efforts by business firms to integrate social media and social computing tools into their enterprises...
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...The Progression of the Social Web Melanie Helm Info103: Computer Literacy (ADD1322E) Instructor Joan Rhodes July 1, 2013 The Progression of the Social Web From its humble beginning to the present day, it is mind boggling to think it has been a decade since the social web began and what is even crazier is that it has become an integral part of our everyday lives in modern society. There are now sites for virtually every special interest out there that we may have. There are now sites to share photos, videos, status updates, meeting new people, sharing recipes, sites to connect with old friends, and create new ones. It also seems there are social solutions for just about everything and every need. Social web has progressed in so many ways it is absolutely hard to keep up with these days. Usenets began in 1979 by Tom Truscott and Jim Ellis. Usenet systems let users post articles or posts (referred to as “news”) to newsgroups. Usenets are the precursor of the RSS feed readers which are commonly used to follow blogs and news sites today. They do not have a central server or a dedicated administrator. Google groups and Yahoo!, which are group sites, use many of the original usenet systems. The first Bulletin Board Systems (BBS) were primarily hosted on personal computers and users could only use it one at a time and had to login using a computer modem. BBS’s first came into existence in the late 70s. Though in a much slower fashion, BBS’s were the first to let users logon...
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...Social Web Chari N. Clayton INF103 Catherine Doughty 12/16/2010 Social Web The Social Web is so changing and is expanding each and every day. From online education to Social networking, Social Web has become a part of everyone’s life some way, somehow. We are now able to share websites, share photos, and use Social networking as a friend locating tool, free of charge. With all of the options and choices we have available, we can do just about any day-to-day function if we have a computer with a web browser. What is Social Web? The Social web is a specified term for the World Wide Web as a kind of Social Media. The term is currently used to describe how people socialize or interact with each other throughout the web. The Social Web mostly refers to Social networking, MySpace for example, and content-sharing sites (which also offer a Social networking functionality) within Web 2.0. These Social websites are mostly formed around the connections of people of the same interest, but there are several theories that specify exactly how this formation works. There are for example said to be “people focus” websites such as Bebo, Facebook, and MySpace, that focus of social interaction often by making the user create an online identity and a profile. There is also socializing on the web that is typified by “hobby focus”. For example, if one is interested in photography and wants to share this with like-minded people, then there are photography websites...
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...Competitor Analysis Viadeo: Founded in June 2004, Viadeo is one of the many online sites for networking and recruiting for students, alumni and professionals. This site offers networking capabilities for students, recruiting abilities for businesses, and the ability to showcase career achievements for its members. This is a free service, as many of these sites are (CrunchBase, 2010). Viadeo competes with many sites, such as LinkedIn and Facebook. The chart below shows the steady, but declining, popularity of Viadeo from January 2010 through January 2011. (Compete.Com, 2011) Viadeo has received funding support of Series A (6/06), Series B (8/07) and Private Equity (7/09). As of May 2010, Viadeo had over 30 million members. Viadeo is heavily used in the French network in comparison to the other countries its members reside in (Gaynard, 2009). MySpace: In 2005 MySpace was the leading social media site with over 16 million members. MySpace is an interactive social media site powered by members with interests in music, movies, celebrities, etc. Targeted to a younger generation, Myspace quickly eclipsed its competition, most notably Friendster, and continually developed and evolved to captivate the interest of its younger members. Also in 2005, News Corporation purchased MySpace’s parent company for $580 million. This caused a skyrocket in memberships to over 33 million. Things quickly took a turn for the worse in January 2011 when competitors had decreased market share...
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...Project Report on “A Study on Social Media Marketing: Comparison between Two Medias” Submitted to: THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA. For : Partial fulfillment for Award of Bachelor of Business Administration Degree (2009-2012) By: Harsh Mukeshkumar Patel T.Y.B.B.A. (Specialization in Marketing Management) – Roll No. : M-19 Under the Guidance Guide: DR. UMESH DANGARWALA M.Com.(Bus. Admn.), M.Com.(Acct.), FCA, AICWA, M.Phil., Ph.D. Associate Professor, Department of Commerce and Business Management, Faculty of Commerce The M. S. University of Baroda, Vadodara. APRIL, 2012. CERTIFICATE This is to certify that this project report entitled “A Study on Social Media Marketing: Comparison between Two Medias” which is to be submitted to the Registrar (Examinations), The M. S. University of Baroda through the Director, B.B.A. Program, Faculty of Commerce, The M. S. University of Baroda has been prepared by the undersigned Mr. Harsh Mukeshkumar Patel (Roll No. M-19) studying in T.Y.B.B.A. 6th Semester, specialization in Marketing Management for the Academic Year 2011-12 for evaluation in lieu of Annual Examination to be held in April, 2012. This is to certify that, Mr. Harsh Mukeshkumar Patel has carried out this work under our personal supervision and guidance. The work is an original one and has not been submitted earlier to this university or to any other Institute / Organization for fulfillment of the requirement of a course...
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...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
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...Page 1 The Social Web Ericka Silva Computer Literacy INF103 Brett Ferns Dec. 10, 2012 RUNNING HEAD: Web Page 2 The Social Web What do we think of when we hear social web? A social web is a group of social networks that supports public interactions. Websites with advanced software are designed for supporting the communication between people. It is the term given for the World Wide Web as a kind of social media. Social web is everywhere; we have Facebook, Twitter, MySpace, YouTube, and so many others. There are dating cites like eHarmony, okCupid and Match.com where people can go and meet new people and chat and find a relationship. There are even chat rooms and games that have social networks also. In my research paper I will address our use of the social web and how it has become a big part of our lives. The social web, which is also referred to as social networking, was first designed with the intention of making a way for people to interact with others over the internet. These sites are mostly formed around the connections of people of the same interests. It has become a new and exciting way for people all over the world to communicate with each other, without having to leave their own homes. It has become a thing of convenience for many people to turn on their computers or open an app and start communicating with family members, friends or even co-workers. We are now able to share photos, music and even use social networking to locate friends...
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...3. How will changing your Connection settings on Facebook help protect your privacy? The business model of Facebook is to sell the users information to the advertisers to form the target group for the advertisements. Facebook publishes the ‘likes’ of various advertisers’ product in sponsored stories. The published information includes the name, profile picture and the other basic personal information. Though the new policy of Facebook states the users’ ‘own and control their information’, the privacy policy is so complicated with over 170 information category that the users defaulted to ‘share’ because of which there is personal information flow in and out of Facebook. But changing the connection settings, you can avoid the sharing of your personal information and activities by default. Adding to that, these settings changes will also allow the users to choose which information of theirs can be shared with whom. Facebook is an encyclopedia of information and in general we follow certain pages, people and interests to know the progress and to learn information accordingly. By changing the connection settings, we can hide this information to protect our privacy. In certain situations where we would like to maintain our future plans a secret but still would like to have access to information on Facebook. Changing the connection settings on Facebook will help protect our privacy and share information with the targeted audience only. 4. Why are Facebook’s facial recognition...
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...It may have 30 million users worldwide, but you'll never find me on Facebook. The social networking phenomenon, which allows users to create profiles containing photos and lists of personal interests, exchange private or public messages, and join groups of friends, is the second most popular destination on the web. Nevertheless, it represents dangerous territory - a messy fingerprint that blurs the line between work and play, and one that could leave an indelible mark on your career. In March, in a poll of 500 employers by UK recruitment agency Poolia, two thirds admitted to regularly carrying out internet searches, including checking social networking sites including Facebook, MySpace and YouTube. An even larger poll, of 2000 workers and 600 employers, by the social networking site Viadeo suggested that one organisation in five carries out such checks - and that a quarter of those that did had rejected applicants as a result. Who's to say that those ‘hilarious' Ibiza holiday snaps won't find their way into the hands of an unimpressed potential employer? And do you really want to be struck off the candidate list before you've even got to the interview stage, on the pretext that the boss doesn't like what he's seen of you on a website that was supposed to be the private domain of trusted friends? There's also a good reason why firms are increasingly looking to ban Facebook in the office - quite simply, there are enough distractions in the workplace without obsessing over...
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...social networking sites should be permanently banned, i am with this topic? I'll suggest a couple of possible reasons for arguing that social networking websites should be banned: Social networking sites bring privacy into the public doman. There are things abouteach of us that are best kept private and for good reason. We would generally reveal ourselves in the ways that we choose to those that we choose, except when it comes to the online world. It has been said that you can almost build up an entire profile of someone by their online habits. People are often naive about the dangers of identity theft, they stick to the same username from one site to the next, they post little snippets of information in various places without realising that each is like a piece of a jigsaw. If you find one common thread, such as a username, then it is relatively simple to find several pieces of one jigsaw, put them together, and you start to establish a comprehensive profile of that person. You might find out what they do for a living, the area in which they live, the names of their loved ones, their pets, their email address, their likes and dislikes, the list is endless. More and more people are becoming the victims of identity theft, if not for financial gain then for malicious purposes. Celebrities have had people pretend to be them on websites such as Twitter and Facebook, causing them a great deal of embarrassment. Everyday folk have been slandered, cyber bullied and impersonated...
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...Wash to contact those former employees. So by keeping your workforce up to date with current technologies, you can get rid of losing important people in your firm. Question #2: How would you codify critical knowledge of clients and industries currently being lost when employees retire? Answer: Documenting knowledge is one of the best ways to manage knowledge. Whether the knowledge is about clients or industries. Writing down the knowledge and storing it is one of the best ways to keep your knowledge managed because knowledge can be lost or altered otherwise. Chinese Whispers is a proof of what happens to knowledge if you don't write it down and store it. Question #3: What are the strength and pitfalls of using social networking sites such as Facebook for Ernst and Young? Answer: Using social networking site such as Facebook can enhance the working environment by connecting the employees together. It can also be useful to contact employees once they are absent or when they are no longer employees. Contacting your former employees is very important, because sometimes your former employees are the only ones who can solve your problems. Their experience in your firm can save you big troubles. But on the other hand using a social networking site such as Facebook for Ernst and Young can distract employees and slow down...
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...Features for setting up a facebook page for business: There are lots of feature in a facebook business page. The features are: Page: In the business page there is a feature page. In this option we can see the whole page. Timeline: In the timeline option we can see all about the page. All posts pictures comments and all the thing related of this page. We can also see in the timeline if any customer or anyone post about business. About: In this page there are a about option. In this option customer can know many thing about the business. In the about option there are * Category of the product or type of business * Name of the business. * Facebook web address are also available there * The joining date in the facebook * The date when the product will release * Little description about the page * A long description about the page * Founded date and founder name * Award achieved this business * Products description * Web site and official page of this business Photo: In this option we can all the pictures uploaded and tagged in this page. Like: There are like option in the page. Through this option we can know how much people are like or interested about our product or business. More: In more option there are video and manage tabs option. Messenger: There is a messenger option in the page. Through this option buyers and sellers can communicate each other. They can communicate easily without using other email option...
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...Project I have chosen the option 2, which is about the social media. I chose this term because I think is something very interesting and it is in everybody´s life. A social network is a social structure where individuals are related. Relationships can be of different types, such as financial exchange, friendship, intimate relationships, among others. It is also used as a medium for interaction between different as chats, forums, online games, blogs, and so on. Has been said on several occasions about the importance of social media in building online reputation, but now we refer to the importance of the links on Facebook and Twitter have in achieving a good search engine optimization. Matt Cutts´ blog has confirmed that “the measurements on these social networks are considered in the algorithm to calculate the final position of a site in the results pages”. Consider social media as a construction technique network link is not get to see the true value that social media may have as enhancing and mobilizing in the ranking of a website. Social networks have become a reference point for potential buyers and merit for themselves every effort that can be applied in the development of their growth. Social media has been inserted in an environment where access to talent is global and automatic and contacts increase exponentially, expanding in turn the traditionally passive role of consumer and producer. “Exponents quintessential social web call, networks like Facebook, Twitter and LinkedIn...
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...Research of 3 Firms By Samantha Smith AIU BUSN300-1301B-02 Dr. Tom Wamalwa 04/14/13 Abstract Social networking sites are growing at a very fast rate. This paper discusses three possible marketing opportunities and risks associated with each opportunity of the three leading social networking sites: Facebook, Myspace, and LinkedIn. This paper will also assesses the public relations effect on the company, and the financial improvement that is due to each of the marketing opportunity’s. Based on the assessment, one marketing opportunity is recommended for each of the three companies. Facebook Facebook, the most well known social networking site, was started in 2004. Today, Facebook has over 800 million clients. (Eldon, 2008) The First Marketing Opportunity : Sell advertisement space. This advertising chance is classified as low hanging fruit. The No. of clients on Facebook surpassed the 1 billion mark by August 2012. (Bradley, 2012) Facebook can show advertisement to correlated clients dependent upon their demographics and engages. Promoting on Facebook is more successful as associations can achieve their target clients. Risk: Many users may consider this as violation of privacy. Second Marketing Opportunity : Introduce paid membership This marketing opportunity is single. Facebook has this elevated no. of clients in light of the fact that Facebook offers unlimited aids. Association can limit access to certain offers (like...
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