...Samsung The philosophy of Samsung is “devoting of human resource and technology in the creation of products services which are superior hence contributing to a better global society. Under the philosophy Samsung has adopted a strategy which based on sport in the brand building. The firm acknowledges the basic role which is played by sports and by the Olympic Games as a promoter of its brand. Its management states that its strategy of sports sponsoring which fits well within their operations at Samsung is an integral part of the company’s philosophy. As they enter into the top plans propels the sponsorship of Samsung to a new era. It has been given an opportunity of acting on the same stage with the top brands of the world like IBM, Coca cola and visa which have enhanced their brand name considerably. Samsung would wish to accomplish two goals with the effort of sponsorship. Firstly it would be the building of brand awareness to especially create higher level of awareness than its rivals. The effectiveness of Samsung sponsoring was portrayed in 2004 in Athens Olympic Games which had a positive impact on the awareness of the brand. The second goal is the enhancement of the global imagery and attitudes towards its brand. Samsung considered its commitment to the Olympic movement as a key element in positioning and strategy. It makes contribution to Olympic Games success and at the same time enhances the brand image of Samsung and its market position. Samsung integrated successfully...
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...Lesson 8, Samsung Analisys Igor Zapozdaev International American University BUS 590 Business StrategyIncredible Instructor December 17, 2014 I. Introduction and History……………………………….. 3 II. Samsung as the highest handset seller currently……. 4-6 III. Strengths, Weaknesses, Opportunities and Threats… 6-7 IV. Samsung Strategies……………………………………… 8 V. Conclusion & Recommendations..……………….……… 9 VII. Reference…………………………………………….. 9 I. Introduction and History. Samsung electronics is a company with its capital in Samsung Town Soul, South Korea. Samsung. Electronics unlike other electronic companies started it business operations on other products and not electronics. It started off as fish exporter vegetables and fruits exporter in China which was the business activity of the founder Byung-Chull Lee in 1938. Samsung expanded its activities again for the second time and also not in the electronics arena. It expanded to ship building, financial industry, chemicals and the media industries. This was in the years 1958 throughout to the 1970’s. In 1969, Samsung officially kicked off its business venture in the electronics industry. It called itself SAMSUNG Electronics. It first started off with its most famous product the Samsung TV, the mobile phones arena, computer components, radios, and other electronic devices like the Samsung fridges. This was their core business all through the 90’s to date. They have expanded their electronic base opening branches in...
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...Welcome to the Samsung Global Strategy Group I. Samsung Overview II. Introduction to the Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul I. Samsung Overview I. Samsung Overview (Revenue & Global Presence) Fast growth and vast global footprint Samsung Group Revenue ※ Billion US Dollars Global Operations 318 369,000 employees worldwide 510 offices and facilities in 79 countries 141 87 226 Electronics 80 Samsung 22 1997 2005 2012 4 I. Samsung Overview (Leading Products) 5 I. Samsung Overview (Leading Products) 6 I. Samsung Overview (Brand Value) Samsung ranked 9th among global companies in 2012 7 I. Samsung Overview (Total 29 Affiliates Companies) The Samsung Group consists of many different business units Electronics Industry Electronics Engineering & Heavy Industry C&T Corporation Engineering Financial Services Life Insurance Fire & Marine Insurance Samsung Card Securities Asset Management Venture Investment Chemical Cheil Industries Inc. Petrochemical Fine Chemicals BP Chemicals Total Other Companies Cheil Worldwide Everland Inc. The Shilla Hotels & Resorts Economics Research Institute S1 Corporation Medical Center BioLogics SDS Heavy Industries Electro-Mechanics Techwin SDI Display Corning Precision Glass Bioeps 7 Affiliates 3 Affiliates 6 Affiliates 5 Affiliates 8 Affiliates 8 I. Samsung Overview (SEC Biz. Division) HME : Health Medical...
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...School of Management Project Name: Samsung-A Global Strategy Group Team Name: Team B Virtual Team Members: Marco Davino, Nicholas Kittles, Spencer Thomas, & Trena Vaughner PROJ-587 Professor Robert Kenmore September 29, 2012 I. Overview In 1997 Samsung decided to accelerate the globalization of the Samsung Group and to do so the Global Strategic Group (GSG) was recognized as a key strategic partner to Samsung Affiliates. The business venture started with a class of 20 Global Strategist and by August 2010 consisted of a class of 50 members and nearly 400 completed projects across the industry. It became clear that GSG could enhance Samsung’s strategic position and business operations by providing new perspectives to senior leadership. Chairman Kun-Hee Lee released this statement, “We need high caliber global talent who can reveal to us a fresh perspective on trends and the latest information. Let us develop talent to become global managers abroad by familiarizing them with Samsung through a two to three year posting in the Chairman’s Office.” The South Korean based company experienced a 10% drop in market capitalization due to a decline in flat-screen television sales and the end of a partnership with Sony Corp. The separation allowed the company to focus and invest more in the profitable areas of technological industry such as smart phones, non-memory chips, and next generation panels To improve the competitiveness, Samsung Electronics is now considering the...
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...Controlling Sustainability is important to every company to continue their business. Samsung Electronics has established a lot of methods since in order to maintain accomplishment in the electronics industry in this technology competition era. Commitment to Human Resources “A Company is Its People”, was one of the management philosophies of the late founding Chairman Byung-Chull Lee. Attracting and developing the best people is an advantageous position for Samsung in an era of technology competition by recruiting highest-quality personal from all around the world regardless of nationality. To make it effective Samsung provides early career-development programs for individuals who have talent and heed ability. Green Management Samsung Electronics is carry out green management practices by analyzing the impact make on the environment and accessing management risks related with those impacts. The strategies they take in green management are Green buildings, Eco-Products, chemical management in their products, take back and recycling, waste management, Green purchasing to promote purchasing of eco-friendly products, Green Communication and etcetera. To ensure the strategies are applied, the company had built a min-term target named Eco-Management 2013. Achieve 50% in lowering greenhouse gas emissions relative to sales from year 2008, and designing all products as Eco-Products, are the main objectives to achieve target. Creative Organizational Culture Employees play important...
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...TRẦN DẠ MAI TRINH MSSV: 2008986 Lớp: NT121 GVHD: NGỤY THỊ SAO CHI TP HCM Tháng 09/2014 ABSTRACT As future managers, it is really important for us to know and understand how multiple companies work. CONTENTS ABSTRACT i CONTENTS ii LIST OF TABLES & PICTURES iv CHAPTER 1: INTRODUCTION OF SAMSUNG 5 1.1 SAMSUNG in general 5 1.2 History of SAMSUNG Electronics 6 1.3 Vision 7 1.4 Mission 7 1.5 Objectives 8 CHAPTER 2: STRATEGIES 9 2.1 R&D (research and development) strategy 9 2.2 Pricing 10 2.3 Human resources 10 2.4 Marketing 11 2.5 Products 11 CHAPTER 3: OPERATION 15 3.1 Worldwide operations of Samsung. 15 3.1.1 Market Share 15 3.1.2 STP Analysis 16 3.1.3 4P’s Strategy 17 3.2 Operations in Vietnam 19 3.2.1 Market share 19 3.2.2 STP Analysis 20 3.2.3 4P’s Strategy 20 CHAPTER 4: CONCLUSION 22 4.1 SWOT 22 4.2 Conclusion 25 REFERRENCES 26 PHỤ LỤC 28 LIST OF TABLES & PICTURES Figure 1: Employee Headcount (full – time employees 2013) 10 Figure 2: Creative Innovation & Challenge 11 Figure 3: Worldwide...
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...| 2015 | | Samsung Student name | [Comparison of samsung and apple] | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Abstract This essay covers the economic, legal and social environment factors impacting Samsung and Apple. Tough economic conditions are forcing them to take their fight to the emerging markets. Social factors are forcing them to operate locally while being global companies while legal factors are making them to fight over patent infringement etc. The organizational culture is impacting their performance so they are trying to make it positive by involving employees in the decision making and making them more autonomous. The leadership style is pretty aggressive and they are taking higher risk to gain higher returns. Technological advancements means the rivals are also customers and vendors of each other as well. I have selected Samsung as it is the company for which I want to work after graduation. Samsung is famous for its electronic products specially smartphones and smart TVs. My second selection as per requirement is Apple Inc. Samsung’s biggest rival. Economic Environment Economic environment is particularly important for both Samsung and Apple because both are working in numerous developing and developed economies and are expending upon their foot prints...
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...4 SWOT Analysis 4 Market segmentation 7 Geographical 7 Demographic 7 Psychographic 7 Marketing mix 4P’s 7 Recommendation 8 References 10 Introduction This write up is in regard of the marketing report based on Samsung, electronic Multinational Corporation. It gives a PESTEL examination, SWOT analysis, Segmentation and marketing mix elements. Samsung's uniqueness is delineated from its earth shattering way to deal with business. This organization was established in 1938 by Lee Byung-chull as a minor. It propelled in its operation driving Lee to empty the central command to Seoul In 1947. Be that as it may, the steadiness of the organization was disturbed by the 1954 war. Right now, Samsung is Multinational Corporation with its central command in Samsung, Seoul in South Korea. The organization has comprises of different united auxiliary firms. Samsung gives an umbrella to the auxiliary firms under the brand name Samsung. Some eminent backups incorporate Samsung hardware, Samsung overwhelming commercial enterprises, Samsung C & T, and Samsung designing (Chang, 2011). Samsung electronic is the most perceived backup of the multinational company. Its income in the year 2010 stances it as the best data innovation organization. Samsung substantial businesses are ordered as the second shipbuilder utilizing the same income criteria. The organization works in the buyer apparatuses and purchaser gadgets industry, fabricates, and markets a scope of items that incorporate...
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...Samsung case I. How attractive is Samsung’s primary (core) industry? Founded in 1938, Samsung is one of the industry leaders in a multitude of industries from power generation through to smart phones (Kovach, 2013). Each of their business units adhere to the same vision of becoming the preferred supplier of products and/or services to their clients, but the methods used to achieve this vision are tailored to suit the specific market focus, therefore demonstrating the adaptability of the company. The biggest players are Apple, Samsung with well over 50% market share. Samsung has achieved these amazing results due to its success in the mobile business, which contributed more than two-thirds of its operating profit. Anyone following Samsung, however, should not overlook its other businesses. In Samsung's non-mobile businesses, the company holds a leading position in solid industries and has consistently increased its year-over-year operating profit for the last several quarters. Most of the innovation for the Samsung products shared the same core design. Samsung flexible product line able them to materialize those ideas to end products with minimal cost occurred. For every new invention and innovation, Samsung does not need to set up a new facility. The results, higher yield against the cost of the production. Lower cost of productions allowed Samsung to offer attractive and competitive price for the consumer. The relatively lower cost gives lots of rooms for the pricing...
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...PEST analysis of SAMSUNG mobile Samsung is a global conglomerate that operates in the “White Goods” market or the market for consumer appliances and gadgets. The company that is a South Korean family owned business has global aspirations and as the recent expansion into newer markets has shown, Samsung is not content with operating in some markets in the world but instead, wants to cover as many countries as possible. Therefore, the focus of this article is on the external environmental drivers of Samsung’s strategy. Political In most of the markets where Samsung operates, the political environment is conducive to its operations and though there are minor irritants in some of the foreign markets like India, overall Samsung can be said to be operating in markets where the political factors are benign. However, in recent months, it has faced significant political headwinds in its home country of South Korea because of the country’s tensions with North Korea wherein the company has had to take into account not only the political instability but also the threat of war breaking out in the Korean Peninsula. Apart from this, Samsung faces political pressures in many African and Latin American countries where the political environment is unstable and prone to frequent changes in the governing structures. Of course, this is not yet a major cause for worry as the company has more or less factored the political instability into its strategic calculations. Economic This dimension is...
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...Project Report ON Samsung Submitted To: - Submitted By: - Central Uniersity of Jharkhand Samsung History Samsung's history dates to 1938 when "Samsung General Stores" opened in North Kyung-sang Province, Korea. The company conducted its trade business until the 1950s when it became a producer of basic commodities such as sugar and wool. In 1958, Samsung be-came involved in the insurance industry by incorporating a local fire & marine insurance company. During the 1960s, Samsung became one of the first Korean companies to actively expand its overseas trade. The group consolidated its manufacturing base by adding paper and fertilizer businesses. Samsung continued with expansion into the life insurance business, strengthened its retail operations and then moved into the communications sector, successfully establishing a newspaper and a broadcasting company. The 1970s were a crucial period in shaping present-day Samsung. Its strengths in the semiconductor, information and telecommunications industries grew from the significant investments made during this period. Samsung also took a meaningful step toward heavy industries by venturing into aircraft manufacturing, shipbuilding and construction, as well as chemical industries. In the 1980s, Samsung expanded its efforts into exploring the larger markets overseas...
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...ntroduction Samsung is a global conglomerate that operates in the “White Goods” market or the market for consumer appliances and gadgets. The company that is a South Korean family owned business has global aspirations and as the recent expansion into newer markets has shown, Samsung is not content with operating in some markets in the world but instead, wants to cover as many countries as possible. Therefore, the focus of this article is on the external environmental drivers of Samsung’s strategy. Political In most of the markets where Samsung operates, the political environment is conducive to its operations and though there are minor irritants in some of the foreign markets like India, overall Samsung can be said to be operating in markets where the political factors are benign. However, in recent months, it has faced significant political headwinds in its home country of South Korea because of the country’s tensions with North Korea wherein the company has had to take into account not only the political instability but also the threat of war breaking out in the Korean Peninsula. Apart from this, Samsung faces political pressures in many African and Latin American countries where the political environment is unstable and prone to frequent changes in the governing structures. Of course, this is not yet a major cause for worry as the company has more or less factored the political instability into its strategic calculations. Economic This dimension is especially critical...
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... Samsung Group of companies was found in 1938 and major leading company to provide financial and manufacturing services. Since 1980 it has made vast development in semiconductor and electronics industry. Samsung has made remarkable growth in net profits since last two decades. This is regarded as the ways of Samsung conducts the business and strategic INFORMATION MANAGEMENT is the pillars of the entire business at Samsung. For a long period relationships between corporate strategy and information systems; Top management of the firms were not much interested. Information management systems are to be thought as same to corporate data processing and support the daily routine functions (Rockart, 1979). Information management systems based on computer based response to any type of interaction whether at transaction level and supply levels etc. Although Samsung is a much consolidated company but it requires more strategic development planning system to identify more future projects to compete its sister companies in the world. Shipping of products and the best use of strategic information management can enhance the capabilities of the managers to identify the achievable targets of selling of new products of fashionable mobiles by installing the new information management systems. Supply Chain Operations need more development to improve Samsung’s global business operations. OBJECTIVES: The main objective of the Samsung company is to provide better technology. Samsung should...
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...Semiconductor company founded, began with Wafer production. And acquired by Samsung latterly Crisis : 2001 – 2002 Semiconductor Industry Crisis Growth : Semiconductor Industry has 16% of growth rate On average, 1960 - 2000 1980s, Samsung Group more focus on Electronics market and found Samsung Electronics, manufacturing in South Korea built 8” Wafer technology developed, dramatically shift to Samsung of production capacity Recovery : Samsung survived crisis with their competency and Branding strategy Samsung Brand being listed as 21st valuable brands in the world by Interbrand Corp. Samsung Group started Electronics industry in television market 1960 1969 1974 1980 1992 Copyright © 2012 by College of Management, Mahidol University. All rights reserved. 2004 2005 Industry Summary Semiconductor Industry Market Size ตลาด DRAM in 2003 ($19.5 Billion) Avg. Growth rate = 16% Sales = $200 Billions (1996 – 2000) 68.2 521.5 896.4 535.3 Logic Chips 672.8 19% Samsung Micron Infineon Hynix SMIC 3% 33% Sales = $166.3 Billions 20% Memory Chips Production Volume in million unit 256 Mbit equiv. EXHIBIT 4 Sales = $33.7 Billions FLASH 32% Mobile devices SRAM 10% Server & Workstation DRAM 58% Desktop Copyright © 2012 by College of Management, Mahidol University. All rights reserved. 25% Samsung Micron Infineon Hynix SMIC Market Share ตลาด DRAM in 2003 Industry...
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...Question 1: Samsung finds itself in an enviable position. Its competitive advantages in memory span all parts of the company and its production process. As seen in the graphs below, Samsung has a low Willingness to Supply (WTS) as measured by its raw materials cost of just $1.18, which is 36% lower than the competitors’ average. Its capital efficiency is superior by roughly 18% with a per unit depreciation cost of only $1.35. This efficiency largely stems from the high yield rates and productivity at Samsung, with average yields reaching 80% while competitors’ levels are in the mid 60% range. Additionally, Samsung’s quality and reliability allow it to achieve a price premium of at least 15% over its rivals. The graphs depict Samsung’s advantages in various components. To summarize, the significant price premium and the absolute advantages in terms of material sourcing and capital efficiency allow Samsung to enjoy operating margins of 24%(based on 256Mb equiv.) while other firms remain in loss territory. There are many activities at Samsung that give rise to such dominance in profitability. 1) Pricing: Samsung is able to charge higher prices mainly because of its superior quality and reliability. Typically, a faulty memory chip will cause huge losses for IT manufacturers. This makes them more willing to pay an extra dollar or two for Samsung chips compared with other memory chip makers 2) Depreciation: Samsung is able to cut down per unit depreciation costs by having...
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