...Online Shopping versus Brick-and Mortar Shopping By: Cheridy Burleson Course: COM/155 Date: February 22, 2013 Instructor: Vince Colvin Shopping is something consumers do regularly, but over the years a new way of shopping has become available that may change how they shop. Consumers should know the benefits of online shopping and brick-and –mortar shopping. If they take the time to know the differences and similarities it may save them some hassle of figuring out which way to shop. There are many differences and similarities between online and brick-and-mortar shopping, but the variety of choices, convenience, and price ultimately make up the consumers mind. The convenience of shopping has to fit the consumer’s lifestyle. Online shopping may be more convenient for some people that have a very busy lifestyle. Online stores are always open so shopping can be done any time. To shop online it is as easy as sitting down on the couch and opening the computer or to use a cell phone to make purchases. If the crowds of the traditional stores are too much to handle, it may be more of a convenience to make purchases online. It may seem like online shopping is easy and convenient but it comes with the price of security issues. When a credit card is used to make the payment it comes with the risk of identity or credit...
Words: 1107 - Pages: 5
...Nolan Online vs. Brick-and-Mortar Shopping COM/155 Online vs. Brick-and-Mortar Shopping Most everyone loves to shop and in today’s society, and with the advancement of technology, we have more options concerning how and where we shop. Thanks to the development of the Internet, we can now do our shopping online. For most of us though, we still go to the good old brick-and-mortar store to do our shopping. There are tons of choices to make concerning shopping in today’s society, and whether we shop online or at a brick-and-mortar store is at the top of that list. When it comes time to do some shopping, you need to know which way is better for you personally. Although online stores and brick-and-mortar stores have qualities in common, payment options, ability to handle the products and where you’re most comfortable shopping at, can show the differences. When it comes time to pay for the products we want to buy, there are differences between online and brick-and-mortar shopping. If you are doing your shopping online, your payment options may be limited. Most online stores only take credit or debit cards as the form of payment. Some may offer the option of using a Pay Pal account. A Pay Pal account is essentially an account that you can save your credit card information to, that will save you time when it comes time to enter your payment information. There are some online stores that will let you use your checking account to make a payment. Also most online stores...
Words: 1133 - Pages: 5
...Brick & Mortar vs. Online Stores Sharame Lutjens COM/155 November 30th 2013 Kathy King Brick & Mortar vs. Online Stores Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Brick and mortar shopping and online shopping have their own positives and negatives. With careful research, a shopper can find many deals when combing both brick and mortar and online shopping. When choosing to shop online or at a brick and mortar store, a customer must start by weighing the pros and cons of each established method of shopping. When shopping online, a consumer is able to browse multiple stores while sitting in his or her pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. When shopping online time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse or make purchases from stores in far away international markets. When shopping online there are piggyback sites that give credit for using them and buying at particular stores. Particularly, there is a site called Ebates. It is a free to use site. When following Ebates links to participating stores and making a purchase, Ebates will send a cash credit back. The credits vary with participating...
Words: 1276 - Pages: 6
...Online shopping vs Brick and mortar shopping With many brick and mortar stores now online, shoppers have the option of visiting a traditional store or shopping online at their favorite stores from the convenience of their own home. Some people find the convenience of shopping online along with gas money they save to be an appealing way to shop. On the other hand, there are those who do not want to sacrifice the personal service they receive from shopping in a brick and mortar store along with the social experience of shopping with friends and family. While people still want a personal and social shopping experience with brick and mortar stores, online stores are attracting customers with better prices and convenience. The main attractions to online shopping for consumers have been convenience and lower prices. The cost of running an online store is considerably cheaper than a brick and mortar store; therefore, online stores are able to offer deeper discounts on merchandise and often free shipping with a minimum purchase requirement (Anderson & D'Innocenzio, 2013). There are websites like Ebates.com that offer cash back to customers that click through their website. Brick and mortar stores are fighting back by offering in-store only coupons, in addition to other discounts, in order to bring consumers back into their stores. In order to compete with many of the online store’s competitive prices, brick and mortar retailers have also begun to embrace technology by starting to sell...
Words: 1320 - Pages: 6
...Who are we? * Reggo English and A-1 Language Solutions are two very competitive companies located in Shanghai to provide children with a fun way of learning English. Over 95% of our students would recommend us! * Both companies have teamed up to come up with a well-developed English program by giving young learners a fun way of learning English while at the same time offering students the capability to speak as a native English speaker. What is the purpose of the Children’s English Program? * Enable students to become competent in literacy and academic skills in English through their native language. * This program gives the students a solid foundation to prepare them to be successful in all academic subjects in their future studies. Who does the English program serve? * Students in prekindergarten through grade 2 who speak or hear a language other than English in their home and who are learning English are eligible. What instruction will my child receive? * The course is broken down into two parts. The first part consists of 21 lessons which will give your child the foundation they need in order to build on in the future. Some of the topics for this part include the alphabet, colors, numbers 1-10, shapes and animals. The second half of the course has 28 lessons that will be a bit more advanced than the first half. Some topics included in the second half of the course are months of the year, seasons, morning routines and jobs. * We do not only...
Words: 454 - Pages: 2
...budget. In an attempt to reach as many consumers as possible, most designers sell their collections in boutiques as well as online. There has been some talk about selling online vs brick and mortar sales; so much shopping happens on the computer, the tablet, and the mobile phone, that some designers are actually seizing the brick and mortar placement efforts and selling solely via their websites. There are pros and cons to both avenues of distribution. Benefits of selling your products online: Reach. Obviously, the amount of people you can reach online is far more impressive than the amount walking into a brick and mortar of an particular day. Great website experience. You have the opportunity to create a beautifully branded website bringing all the customer service that the store would bring onto your very platform. Relationships. You have the opportunity to create stronger relationships with your customers since you are workign dorectly with them, rather than through a third party. Benefits of selling your products in brick and mortar stores: Hands On. Sometimes, when a customer can get their hands on your products in a store, it makes the sale. The ability to touch the soft fabric or get a close up on the metallic stitching can be the final push to make the purchase. This is not somethign that can be accomplished online. Dressing rooms. Regardless of the amount of clever tech fashion apps that are popping up out there, the...
Words: 494 - Pages: 2
...Online Shopping Behavior in Pakistan Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib ul Hassan and Syed Abbas Zia Karachi School for Business & Leadership Arsalansalahuddinkhan@hotmail.com[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa. Keywords: online, brick & mortar, electronics, clothingl. 2 Introduction To study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes and preferences, decision-making frame work, attributes for store selection and life styles encouraging online shopping. The target population for this...
Words: 6997 - Pages: 28
...1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon.com started out as a large online book retailer. It has transformed itself from the little bookstore on the corner to the mega-super-duper-full-of-stuff store that squats at the end of a monstrous parking lot! You can search inside books, read customer reviews of books, etc. They have managed to keep their pricing low. Their product list has grown to include music, electronics, toys, home improvement and the list goes on. It seems that their goal of providing products for every aspect of life is working. Over the past year Amazon has seen growth along with struggles. Financially they have seen an increase in their business. Amazon has expanded their business pretty rapidly over the past fifteen years and they are still trying to expand further. Amazon is innovative – it started by losing money on books. However, it quickly expanded into other products. Surprisingly, now it even makes money on books though it sells them at a deep discount. As previously stated Amazon began by allowing customers to write comments on the products it sells. There was great resistance from the sellers but the customers loved it. Now the practice has become an industry standard. http://seekingalpha.com/article/78257-the-case-for-amazon-com. It has becomes apparent that the company is so good at reinventing itself because...
Words: 1538 - Pages: 7
...Brick vs Click Business Managerial marketing BUS 620 Brick vs Click Business Abstract There are many avenues to go down when starting a business. The first decision to make is whether to have a web based operation or a brick and mortar business. This essay will explore and analyze the marketing implications for reaching market segments using both mediums to promote a web based business versus a brick and mortar business. In addition, some examples will be given of companies who have successfully established a space and/or place presence. The way you reach your customers will have the biggest impact on sales and that is the ultimate form of success, SALES. Brick and Mortar When starting a business the first step is to decide your approach to having a store front or a virtual store. Opening up a physical location where customers can come in and purchase the product or service being offered. Depending on the type of business or the product or service you are selling, by having a physical address there are a lot of advantages (Mullins, 2010). One of those advantages is that you can build a personal relationship with the repeat customers, and form a lasting trust worthy authority on the product or service you are attempting to sell. Despite the vastness of the World Wide Web and the perpetuation of inertia, people still like to window shop before they buy. Having certain products on display gives the customer the ability to touch and examine the product and this...
Words: 1130 - Pages: 5
...ONLINE CLASSES VS CAMPUS CLASSES 1 Online Classes Vs Campus Classes Diablo Sparks Everest University Online Professor Brooks Composition 1-100 December 21, 2014 ONLINE CLASSES VS CAMPUS CLASSES 2 Choosing a college is never easy, but before picking school you want to attend, you must first decide whether you want to pursue an education at an online university or a traditional college. The end result is the same, a diploma that will help you find a job in your field, but the learning environment is very different between the two platforms. It is important to understand key differences between online learning and traditional classes before deciding on the right path for you. From my experiences online classes are more convenient, but campus classes makes the resources more accessible, as well as there is better class participation. Convenience in scheduling is very important when making the choice of an online education, or one that’s more traditional. Every online class is run differently, but in most cases, it is much easier to schedule your classes around the rest of your day when you go to school virtually. Campus-based courses require that you attend class a certain number of times every week, at specific times. That might mean changing your work schedule or having to hire a babysitter. Online classes sometimes...
Words: 597 - Pages: 3
...“Bricks-and-Mortar” vs. “Clicks-and-Mortar”: an Equilibrium Analysis Fernando Bernstein Jing-Sheng Song Xiaona Zheng The Fuqua School of Business The Fuqua School of Business Guanghua School of Management Duke University Duke University Peking University Durham, NC 27708 Durham, NC 27708 Beijing, China 100871 Forthcoming in European Journal of Operational Research The Internet has provided traditional retailers a new means with which to serve customers. Consequently, many “bricks-and-mortar” retailers have transformed to “clicks-and-mortar” by incorporating Internet sales. Examples of companies making such a transition include Best Buy, Wal-Mart, Barnes & Noble, etc. Despite the increasing prevalence of this practice, several fundamental questions remain: (1) Does it pay off to go online? (2) Which is the equilibrium industry structure? (3) What is the implication of this business model for consumers? We study these issues in an oligopoly setting and show that clicks-and-mortar arises as the equilibrium channel structure. However, we find that this equilibrium does not necessarily imply higher profits for the firms: in some cases, rather, it emerges as a strategic necessity. Consumers are generally better off with clicks-and-mortar retailers. If firms align with pure e-tailers to reach the online market, we show that a prisoner’s dilemma-type equilibrium may arise. Keywords: Supply chain management, Game theory, E-commerce, MNL model...
Words: 12524 - Pages: 51
...Online Vs. Traditional Schooling Sarah Ann Weinkertz COM/170 7/17/2014 Korijna Valenti There is a long standing debate whether online or traditional schooling is more effective. What people do not realize is that online and traditional schooling are actually quite similar once you look at the material, curriculum, and the instructors teaching the classes. The instructors for online and traditional classes teach the same curriculum, using different techniques to give the students the information that they need. Online and traditional classes do of course have their differences such as the environment the students are working in, the time they get to do everything they need to, the communication between the students with the teachers, and financial obligations. Online schools follow the same curriculum as traditional schools do, providing the students just as respectable an education as a traditional school's education. Communication between students and instructors tends to differ between online schooling and tradition schooling. When someone is attending school online they have to realize that the communication will be limited; the professor may not be online or available when the student is actually needing the help. This is similar to traditional school, varying in that connecting with an instructor is through online contact in comparison to the possibility of an in-person meeting that is typically available to...
Words: 1487 - Pages: 6
...advent of the Internet, modern holiday shoppers have been present with a choice, buy their gifts in a traditional storefront or shop online. There has been a time in everyone's life that there was just not enough time to get everything done in the day and to get the items when we wanted to. Most of the big box retailers like Wal-mart, Best Buy, and Meijer have given us a choice of delivery; as they have certain hours and holidays that they are open for business to the public. What happens if a store is closed and you need that one item to get your family through the night, like a pack of diapers or medicine because someone is sick? Every retail store is trying to make their presence know and give us the option to still shop in their stores 24 hours a day, 7 days a week at our finger tips to help with their stores closing for any reason. Mother Nature and holidays have been the only time a store has closed regularly. On the Internet, the regular shopper does not have to worry about getting out into the bad weather or have to worry about the store closed due to a holiday. With weather being a factor around most of the major holidays; the companies on the Internet offer their items to be shipped to your house free of charge. Each of the store fronts are going to have considerable similarities between the online store and the brick and mortar store because, they want...
Words: 1110 - Pages: 5
...and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently Pros Using Amazon.Com to market products guarantees worldwide reach at a nominal price. Advertising techniques like pay per click advertising ensure that the advertiser only pays for the advertisements that are actually viewed. Affiliate marketing, where customers are directed to a business portal because of the effort of the affiliate who in turn receive a compensation for their efforts meeting with success, has emerged on account of e-business. Affiliate marketing has helped both the business and the affiliates. Amazon.Com engaging in e-business has managed to use cost effective online advertising strategies to their advantage. (Simonyi Business and Joint Ventures, 2011) List below are some Cost Effective Marketing and Promotions: • Confirmation email Except when they're part of a co-branded sale, Amazon's use of confirmation emails keeps users in the loop and increases their trust in the overall fulfillment process. • Fulfillment When you buy something, you get it. In the rare case that there is a problem, you get a clear email telling you so. Of course, that's the way e-commerce should be, but all too often it's not when you shop on other sites. Amazon's success with fulfillment clearly proves that the total user experience goes beyond the user interface. • Login screen Amazon's...
Words: 1922 - Pages: 8
...structure is not the same as it was 20 years ago. The induction of e-commerce and e-business to economic infrastructure, traditional brick and mortar businesses are finding it difficult to compete with more streamlined businesses that are outsourcing their products and services via the Internet. Streamlining Rock Bottom Records by adding a relational database management system (RDMS) and a website will increase productivity and cost savings by reducing the amount of time it takes for analyzing productivity, ordering and shipping, financial, and payroll. Adding a website with a RDMS and offering digital music downloads the company will be able to compete with other companies worldwide. The most popular affordable RDMS’s that are in use today are Microsoft Access that comes with Microsoft Office (Professional) is popular with most small businesses ("Microsoft Access Database: The Pros With Less Cons When Using Microsoft Access As Your Database", n.d.)., PostgreSQL which runs on multiple operating systems and is an open source database, meaning it is free (“PostgreSQL”, 1996-2012)., MySQL is also an open source database that runs on multiple operating systems ("Advantages And Disadvantages To Using Mysql Vs Ms Sql", n.d.)., MSSQL is a closed, propriety database that works great with Microsoft programs ("Advantages And Disadvantages To Using Mysql Vs Ms Sql", n.d.)., and Fire Bird which works well with Window and is also...
Words: 1026 - Pages: 5
