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Operant Conditioning

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Operant Conditioning for Addictions
Operant conditioning is the second learning principle. This type of learning occurs due to the cause-and-effect relationship between a behavior and its consequences. Operant conditioning has a common sense element. When we reward a behavior, it increases. When we punish a behavior, it decreases.
A substance or activity can only become addictive if it is rewarding; i.e., if it is pleasurable or enjoyable (at least initially). Individuals who dislike particular substances or activities have little risk for developing an addiction to those substances or activities. Such dislikes are not uncommon. Some people do not enjoy certain substances or activities. This protects them from developing an addiction simply because those substances or activities are not enjoyable. They are not rewarding.
Addiction is a learned behavior because the initial pleasure or enjoyment was rewarding. According to the principles of operant conditioning, rewarded behaviors will increase. Of particular concern is that most addictive substances and activities are immediately rewarding. Research has taught us that when we immediately reward a behavior people (and animals) learn it more quickly. This also explains why the addictive substance or activity tends to replace other, more healthy sources of reward. These other types of rewards are frequently delayed (such as the return of good health). An unfortunate cycle also develops. As addiction progresses, the availability of natural, healthy pleasures (rewards) decline due to the addiction. Friendships are strained. Meaningful jobs or hobbies are lost or abandoned. When this happens, addicted people become more and more dependent on their addiction as their sole source of reward. This creates an unfortunate but powerful addictive cycle. Punishment also plays an important role in the development of addiction.

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